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TAC Podcast Video Thumbnail - Episode 031

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Authenticity in Business: How to Create Massive Success By Being Yourself

In this enlightening episode of The Abundant Coach, host Lauren Brollier Newton explores the profound impact of authenticity on business success. Titled “Authenticity in Business: How to Create Massive Success By Being Yourself,” this episode focuses on the importance of embracing your true self and allowing your uniqueness to shine through in your coaching practice.

Lauren discusses the challenges coaches often face when trying to “fit the mold” or emulate others, sharing how her own journey taught her the value of showing up as her genuine self. Through personal stories, including humorous and vulnerable moments, Lauren illustrates how being real—not perfect—can actually attract the right clients and create deeper connections.

She also introduces the Johari Window, a powerful self-awareness tool, and shares practical steps for uncovering hidden aspects of yourself to increase authenticity in your coaching practice. Listeners will learn how letting go of perfectionism and embracing their true essence can open the door to massive growth and freedom.

The Power of Authenticity in Business

Lauren opens the episode with a powerful quote from Joseph Campbell: “The privilege of a lifetime is being who you are.” She unpacks the meaning behind this statement, emphasizing that authenticity is not just a buzzword but a vital element in building a coaching practice that resonates with your audience and aligns with your true calling.

Overcoming the Fear of Judgment

One of the biggest challenges coaches face is the fear of being judged or rejected when they show their true selves. Lauren shares personal anecdotes about times when she felt vulnerable in front of her audience, including a humorous story about a “zipper moment” that ended up helping her connect with her audience on a deeper level. She explains how releasing the need for perfection and embracing your quirks can actually make you more relatable and attractive to potential clients.

Rumi’s Wisdom on Life’s Purpose

Lauren delves into a quote by the poet Rumi, which suggests that each person has a unique purpose in life that only they can fulfill. She encourages listeners to focus on discovering and embracing their unique qualities rather than trying to replicate someone else’s success. By being true to yourself, you can attract the clients who resonate with your specific message and approach.

Practical Tools for Embracing Authenticity

Lauren introduces the Johari Window, a self-awareness tool used to help people understand their open, hidden, blind, and unknown areas. She explains how this tool can be used to increase authenticity in your coaching practice by expanding your “open” window and revealing more of your true self to your audience. This practice not only helps you connect with your clients but also allows you to tap into your full potential as a coach.

The Difference Between Emulation and Copying

Lauren discusses the distinction between emulating a coach you admire and copying their style. She explains that while it’s okay to be inspired by someone else’s success, you should always put your own spin on things and show up as your authentic self. She shares stories of coaches who struggled to find their own voice because they were trying too hard to mimic others, and how they ultimately found success by embracing their unique styles.

The Role of Perfectionism in Authenticity

Lauren explains why striving for perfection can actually hinder authenticity. She shares insights on how to let go of the need to appear flawless and instead focus on being genuine. This approach not only builds trust but also creates a stronger connection with your audience, who will appreciate your realness and transparency.

Practical Steps to Becoming More Authentic

Lauren offers practical advice on how coaches can increase their authenticity:

  1. Identify what’s hidden: Take a look at what you might be holding back and explore whether it’s time to share more of your true self.
  2. Ask for feedback: Seek input from trusted friends, family, or mentors to help identify any blind spots.
  3. Let go of perfection: Focus on progress over perfection and allow yourself to be seen in your natural state, flaws and all.
  4. Embrace your unique style: Whether it’s your wardrobe, your voice, or your way of presenting, let it reflect who you truly are.
  5. Use the Johari Window: Apply this tool to gain more insight into your open and hidden areas and expand your authentic self.

Key Takeaways:

  • Authenticity is your superpower: Embrace your unique qualities and use them to connect with your audience.
  • Be yourself, not a copy: Learn the difference between emulating someone you admire and trying to be someone you’re not.
  • Perfection isn’t necessary: Real connections are formed when you let your true self show, even in vulnerable moments.
  • Practical tools for self-awareness: Use the Johari Window to explore where you can become more open and authentic.
  • Overcoming fear of judgment: Understand that not everyone will resonate with you, and that’s okay—it means you stand for something.

Ready to step into your authentic coaching calling? 

Join The Life Coach Accelerator—a free, 5-day challenge with Lauren Brollier Newton. You’ll learn how to design a business that aligns with your purpose, discover how to unlock unlimited motivation, overcome common challenges, and attract the clients you’re truly meant to serve. Sign up today and start building your dream life coaching business!

Reserve your spot here!

what if you could feel empowered, inspired, and excited in your coaching business? in just 5 days