How to Create Business Cards that Turn Potential Clients Into Paying Clients
Business cards. Sure, they might seem a little old school. But they’re also an easy-to-use, branded contact exchange that can make a professional first impression. They’re a convenient, accessible, marketing tool.
Seems like a no-brainer for any life coach, right?
There’s only one problem…
Statistics show that 80% of all business cards end up in the trash within a week!
But, don’t write them off yet…In this post, we’ll cover specific business card ideas for life coaches that will help ensure you create one that works.
Life Coaching Business Card Must-Haves
Before we get into the life coach business card ideas that will make you stand out, let’s cover the basics.
Name + Credentials
Make sure your business card includes your name. You can also include any other certifications or degrees that make sense or appeal to your ideal client.
Leave out the things that aren’t related (that Bachelor’s degree in journalism? Not necessary), but don’t be shy! You’re probably more qualified than you give yourself credit for.
Life Coaching Niche
Your business card is a great place to make it clear what life coaching niche you serve. The people who see your card should be able to tell, at a glance, who you help.
This helps you stand out and attract more of your dream clients.
Contact Information
Your business card should make it easy for your ideal clients to get in touch with you.
You can include your phone number, email address, and physical location if you have one. Include the contact information that works best for you and the business you’re designing. For example, if you know you don’t want phone calls, feel free to omit your phone number.
Avoid using your home address. Only include an address if your coaching clients would visit a physical location to work with you. If your coaching business is virtual, skip it!
Social Media + Web Presence
Don’t forget to include your website and social media on your business card for your ideal clients to easily find.
We recommend that your URL consist of your [first name][last name].com. This makes it easy for potential clients to find you online.
Also, you don’t need to list all of your social media profiles. Include those that you would most love your ideal clients to connect with you on.
How to Make Your Life Coaching Business Card Stand Out
It’s important that your business card showcases clear information and makes it easy for your ideal client to connect with you.
But, to prevent your business card from being one of the 80% in the trash, it also needs to stand out.
Clear, basic information usually isn’t enough!
Here’s how you can uplevel your business card game
1. Use a Great, Memorable Design
- Create a visually appealing and memorable design that aligns with your brand identity.
- Use high-quality graphics, colors, and typography.
- Consider adding a unique element, such as a distinctive logo, texture, or die-cut shape, to make your card stand out. (You don’t have to use the standard business card size or shape!)
- Consider, if possible, having your business card designed by a professional graphic designer to ensure it makes a great first impression.
- Include a professional photo of yourself to build a sense of personal connection with your potential client.
2. Add a Call to Action
- Encourage recipients to take a specific action, such as visiting your website or connecting on social media
- Consider highlighting immediate, free value for your ideal client. This could be booking a free call or signing up for a standout lead magnet.
3. Digital Integration
- Consider adding a QR code on your card that links to your website, LinkedIn profile, or a specific landing page. This makes it easier for recipients to connect with you digitally.
- Forgo paper business cards altogether and opt for a virtual care (especially if you serve a younger demographic). There are many mobile apps designed to create and share digital business cards, like:
- LinkedIn: LinkedIn offers a digital business card feature that allows users to create a virtual version of their professional identity.
- CamCard: CamCard is an app that scans and digitizes physical business cards, turning them into digital contacts.
- Cardhop: Cardhop is an iOS app that combines contacts and calendar features. It makes it easy to create and share digital business cards.
4. Use Great Networking Etiquette
- Always carry a stack of business cards with you, so you’re prepared to exchange them in networking situations.
- When receiving someone else’s card, take a moment to acknowledge it, show interest, and express appreciation.
- After networking events or meetings, follow up with a personalized email or message to continue the conversation and build the relationship.
Life Coach Business Card Examples
These life coach business card designs will inspire you to create your own, effective business card. Pay attention to our notes as to why each card works!
1. Women’s Wellness Coach (by 99designs)
Why this card works:
- Unique paper stock makes it stand out from other cards
- Professional photo conveys warmth and connection
- Coaching niche, web address, and credentials are clear at a glance
2. Personal Best Coaching (by DesignCrowd)
Why this card works:
- Bold, clear graphics
- Intriguing question and a clear, value-driven call to action
- Clear, concise information
3. Pulse Fitness Coach (Canva)
Why this card works:
- Bright colors and eye-catching design
- QR code makes it easy to immediately connect online
- Clear CTA offering a free class encourages engagement
4. Instagram-Style Business Card (Etsy)
Why this card works:
- Unique, modern design
- QR code makes it easy to immediately connect online
- Instagram profile view implies social proof, building authority
5. Square Life Coach Business Card (Mark Brautigam)
Why this card works:
- Bright, simple, and visually appealing
- Strong, recognizable branding
- Clear, easy-to-read information
- Non-traditional shape makes it stand out
Get Ready to Grow Your Coaching Business
Amazing business cards are just one step along your path to a thriving coaching business.
And we know how challenging making your dream coaching career a reality can be!
To help you get there even faster, we’ve created an exclusive eBook revealing our most valuable tips for starting and growing a successful coaching business!
Download your copy of the free Coaching Checklist and save yourself countless hours of trial and error by:
- Following the same process we’ve used to grow 7 and 8-figure coaching businesses in multiple niches
- Discovering what to do, step-by-step, to build a thriving, profitable business (that truly makes a difference)
- Implementing the step-by-step strategies we’ve taught to thousands of coaches around the world
Murgesh
Excellent Infos ; Very professional & productive . what more can we ask ?? Thanks for your Entire Teams for the thoughtfulness, publishing & beautiful gesture. All the Best💐 Aussie Impex Gateway Brisbane Australia