00;00;03;25 – 00;00;27;13

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host Lauren brilliant Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business while making a profound difference in the world. Each week you’ll discover insights, strategies and inspiration to help you attract your ideal clients, facilitate real transformation in their lives, and grow your coaching business while living your purpose.

 

00;00;27;13 – 00;00;50;10

Lauren Brollier Newton

The true freedom and fulfillment. All right, everyone will welcome back to the Abundant Coach podcast. Super happy you’re here because we’ve got a good one for you today. I know some of you have shared that marketing is either mysterious, challenging, you don’t like it, you feel weird putting yourself out there. Some of you are like, I’m in, let’s go to the next level and my next guest is going to be able to help anywhere you fall on that scale.

 

00;00;50;10 – 00;01;15;26

Lauren Brollier Newton

So, Veronica, Romney has been in the marketing industry for more than 16 years. She is a leadership expert, international speaker, podcast host and the proud creator of the Rainmaker Residency programs, which we’re going to talk about. She’s a former speaker and trainer for Tony Robbins and Dean Grace, IOC. She was chief of staff at BuzzFeed and director of Marketing Suite Products for $2 billion, evaluating software company and former marketing agency owner.

 

00;01;15;26 – 00;01;38;25

Lauren Brollier Newton

And she’s had the privilege of witnessing the marketing industry’s evolution firsthand, as you can see from every angle possible, whether it’s through her keynotes, workshops or strategic consultations. Her mission is to empower marketing teams not only to perform better and generate record breaking revenue, but also to reignite the passion for their work, fostering a culture of proactivity and long term commitment with their companies.

 

00;01;38;28 – 00;01;51;08

Lauren Brollier Newton

And for all of you solopreneur your coaches who are just starting out, she’s going to help and support you today with some ideas of how you can make your marketing rocks. So without further ado, Veronica, thank you so much for being here.

 

00;01;51;11 – 00;01;59;23

Veronica Romney

Oh, I’m excited. Thank you. I always get like a little squeamish when people read my bio, like, No, I’m just a nerd and I’m forever 29 and it’s fine.

 

00;01;59;25 – 00;02;03;16

Lauren Brollier Newton

It does feel weird. And sometimes you look back to like, Oh, did I do all that back then?

 

00;02;03;19 – 00;02;05;00

Veronica Romney

I kind of sound talented.

 

00;02;05;02 – 00;02;23;27

Lauren Brollier Newton

Awesome. So thank you for being here. And so as I mentioned earlier, we have a wide array of coaches who are just starting, people who are thinking about becoming coaches, people who are rocking it and just wanting to grow even more. So I’d love to hear a little bit about how you personally define marketing and why it’s important the way that you define it.

 

00;02;23;29 – 00;02;44;15

Veronica Romney

Well, yeah, I think it’s a really good question. Like let’s make sure that we’re all on the same page. So when I use the word marketing, for me, marketing basically is the ethical persuasion of getting somebody to do something. Now, a lot of people don’t identify as marketers because they don’t have a diploma on their desk or they didn’t study it in school.

 

00;02;44;18 – 00;03;12;04

Veronica Romney

But the truth is, like everybody’s a marketer. I don’t care if you’re trying to persuade your child’s school teacher to adopt a new way of doing something or you’re trying to date a history and persuade somebody like ask you out or go on a date or whatever. Like we are all I mean, we all basically exercise the skill of getting people to do something that we want, whether in our own homes and our children, our friends or family and outside of our sphere of influence.

 

00;03;12;04 – 00;03;30;00

Veronica Romney

Right. And so that’s basically marketing’s job, marketing’s job is to help people see that the thing that you want them to do or buy or, you know, whatever, it doesn’t have to necessarily always be for profit. But like whatever it is that you want them to do, marketing’s job is to make it so appealing that they want to do it.

 

00;03;30;00 – 00;03;54;05

Veronica Romney

They want to click, they want to read, they want to buy, they want to put their credit card. And that’s the job of the marketer. The marketer is like, we we are the gift wrapping, right? We we decide what something looks like or the terms around how something should be presented to the marketplace. We decide the colors, the branding, but we also decide the marketing messaging and the hook and the advantages and the features and the benefits.

 

00;03;54;05 – 00;03;58;07

Veronica Romney

Like basically we’re the wrapping paper of all things.

 

00;03;58;10 – 00;04;19;02

Lauren Brollier Newton

I love that. I love that definition. So when someone first starts a coaching business, one of the things that we often hear because in most beginning coaching businesses, you are the product, you’re coach, you’re going to enroll someone in a service. That’s usually in our case, a lot of times high ticket or 1 to 1 coaching. And so you really are the product.

 

00;04;19;09 – 00;04;30;10

Lauren Brollier Newton

And something that we hear our coaches say a lot is I don’t want to sell myself. I don’t want to have to put myself out there. Tell me a little bit about what your advice would be for for that person.

 

00;04;30;13 – 00;04;52;12

Veronica Romney

You know what, let me just start with empathy, because I remember when I first went out on my own and I was no longer the director of or the chief of, because when you work for a different organization or you work for a different entity, your own identity is determined for you. Like I am the director of somebody, I am the director of something else.

 

00;04;52;15 – 00;05;14;27

Veronica Romney

When you now are for the very first time, put in a position of like, I’m Veronica representing Veronica. So I’m comfortable. You’re like, make it stop. Like, I don’t want to do this. So like, I remember I my first feeling or that first like white noise friction of like, I really don’t want to change the frequency of this radio station to talk about myself.

 

00;05;14;28 – 00;05;34;18

Veronica Romney

It feels like a little bit of form of like, I don’t know, like a prostitution, like, I don’t want to, like, put myself on the street corner like h.R. Appropriately said, but I just it feels weird. And then when they ask you, how much do you charge now, I’m like, I want to vomit. I’m sweaty. Right? So it comes in stages of, like, this is hard.

 

00;05;34;18 – 00;05;53;13

Veronica Romney

This is the growth edge. This is I’m feeling the resistance. And then, of course, like, I’m on the other side of that. So now I’m like, Oh my gosh, you guys wait until you get to the other side of this where you are so unapologetic about your pricing, you’re so unapologetic about what you have to offer. So let me just I want to start with empathy.

 

00;05;53;15 – 00;06;18;26

Veronica Romney

So how does one do this spill? If you are listening to this podcast and you’re feeling the resistance and you’re feeling this like hesitation to put yourself out there, I think there’s a couple different things, right? I’ll use I’ll use another example. I think a lot of people have negativity around, let’s say money. Like if you think about money, people either have good relationships with money or they have poor relationships or bad relationships with money.

 

00;06;18;27 – 00;06;47;24

Veronica Romney

Like most people will describe their relationship with money as if they’re describing an ex-boyfriend. He was never he was never there for me. There was never enough of I just can’t seem to get a hit. Like it’s always kind of in a negative tone. Yes, I think a lot of people, when they’re first starting out in business and they’re first starting out and being a coach or a service provider of some kind, you’ll hear them talk about themselves or what they’re doing and the same type of negative tone.

 

00;06;47;27 – 00;07;12;20

Veronica Romney

Be really careful because however you portray or however you manifest or convey your sentiment towards a thing is really going to be a self-fulfilling prophecy. So like I’m a mother, if I’m constantly telling the world that parenting is hard, I guess what? It’s going to be really hard if I say my children are challenging today. Well, I’m actually I love a good challenge and I love a good life.

 

00;07;12;20 – 00;07;31;12

Veronica Romney

I love playing games and I love, you know, so even just that immediate awareness or modification of how you’re conversing around yourself is a big deal. And I’m not even like a mindset person. Like, I’m not even woo, I’m curious, but I’m not. Okay, So let me just get that out of the way because I’m not on set even with myself.

 

00;07;31;14 – 00;07;56;03

Veronica Romney

Now, when it comes to putting yourself out there, though, I think you also have to like, I think, reframe a little bit of like, why? Because I’m also not a human being that likes like my ego doesn’t lead those conversations. I have enough confidence in my abilities to perform them. But that comes from mastery, that comes from putting in the reps, right?

 

00;07;56;06 – 00;08;17;19

Veronica Romney

But I don’t like making it about me. And I think because there’s so many big personalities that go with the marketing message of I did this and so can you buy from me to be me or have a version of success that I was able to have. I really struggled with that marketing message, and I actually were for very big personalities.

 

00;08;17;19 – 00;08;34;29

Veronica Romney

That was their core message. Like you bought from Boss Baby because you wanted to be a boss, Like you bought these entities because you wanted to emulate their lives. And so they would go on Instagram and they would talk about their house and their car and their clothes and their purr. And I’m like, I don’t. You should not know where I live.

 

00;08;35;01 – 00;08;54;06

Veronica Romney

I shop at Target. We’re good like I did. There’s nothing about what I do or where I live or how I conduct my life that should make you or influence you to want to work with me. And it took me a really long time to change that narrative where I’m like, Nobody’s buying from me. Nobody has to buy from me to be me.

 

00;08;54;06 – 00;09;21;07

Veronica Romney

I prefer not. I want you to buy from me or work with me because I’m going to help you be the best version of you. That that’s why you work with me. And so once I started changing that radio station, I think internally the pressure came off where it didn’t feel like I had to, like, pimp myself out, but I had to just make sure I was conveying to the other person like, I got you.

 

00;09;21;10 – 00;09;28;13

Veronica Romney

I want to say you I like I really, really got you. Yeah. And that you do feel that shift.

 

00;09;28;15 – 00;09;52;02

Lauren Brollier Newton

It’s 100% because and this is going to be so refreshing to so many of our coaches because they think they have to be Tony or Amy, right? I had a client, I put out a Facebook post that said, what what podcast topics do you guys want to hear about? And I one person said, How do I stop? Like causing myself to go, I’m not Lauren, so I can’t do this and that.

 

00;09;52;02 – 00;10;22;08

Lauren Brollier Newton

Like, totally like it makes me want to cry thinking about it that they’re going to feel so refreshed when they hear this from you, Veronica Because ultimately at the center of why I think most or most life coaches do what they do is because we know that there’s people out there struggling with things but would never want someone to be like, Oh, I’m going to enroll because I want to copy or emulate or have a guru up on a pedestal somewhere, which I think is a cultural thing that we did for a long time, especially personal development.

 

00;10;22;08 – 00;10;35;01

Lauren Brollier Newton

Like there’s the guru and then there’s the student, and I have to like, revere this person. And I think that that culture is definitely changing or that the marketplace is demanding us to change that culture because it doesn’t work anymore.

 

00;10;35;03 – 00;10;57;06

Veronica Romney

Well, and the FTC is cracking down on all these big personalities. Like what claims are you making, Sister? Chill out. Like what’s so. Yes, but literally the law is catching up with a lot of these people. But also, it’s funny because, like, I’m a big proponent of therapy. Love, love, good therapies. Right. But therapists don’t disclose to you how long they’ve been married.

 

00;10;57;06 – 00;11;24;24

Veronica Romney

In fact, it’s actually like not allowed. Like you shouldn’t really actually know what your therapist, if they’re Republican or Democrat, if they have six kids or no kids, if they’re divorce or divorce 500 times. You’ve been married 50 years, like like you don’t work with a therapist because of who or how they conduct their lives. In fact, there a lot of therapists will 100% or intentional like not disclose those informations do not cross the ethical line.

 

00;11;24;26 – 00;11;46;12

Veronica Romney

And so what is interesting, because I think in the online space with social media, with everybody being their own little blogger, paparazzi in the house, it it blurs the line where it’s like, now you you’re crossing kind of a little bit of an ethical line where like, well, in order for you to want to be with me, I have to really, like, flex who I am.

 

00;11;46;12 – 00;12;15;27

Veronica Romney

And then the imposter syndrome comes up because I want people listen to this very closely. I’ve had a I’ve had the great fortune of somehow finding my way behind the scenes, behind the curtain of The Wizard of Oz for a lot of very, very big names and big personalities and big brands. I’m talking millions of followers, millions of podcasts, downloads books, hundreds of thousands of copies, like I’m very happy and I’m very blessed with the career that I can grant it.

 

00;12;15;29 – 00;12;39;17

Veronica Romney

However, I have been behind the scenes of these people that a lot of us love. And I think put certainly on a pedestal. And everybody has a hoarder’s house like you literally go into the business, you’re like, Oh, and that’s not only like a little bit of a mess, it’s like a big map. So how do how is this happening?

 

00;12;39;17 – 00;12;56;24

Veronica Romney

It’s so beautiful on the outside. I feel like, nope. And this is nothing to that. I think there’s another lie is like, oh, when I when I hit six figures a year, my life, my business will all be gravy and I’ll figure that out. Or when I hit seven figures, I figured it out. Or when I hit eight figures, I’ll have figured it out.

 

00;12;56;26 – 00;13;21;15

Veronica Romney

These people have hit those milestones and they have not figured it out. They are very much still in the grind of trying to figure it out at every single stage that they get to unlock. And so if you’re in that now, at the beginning, if you can master yourself in your marketing today, you’re actually much further ahead than even the personalities that you might be admiring from afar.

 

00;13;21;17 – 00;13;50;21

Lauren Brollier Newton

I think that’s so true. I think one of the things that one of the reasons why it was so easy for me to work with Matt Boggs and Mary Morrissey and is because I’ve seen Mary on and off stage and she’s seen and I think that that is so inspiring because most people who I’ve interacted with, that’s maybe not necessarily the case and that’s not a criticism, is that as much as it is to say, like stop stopping ourselves from seeking outward and saying when I get there or when I’m that person or when I’m here.

 

00;13;50;23 – 00;14;09;12

Lauren Brollier Newton

Because ultimately one of the things that we talk about a lot at the Institute is you’re going to realize when you get to certain milestones that it wasn’t at all that thing. It’s more of what you did and what you learned and who you became in the problem. Because all of we share, like I have had a great transformation.

 

00;14;09;12 – 00;14;27;20

Lauren Brollier Newton

I’m a person who had the rags to riches stories, but it’s not the rags to riches part that’s so wonderful. It’s the part that I’m like, Oh my God, I did that. Like, that is something that I no one can take for me. I will have for the rest of my life, I’ll be able to help others through like it’s really not like the house or the whatever the was.

 

00;14;27;20 – 00;14;47;06

Lauren Brollier Newton

Because ultimately, as humans, we always want the next thing. So we’re going to like, this is cool, but what if I could have that? And so I think this is such an important concept and hopefully a sigh of relief to anyone out there who’s feeling like, Oh, I’m not as big as Veronica or Mary Moore or whatever, because ultimately I don’t think that’s why people hire coaches anyway.

 

00;14;47;06 – 00;14;57;21

Lauren Brollier Newton

I mean, maybe people get wrapped up in the sales or the marketing, but I think someone who really wants to change and transform, number one want someone who believes that they believe can help them and that they believe cares about them.

 

00;14;57;24 – 00;15;31;12

Veronica Romney

Was not 100% and marketing lesson number one, empathy sells empathy and feeling like I heard this one where it’s like great marketing is listening and repeating. And so like if you’re on prospect, right? Like, let’s say you’re talking to somebody who could really use what you have to give. Like they really could use a coach. They really could use that level of accompaniment in their life to some degree to achieve something or to avoid level of pain.

 

00;15;31;12 – 00;16;02;23

Veronica Romney

Right? This is usually a combination of I aspire for more, but I’m also hurting as well the person that can hear me and relay to me so that I can feel seen. Like I’m telling you, I’m struggling with this in the way that you articulated it back was like, Yes, she gets it. That is great marketing. Great marketing is listening and repeating great marketing as having somebody feel seen, either empathetically, sympathetically, but like, I cannot tell you how valuable that is.

 

00;16;03;01 – 00;16;21;14

Veronica Romney

Especially think about it. Think about where we are as a group, as a society, as a culture, as a world. Right now, people are really struggling with their identities. People are being asked every single day where they stand, whether is politically in their voting abilities or where they stand in their careers or what they stand on. Like, are you going to have kids?

 

00;16;21;14 – 00;16;42;26

Veronica Romney

Or what about another kid? I as a guy like so a lot of a lot of us are in this really interesting cultural phenomenon. We’re like, who are you and why are you choosing to be that way? Whoa. And so, like, what better time for people to work with professionals that really care about them that can help them answer those questions?

 

00;16;42;28 – 00;17;14;02

Lauren Brollier Newton

Yeah, 100%. And that is so true, especially for all the life coaches on here in the coaches who are that, you know, as you say, great marketing is listening and repeating. I love that wrote it down. I think something that happens a lot with us coaches is we’re so in the coaching world all day, every day, and we have our jargon and our acronyms, you know, And so I think sometimes our marketing turns into things that the client doesn’t really want or doesn’t know they want yet, but because in it we’re like, I can help you transform limiting beliefs.

 

00;17;14;02 – 00;17;30;11

Lauren Brollier Newton

I’m going to help you break through paradigms, I’m going to help you. And it’s like, does the client even one, know what that means or to even want that? So tell us how you would help, especially beginning coaches are just launching their business. How do you see the clients language marketing?

 

00;17;30;11 – 00;18;00;08

Veronica Romney

Lesson number two, if you’re if you’re driving, pull over. No kidding. I do, But don’t do anything dangerous. So marketing lesson number two, I’m going to teach you the difference between is does and means is, does and means. So a lot of us will sell our services in describing it, what it is and what it does. But I’m going to tell you right now, nobody cares.

 

00;18;00;10 – 00;18;22;23

Veronica Romney

People, people buy for what it means. And so I’m going to use the example of one of the examples I love to illustrate this point is Tylenol, because I think a lot of people know what Tylenol is, right? So what is Tylenol? You’re literally go to the website right now. Tylenol is an over-the-counter pain medication, right, for minor aches and pains and fever.

 

00;18;22;25 – 00;18;43;29

Veronica Romney

It’s what it is. Who? It’s an over-the-counter medication, what it does. It alleviates minor aches and pains and fever. So like it is an over-the-counter medication, that’s what it is categorically. And what it does is alleviate pain or reduces your fever wallop. So you can say I am a life coach and what I do is I help you get over your limiting beliefs.

 

00;18;44;02 – 00;19;08;12

Veronica Romney

And then we stop. Like, I don’t care what I what I care about is what it means. And so if you go back to Tylenol, Tylenol is an over-the-counter medication. It does alleviate minor aches and pains, reduces your fever. However, what it means for me as a person who would be consuming said product is it means I don’t have to skip out on work for a raging headache.

 

00;19;08;15 – 00;19;25;12

Veronica Romney

It means I don’t have to miss out on my daughter’s recital because my back is killing me. It means I’m in control of my health. It means I don’t have to have a disruption to my life. It means. It means. It means and it means more. The meaning behind what it is that you do is what people actually hurt.

 

00;19;25;15 – 00;19;48;21

Veronica Romney

Right? So if a life coach or a health coach or a fitness coach goes, Hey, I’m a fitness coach, I help women lose ten, £10 of stomach and body fat. Sweet. But what it means is that you can put all those pants in your closet that have collected dust. What it means is that when you get naked in front of your spouse, you’re like, Yeah, look at this.

 

00;19;48;23 – 00;20;04;00

Veronica Romney

What it means is that when you go out with your girlfriends, everyone’s asking you what the hell you did, what it means, like, right, There’s a big difference between what you are, what you do, but what it means for the person who is like, who you’re facilitating, who you’re helping transform.

 

00;20;04;03 – 00;20;26;20

Lauren Brollier Newton

Yeah, that’s so true. One of the things we talk about a lot at Great Thinking Institute when we’re training coaches is that everything is vision driven. So in other words, going back to the health coach or someone who’s going to work on their health, when I say lose £10, my brain automatically is thinking of all the stuff I have to give up, how unhappy I’m going to be, what I’m going to have to do and all of that stuff.

 

00;20;26;20 – 00;20;44;15

Lauren Brollier Newton

So one of the things that will train coaches to do and I’m loving this because perfectly aligned with the marketing anyway, is that will train coaches to help the client say, well, what what would that do for you though? If you lost £10? What would that do for you? Where do you see yourself? And one client will say, Oh, well, it would help me roll around on the grass with my grandkids.

 

00;20;44;17 – 00;21;02;15

Lauren Brollier Newton

And another coach will be like, It’ll help me get in that bikini. And now thinking about the bikini or thinking about the grandkids is way different than thinking about just losing £10. And that’s in the coaching itself. So how beautifully aligned is that? You might know, Coach, more than you think about actually how to market this. You’re talking to.

 

00;21;02;17 – 00;21;27;04

Veronica Romney

Well, marketing lesson number three. So you brought up a really good point and I call it the carrot and the stick. So 50% of people maybe a depends depends on right now. I think culturally it also depends on economically. So but normally you have 50% of people who will buy from you because they’re chasing a carrot. They’re trying to achieve an aspiration or goal or a vision.

 

00;21;27;06 – 00;21;51;23

Veronica Romney

Right. Like I want to be a world class speaker, so I’m going to invest in speaking development. Okay? The other 50% of your buyers, they will be buying because they’re trying to avoid a stick to think about the donkey. The donkey is either chasing a carrot, right, or avoiding a stick. So 50% of your people are trying to avoid pain or trying to get out of pain or out of a situation.

 

00;21;51;23 – 00;22;13;27

Veronica Romney

Right. So like I back pain and you get out of pain or I am my business is struggling, so I need to invest here or like whatever right now. I think really great marketing usually has the combo meal where you’re addressing both, not just one, because sometimes one marketing is way too aspirational. You have very logical buyers like it’s too good to be true bullcrap.

 

00;22;14;00 – 00;22;39;16

Veronica Romney

And then if you are only if you’re only pulling from the pain and the stick narrative or that palette of emotion, then it can be fear mongering, which is like how a lot of our political marketing feels. If you go for me, you’re going to like how we’re going to be attacked. You get a good use of the right so you can feel those emotional palettes across different categories of marketing.

 

00;22;39;19 – 00;23;02;11

Veronica Romney

To me, I think great marketing usually has a combination of the two and then you can play with the ingredients of the okay, well, 75% of the tone of this page is more aspirational, but there is always a 25% no avoiding the pain. So like an example would be, you know how to lose £10 without starving yourself, right?

 

00;23;02;11 – 00;23;25;09

Veronica Romney

So how to achieve awesome vision, future aspiration without exactly what you just said? Like insert the thing that I’m worried that I’ll have to do or have to give up or like, Oh, how do I do this without incurring this? Or how to achieve this without access pain like. So I think that’s a really good note that you brought up.

 

00;23;25;10 – 00;23;31;22

Veronica Romney

I would say the marketing lesson that I teach often is making sure that we have both as part of our ingredients to help us close.

 

00;23;31;22 – 00;23;59;26

Lauren Brollier Newton

I think that’s so important. So oftentimes I’ve heard I have the experience, I personally have marketing is what I learned in my own coach certification and then just the school of hard knocks like I own my own business, you know, that’s how I learned how to do any certain marketing that now, one of the things that I’ve heard many times in marketing and I want to run it by you and see if you would agree with us, is that people buy with their emotions and then they justify it with their logic to agree with that.

 

00;23;59;28 – 00;24;27;25

Veronica Romney

Oh no, that’s a no. So lesson number four, I, I think that we used to have a more emotional buying, but when you’re in a downturn economy, you have more logic based buying. So I would I would agree with you. But I also don’t want to remove the element of the economy because that’s also extremely important right now.

 

00;24;27;25 – 00;24;48;24

Veronica Romney

You have a lot of coaches who have not changed any of their marketing messaging and they don’t understand why it’s not closing anymore. Like we’ve been doing this forever to validate an offer. I have thousands and thousands of customers, a proof why? Why all of a sudden is still so hard. And it’s like because your buyer changed. Like you have to pay very close attention to the culture and to the buying atmosphere.

 

00;24;48;27 – 00;25;12;15

Veronica Romney

Right now, people are really struggling, even in dual income households with couples who have some discretionary income, like I love Publix, the grocery store, and their tagline is like, We’re shopping and the pleasure, but right now we’re shopping. Makes me feel roguish. Like, you know, like because the cost of groceries is so stupid. But I’m like, I make money, my husband makes money.

 

00;25;12;15 – 00;25;32;17

Veronica Romney

We’re in a duel income household. We have discretionary income. And yet even going in the grocery store, like, uncomfortable for me, right? And it’s like, what, five things, equal hundred dollars. How did this happen? Yeah. So I would say just yes, emotional buying is always the thing at the end of the day, like, oh, I got to give you another lesson here.

 

00;25;32;18 – 00;25;50;09

Veronica Romney

The self before I forget. Yeah. Okay. But for yeah back to lesson for yes people definitely buy a based off their emotions but I do not discredit our economic atmosphere right now. And so you’re going to always want to make sure that you can logically justify everything as well.

 

00;25;50;11 – 00;25;53;06

Lauren Brollier Newton

Total agreement. Okay, so what’s that? What’s the lesson that you don’t.

 

00;25;53;06 – 00;26;18;01

Veronica Romney

Oh, yeah. Yeah. So lesson five. Okay, so lesson five there is this really beautiful little moment in time when you can actually really find out why somebody finally pull the trigger with you. And I think a lot of people don’t realize that there is just like this little moment and this little sliver and space and time where you get to ask the question that informs all of your marketing in so many ways.

 

00;26;18;04 – 00;26;36;29

Veronica Romney

So the way that I’m going to describe it to you is like picture the we’re going to call it the paid wall. So basically somebody who is not paid you is called a prospect and somebody who has paid you is now call the customer. And so it’s like your girlfriend and your wife, right? Like we’re dating and now like I’ve closed a deal, right.

 

00;26;36;29 – 00;26;58;09

Veronica Romney

It’s kind of the same idea. And so when you’re first like meeting people that you could potentially they could potentially buy from you, they could be your customer, your client, your student, your member, your whatever. Before in that moment of time and before their knowledge of you expands, they’re in that prospect area, right? So they’re you’re courting them, you’re dating them.

 

00;26;58;09 – 00;27;25;06

Veronica Romney

They’re they’re being wooed by you. They’re they’re listening to why you would be the best boyfriend ever. Like, it’s all of that, this magical moment in time. As soon as they swipe the credit card. Now they’re in a customer capacity. But here’s the thing. Here’s the thing. When somebody is a customer, it and let’s say that you do a great job, it doesn’t matter what you sell them from here on out because now they know like trust you in such a profound way that doesn’t really actually matter.

 

00;27;25;06 – 00;27;49;09

Veronica Romney

Your marketing messaging, it’s Veronica’s doing it. And I like Veronica. I’m good. I’ve already worked with Veronica and it great result. Good. Do whatever she tells me to do, even if I don’t get it. Yeah. Sometimes when we survey our customers to inform our marketing on the prospect side, we actually are doing a massive disservice because you’re asking people who know you intimately and they are too biased, like they know you too well.

 

00;27;49;16 – 00;28;08;24

Veronica Romney

They can’t remember what it was like to date you. So there is this moment in time when somebody first first buys from you where you can ask like the juiciest little survey question, which is like, Why did you buy from me? Like, what was the final thing that made you pull the trigger? And that’s where you’ll get the answer.

 

00;28;08;24 – 00;28;31;08

Veronica Romney

That’s real. GET Was it an emotion based answer, a logic based answer, or a combination? Like what was the final thing? Because the truth is we have 20 reasons why somebody should work with us. But like, right when they check out, right when they swipe the card, if you ask the question like what was what was the final thing that made you pull the trigger, that is the that’s like gold.

 

00;28;31;15 – 00;28;35;00

Veronica Romney

The gold answer that informs everything.

 

00;28;35;02 – 00;28;50;05

Lauren Brollier Newton

That’s so brilliant. Like, it’s blowing my mind right now because you think, Yeah, the people that already know you like, you trust you. They’ve been with you for five years. I don’t like this is one of those dumb moments where I’m like, Yeah, if you think about it, like, that’s like the in some ways the worst person to ask.

 

00;28;50;05 – 00;28;54;00

Veronica Romney

Because first of all, love you and you’re all you and.

 

00;28;54;00 – 00;28;59;27

Lauren Brollier Newton

Yeah, so right so bring it so.

 

00;28;59;29 – 00;29;00;09

Veronica Romney

Yeah.

 

00;29;00;10 – 00;29;21;01

Lauren Brollier Newton

So good. So tell me a little bit about I know that you have your Rainmaker residency program and then I think you have a higher level of it. So you’re mostly working with, it seems to me, people who are already have an established business doing a pretty great level of revenue and then helping support them, building out their marketing team so they don’t have to do all the heavy stuff.

 

00;29;21;01 – 00;29;22;18

Lauren Brollier Newton

Am I pretty close on that?

 

00;29;22;20 – 00;29;41;22

Veronica Romney

Yeah, I mean, first and foremost, I’m a marketing consultant for all. So like I, I meet with people individually. I meet with people on big teams, like I work with Solopreneur as we’re just getting started. I work with people who have eight figures above. So like I don’t discriminate. You don’t you don’t have to be a certain revenue threshold to work with somebody like me.

 

00;29;41;22 – 00;30;19;15

Veronica Romney

If you go to my website, you’ll see that there’s tons of options for us to play my programs, which is what your referencing the Rainmaker residency. Yes, those are very specific programs for leadership development. So and I have two versions. I either have the version where just the marketer wants to be developed by us, and then I have the plus version version, which is where the CEO and their head of marketing come in together because more often than not, my CEO’s are performing the function of Chief Marketing officer and they really need to let that go for them to be the fullest visionary they could possibly be for the company’s growth.

 

00;30;19;18 – 00;30;38;15

Veronica Romney

And they need to spend more time outside of the company while they need to do books and they need to speak. You know, I do podcasting, they need it like they need to be out there being the mission messenger. Yeah, as much as physically possible for growth. And they can’t do that if they’re still in the weeds. And we’re a lot of visionaries who are personality driven.

 

00;30;38;18 – 00;30;55;15

Veronica Romney

They’re going to have a lot of opinions on marketing because it is an extension of their personality and it’s an extension of their personal brand, which totally makes sense, and that they hold it like a little baby. Like, I don’t trust this with anybody else. And it’s like, you know, we can give the baby to somebody else, I promise, but I have to teach them how to do that.

 

00;30;55;15 – 00;31;18;26

Veronica Romney

So I teach the SEO on how to let go without like dumping and running or accidentally sabotaging their person. And then I have to teach my rainmaker to replace their boss, which is not just like a typical replacement, like you’re a big shoes to fill. They’re literally replacing the CEO in that kind of head of marketing capacity, and I’m teaching them both simultaneously.

 

00;31;18;28 – 00;31;30;19

Veronica Romney

A.K.A I’m like marriage therapist for a I would argue one of the most important work relationships to get right, which is founder marketer.

 

00;31;30;23 – 00;31;31;21

Lauren Brollier Newton

Yeah, and.

 

00;31;31;24 – 00;31;52;02

Veronica Romney

It’s the hardest thing I’ve ever done is wildly fruitful, but it is relationship dynamics on steroids. Like I don’t know how to put it. And so we teach, we teach these duos or we just teach the rainmakers on their own if that’s what they want to go through it as a solo participant. But that’s what we’re doing is we’re doing leadership development in a revenue generating capacity.

 

00;31;52;04 – 00;32;09;11

Lauren Brollier Newton

I’m smiling because when I ran my own company, I, you know, do everything. And then you think of all the ways I think back and think of all the ways that I thought I was delegating and I thought I was giving all this ownership. And then I’ll look back and I’m like, Oh my gosh, I was holding on to it so tight.

 

00;32;09;11 – 00;32;13;01

Veronica Romney

Oh, yeah, Oh yeah. So funny was natural. Yeah.

 

00;32;13;01 – 00;32;30;10

Lauren Brollier Newton

Because you’re yeah, you’re, you built the whole thing and you’re like, I know what I’m doing. And then you’re right, it’s not going to work if you let go. And so I’m curious if in some of these bigger companies, because I think this will just be interesting for some of our coaches to hear, because I know, again, there’s this idea that, oh, Laurence ran a, you know, multimillion dollar coaching business.

 

00;32;30;10 – 00;32;56;25

Lauren Brollier Newton

So they she must have something no something not have any struggles in that sense. Like, oh, please just jump in my head and come sit at my desk with me for a day and we’ll we’ll totally dispel all that. But I think it’d be interesting for me to hear, are you ever surprised in a bigger business? So so if you think of many of our coaches making a couple thousand dollars a month, maybe $10,000 a month, maybe they haven’t enrolled their first client yet and they’re looking at a bigger business that’s bringing in 50 or 80 or $100,000 a month.

 

00;32;56;28 – 00;33;03;04

Lauren Brollier Newton

You ever surprised how low the quality of marketing actually is in some of these companies have gotten really big.

 

00;33;03;06 – 00;33;25;28

Veronica Romney

Oh, yeah. It’s it’s yeah. Like I don’t want to be rude. Be like I think well, listen, not to quote Pitbull, although I am Cuban, so I’m a big fan of Mr. 305 and 401 Right. But he he doesn’t care where he did this interview, but somebody was interviewing him. He’s like, listen, there’s million dollar problems and there’s billion dollar problems.

 

00;33;26;01 – 00;33;48;05

Veronica Romney

So I don’t care if you’re a $0 $0 browse, if you’re at 10,000 a month, you $10,000 a month problems. If you’re something or they think you’re so like the problem, don’t go away. They actually are proportional to what you’re doing and how much you’re making and your level of exposure. So like, you know, when you’re starting out, you’re not legally, you know, exposed.

 

00;33;48;05 – 00;34;04;16

Veronica Romney

As soon as you get to eight figures and people know your money, now you’ve legal problems that you never thought you would or dream that you would have. So like your problems in business are directly proportionate in size to the growth of the size of your business. So it’s just you by yourself. You’re doing all the things that’s the problem.

 

00;34;04;18 – 00;34;37;29

Veronica Romney

We’ve a big company now. Everybody’s doing all the things. I’m like, What the hell is happening? So like, right, the problems just grow with you. So that’s why I think entrepreneurship, it’s it’s such a blessing. But man, it’s not necessarily for everybody either. Like my husband, I joke like, what’s harder? Entrepreneurship, parenthood or marriage? Or they fight. I think they tied for first place any given day because all three of those endeavors will bring you humbly to your knees in how little you know and how little you thought you were good at something like, I’m a great marketer.

 

00;34;38;03 – 00;35;03;28

Veronica Romney

Being a business owner is not the same thing as being a great marketer. And so I think that’s also and evolution that happens a lot with your people, right? Is like, I’m a great coach, okay? But being a great coach doesn’t necessarily mean being a great business owner. And that’s where you see the friction, right? And feel like when I get behind the scenes of these big companies, they started with a phenomenal person or personality or service provider, right?

 

00;35;03;28 – 00;35;25;13

Veronica Romney

Like an expert. And they grew because they were so good and so valuable and so beloved. But making the jump from I’m a practitioner, I’m a provider, I’m a coach, I’m this person to now running a company that’s not the same identity. And that doesn’t just automatically happen overnight. Like it just and that’s where you see a lot of the the issues.

 

00;35;25;16 – 00;35;26;00

Veronica Romney

Yeah.

 

00;35;26;00 – 00;35;44;21

Lauren Brollier Newton

That there’s most people especially followers of this podcast or if they’re part of the institute become a coach because they feel a deep calling to make a difference to help people or they overcame something and they think I never want anyone else to struggle with that. I have a very different thing than being an entrepreneur, and I think.

 

00;35;44;24 – 00;35;46;04

Veronica Romney

Being an entrepreneur.

 

00;35;46;05 – 00;36;02;24

Lauren Brollier Newton

Over time, I learned, is really, to me, I think one of the greatest qualities that you can develop is a level of resilience and knowing half the time stuff is going to go right and half the time things are going to go on. The links like this isn’t going to go something that you think is brilliant, like false, completely flattened.

 

00;36;02;24 – 00;36;14;04

Lauren Brollier Newton

You’re like, How did everybody not get behind that? Like just developing that resilience of as an entrepreneur, if something goes wrong, it really isn’t going wrong. It’s just part of the cycles of being an entrepreneur.

 

00;36;14;06 – 00;36;31;24

Veronica Romney

It’s a game. It’s a game. It’s I don’t know how to put it. It’s literally a game now for me. I, I know that in business there will never be a day that is void of problems. So like, let’s just say right now, every day there’s going to be an issue. Every day there’s going to be a problem.

 

00;36;31;27 – 00;36;53;24

Veronica Romney

My goal is to not be the only firefighter on the team. Right. So that’s that’s the motivation is that like with growth means you have more people putting out fires, not that the fires disappear. That’s if you think that you’re going to be very upset. Yeah, stop telling yourself that like it’s like telling yourself that like, oh, when my kids get older, it will get so much easier.

 

00;36;53;25 – 00;37;15;17

Veronica Romney

My like, like me, I’m having a six month old and a one year old was so hard, like, Oh my gosh, I can’t sleep. The physicality, oh my God. And now I have a seven year old and a ten year old and the mental the mental strain of like having a seven and ten year old and like combating the school system and pornography and this and that.

 

00;37;15;17 – 00;37;38;27

Veronica Romney

And it’s like, whoa. So like, yeah, my kids are getting older. The physicality of I don’t carry them everywhere, but man, parenting gets harder. It’s just a different kind of hard thinking with your business. Your business is always going to be hard. There’s always going to be fires, there’s always going to be issues. But with growth comes the invitation to have more people at the table to help you do hard things.

 

00;37;38;29 – 00;37;55;05

Veronica Romney

I’m a very team centric person. I feel like the only reason really I’m an entrepreneur is just to build the team because I just love being in their company, I love being in their proximity. And so like, I’ll keep doing what I’m doing. If I could have my team with me doing whatever we talked about all the time, I was just one day would be a mayor of a town.

 

00;37;55;05 – 00;38;03;26

Veronica Romney

Let’s do it like as long as we’re together. So I think was the invitation. That’s always a fun part with growth is that you have more people to play with.

 

00;38;03;28 – 00;38;29;10

Lauren Brollier Newton

Yeah. So how would you for the beginning entrepreneurs. So they’re not there yet. They’re there. They don’t have a huge team around them. And as you declared earlier, you’re not super woo. But how do you navigate the that first launch part of being an entrepreneur? Like what tips would you have for navigating that kind of getting out of like a rocket ship, getting out of Earth’s atmosphere?

 

00;38;29;12 – 00;38;53;01

Veronica Romney

Well, I mean, again, there the big jump really is solopreneur worship to like, yo let there’s just this this can you know, this this. I don’t know it’s we’re the Teutonic place kind of shift where you’re not all functions like I think that’s a big moment in all of our existence, especially in a business setting. It’s like, okay, it’s not just me.

 

00;38;53;03 – 00;39;13;06

Veronica Romney

I think I’m ready to, like, bring people to the party. But I will say, like, it’s and I think I love when you do this, by the way, you’re phenomenal. Podcast host. I love when you always bring it back to make sure that we’re inclusive of those who are further along, but those who are also just getting started.

 

00;39;13;06 – 00;39;40;23

Veronica Romney

We want we don’t exclude anybody. Yeah, so I’m going to in meeting you because you’re so fantastic. One of the exercises I have to do, regardless if there are a team of one or a team of 100 is I always have the CEO or the founder or the sole practitioner audit themselves like and we call it we call the shut list because we’re just to be cheeky.

 

00;39;40;25 – 00;40;11;06

Veronica Romney

But it’s like I want you to like put on a piece of paper, nothing formal, just like a piece of paper or a Google doc of like all of the functions you perform for your business. And then we usually because I love highlighters in the school nerd, I like to get the colors out. So I’m like, okay, of all of these functions that you just put on this piece of paper, which ones are actually for the prospect, meaning which one, which of these serve somebody who has not purchased from you?

 

00;40;11;09 – 00;40;30;21

Veronica Romney

Which of these are now in the service of somebody who has paid you, and which of these are in the service of this company? Because like, you know, registering your LLC and paying your payroll has nothing to do with anybody. That’s just a business. The baby that is called the company needs to be fed. Yes. So it’s almost like three babies.

 

00;40;30;23 – 00;41;00;16

Veronica Romney

The person who hasn’t paid you, baby. The person who has paid you, baby. And then the company itself is a baby. Yeah. And and we literally highlight these sections and you can see where you are lopsided. You can see where you’re like, top heavy, where I’m spending so much time in serving the person who paid me that I’m giving no attention to anybody who could possibly pay me crap, or I’m spending so much time dealing with the company admin and red tape that I’m not even spending any time with people who pay me, but let alone people who could pay me.

 

00;41;00;19 – 00;41;14;05

Veronica Romney

So that’s usually where you’ll start to identify the first areas where you need to delegate and ask for help. Because if you’re spending too much with one baby, the other babies go hungry and they scream.

 

00;41;14;08 – 00;41;22;28

Lauren Brollier Newton

I love that. Beautiful. That’s a beautiful breakdown. It’s so easy. It’s nice to take a pause and actually do an assessment like that because it’s so easy to quickly see where you’re lopsided.

 

00;41;23;04 – 00;41;28;00

Veronica Romney

Oh, it’s especially with the colors just you can see where you’re I mean, just out your highlighters and you’ll see.

 

00;41;28;00 – 00;41;49;10

Lauren Brollier Newton

Yeah, yeah. So fantastic. Okay. So what I’d love to do is a lightning round of different stages of business. So what you would suggest for marketing for the person who’s attracting the first client, what you would suggest for the coach, that’s, you know, maybe doing 60, 75,000 a year. And then what would you do for the coach who’s already multiple six figures?

 

00;41;49;12 – 00;42;12;05

Veronica Romney

Okay. Oh, there’s so many ways to answer this, but I’m going to do it in look like a game, right? So there are four forms of traffic that your business could grow from. So you have traffic that comes to you from social media to social media traffic. You have traffic that comes from we call search traffic. So like Google, I found you that YouTube do the search.

 

00;42;12;05 – 00;42;32;18

Veronica Romney

Do they Google the, you know, like life coach near me and your little pin on the map or whatever. Right. Then you have traffic that comes from paid. You pay for traffic less like Google ads, Facebook ads, and then you have relationship traffic is referring you recommending you. They talked about you in a room that you want therefore.

 

00;42;32;21 – 00;42;35;21

Lauren Brollier Newton

In relationship traffic, which you include like networking getting out.

 

00;42;35;22 – 00;43;00;03

Veronica Romney

Oh yeah. Yeah. People this is this is word of mouth to a T, okay. You know what I mean? When I say relationship marketing or relationship traffic, you don’t need a website, you don’t need social media, you don’t need an ad, you don’t need anything. You need anything. Brian Because I’m telling you to go to this restaurant. I don’t care if they have Web site go forth and six and you go to the I told you to go, Yeah, okay.

 

00;43;00;06 – 00;43;27;07

Veronica Romney

Okay. So if I’m just starting out, screw social media, screw search, screw paid, stop it. Like literally the only thing that you do, the only form of marketing and traffic that you do is all chips in our relationship. And this is not just for local businesses, this is for online entities. I don’t care if you if you’re like, I’m a borderless company, I can serve anybody anywhere.

 

00;43;27;07 – 00;43;48;05

Veronica Romney

Great. It’s still relationship. So I remember when I left Boss Dave, when I was their chief of staff and I left and I was like, I had that panic moment, like, Oh, like now what? And I just like, am I? I’m like, I can’t work for somebody I just had. So, like, here we go. And I remember my friend Adria and she’s like, You go to your phone right now.

 

00;43;48;09 – 00;44;10;26

Veronica Romney

I’m like, Yes, ma’am. You go into your phone, right? Freaking. Now you go into your Gmail inbox, right? Freaking now, and you basically export like you put a list of every everybody that either could work with you or recommend you for you. Honestly, you know, who’s like, the best sales person I’ve ever had is my mom and my dad.

 

00;44;10;29 – 00;44;29;18

Veronica Romney

They’ll tell everybody about me like it’s while like, we’ll be at church, Will be at a concert. Doesn’t matter. Like, the best market in the world is my daughter like these days Like. But I had to do that. I had to get on the siren and I had to tell people, Hey, I’m available. Hey, I’m doing this thing.

 

00;44;29;20 – 00;44;47;14

Veronica Romney

And like, if it makes you wildly nervous to pitch somebody directly, then don’t be like, Hey, Cathy, I’m actually going to take on five clients in the month of June. And I want to let you know because good people, not good people. And like, if you if you know somebody who could really benefit from my services, well, you let them know for me.

 

00;44;47;19 – 00;45;07;20

Veronica Romney

And then what what has happened is like. Then Cathy goes, Why don’t you see? Why are you asking me? I’m like, Why? I didn’t think to ask you, Do you want my help? Like, Yeah, I’m of mad that you didn’t ask me. I’m like, What? I’m sorry. And then they’re like, Okay, okay. You know, so, like, even if you’re uncomfortable asking that person directly, even asking them to recommend their friends will still open up potential opportunity.

 

00;45;07;23 – 00;45;24;00

Veronica Romney

So the very first thing I’m doing is I’m going all in on relationships and I’m telling the world I’m doing this thing. I’m not spending hours, days, weeks mulling over the perfect Instagram bio. Stop it. Absolutely. Stop it. Don’t do that.

 

00;45;24;00 – 00;45;39;06

Lauren Brollier Newton

Okay. Can I tell you can I just pause and tell you how happy I am? Because I always feel like in this institute, I’m like the mother hen telling all the children to eat their vegetables. Stop working on your website. Stop because you haven’t served the client yet. Go talk to people, go to the them. And so I feel so validated.

 

00;45;39;06 – 00;45;41;28

Lauren Brollier Newton

I just want to say thank you, because now I’m not the only.

 

00;45;41;28 – 00;46;04;01

Veronica Romney

One to truth. It’s the truth I’m backing up not I mean, we’re now we’re besties, but like, it’s just the flip and truth. And I and I have done this route multiple times, even when I have to severely pivot, I’ve done the same exact move every single time. Yeah. Okay. So we go all in on relationships, relationships, relationships.

 

00;46;04;02 – 00;46;26;00

Veronica Romney

Yeah, relationships. Okay, so here’s the part about once you have momentum and you have traction and you’re getting those clients from people that are recommending you or people that you want to work with you now, it’s so much easier for you to talk about what you’re doing because you’re doing it So now. Now we can talk about social media now we can say, okay, I’m going to now doc almost like a journal entry.

 

00;46;26;00 – 00;46;42;22

Veronica Romney

I’m going to document what I’m doing. I’m not gonna pretend I’m doing it. I’m actually doing it. And I can actually talk about it and it doesn’t feel like I’m pretending to be anything that I’m not. Like, I just got off a call. So now I’ve got to go on social media. You guys, I just got off a call of the client who is really struggling with limiting beliefs.

 

00;46;42;25 – 00;46;59;06

Veronica Romney

Let me tell you how it showed up for her. And let me tell you the biggest thing that she walked away with in anything that I just said. What was what did I share about Veronica? Nothing. You don’t know anything about my life. I’m telling you that I just got off a call with somebody that I was able to serve.

 

00;46;59;06 – 00;47;04;27

Veronica Romney

And I’m so grateful. And I’m telling you that I did that. What mix? What do you think the net effect of that’s going to be?

 

00;47;04;29 – 00;47;06;08

Lauren Brollier Newton

Not exactly.

 

00;47;06;11 – 00;47;34;18

Veronica Romney

You’re just amplifying the release. So social media marketing that amplifies relationship marketing is my favorite combo. But when people start with just social media marketing and not the relationship part, first it feels gross. It feels imposter syndrome. If you’re pretending, fake it till you make it. No, sister, don’t fake it till you make it. That feels once we’ve mastered relationships and social media, I mean, momentum builds momentum.

 

00;47;34;18 – 00;47;54;01

Veronica Romney

We’re going, we’re going now. There’s excess revenue that we can put into search and we can put it into paid. We don’t have to worry about that right now. Yeah, you can have easily a multi seven figure business just with relationship marketing and social media as an amplifier. That’s it. I’ve seen it time and time and time and time again.

 

00;47;54;03 – 00;48;14;01

Lauren Brollier Newton

Yes, I love this. Like I said, my heart is open to the sky. I’m like, I’m someone else who’s also who has way more expertise than me singing the song that I’m always sharing with our coaches. And I think it’s it’s it’s a relief in a lot of ways because most of us who decided to become coaches like I was a teacher, I wasn’t a business person or anything.

 

00;48;14;04 – 00;48;28;16

Lauren Brollier Newton

We don’t know what we’re doing anyway on social media or traffic or funnels or anything. So it’s such a relief to be, Oh, I can go out and be myself and I can go out and share with people that I want to help and support and build in that way. And it’s so relief a lot of times too.

 

00;48;28;16 – 00;48;36;21

Lauren Brollier Newton

We have so many coaches who are in their fifties, 6070s, who are total tech phobes. I’m like, So don’t do it. Like go. Do you go.

 

00;48;36;21 – 00;49;04;19

Veronica Romney

Do what you’re good at? Yeah, I think if I could give one extra little tip it’s doing social media cold is so uncomfortable doing social media almost like an atomic habit. Meaning like doing social media right on the back side of a great call where you were, you were able to serve somebody is the best way to show up in the first place.

 

00;49;04;22 – 00;49;20;24

Veronica Romney

So like normally, why not? Let’s say because I’m a service provider, just like your coaches aren’t. Like I will see on my calendar. I have an hour for him and an hour for her, like, just like a coach would. Right? So but what I try very, very carefully not to do is to stack my calls without any type of break.

 

00;49;20;24 – 00;49;41;25

Veronica Romney

One for a bio break of yourself. But but in even in addition to that so that it affords me an opportunity when I’m in the zone that’s the best time to get on the camera if you’re going to do that. So like this podcast, for example, like I’m feeling your energy, you’re feeling my energy. Like it’s just feeling real good.

 

00;49;41;27 – 00;50;05;13

Veronica Romney

We’re soon as we finish recording would be the perfect time for me to go on social media and say, like, I just taught is does mean thing. On this podcast. Let me tell you about it. I just talked about this like, like you’re already in the zone, you’re already in flow state. It’s already coming out of you like and now I’m going to pour that into the platform versus I woke up this morning and it was on my to do list and I’m doing it flat, I’m doing it cold.

 

00;50;05;13 – 00;50;09;04

Veronica Romney

There’s no warm up. I’m going to break a knee. Don’t do that.

 

00;50;09;07 – 00;50;26;21

Lauren Brollier Newton

I this is brilliant. I never thought of it that way, but it’s so true. Like we wake up in the morning, you said you’re going to post on social and then you get into that whole, like, blank paper writer’s block thing, like, okay, what am I going to say? I’m thinking about a couple coaches in particular who as soon as this episode comes out, I’m texting this to them like, you need to fast forward to this and this is so good.

 

00;50;26;21 – 00;50;51;24

Lauren Brollier Newton

And listen to this case. I have a kind of in the weeds question for you. What do you think about social media? So for coaches, so you can do it right when you get off a call. One of the things that I’m hoping all of us coaches are doing are living the principles that we teach. So if I’m asking my clients to notice a negative thought, change it to something else, I think I better be doing that if I’m going to be in integrity and, you know, being able to really deliver as a coach.

 

00;50;51;26 – 00;51;05;22

Lauren Brollier Newton

So one of the things I used to do on social media and I would love to get your feedback on this is if I was having a struggle. It’s like I’m thinking of this one time. My husband loves hiking. I don’t really love hiking. I love him, so I go hiking. Then I complain for like all the time.

 

00;51;05;22 – 00;51;22;28

Lauren Brollier Newton

And then I’m happy when I get to the top. But I was noticing like, okay, we were going on a hike. I’m like, I’m not doing that, so I’m not going to complain the whole time. I’m going to make it miserable for myself. And then when I got to the top, I had some realization. So go Facebook, say, Here’s what I was doing, here’s how I changed it.

 

00;51;23;00 – 00;51;34;13

Lauren Brollier Newton

You know, here’s what I would invite you to do. If you ever struggle with the same thing. Do you feel like that’s too centric to the coach, or is that a similar strategy that would work in the same way? Like, is it too Lauren centric is at that point?

 

00;51;34;15 – 00;51;56;07

Veronica Romney

No, no. I mean, so or people are nosy so like, I think you giving a glimpse of your life or giving a glimpse into your I mean, like we’re not talking about bikini wax, so like maybe off brand, but like you are. And I think that’s always like it’s always fun to hear a marketer admit like, okay, I thought this was an insane subject line and it totally busted.

 

00;51;56;07 – 00;52;16;21

Veronica Romney

Like, it was terrible. Nobody, nobody open the emails. Like, I think there’s I think there’s some affinity or some affection that you develop for a person who is willing to be like, I screwed up. Yeah. So I think it adds a deposit in a relationship component. Like, I feel like, oh, she’s, she’s self-deprecating. She’s she’s not holier than thou.

 

00;52;16;28 – 00;52;46;25

Veronica Romney

So I think there’s there’s that effect that is created from what you just conveyed. I don’t think it’s so Lauren centric in the sense of like I, I, you know, it’s how I put this. David Goggins is a really good example where he’s like, You just do it. Just do is like, oh, dude, Like I think though, like there’s those personalities that are so, I think so controversial or so extreme that like, nobody can see themselves in.

 

00;52;46;27 – 00;53;03;17

Veronica Romney

But you say like, Yeah, I really don’t like hiking and I really didn’t, I really frickin didn’t want to go. But I’m like, I’m just going to have to like how, how can I do this? And you discovered something about yourself that you didn’t realize was in you. And then but, but what I would say is, like, always loop it back to your people.

 

00;53;03;20 – 00;53;19;25

Veronica Romney

Yeah. So, like, even though, like, this was a lesson that you learned that you were willing to share, how does that relate to the work that you do? Always relate it back to the work or the people that you serve. And that would be my only, you know, if I had executive produce, that would be my executive producer.

 

00;53;19;25 – 00;53;39;04

Lauren Brollier Newton

Note Yes. Beautiful. Okay. So I always ask everyone as the last question on this podcast, I think you already in many ways answered this question, but I’m gonna ask it anyway. The question I always ask is if you were starting a coaching business from the ground up, you couldn’t take your email list with you or anything like that.

 

00;53;39;04 – 00;53;48;01

Lauren Brollier Newton

You could take your personal contacts, you can take your awareness, but you can’t take something you’ve already built. You’re building from scratch from the ground up. What’s the first move that you make?

 

00;53;48;03 – 00;54;11;20

Veronica Romney

Yeah, okay. So I first of all, I am like a little bit of a marketing coach, so, like, I totally get it, but I have this secret aspiration between us to one day be the mayor of a town. Oh, my gosh. Just local politics. Just local politics. You got our vote. Yeah. Okay. Okay. I think I’ve watched Schitt’s Creek way too many times or something because I’m like, Give me the keys to the town.

 

00;54;11;21 – 00;54;30;03

Veronica Romney

And we go, I’ve thought about this many times, like, because, like, nobody knows me. I’m not local politics. I have to separate local politics from scratch what would I do? And I think same thing like if I were to start a coaching business, like I’m a marketing coach, let’s say, like I’ve really gotten into like health because of a breast cancer thing in my family.

 

00;54;30;06 – 00;54;51;05

Veronica Romney

And so, like, I, I’m like all in like living to 100 and being super healthy and all the crazy things. One thing I wanted to do, like a career change would be like a health coach or whatever. I would same thing if I would be baby politician, I would find all of the rooms that I needed to begin immediately.

 

00;54;51;07 – 00;55;17;09

Veronica Romney

So like if I was wanting to, like, have this, you know, little mayor aspiration, I would start going to the Chamber of Commerce, I would start going to the local whatever the local hearing. And then all of a sudden I like, Who’s this girl? She’s everywhere. That’s right. I am everywhere. So everything, though, if I was a fitness coach or if I had aspirations to be a fitness coach, I would put myself in the room where any fitness coaches workout or wear like a fitness coach conference.

 

00;55;17;09 – 00;55;39;22

Veronica Romney

Like when I start thinking about new career path or new endeavors or new obsessions, whether personal or professional, I dive in to the oceans or to the ponds or the pools where that is the conversation being had. I immerse myself almost like a little bit like a social anthropologist. I want to learn about Argentineans. I got to go to Argentina.

 

00;55;39;23 – 00;55;54;16

Veronica Romney

Like I just immersed myself in a culture as quickly as possible to adopt their language, to understand why they function the way they do, to see their motivations, their pains, their the characteristics, like I literally would immerse myself, is the first.

 

00;55;54;16 – 00;56;07;07

Lauren Brollier Newton

Step that in all the rooms that you need to be in. I love that. Veronica, what a gift to our coaches. Thank you so, so much for sharing your wisdom, letting me ask you a million questions. It’s been fabulous with you.

 

00;56;07;09 – 00;56;09;21

Veronica Romney

I love it. You’re a phenomenal host. Thank you for having me.

 

00;56;09;22 – 00;56;13;22

Lauren Brollier Newton

I have one more question is a very important one. How do we get in contact with you?

 

00;56;13;24 – 00;56;16;17

Veronica Romney

Oh, that’s easy. VeronicaRomney.com.

 

00;56;16;19 – 00;56;44;04

Lauren Brollier Newton

Beautiful. Veronica romney dot com. All right, everybody, go check her out and i’ll see you guys on the next episode. Thanks for joining me this week on the abundant coach. Visit our web site at brave thinking institute dot com slash coach dash certification where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode.

 

00;56;44;06 – 00;57;02;21

Lauren Brollier Newton

And while you’re at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our Free Meant to Be a life Coach quiz available at BTI.com slash Coach Quiz. I’ll see you in the next episode.