00;00;03;23 – 00;00;32;17
Lauren Brollier Newton
Welcome to the abundant coach. I’m your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you’ll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.
00;00;32;20 – 00;00;50;18
Lauren Brollier Newton
Well, welcome back to the abundant coach Lauren Newton. Here your host, your guide. Hoping that you’ve been loving the content that you’re hearing on the abandoned coach. And I have another good one for you today because we’re going to talk about something that comes up often. Many of you have asked, how do you come up with content ideas for your coaching business?
00;00;50;18 – 00;01;11;04
Lauren Brollier Newton
Like, I’d love to be one of those people that seems to have endless content ideas. So I want to talk about a lot of things around this, especially when it comes to your marketing, your social media, your emails, like how do you write new or compelling, interesting things. So I want to start with any idea or feeling of writer’s block that you may have.
00;01;11;07 – 00;01;33;06
Lauren Brollier Newton
So if you’re someone who’s experiencing writer’s block like this feeling that I never know what to write, I never what know what to say, it’s hard to come up with things, then this is going to be so helpful for you. First and foremost, I want you to know it’s easy to look around the world and think that everybody else just has endless content ideas.
00;01;33;09 – 00;01;58;17
Lauren Brollier Newton
But my first mindset tip for you is not to, assume that everybody else just has it figured out. That is a no win strategy when it comes to mindset. We call that comparison despair. Look over there. They’re always come up with great social media posts and I’m not coming up with anything. And the truth is, you have no idea what that person’s internal process was like.
00;01;58;17 – 00;02;15;00
Lauren Brollier Newton
Maybe they cried all day and then finally knocked out a couple of social media posts and you’re looking going, oh, it’s so easy for them. So unless you’ve spoken to them and they’ve said, oh, this is really easy for me, and I just come up with 20 new content pieces a week, then don’t make an assumption that you’re somehow lacking.
00;02;15;00 – 00;02;35;06
Lauren Brollier Newton
That’s the first mindset mistake it causes comparison despair, and it’s going to make it even harder for you to write your content. A lot of what it comes to writing content is going to be about your mindset around it. Now I’m going to give you all the tips and strategies and tools, but no matter, I could tell you tools until I’m blue in the face, so to speak.
00;02;35;08 – 00;02;58;06
Lauren Brollier Newton
And if you’re still telling yourself in your mind, I’m not a good writer, I have nothing to say. I don’t know what to do. Then all the strategy isn’t going to help you. So that’s why I’m really wanting you to address the mindset first. The first is get rid of the comparison. Despair. First and foremost. But the second thing is to tell yourself, just start telling yourself now, even if you don’t feel it.
00;02;58;09 – 00;03;17;17
Lauren Brollier Newton
I do have a lot of content because I’m living a human life, you know, while it is to be in human birth, like, do you ever just look around me like, what am I doing here? There’s so much content. You’re in relationships every day. You’re out in the world. Every day you’re thinking about things every day. So there really is you’re you’re attending whatever you’re attending every day.
00;03;17;20 – 00;03;40;10
Lauren Brollier Newton
There’s so much content all around you. And so the first thing you’re going to want to flip the switch on is stop telling yourself that there’s nothing to write about, that it’s blank, that you have writer’s block tell a different story. Unless you love that story. You love the story of being stuck. Stop telling that story. I’ll tell you a funny story that we sometimes tell in our programs.
00;03;40;12 – 00;04;02;17
Lauren Brollier Newton
It’s a really bad joke, but it really demonstrates what we tend to do to ourselves. So, there’s four guys playing golf, and, there’s two sets of force, two foursomes, playing golf. And the first foursome gets done with the whole game, all 18 holes, and then they’re waiting for the second group, waiting for the second group.
00;04;02;19 – 00;04;21;01
Lauren Brollier Newton
And the second group comes to finally into the pro shop. And they’re like, gosh, you guys were like, took forever. What took you so long? And they said, oh my gosh. On the ninth hole, Harry had a heart attack and he died. So after that, it was just hit the ball and drag. Harry hit the drag. Harry such a terrible joke.
00;04;21;01 – 00;04;46;07
Lauren Brollier Newton
Like, who would do that? I guess people that love golf. But here’s the deal and here’s why I’m telling you that joke. A lot of us drag Harry’s around. We literally carry dead weight on us, which is old stories about ourself, old beliefs about ourself, limiting beliefs about ourselves. And we drag ourselves down and we waste time because we’re literally dragging the Harry of our own life around.
00;04;46;09 – 00;05;09;16
Lauren Brollier Newton
And so if you’ve had writer’s block in the past or you haven’t known what to write in the past, you got to decide, do I want to keep telling that story? Is that who I want to be? The person that stuck? Because if it’s not, then get a new story. Tell a new story. Tell a news story that you’re an excellent writer, that you’re seeing content ideas all around you, that every day you’re having experiences that lead you to be able to write and teach and add value to people’s lives.
00;05;09;21 – 00;05;35;09
Lauren Brollier Newton
Tell yourself that story for a day, and you’re going to see that it changes, because ultimately, thinking creates all of our resolved thinking becomes feelings, becomes actions become results. That is how results occur. And I know it’s easy to look outside yourself or look at a problem and think that that’s what’s causing your result. But ultimately, the way you think about the world is actually what causes the results.
00;05;35;11 – 00;05;57;19
Lauren Brollier Newton
Let me just illustrate this with another story. It’s going to seem a little off topic from creating content, but I promise you it’s related. I was just in a group, so we have a group, here at Brave Thinking Institute of Coaches that are what I call they are in our impact club. So we if they’ve coached 50 clients, they’re in our 50 impact club.
00;05;57;21 – 00;06;15;15
Lauren Brollier Newton
If they’ve coached 150 clients, they’re in our 150 Impact Club and so on and so forth. So I was meeting with our 50 Impact Club coaches and to get into this club that meets once a month, you have to be active in a program and you have to have either enrolled 50 clients or sold $50,000 in lifetime revenue.
00;06;15;17 – 00;06;36;08
Lauren Brollier Newton
And the reason we do that is because it creates this high level conversation among coaches who are really out there moving and shaking. So I was on that call today, and one of our clients said that she was having challenges with her pricing for her coaching business because she was, thinking that the way she was thinking about pricing it, her clients wouldn’t be able to afford.
00;06;36;10 – 00;06;53;03
Lauren Brollier Newton
And I said to her, you know, it’s interesting because we think we know our clients so well, so intimately that we would know what they can afford, not afford. And so I told her a story that when I had my own business, I had there were several clients who I worked with for a long time that seemed to have money challenges.
00;06;53;03 – 00;07;23;23
Lauren Brollier Newton
And I priced my programs low because I wanted everybody to have access and blah, blah, blah. And then I moved to Brave Thinking Institute and those same clients who I told myself couldn’t afford a higher price program and all of that purchased $50,000 programs at Brave Thinking Institute, highest level retreat program. There was a client who I always thought like, oh, she’s not going to be able to invest in my next level program, who’s invested in three different programs with Brave Thinking Institute and probably invested, I don’t know, 50 or $60,000 in her personal development.
00;07;23;26 – 00;07;45;10
Lauren Brollier Newton
Why do I share that story? Because it wasn’t actually that she couldn’t afford my program. It’s that that’s the story that I was telling. And when someone who wasn’t telling that story started offering her all sorts of wonderful, fun, amazing things she could do to grow her life and her business, she was all in every time. So what’s the truth?
00;07;45;12 – 00;08;06;18
Lauren Brollier Newton
The truth is that what you are thinking is what happens in life. It even says it in the Bible. As a man thinketh, so is he. It’s literally how you think is what creates the result. So if you’re walking around thinking all day, I can’t create, content for my business, there’s nothing to write about. I always have writer’s block.
00;08;06;18 – 00;08;23;16
Lauren Brollier Newton
Look at all those people around me who are better than me. That’s the problem, I promise you. That’s the problem. Way beyond the strategy and everything else you think that it is. So I’m gonna invite you to tell a different story. It’s like, what came first, the chicken or the egg? I will tell you that the thinking comes first.
00;08;23;19 – 00;08;41;06
Lauren Brollier Newton
So I want you thinking thoughts about I am a great content creator. I see content all around me all day long. I write it down, I notice it, I’m great at posting it. I’m great at writing emails. Tell that story for a while and you’re going to see that your motivation changes and you’re going to see that the flow of ideas comes to you much more easily.
00;08;41;08 – 00;09;03;07
Lauren Brollier Newton
So that’s the mindset piece. Now let’s talk about where you can get endless content ideas. So where you can get endless content ideas first and foremost is using the principles that you teach. Now, if you’re not using the principles you teach, you got to go solve that problem. Come back and listen to this podcast later, because the first problem is that you’re not living the principles you teach.
00;09;03;07 – 00;09;31;17
Lauren Brollier Newton
Go solve that. But I know if you’re listening to the abundant coaching, if you’ve been resonating with me, I don’t think anybody that out of integrity is listening to this podcast. So you’re living the principles you teach all day long. It’s probably normal to you so you don’t notice it as much. But we want to we want to say, actually, that’s extraordinary because if you’re a weight loss coach and you’re doing a really great job, healthy lifestyle, 80% of the people on the planet probably maybe like 90, don’t have that lifestyle.
00;09;31;20 – 00;09;50;07
Lauren Brollier Newton
So anything that you share is going to be revelatory to them. If you’re a life coach and you have a morning journaling practice and you are journaling every morning with your cup of coffee, there are people all over the world who wish that they could have a practice like that. They wish they had the time. They wish they had the the discipline.
00;09;50;07 – 00;10;11;14
Lauren Brollier Newton
Like they’re whatever you’re living, whatever you’re kind of coaching you do or you’re dreaming of doing. For those of you who want to become a certified coach and anything that you’re doing that’s helpful for a person in the in the thing that you would have your coaching expertise is what you post. So let me give you an example of this.
00;10;11;15 – 00;10;33;16
Lauren Brollier Newton
I mean, go on the morning journaling. If you’re a life coach and or you’re, you know, a like a help you with stress and overwhelm coach or a spiritual coach or a meditation coach or whatever, it is a yoga teacher. I don’t care what it is. And you do a morning journaling practice. Low hanging fruit is just take a picture of your journal and your coffee, or your cup of tea and say, I’ve been in a morning journaling practice for this many years.
00;10;33;16 – 00;10;54;08
Lauren Brollier Newton
Here’s how I find time to do it. Here’s what I write about that is giving people high value. You already do it, you already know it. And that’s something super easy to write about or post. So this is like, look at how you’re living the principles that you teach in your daily life. If you’re meditate then write about that.
00;10;54;09 – 00;11;11;19
Lauren Brollier Newton
Take a picture of yourself doing it. Take a picture of your little CD player or your chimes or whatever it is, your yoga mat. Take a selfie of yourself laying on the yoga mat. Write an email about it. You’re already doing it, you’re already good at it, and you’re doing something that most people on planet Earth don’t know how to do.
00;11;11;21 – 00;11;31;13
Lauren Brollier Newton
So if you’re looking for clients, if you’re trying to attract clients through your content, just be an example of the principles that you teach. You’re living it all day long. Here’s the other super high value part about this. People are going to buy from people they know they like and they trust. And so how can they buy from you if they don’t know you and like you?
00;11;31;13 – 00;11;50;25
Lauren Brollier Newton
They can’t like you unless they know you and they can’t know you unless you’re you’re helping them get to know you through your post posting also opens up a more vulnerable, authentic part to yourself, which is ultimately, especially nowadays, why people buy. So let me give you an insight into this. Don’t just post about how good you are.
00;11;50;25 – 00;12;15;08
Lauren Brollier Newton
For example, if you’re a weight loss coach eating healthier, you want to be a life coach and attract clients. Don’t just post about when you’re good at it. Post it when you’re not good at it. Post about when you’re not good at it. So for example, if you have just a shitty morning and you’re like, you know, I didn’t do my journal and then I got in a mood, and then I was mean to my kids right about that.
00;12;15;10 – 00;12;34;16
Lauren Brollier Newton
Because people don’t want a perfect coach. They want a real, authentic. I feel like this person can help me, not because there’s some guru on a pedestal, but because they’ve been there and they’re actively navigating it, and they’re ahead of me because they’re able to talk about it, they’re able to navigate it. So if that’s you, you skipped your morning journaling practice, make a post about that.
00;12;34;16 – 00;12;49;17
Lauren Brollier Newton
Be vulnerable. Say, hey, if any coach tells you they’re perfect, they got another thing coming to them because there is no perfect coach. This morning. I miss my journaling. I was in a foul mood. I wasn’t nice to my kid. I did go back and correct it. But I want you to know that even with tools, sometimes it’s hard.
00;12;49;20 – 00;13;07;06
Lauren Brollier Newton
So just know if you’re struggling human today I gotcha. Here’s a big hug for me. Boom! You have so much connection, so much authenticity. People are going to want to connect with you and they’re going to say, I guarantee you, I would give you a bet your 50 bucks that you’re going to get comments on that post that says, thank you for being real.
00;13;07;13 – 00;13;29;26
Lauren Brollier Newton
Thank you. Oh, I had this kind of day to day and I needed to write this post. So being authentic about not just how good you are at following the principles that you teach, but when you don’t do well now, how would that actually translate into clients? Well, first of all, with organic marketing of that nature, meaning you’re not paying for advertising, you’re posting, you’re writing emails, you’re doing that kind of thing.
00;13;29;28 – 00;13;50;14
Lauren Brollier Newton
Not every post has to be a sales post. In other words, sometimes just building value over time. Getting to know people over time is the greatest thing. With that said, you can make a call to action on there. And here’s what I mean by a call to action on that post. You can say something like, hey, if that’s you and you have the kind of morning I had feel a big hug for me.
00;13;50;14 – 00;14;08;00
Lauren Brollier Newton
Know that you’re not alone, and then also know that I wrote a short little e-book for how to do a morning routine that sets you up for success. If you want to just type yes in the comments, I’ll send it to you. Okay, so now it’s related to the post. It’s not spammy, it’s not salesy. It’s like, hey, if you want tips on this, I already have it written.
00;14;08;00 – 00;14;25;16
Lauren Brollier Newton
I’ll just send it to you. Why don’t I put now let me just give you I’m going deep on this. So just know I’m giving gold here. I’m giving you stuff that took me years to figure out. Okay, so listen up. If you do that, why would I not just put a link to the to the e-book I wrote right there?
00;14;25;18 – 00;14;45;16
Lauren Brollier Newton
First and foremost, Facebook, Instagram, whatever. They don’t love you going to another website because they want people to stay on their platforms, that their advertising dollars go up and up and up. So in Facebook you don’t want to just put a link there because Facebook is not going to show your post to anybody. That’s why I say type yes, say something, drop a heart.
00;14;45;19 – 00;15;00;22
Lauren Brollier Newton
You know, reach out that don’t say reach out. That’s terrible strategy. But you know, say something in the comments and I’ll send it to you. Creates engagement, which is what Facebook wants now on Instagram. In your stories you can post a link, but I don’t have a problem with that. But in your post they don’t even let you put a link.
00;15;00;24 – 00;15;25;17
Lauren Brollier Newton
And so you have to say something like hey, leave a comment, drop a DM which you actually want as a business person because you want that engagement with the client. So when someone types yes in the chat now I can track, oh, that person was interested and I can make sure I like their posts and I engage with their posts and I engage with them beyond just trying to sell them something, I can provide more value to their life.
00;15;25;19 – 00;15;50;24
Lauren Brollier Newton
It gives you data, whereas if you just drop the link, you don’t really know who clicks it. You can’t really track that. So it’s not as engaging for you and for them to get to know each other. Okay, definite techniques is using the principles you teach and just posting about that. Second thing is, if you’re actively serving clients already, you can actually go into your social media, whatever you’re using, and you can tell that client story.
00;15;50;24 – 00;16;03;29
Lauren Brollier Newton
Now, you don’t even have to use their name. You can just say, hey, I was on a client session today. The client was struggling with this. Here’s the feedback I gave them in a support I gave them. And I’m posting this just because one of you out there might be struggling with this today. And why should you struggle?
00;16;03;29 – 00;16;22;07
Lauren Brollier Newton
If I can help you with this information? And that does a couple things. One, when your clients are having success and they’re overcoming something, it shows your competence as a coach. It shows what you do, it gives you that exposure. And then the second thing is you’re providing so much value to the person reading it because they’re like, oh, thank you for that tip.
00;16;22;10 – 00;16;36;29
Lauren Brollier Newton
And so they feel like they start to trust you and get to know you and get to know that you’re good people. You’re going to take care of them. So you can always talk about something that came up in a client session or something that you were wondering about after a client session, or something like that. All right.
00;16;37;01 – 00;16;56;15
Lauren Brollier Newton
You’ve heard me say multiple times already this thing about giving value, if you want your post to feel authentic and not spammy or salesy, think about giving as much value as you can give. Like listen. Listen to what I’m doing on this podcast right now. This podcast is free. You never have to buy anything from Brave Thinking Institute.
00;16;56;15 – 00;17;14;24
Lauren Brollier Newton
You don’t have to sign up for anything. You don’t have to drop an email. I’m giving you freaking gold. Like literally. It took me years to learn how to do this for free. Why would I do that? Because I know that if I give a ton of value, perhaps you’ll work with me one day. Perhaps you’ll share this with your friends.
00;17;14;24 – 00;17;34;10
Lauren Brollier Newton
Perhaps you’ll share this on social media. I know that there’s a lot of circulation in this universe, and I know that it’s always bringing back to those who give. So I’m willing to give because that’s what’s going to bring you into my world, and that’s what’s going to change the world, is if I’m willing to give value and share information.
00;17;34;10 – 00;17;51;10
Lauren Brollier Newton
And then maybe someday there’s a few of you that’ll work with me, and I’ll get to bring you into this brave thinking institute family. And then we can change the world together when you become a certified coach. That’s why I’m willing to give so much value. Because I know it’s going to help your life. Even if we never work together.
00;17;51;12 – 00;18;10;07
Lauren Brollier Newton
And I know sometime that good might come around and come back to me. And that’s valuable for me. So it’s a win win for everybody. And so that’s the same when you’re giving value in your content. A lot of people are afraid. I can’t give value in my marketing. I can’t give value upfront for free because then no one will enroll in my program.
00;18;10;08 – 00;18;34;05
Lauren Brollier Newton
It’s the opposite. I could if I wanted to, if I wanted to right now, send something out to my email list or the Brave Thinking Institute email list and offer a 1 to 1 session. I could probably sell that session for a thousand bucks or 5000 bucks, because I’ve given so much value over the course of my life that I have people knocking down the door wanting to work with me.
00;18;34;07 – 00;18;58;11
Lauren Brollier Newton
And it’s not because, oh, Lawrence especially, she’s so great or she’s so smart. I’m sure all of us are that special, smart and great. But really, I have that leverage now because I’ve given massive, massive value over the course of my career. And the reason that I could have that kind of money coming my way is because I’ve given enough value that people go, she is so smart and she knows what she’s talking about.
00;18;58;11 – 00;19;14;13
Lauren Brollier Newton
I want to I want more of that. So it’s the opposite effect is true. Giving tons of value upfront doesn’t make it so people go, oh, I don’t need to work with her because I can just listen to the podcast. It’s the exact opposite of fact. It’s I want to work with her because I can see how good she is at what she does.
00;19;14;18 – 00;19;30;14
Lauren Brollier Newton
And I know if I worked with her or if I got certified at Brave Thinking Institute, it would take my life and business to the next level. That’s the effect of that. Now, anybody that’s thinking, oh, I can just listen to the podcast and, and, get my support that way. Great. That’s the level of support they want.
00;19;30;14 – 00;19;51;11
Lauren Brollier Newton
And maybe they’re not building a, you know, six figure coaching business. They just kind of like to listen and be around it. That’s okay too, because it’s still giving value, but it’s not going to create an effective I don’t need to buy something because I’ve got everything I need, because here’s what people know. They know without structure and without a step by step system and without accountability, they’re likely not to do it.
00;19;51;11 – 00;20;10;07
Lauren Brollier Newton
Most people have that awareness of themselves. So I’m in the Gary Vee. If you know, Gary Vee is I’m in his school of camp. He always says his camp, his school of camp. That’s not even. What is that. That’s not even a metaphor. His well I don’t know. Somebody help me. So email me. Podcast it it’s it’s like, I am I believe in what he says.
00;20;10;08 – 00;20;33;26
Lauren Brollier Newton
Let me just say it that way because I’m terrible at metaphors. Okay? Gary Vee says people don’t buy content. They buy access. Let me say that again. In coaches, people don’t buy content. They buy access. People can find content all over the world. There’s never been more free content. But if they’re aware they’re seeing God, I have all this free content and I’m still not having the result I want.
00;20;33;26 – 00;20;52;05
Lauren Brollier Newton
That’s why they get coaching. And it’s true, all of us. That’s why I have a coach. Because for most of us, except for those strange, like marathon running humans that can just cause themselves to take an action, do crazy things like that. You can tell I don’t run. Very few people on the planet have that level of accountability with themselves, and that’s why we all need coaches.
00;20;52;10 – 00;21;16;16
Lauren Brollier Newton
So you don’t have to worry that if you give too much value, people are not going to sign up for your program. They’ll still sign up for your programs, I guarantee you. With that said, there’s there’s a tendency for the empath personality or the giver. That doesn’t mean give your programs for free. I’m not having free 1 to 1 sessions with everybody who listens to the podcast you want to coach with me, you can enroll in my program.
00;21;16;19 – 00;21;34;22
Lauren Brollier Newton
So it’s not like you’re giving it away for free, but you are willing to give value so people can feel the support that they would have if they worked with you. They can feel how much you care, they can see your expertise, and they can take the next step with you. Now notice that I have no shame in saying come to brave thinking Institute.
00;21;34;22 – 00;21;49;08
Lauren Brollier Newton
If you want a successful coaching business, come get certified with us. I’m not afraid to say that because I know the massive value that I give here and that we give as an institute and our certification. So it’s very much like I’m still going to make a call to action. I’ve earned the right to make a call to action.
00;21;49;08 – 00;22;14;26
Lauren Brollier Newton
I give people a value. I give so much value. I’ve absolutely earned the right to to pitch my stuff because my stuff rocks. But it’s it’s not going to land that way if you’re not giving value. Okay? So give tons of value. That’s how people get to know, like and trust you. All right. The final piece of how to create endless content is to talk about what you’re doing.
00;22;14;26 – 00;22;34;14
Lauren Brollier Newton
So like right now I’m recording a podcast episode. If I wanted to create a social media post about this, I could take a selfie. I could, post that. I could do a little short video of my podcasting set up to just give value to all the coaches out there who might be wondering. I one of our coaches, I have her on social media.
00;22;34;14 – 00;22;52;12
Lauren Brollier Newton
I’m just going to pull it up. She recently posted a post about getting her certification. So here’s what she wrote. She said, almost finishing with my 200 ish hours of training in six months. Yes, 33 plus hours of training per month while being a loving wife, running my business, attending networking events, going to mastermind and leading workshops.
00;22;52;12 – 00;23;10;28
Lauren Brollier Newton
Life is fun. She puts a heart emoji emoji curriculum complete. The final step is my six days of live training at the end of this month to receive my formal certification as a Life Mastery Consultant and Dream Builder Coach with the Brave Thinking Institute. I’ve been a student of coaching since 1999. I attended my first Dream Builder workshop in 2019.
00;23;11;06 – 00;23;26;26
Lauren Brollier Newton
It is truly changed my life. When I left the mortgage industry in 2022, I knew from the longing discontent I was feeling, there were two things I wanted. First, I knew I wanted to be of service to others and make a difference in the world. And second, I wanted to give more time, talent or treasure than I’ve ever given before.
00;23;26;28 – 00;23;45;05
Lauren Brollier Newton
I feel so honored and blessed to be able to share this life changing program with others. So that is our Life Mastery Consultant, Janna Lane. I’m giving her a shout out of no Janna forever. What I loved about that post is she’s celebrating her certification, so she posts a little congratulations, you’ve completed your study, you now qualify for certification.
00;23;45;11 – 00;24;03;29
Lauren Brollier Newton
And then she writes that beautiful post. And so she’s sharing with the world authentically what she’s already doing. But now everybody on her friend’s list that sees that post goes, oh, good for Janna. She became a coach. Oh, I’m interested in her coaching. I love Janna, I’ve known her since this or that. And then they’re going to they’re going to get interested.
00;24;04;02 – 00;24;20;14
Lauren Brollier Newton
So she’s already doing it. Why not post about it? Why not put it out there so people know what she’s up to. And this post has a bunch of comments and a bunch of likes. Let me see what it’s got. Yes, got a bunch of comments and likes and people congratulating with her and and talking to her about it.
00;24;20;16 – 00;24;39;02
Lauren Brollier Newton
So that’s a very like simple way of here’s what you’re already doing. Just post about it. So recap the mindset is everything. Don’t tell yourself you don’t know what to write. Don’t tell yourself any more. Don’t drag Harry around. Don’t tell a story about yourself that you no longer want to be true. Secondly, use the principles that you teach.
00;24;39;02 – 00;25;01;11
Lauren Brollier Newton
If you’re using them every day, talk about them. Talk about your client sessions. Give tons of value. You earned the right to make a call to action. You can make a call to action on every post like we talked about and what you’re already doing that’s related to your business. Today on that same call I was telling you about about 50 Impact Club call, we took a selfie with all of us.
00;25;01;11 – 00;25;17;20
Lauren Brollier Newton
We were like, hey, let’s take a selfie for social media. And we took a selfie. And then one of them right on, dude, imitate Shaq, long time client of Brave Thinking Institute. She went and post. It was like, I love to be a part of difference maker coaches. I’m so proud and humbled to be a part of this group of people.
00;25;17;23 – 00;25;39;06
Lauren Brollier Newton
And she posted it and she tagged all of us. Yes, this is what we do now. You could also translate anything I’ve said today. I kind of focused on social media client attraction, but you could translate any of this to your email list. Take that same picture, write an email. Done. So I want to encourage you. You’ve got this.
00;25;39;06 – 00;26;05;25
Lauren Brollier Newton
You have tons of content around you all day long. 24 seven 365 write about it. Let people know what you’re up to. Because here’s the thing it actually isn’t about you. It’s about giving them tons of value, and you’ll see that return to you because there is a lot of circulation in this universe. So like I said, if you want to be a closer part of our world here at Brave Thinking Institute, not only do we have amazing badass certification programs, we got all sorts of stuff up our sleeves.
00;26;05;25 – 00;26;23;26
Lauren Brollier Newton
So make sure to listen to the outro because there’s links that you can follow for more free content and get into the orbit. And then if you’re ready, if you’re ready right now and you’re like, dude, I love this podcast, I feel in harmony with it. I want to take the next step with Brave Thinking Institute. Just email podcast at Brave Thinking institute.com.
00;26;23;26 – 00;26;50;23
Lauren Brollier Newton
I will hook you up okay. All right. Lots of love and I’ll see you on the next episode. Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode.
00;26;50;26 – 00;27;09;11
Lauren Brollier Newton
And while you’re at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven Figure Coach. Check out our free. Meant to Be a Life Coach quiz available at BTI. Com slash coach quiz. I’ll see you in the next episode.
