00;00;03;23 – 00;00;32;08

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you’ll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

 

00;00;32;11 – 00;01;00;28

Lauren Brollier Newton

Welcome to the abundant Coach Lauren here. Super thrilled to bring you our next guest. This is someone I’ve had the privilege of knowing for while. I’m going to ask him because I’m trying to remember the first date, but for many years, we worked together at Break Thinking Institute. We worked together in my previous company, and, what a delight it is to welcome Scott Clement, who’s an experienced audio engineer and entrepreneur with a passion for crafting world class live experiences.

 

00;01;01;00 – 00;01;33;27

Lauren Brollier Newton

Since 2010, he has toured the globe as an audio engineer, bringing high quality production to audiences worldwide. Simultaneously. I just want to mention you just got back from Bali so when he says worldwide, this guy is going worldwide, bringing our world class experiences simultaneously, he’s worked in the personal development space, supporting transformative experiences that inspire individuals. He’s got a keen eye for detail and a deep understanding of sound storytelling and audience engagement, and he has been instrumental in shaping impactful events for over a decade.

 

00;01;33;29 – 00;02;02;16

Lauren Brollier Newton

In 2022, Scott founded level 11 productions. This is a company dedicated to co-creating life changing events that blend cutting edge production with powerful personal growth experiences and through his work to help clients generate. Listen to this over $100 million in revenue proving that meaningful transformation and business success can and do go hand in hand with a wealth of experience in both technical execution and personal development.

 

00;02;02;21 – 00;02;13;00

Lauren Brollier Newton

Scott continues to push the boundaries of event production, making indelible mark on the industry and the clients that he serves. And I know he’s changed my life. So, Scott, welcome to the show.

 

00;02;13;02 – 00;02;19;16

Scott Clement

Thanks, Laura. It’s so good to be here. If we’re in a virtual event, I would insert applause and music right here.

 

00;02;19;18 – 00;02;29;05

Lauren Brollier Newton

Yes you would. But I’m trying to remember Scott. Did we? So I went to my first stream builder live in 2018. So is that where we maybe would have first crossed paths?

 

00;02;29;07 – 00;02;39;20

Scott Clement

For sure. Yeah, that’s where we first, crossed paths for sure. Initially. And then and we started we started doing events with you, as a 20, 22, 23.

 

00;02;39;20 – 00;02;51;22

Lauren Brollier Newton

Yeah. 2022, 2023. Somewhere in there. Yeah. Something like okay. So this is not a traditional way to start the show, but tell me, tell the audience about how you got through a snowstorm to get to my event.

 

00;02;51;24 – 00;03;13;22

Scott Clement

Oh my gosh, this was so awesome. So we had so we had funding to so to get to your house, you, we had the, or near or not your house, but to your event, we had to fly in to Colorado and then take a puddle jumper from Colorado into, where you are. And, we got to Colorado and then there was a snowstorm coming into where you were.

 

00;03;13;22 – 00;03;30;20

Scott Clement

So all our flights were canceled, and there’s only one, like 1 or 2 flights a day into where you were. So I was like, okay, guys, like, we got to drive it. So we hopped in. So we rented a car, like right there on the spot, hopped in a car, and we drove, like, five hours through a snowstorm in the middle of the night to get to your event.

 

00;03;30;20 – 00;03;34;21

Scott Clement

And, we were there the next morning ready for set up. Right on time. So it was awesome.

 

00;03;34;21 – 00;03;51;12

Lauren Brollier Newton

That is so crazy. So look at the level of dedication, you guys. If you want an audio visual company, a production company to support your event. Here’s the crazy thing though. First of all, the drive from Denver to Cody is eight hours. So you guys drove eight hours, not five hours. Okay, there you go. In a snowstorm.

 

00;03;51;15 – 00;03;53;24

Scott Clement

Like in a snowstorm.

 

00;03;53;27 – 00;03;56;00

Lauren Brollier Newton

Yeah, that is crazy. It was.

 

00;03;56;02 – 00;04;08;22

Scott Clement

It was a little bit of white knuckling there in the middle of the night on a back road, you know? You know, how did you get that SUV there? Well, so I, the equipment had already arrived, but it was me and a couple of other crew that were still coming in to be okay with it.

 

00;04;08;22 – 00;04;29;14

Lauren Brollier Newton

So, so crazy. So I want to go back to. So you produce an event for us at Brave Thinking Institute called Dream Builder Live. It is a great it’s a it’s a yearly event now. It used to be three times a year. There’s a lot of different things going on in terms of production. Usually we have, you know, 800, 1000 1200 people in the audience.

 

00;04;29;14 – 00;04;40;23

Lauren Brollier Newton

So I would love from your perspective to share, like, what’s it like both from a spiritual standpoint but also a technical standpoint supporting that kind of an event?

 

00;04;40;26 – 00;05;06;11

Scott Clement

Yeah. So first, it’s a you know, it’s a huge responsibility. We have a lot of fun. We create a lot of and we create a lot of fun. But it’s, what we do is I take very seriously. And, our team does as well for multiple reasons. We’re not just, you know, we don’t just come and produce an event or set up lights or set up a sound system and just, like, sit there and just kind of hope everything turns out okay.

 

00;05;06;13 – 00;05;35;10

Scott Clement

We’re very invested in the results that all of our clients are looking to generate and within our events and in this space predominantly what clients are wanting to the results are wanting is for life transformation to happen for their clients, those life transformations, they have a financial result at the end of them as well. Correct. But really the primary goal of this event is for life transformation.

 

00;05;35;12 – 00;05;55;07

Scott Clement

And so from our perspective, it’s, it’s a big responsibility that we take very seriously. And, you know, our goal, I, I’ve kind of come up with this new theme that I didn’t really realize I was, that I didn’t realize existed inside of me until I was talking to my dad over Christmas. And, just a little backstory.

 

00;05;55;07 – 00;06;12;14

Scott Clement

I’m, I used to be a puppeteer when I. When I was a teenager, like, young adult. I know you probably didn’t know that about me. And my dad had this puppet ministry at our church, and he was the. He was in charge of it. And I had found some old VHS tapes, and we were going, we’re watching a whole rehab practice.

 

00;06;12;14 – 00;06;25;24

Scott Clement

And at the end of like, one of our things, my dad was just like, quiet, like he didn’t there wasn’t, like, no encouraging feedback or anything. Like it wasn’t like it was just like all about all the things that we did wrong. I was like, you know, dad, you could have been a little more encouraging. He goes, yeah, you’re right.

 

00;06;25;24 – 00;06;45;13

Scott Clement

I could have been. But he goes, honestly, in my mindset at the time he goes is I always expect perfection, but I settle for excellence. And so that’s kind of the theme I’ve gone into this year with me and my team. And really raising the bar for ourselves is when I’m doing these events for Brave Thinking Institute or anybody, any of the clients that we serve.

 

00;06;45;16 – 00;07;09;09

Scott Clement

I expect perfection. And it’s not because I want to be perfect, but it’s because of how serious the work that we’re doing in these events is where people’s lives are on the line. Dreams are on the line, and that’s something that we like. I said that I take very seriously. So from that perspective, there’s a bit of a weight involved with producing an event like that.

 

00;07;09;11 – 00;07;36;05

Scott Clement

And from a technical aspect, because I do it all day, every day. In some ways it’s very simple. And because a lot of the, you know, we do a lot of planning, we do a lot of work with Brave Thinking Institute and all of our clients pre-production work to really plan the event out and make sure that we know what’s happening step by step so that we can follow along and hit our cues and make smooth transitions and play the music at the right time, at the right volume.

 

00;07;36;05 – 00;07;55;06

Scott Clement

You know, we work through all this ahead of the event. There’s a lot of work that goes into this ahead of the event. So while the technical side is simple, it’s still, you know, there’s a lot involved. It’s very technical. But that’s really I feel like it’s the smaller part of what we do. The technical aspect is it’s like the nuts and bolts, right?

 

00;07;55;06 – 00;08;05;20

Scott Clement

Like, I feel like that’s the simple part of what we do. It’s the, producing the event and actually, you know, making a smooth event happen is really where the the work comes in. Yeah.

 

00;08;05;20 – 00;08;29;15

Lauren Brollier Newton

Because the thing about what you guys do is when it’s going well, nobody notices the lighting, the AV, the screens, but when it doesn’t go well, you can’t unsee it like everybody in the audience, not just the presenters. So this actually brings me to the way that I actually, when I had my own company ended up hiring you is I had remembered that you said, okay, so I think you had seen a picture of me presenting on a stage that was very bleak.

 

00;08;29;18 – 00;08;49;25

Lauren Brollier Newton

There was like no draping behind me. There was no a podium. It was like literally just plain hotel, nothing behind me. And I and I think you had reached out and said, hey, if you ever you didn’t say like, hey, your, your, your scene looks like crap, like you didn’t say that, but you didn’t say, you know, if you need any help, I can always help you with your events.

 

00;08;49;25 – 00;09;11;06

Lauren Brollier Newton

And I was like, cool. And then I had a what I felt like was I’ll just call it a cluster, type of event where I hired the hotel company, and I had actually worked with the audiovisual company before, and it was awesome. We, we did hybrid. I was I was always into hybrid events. So some people come in person, some people zoom in.

 

00;09;11;06 – 00;09;31;26

Lauren Brollier Newton

For those of you don’t know what hybrid is. And so this first time I use this company, it was like the zoom worked smoothly, everything worked smoothly. Second time I use this company that the hotel suggested, I think I had like 200 people bought a ticket on zoom and I had, I think maybe 75 people in the ballroom, and it was just we got there.

 

00;09;31;29 – 00;09;50;03

Lauren Brollier Newton

We’re setting up. They’ve promised, we have listed out every single thing I need. They’re like, yeah, yeah, we got it all covered. We get there that night and I am teaching the AV guy how to use zoom, and I was like, this is going to be a disaster. So it was a cluster and I was so livid. And our results showed it.

 

00;09;50;03 – 00;10;21;05

Lauren Brollier Newton

So not only did so the in-person clients they didn’t have, they didn’t notice it. But the zoom clients were watching a wobbly video of me all weekend long. Were watching all sorts of clunky things happen in zoom, so they didn’t have the transformational experience I promised because the ad was so terrible and then they didn’t. And my results, like what I would normally generate in new client revenue at an event like was decreased by like 15% for the virtual audience, which is a big amount.

 

00;10;21;08 – 00;10;41;17

Lauren Brollier Newton

And I was livid, not just because of money or whatever, but my clients deserved better. That’s why I was livid that clients who trusted me deserved better. Now I take full responsibility. You know, at Brave Thinking Institute, we take responsibility for our role in things I take full responsibility for. And I was like, never again. So who do I call?

 

00;10;41;17 – 00;10;59;18

Lauren Brollier Newton

I call you Scott. And I’m like, hey, this happened, can you help? So I would actually love to hear. I think it would be cool to hear as a professional and as someone who does this all the time. What were you thinking and processing when you got that call from me and how upset I was?

 

00;10;59;21 – 00;11;19;02

Scott Clement

Well, I’ll take it back a little bit further. And that, you know, you talk about missing picture of you on that. Is that a probably a brave thinking coaching event. And I remember sitting I was running sound for Brave Thinking Institute at that point. Just, you know, just being the sound guy. And I remember looking up at there at the screen and I think and thinking to myself, I’m going to work with that woman someday.

 

00;11;19;03 – 00;11;38;23

Scott Clement

I’m going to help her. And it was years later that that happened, you know, but I just knew. So when I got the call, part of me, I was very, you know, when you called me, first of all, very honored. Right? Secondly, it was like a dream come true in some ways. I was like, oh, cool. Like I, you know, I manifested that by just claiming it.

 

00;11;38;26 – 00;12;14;01

Scott Clement

And, you know, it’s unfortunately a story we hear all the time. It’s unfortunate. And I don’t think that I don’t want to talk bad about any other, any competitor. Right. And I think I think people come to the table with the best. I think their desires to do the best they can do. Right. And I think where we where we really differ and where I think and this comes from just my personal view, is it’s very important to not just serve the client or to follow, like anybody can sit behind a piece of equipment and push a button and push a fader and turn the lights on and turn the lights off and press

 

00;12;14;01 – 00;12;40;09

Scott Clement

play, press play on the video. Anybody can do that, you know, but it’s with the it’s the intention with what you do it and the deliberation and the planning and all of these things. It’s the way you do it that matters. And that’s what helps create transformation in events. And so when I got the call from you, like I said, it’s like I’ve heard this story so many times and I just knew I was like, okay, I can hope you like this is going to for me.

 

00;12;40;09 – 00;13;06;02

Scott Clement

I’m like, oh yeah, this is easy, you know? And what what we really try to do and what my, one of my goals is that my goal is to free up the coach, the presenter, whoever it is on stage. And for some of in our, some of our cases, it’s musicians, right? They’re there to do their thing with their band or they’re solo musician thing, but it’s to free up whatever the whoever’s presenting on stage, free them up to do to give their gift fully.

 

00;13;06;04 – 00;13;23;16

Scott Clement

So and the way we do that is by giving our gift for showing up and giving our gifts fully, which is support. We are support mechanism to whatever is happening from the stage. In the music world. We always say we’re the fifth Beatle because, you know, we’re the ones that can make it all happen and pull it all together.

 

00;13;23;16 – 00;13;40;13

Scott Clement

But you don’t see us on stage and really, that’s our goal. Like, that’s why we’re always in the back dressed in black. You know what? Nobody sees us or everybody’s like, looking around like, where are these guys? Who’s making all this happen? And it’s like you said, unless something goes wrong, you’ll never probably even know we’re there. And that’s great.

 

00;13;40;16 – 00;13;49;25

Scott Clement

We we love that. Like, the more I can go, like, if you never see me or hear me, I never see you or I hear from you. I know that we did our job. You know.

 

00;13;49;27 – 00;14;11;00

Lauren Brollier Newton

So this is this is I felt such relief when I talked to you. And, you know, I often talk about on this podcast for the coaches that listen, that they’re like, how do I enroll clients and blah, blah, blah, blah, blah, and how do I show them that this and that? And one of the things that I always share is so helpful when you’re enrolling the client is just to say, I know I can help you as a coach.

 

00;14;11;00 – 00;14;24;09

Lauren Brollier Newton

When we tell a client, listen, I hear all the problems you’re having in your life, and I know I can help you. The client breathe a sigh of relief. And that’s how I felt that day that I called you. You’re like, listen, this is solvable. I know I can help you. It doesn’t have to be like this. I was just breathed a sigh of relief.

 

00;14;24;09 – 00;14;46;02

Lauren Brollier Newton

I’m like, okay, someone’s got my back. And it just felt so good. So the other thing I want to express is that in all the years we’ve worked together at Rethinking Institute, my other company, and all the many events we’ve done, big and small, one of the things I’ve loved about working with you in level 11 is the fun that we do have, even though it’s taken very seriously and we you produce everything you promise.

 

00;14;46;04 – 00;15;03;29

Lauren Brollier Newton

We still have a lot of fun. And I think that not only comes down to you to, Scott, but to the team that you’ve attracted. So tell me about when you’re hiring guys, gals, whoever you’re hiring to support, whether it’s a, you know, small of that big event, everything in between, how have you been able to attract like, such great players and such good people?

 

00;15;04;01 – 00;15;19;19

Scott Clement

So at the risk of sounding like I’m gloating, my, you know, like puffing myself up a little bit, but you’re we say this all the time that your vibe attracts your tribe. And so I see my crew as an extension of myself, and my expectation is that they’re going to show up like I would show up at every single event.

 

00;15;19;21 – 00;15;39;26

Scott Clement

And so I’m very, very intentional about who I hire and who I bring into these to these events, because their energy is going to affect the energy of the presenter on stage. The, you know, whatever other team is there. I’ll give you an example. We were doing one event. I had hired some, just local crew. So we do a lot of events.

 

00;15;39;26 – 00;15;57;09

Scott Clement

Oh, we do events all over the country. So sometimes I will bring I mean, a lot of times I bring in, like, the lead crew or will be all mine. People that I know that I trust and work with and we fly. We all fly in or travel in, but sometimes there’s like set up crew or something like that that I can just hire locally.

 

00;15;57;11 – 00;16;19;13

Scott Clement

That will help just with some extra stuff or whatever. So in this particular case, we hired a local member, just like a local crew member. And we had we were having a team meeting before our, the morning of our first set up day, and he walks in, like, 20 minutes late, you know, he sits down just kind of, like, pretty arrogant and just like, he owns the show and we’re, you know, we’re we’re doing.

 

00;16;19;13 – 00;16;36;23

Scott Clement

I just I didn’t let him interrupt our what we were doing. We’re going around the table and then introducing ourselves, kind of saying what we were doing. And he got to him and he’s just like, I’m the best at this, I’m the best at that, and blah, blah, blah. And I could just see and all my crew members, the energy go from here, just drop.

 

00;16;36;26 – 00;16;56;23

Scott Clement

It just dropped. And I was like, oh, this isn’t good. And so it got around to me. So I started talking, giving instructions, and he interrupted me as well. Who are you? I was like, I’m the production manager. I’m the guy who hired you. So. And he like, you know, kind of straighten up a little bit. Then we started doing our walk through and he was, you know, he’s just it just wasn’t a good fit.

 

00;16;56;24 – 00;17;15;00

Scott Clement

I was short in the story. It just wasn’t a good fit. And I noticed that. And I thought to myself, I can keep this guy on and he’s going to drag down my entire team. Or I can just recognize, like, hey, this isn’t a good fit, and there’s plenty of other people that I’m sure I could hire and be here in an hour or two.

 

00;17;15;02 – 00;17;29;16

Scott Clement

And so I’m just going to that guy, I’m sure was great at what he did and all of those things. But, you know, I’m going to release him because he’s not a great fit for my team or for this event. And we’re going to bring in somebody else who is. And so I hired somebody, somebody else who was there in an hour.

 

00;17;29;18 – 00;17;51;23

Scott Clement

And he was awesome. Like good energy fit, good skills fit, I mean, everything he was just like, on top of it. And so, you know, the energy with which we show up, affects the event because as we’re in that room setting up, it’s setting the stage and the energy for that room, for that container, for the people that are going to be coming in.

 

00;17;51;25 – 00;18;03;01

Scott Clement

Everything we do, how we act, how we treat each other, the love and care that we put into setting up and creating the space that all affects the people, they’re going to be walking into that room the next day or the day after.

 

00;18;03;04 – 00;18;03;27

Lauren Brollier Newton

Yeah, it’s so.

 

00;18;04;02 – 00;18;04;14

Scott Clement

And so.

 

00;18;04;16 – 00;18;22;06

Lauren Brollier Newton

So true. Because I know when I see your crew, I feel happy. Just when I see them, like when I see you or any member of your team that I know walk through the door, I feel so good that they’re there. And that’s a testament to exactly what you just said. You’re you’re knowing that the energy is as important as the skill.

 

00;18;22;12 – 00;18;41;28

Lauren Brollier Newton

You know, when I used to hire for, my company, I would always. Yes, like the skill is important, but I always remembered this interview. I heard Darren Hardy, who’s a personal and professional development guy, interview the CEO of Trader Joe’s, I believe it was. And he’s like, hey, every time I go into Trader Joe’s, your every employee is, like, friendly and helpful.

 

00;18;41;28 – 00;18;49;01

Lauren Brollier Newton

And he’s like, so how do you train them to be so friendly and helpful? And the Trader Joe’s guy was like, I don’t. I just hire friendly, help friendly, happy people.

 

00;18;49;04 – 00;18;50;18

Scott Clement

So exactly, exactly.

 

00;18;50;21 – 00;19;09;14

Lauren Brollier Newton

I always took that to heart. And so when I would put out an advertisement, I would always know in the back of my mind I can pretty much train any skill, but I cannot just train you to be a good person. And so, I mean, you can help with that. But like so I would always personally like put out job announcements with this is the type of person you have to be.

 

00;19;09;18 – 00;19;32;12

Lauren Brollier Newton

And then here’s the skill that I’m looking for. And I think that’s like just so that’s kind of who we are in personal development is like the person in personal kind of matters. So yeah, yeah, I’m writing down questions for you because I have a million questions coming up as we go. So listening to this podcast, we have some like very beginning coaches have never enrolled their first client.

 

00;19;32;14 – 00;19;56;08

Lauren Brollier Newton

Totally scared of tech. We’ve got other clients who are brand new, not scared of tech. And just to to do like I was when I first started running the zoom, running everything, running the music from the stage, whatever. And then we’ve got medium like people who are listening, who they might be having ten people in person. And then we’ve got, you know, the players like the Stacy Bridgers of the world and some of our top level coaches who who produce big events.

 

00;19;56;08 – 00;20;09;12

Lauren Brollier Newton

And then, of course, brave thinking Institute level events. So would you walk us through if you were putting on an advisor hat from any of those stages, what would you advise at each stage, and where can level 11 step in and start helping?

 

00;20;09;15 – 00;20;30;18

Scott Clement

Yeah, so I would say the year of I talking about just like the beginner, level, I would say first of all, as an overarching thing is that whatever you do doesn’t have to be expensive. I think there’s a lot of fear around production being expensive or I won’t even call it fear, but like, maybe kind of a misunderstanding.

 

00;20;30;18 – 00;20;53;28

Scott Clement

I was like, it has. It has to be good. It has to be expensive. And while some of that is true because you kind of get what you pay for, you don’t always have to have the latest and greatest, best equipment to, to be good. Right? So I would say like for the person just starting out, if you’re doing like zoom, like if you’re meeting over zoom or things like that, have a good microphone, you know, sound good because people will watch video.

 

00;20;53;28 – 00;21;18;17

Scott Clement

It’s really interesting. This is a really interesting statistic. People will watch a video that has bad video, but they will not watch a video that has bad audio. They will turn it off. It’s because it’s it’s it’s too jarring. Any interruption any in any, you know, anything that happens and it cuts out or, you know, just sounds warbling or crackly or, those are technical terms, of course.

 

00;21;18;19 – 00;21;37;23

Scott Clement

They’ll turn it off, and I do. I find myself doing it all the time, like, oh, I can’t stand like, I just can’t hear. I can’t listen to it, you know? So the, the main things are like, if you’re doing like a virtual type thing and you’re just kind of doing zoom meetings, if you have any later, like late model computer, especially if it’s a mac, the camera in it is fine.

 

00;21;37;25 – 00;21;56;16

Scott Clement

The use if it’s like a MacBook Pro, usually the microphone honestly is fine, but if not, then you just get something like this so you can just plug into your computer, the space in which you’re in. You know, we’ve talked about this, Lauren, with you and I had just, like, the space in. Right, making sure it sounds good, that it’s not super echoey, you know, things like that.

 

00;21;56;16 – 00;22;14;29

Scott Clement

So just paying attention to small details that can really, really help you in live events. If you’re, you know, doing, like, ten, 20 person events, you know, just having you don’t need to have the latest and greatest projector or anything like that, but it’s, you know, just something that puts the image up that looks good and it’s it’s solid.

 

00;22;14;29 – 00;22;32;12

Scott Clement

It’s not going to keep turning on and turn it off in the middle of the event. And I kind of want to talk a little less about equipment and gear and talk about more about really what are you trying to create? That’s the first thing to to really think about in your own mind is what is the experience you’re wanting to create for your client?

 

00;22;32;15 – 00;22;47;16

Scott Clement

You know, you know, there’s Lauren, we talk about this all the time at Break Thing Institute is you designed with the end in mind. So what is it that you’re wanting to create for your client and for yourself? What are you wanting them to feel at the end of your session with them? Whether it’s a live session or a virtual session?

 

00;22;47;19 – 00;23;08;03

Scott Clement

What are you wanting them to walk away with? Are you wanting what do you want them to generate within themselves and from that aspect from that point, then I can say we can step in and help you this way or this way or this way, because everybody wants to generate something different. And I know that in in this industry, what we’re wanting to do is generate life transformation, right?

 

00;23;08;06 – 00;23;29;22

Scott Clement

What we’re doing. And you’re doing this as just on a zoom call, what we’re doing is we’re giving the energy a structure. That’s what production does. That’s what my company does, is we give the room the zoom meeting, the virtual meeting, the ballroom, a structure for the energy to operate in. And Mary teaches. This is like you get water is a powerful force.

 

00;23;29;25 – 00;23;47;00

Scott Clement

And but without a structure, it’s just going to go everywhere. But once you harness it and you direct it down a pipe, it can be very directed at what you want it to, what you want it to do, whether that’s to generate power or put water through a faucet or through a showerhead. You can direct it however you want it to go.

 

00;23;47;03 – 00;24;05;04

Scott Clement

And so that’s what we do with our clients. We co-create containers where life transformation can happen. And that container is a structure for the energy that you are creating from the stage. And so and we’re actually we’re co-creating that together. Right. Because all this pre work we do ahead of time. You know we’re talking about like what kind of music do you want.

 

00;24;05;04 – 00;24;23;26

Scott Clement

When do you want it to play. You know all these different things to help create the transformation that you’re wanting. You’re wanting to create because transformation is an accidental. It’s it’s intentional. We created it doesn’t just happen on accident. And so, you know, we can talk about all the gear and all the things that you want and need.

 

00;24;23;26 – 00;24;41;03

Scott Clement

But really what we help you do is figure out what it is you’re wanting to create. And then we can kind of like backwards design, like, okay, well, in order to create this type of thing, because even at a 50% event, somebody may want like all the production bells and whistles, right? They may want all the moving flashing lights and all this cool stuff.

 

00;24;41;06 – 00;24;58;10

Scott Clement

And I have clients that have 1000 person events and they’re like, give us a projector, a microphone, and I’m good. I don’t need anything else, you know, because that’s what they’re creating. So really, that’s where we kind of have to start is what’s your vision? What would you love? You know, what would you love to create out of this event.

 

00;24;58;13 – 00;24;59;07

Scott Clement

And then we kind of go from there.

 

00;24;59;07 – 00;25;07;26

Lauren Brollier Newton

Beautiful. And I’m sure that that lasts all the way up to the highest, biggest stadium, whatever it is like, it’s just what do you want to create? And that’s where we start.

 

00;25;07;28 – 00;25;10;11

Scott Clement

Yeah. Yeah, absolutely. Yeah.

 

00;25;10;13 – 00;25;17;09

Lauren Brollier Newton

Yeah. When do you think someone would know that it’s time to hire a production company like yours?

 

00;25;17;11 – 00;25;36;19

Scott Clement

I think any time that the production is taking away from you, being able to show up and give your full gift and really focus on what you’re there to give any time there’s a distraction or like a pull away from that. You know, me as a as a I’m, I call myself kind of like a solopreneur because I’m pretty much the only person in my company.

 

00;25;36;19 – 00;25;54;08

Scott Clement

I have a lot of crew that I work with consistently, but that’s very tempting for us to put all the hats on right, and say, oh, I could do I, you know, I know how to edit PowerPoint. I’m just going to do it myself or in my instance, like I know how to edit videos. So what? I’m, you know, one thing I’m working on right now is like letting go of that.

 

00;25;54;08 – 00;26;09;18

Scott Clement

Yes, I know how to edit a video, but am I the best person to be editing a video? Is that the best use of my time to be editing a video for a marketing campaign that I want to do, or whenever there’s people that are way faster at it than me, way more creative and talented at it than me.

 

00;26;09;20 – 00;26;19;26

Scott Clement

So it’s in my it’s in my opinion that any time that you feel like the production is starting to pull away from what you’re really there to do, that’s the time to start engaging somebody.

 

00;26;19;26 – 00;26;20;19

Lauren Brollier Newton

I agree with that.

 

00;26;20;24 – 00;26;21;11

Scott Clement

And gauging.

 

00;26;21;11 – 00;26;39;14

Lauren Brollier Newton

Help. Yeah, for sure. At that event where you where you saw me with the crappy background, where I’m like on a stage, there’s no pipe and drape. It’s like a podium. Nothing behind me projector that you can’t see. You know, at that event, I would. I think what I did is I had my computer on the podium.

 

00;26;39;17 – 00;26;53;24

Lauren Brollier Newton

I don’t I don’t know if I had it. Yeah. You did. Yeah. I don’t know if I did. Yeah, you probably did. But then I had my iPhone on the thing that I would at the break plug in and then quickly play the playlist to my computer to the like. It was, it was crazy.

 

00;26;53;26 – 00;27;11;10

Scott Clement

So I’ll say this too about that if I, if I can you’re when you’re doing that, you’re using two different parts of your brain. So you’re, you’re you’re there standing on a stage speaking speaking from the heart delivering your message. And then you, you literally have to change sides to your technical side of your brain, just like, oh, I have to push this button now.

 

00;27;11;15 – 00;27;35;00

Scott Clement

So it takes you out of your heart and puts you into your head. So now you’re constantly going back and forth, back and forth, back and forth. And so it’s interrupting the energy of the message you’re trying to deliver to your crowd, to create the transformation you want to create. Yeah. I mean, even in the most simplest form, you know, just having to say like, oh, I need to go to my iPod now and press play and make sure the volumes up and make sure I’m pressing play on the right song isn’t queued up.

 

00;27;35;00 – 00;27;55;19

Scott Clement

Right, like all those little things while you’re trying to teach. I mean, that’s challenging. Yeah, it’s really challenging. So, that’s why I say, like, that’s where we come in, like, let us be the, the like the technical part and let you just live to your the message that you’re wanting to deliver that you’re bringing to these people.

 

00;27;55;23 – 00;28;14;27

Lauren Brollier Newton

So true. I think if I could go back and do it again I would give more. I would ask for more help earlier, if that makes sense. Like I would let people help me earlier, knowing that it was actually going to create even more results for me, even more space. So what is the most grandiose event you’ve produced?

 

00;28;14;27 – 00;28;21;29

Lauren Brollier Newton

Like when you think about all the bells and whistles, like, is there anything where you’re like, dang, we did a lot of like crazy cool production on that event.

 

00;28;22;01 – 00;28;39;29

Scott Clement

Oh man. Well, I’ve been part of a lot of really grandiose productions where we’ve got to play a part in them. I would say, coach training where we did coach, coach a palooza was a fun one. You know, we had, like, the cool LED walls in the background and things like that. You know, it’s really highly produced.

 

00;28;40;01 – 00;28;42;28

Lauren Brollier Newton

Tell people what you mean by LED walls.

 

00;28;43;00 – 00;29;04;22

Scott Clement

Oh, yeah. So on the stage behind the presenter was an LED wall where we could put any graphic we wanted to up there at any time. So it could be, you know, pictures of the people in zoom or, you know, a graphic that said coach a palooza or you know, when, I’m going to give you a little shout out here when you, when you’re award that year, you know, like your big, your fat, your picture came up with a big celebration thing.

 

00;29;04;22 – 00;29;32;11

Scott Clement

And so it it’s a lot of fun for us because we get to be really creative as well. We get to and I really I always use the term co-create because we’re not really creating these events. We’re co-creating this with the with the people we’re serving and, bringing creative ideas to the table. But really it’s like it’s a vision for both of us to kind of and that’s one of my favorite parts is, you know, coming up with ideas and things to do to help create a special, unique event for, you know, that event.

 

00;29;32;11 – 00;29;51;15

Scott Clement

So, but we’ve been part of, like, a lot of really, like, really cool concerts, like out on the beach and, you know, there was one in Lebanon that we were a part of that was really awesome. Huge. Like lots of lights moving, flashing lights and LED walls and all this stuff. And you look just past it and you see the the ocean and, you know, this breeze coming off the ocean that was that was pretty fun.

 

00;29;51;15 – 00;30;12;05

Scott Clement

So for me personally, in my own career, I’ve worked with, you know, and Hollywood at major award shows and with major musicians and actors and actresses. And so lots of lots of fun stuff that we’ve got to do. But, yeah, the the events that really mean the most to me are the ones where we, where we really get to help transform lives.

 

00;30;12;05 – 00;30;29;21

Scott Clement

And that’s really for me, a little bit of my backstory was I started just getting discontent with being behind an audio console. I’m like, I don’t feel like I’m having a lot of impact, you know, just being behind an audio console. And while I know that wasn’t true, what it did help me see is that there was opportunity for me to have more impact.

 

00;30;29;23 – 00;30;45;02

Scott Clement

And the way we do that is by now serving with the whole production company. And so now I’m leading the the teams that are helping produce these events. But what it allows us to do is have greater impact with how we show up and serve. And we’re able to serve more, more clients, you know, across the globe.

 

00;30;45;02 – 00;30;57;27

Scott Clement

So we’re helping transform lives across the world, which really what I feel is my calling to do. So I’m not the one on stage giving the message, but we’re helping deliver the message through visuals and sound and all these things.

 

00;30;57;27 – 00;31;16;09

Lauren Brollier Newton

So I’m curious how like a company, because you work so much with us at Brave Thinking Institute in terms of producing events. I know you’re currently recording this from an event, and you do multiple events a year, so I’m just curious how all those years of listening to brave thinking principles have has impacted your life personally?

 

00;31;16;12 – 00;31;43;18

Scott Clement

Oh, it’s I mean, it’s completely changed my life, completely changed my life unexpectedly. So I remember my so I grew up in a very conservative Christian home. So my first exposure to this work was the first dream builder live that I ever worked in. That was 15 years ago. And, I remember sitting there thinking like, these people are crazy.

 

00;31;43;21 – 00;32;07;25

Scott Clement

Like, what are they talking about? Frequencies and, you know, transformation and intention, like, what is all this stuff they’re talking about? And from my mindset at the time, in my world, that was considered a, a cult, you know? And so it took me a little while to even open my mind to the idea of these principles that, you know, the Brave Thinking Institute teaches.

 

00;32;07;27 – 00;32;25;07

Scott Clement

And it was I was at an event one time and I, you know, I was I had been a couple of years and I thought, you know, I keep seeing people come back. They’re having results. They’re having results they want. There’s got to be something to it. Right. So I remember at that event I thought, I’m going to I’m going to test it this week and see.

 

00;32;25;10 – 00;32;44;16

Scott Clement

And so I, I had put an intention out there for that week and it was just like down to the wire, right. Like last hour of the last day. And I was like, well, it’s probably not going to happen. And the event ends. And then my, my intention that I had set for that week totally came true.

 

00;32;44;19 – 00;33;06;27

Scott Clement

And it was just something it was an intention that I held. And I showed up in a way that that result could show up. And I was like, okay, like, this is this has got to be a coincidence, right? And so I just kept testing it and my daily life, you know, and, you know, over the years, I’ve just obviously started implementing all of the principles that, Mary and the Brave Thinking Institute teaches.

 

00;33;06;27 – 00;33;31;25

Scott Clement

But it’s been life transformational. And my brother in law tells me often he’s like, man, you’re you’re, way different person than you were. And I’ve known my brother in law since we were 15 years old. So I’m 21 and, And, so, and so he knows me like he’s my sister. I’ve been together since they were 14 or 15, and he’s like, man, you’re such a different person.

 

00;33;31;28 – 00;33;39;20

Scott Clement

He goes, it’s so awesome to see, like. And of course I have a long way to go, but man, it’s, it’s just really been life transformative.

 

00;33;39;22 – 00;33;54;19

Lauren Brollier Newton

I’ve. So you and I have known each other for, I guess, seven years. And, I think if we looked at each other, we could see how each other’s lives have transformed. Like, we can look at each other and remember those first days when we knew each other. And then now. And it’s like, wow. Like, look at all the growth.

 

00;33;54;21 – 00;34;16;16

Lauren Brollier Newton

Look at all the different things. It’s just so, so, so amazing, so cool. It’s just great. And you know, that really is you know, I’m it’s it’s a impressive to me how much you hold with your team the energetics that you’re bringing. Because we all know at the institute that energy goes where it’s directed and the people and the vibration and the frequency you’re on adds to the result.

 

00;34;16;18 – 00;34;33;24

Lauren Brollier Newton

And I know that our life as an institute is better because you guys are there because you’re bringing it to. All right. I want to hear okay. You might not want to ask. You might not want to answer this question, but I’m going to ask it anyway, because this means that you’re going to have to, you know, take a stand here.

 

00;34;33;26 – 00;34;34;26

Scott Clement

Okay.

 

00;34;34;29 – 00;34;49;00

Lauren Brollier Newton

Do you have like a favorite event that you’ve ever produced? And if you don’t want to say a favorite, you could go with the most memorable. If you don’t want to pick favorites. But what would be the most memorable event that you’ve ever produced?

 

00;34;49;02 – 00;35;26;29

Scott Clement

I’ll say this for me personally, because of just like my own personal journey, the first dream builder live that I ever produced fully is probably my most meaningful because in my own personal journey, it like it just marked a a a shift in a lot of things in my life. Meaning, you know, working on just working on my own personal growth and believing in myself and, you know, believing my own power and all of these, all of these things, all the voices that tell you that you can or can’t do something.

 

00;35;26;29 – 00;35;44;03

Scott Clement

And, you know, all the things that are coming at you to, to try and that you feel that are trying to stop you from attaining what your goal is, which really they’re coming to you, coming at you for you. You know, that’s probably one of the biggest things I’ve learned is that things are happening for you. They’re not happening to me or against me.

 

00;35;44;03 – 00;36;02;22

Scott Clement

They’re happening for me, for my own growth. So as hard as it is, sometimes it is emotional. It it is sometimes like for me, that just really it put a new stake in the ground for me. Like I can do this thing like I can, I can really do this. Like I have something here, you know, and I’m being called to something bigger than myself.

 

00;36;02;24 – 00;36;21;18

Scott Clement

And it’s a, it’s a huge honor and opportunity and, I don’t take it lightly at all. And so that would, I would say probably that you saw I would say that that event probably was because it was just in my own personal growth journey. It just established a new a huge shift within myself.

 

00;36;21;20 – 00;36;49;29

Lauren Brollier Newton

So great, so great. Scott. So when want to coach whatever level, level they are, whether at they’re at that beginner level or, you know, the highest, highest levels of, achievement and production, what can that what can people ask for when they’re looking for an audio visual company or a production company? Like what? What should coaches be looking for when they’re thinking about hiring someone to help with an event or even a virtual event?

 

00;36;50;01 – 00;37;13;18

Scott Clement

Yeah, that’s a great question. So, you know, whether it’s us or any other production company that’s in your town or city or whatever, the most important thing, that I have found is working with somebody that you really gel with and connect with that’s, you know, that’s it that’s going to, show up and serve. Anybody can show up with equipment and set it up and sit behind it.

 

00;37;13;20 – 00;37;37;22

Scott Clement

And like I said, do the mechanics of the job. But like you were saying earlier, it’s hard to train somebody that to have the heart and the passion and the the consideration and the care for your event. So I would say the most important thing is really tuning into your intuition with you when you’re meeting with people and saying, is this really the part they’re a partner with you?

 

00;37;37;25 – 00;38;06;05

Scott Clement

I’m a partner with Brave Thinking Institute. I’m not just a hired gun. Like we partner together to create these events. And so if you think about like, what would you want in a partner for your life or a business partner, a business partner for you. So, you know, it’s really important that you guys are on the same energetic plane and you understand each other and they understand what you’re really trying to produce and create in your event.

 

00;38;06;07 – 00;38;24;02

Scott Clement

So I would say the first and most thing is find somebody that you really work well with and that really understand you and what you’re trying to do. I would say that’s, you know, because I’ve worked with Brain Thinking Institute for so long, that’s one of the one of the strengths that I have is that I know exactly how Brave Thinking Institute operates.

 

00;38;24;04 – 00;38;43;01

Scott Clement

I know what their goals are. I know what their, what their vision is. I know what their you know, I think institute operates and core values. Yes. So I have core values for my company. Right. But I know all of Brave Thinking Institute’s core values. I can recite them to you right now. I know what their vision is for the for the business.

 

00;38;43;03 – 00;39;02;27

Scott Clement

And so I know how they operate. So that that tells me how I need to operate if I want to continue to work with them. Yeah. And so you need to be really strong in your own core values and what you want to create in your business and for your clients. And then make sure that somebody, that whoever you’re hiring is in alignment with that and willing to do what it takes to operate within your core values.

 

00;39;02;29 – 00;39;21;00

Scott Clement

And so, that’s, that’s the most important from a practice. I’ll give some practical examples to, to, to help with this question, because I know people are like, just what equipment do I need? Just okay, just tell me what equipment I need. You know, it’s it’s it’s just it’s unfortunate. It’s not a blanket answer, but like I was saying earlier, you just you want to look good.

 

00;39;21;00 – 00;39;40;05

Scott Clement

You want to sound good. You want to make sure people can see you and hear you well and clear and that, you know, everything else can be, you just want everything as smooth as possible. So I would say, even if you’re doing, like a small zoom event, rehearse, get on a zoom by yourself and record your zoom meeting, rehearse your rehearse your, presentation.

 

00;39;40;07 – 00;39;56;22

Scott Clement

If you’re going to screen share in PowerPoint or whatever, you know, practice all of that, make sure it’s smooth and make sure you’re well rehearsed and you know your content well. So that way when you do, if you if you are doing things on your own or whatever, you can easily do that with no problem. But take the time and rehearse.

 

00;39;56;22 – 00;40;16;14

Scott Clement

Don’t just like, jump in and think everything’s going to be fine. We rehearse, we practice, you know, we, we go through everything and we, it’s funny, like before each day, like we go what’s called a cue to cue, and we go through every single thing that’s going to happen that day. And the director’s walking us through, okay, we’re going to fade this in here and fade that out there.

 

00;40;16;14 – 00;40;28;18

Scott Clement

And this is what’s going to happen. And so we know we’ve walked through the day before. We’ve even walked through the day. You know mentally we’ve done that. Am I answering your question? I feel like I’ve gotten a little off track here.

 

00;40;28;20 – 00;40;42;23

Lauren Brollier Newton

Tell me if you were like, if you were helping a coach hire a production company. Like, what are some what are some things? So I think you’re spot on in that you want to find someone who resonates with you that you trust that you gel with. Well, otherwise it’s like you don’t want to hang out with those people.

 

00;40;42;23 – 00;40;59;23

Lauren Brollier Newton

For if it’s a three day event, you don’t want to hang out with someone for what’s going to be five days because you’re prepping and loading in if you don’t gel with them. So help them know, like what questions if they’re going to like, let’s say, let’s just say a certified coach is having a one day ballroom workshop and they want to hire a production company.

 

00;40;59;25 – 00;41;08;13

Lauren Brollier Newton

What are some questions they should run through with the production company? Or like what? What should they be thinking about asking for those kind of things.

 

00;41;08;15 – 00;41;27;14

Scott Clement

Yeah. So for the most part, you’re probably not going to know what equipment to ask for. So just be very clear on what you want to create so that they can help us out. But I would ask for references. Ask if they have the clients that they can refer you to that have put on similar events to what you’re wanting to create, so you can call and get feedback from them.

 

00;41;27;16 – 00;41;43;02

Scott Clement

I’d ask them how long they’ve been in business, what kind of other events they do. You know, I steer away when I when I advise people, I steer away from having the coaches ask what equipment they the company has because like I said, you guys just don’t unless you’re really versed, well versed in the production industry. A lot of people just don’t know.

 

00;41;43;09 – 00;42;06;28

Scott Clement

And they could rattle off anything. And you’d be like, okay, I would say, like if you’re doing a, any type of virtual event or hybrid event, ask them if they have and you’re going into zoom. Ask them if they have experience running zoom. I mean, you know, ask how you know what operator you’re going to, you know, do they have skilled operators that have been doing this a long time?

 

00;42;07;00 – 00;42;24;11

Scott Clement

And how long? Like, because some people think like six months, especially if you’re operating on a low budget, they’ll put an entry level person in there and they may not necessarily be able to run your event with, at the level that you really want it. You know, make sure that they’re going to have support, if they’re providing equipment or whatever.

 

00;42;24;11 – 00;42;41;16

Scott Clement

Do they have backups that they can provide that day? If for some reason their equipment doesn’t work, are they available throughout the event in case something happens and you know, they need to run gear to your event or whatever? Like what is their backup plan? What are one of the biggest things we do is we create a lot of redundancy in our productions.

 

00;42;41;19 – 00;42;59;22

Scott Clement

So if something fails, like we have a plan, like if this thing fails. Okay, well, we got we can pivot and do it this way. May not be ideal, but at least we have a way. Yeah. So, understanding that they have a plan to help you should something not go right because you if you’re hiring another guy, you just really want support.

 

00;42;59;25 – 00;43;21;10

Scott Clement

Really. So how are they going to support you through the event? Yeah. Just show up and give you what you’re asking for. Right? I would look for it. Can they see past what you’re asking for to give you what you really want? Because you may think you’re asking for what you want, but you’re not really sure. Can they see past the question and say, well, what I hear is, what you really wanting to create is this is that is that is that right?

 

00;43;21;10 – 00;43;42;02

Scott Clement

And you’d be like, oh yeah, that is really what I want. Okay. Well that’s going to take this and this and this. So, so true. So somebody who has the ability to just really see beyond what you’re asking for and saying you want and dig a little deeper to really help you create the space and the container for what you’re doing.

 

00;43;42;04 – 00;43;59;14

Lauren Brollier Newton

A totally answers. And I’m thinking to myself, you know, if you’re a coach, you’re not a technical production expert, so you’ve just seen something that you would like to have at your event. So when I asked you, Scott, I was probably like, you know, when you put up on the thingamajig, the thingy that does this, but it kind of looks like this.

 

00;43;59;14 – 00;44;14;07

Lauren Brollier Newton

Like, we don’t know as coaches what we’re talking about. And what I’m hearing you say is it’s important that whoever you’re working with, you can tell that they have the skill to translate what you’re saying into an actual result. Like, oh, what I’m hearing you say is you want this. And you never said to me, oh, that’s a technical this or that.

 

00;44;14;07 – 00;44;35;15

Lauren Brollier Newton

You just said, I know what you’re talking about. Let me make sure I hear you. This is what you want. That’s so important. And the great news, Scott, is when I work with you guys, I never hear any of the background stuff. And what I mean by that, this is this is showing you how good my vocabulary is when it comes to like, but I never I never hear about the problems that you might be facing.

 

00;44;35;18 – 00;44;50;08

Lauren Brollier Newton

I’ve worked with other production companies in the past that are like, oh, well, I had to go get this thing and thing for you because blah blah. I’m like, I don’t care, just produce the event right with your team. I never hear heard as the leader of the event, any challenges you guys had? You guys just took care of it.

 

00;44;50;10 – 00;44;51;05

Lauren Brollier Newton

 

00;44;51;08 – 00;45;07;17

Scott Clement

Yeah. And that’s what you want. That’s what you want. You want somebody who’s just going to get the job done for you. You want and I tell my team at all costs, I don’t care if it cost me money like we’re there. We agreed we’re in an agreement to show up and produce this event as we designed it.

 

00;45;07;19 – 00;45;25;24

Scott Clement

So whatever that costs, if something one of our pieces of equipment falls out or breaks and we got to travel for hours to go get a new one and travel back, that’s what we’re doing. Like, you know, it’s, for me, we had something come up at a recent event, and one of my assistant production managers, he goes, well, at what?

 

00;45;25;24 – 00;45;41;11

Scott Clement

At what point do we say no? Or do we say, this is going to cost you extra? I said, there is no point, but this is what they need to produce for the event. We’re going to make it happen. I’ll deal with that on the back side. Yeah. And, you know, maybe we can come to an agreement if there’s extra costs, that maybe we can come to an agreement on that.

 

00;45;41;11 – 00;45;50;05

Scott Clement

But at the end of the day, this is what is required to produce this event at the level they need. Wherever the miscommunication was, they’re looking to us to solve their problem.

 

00;45;50;12 – 00;45;50;26

Lauren Brollier Newton

Yes.

 

00;45;50;26 – 00;46;06;24

Scott Clement

So we’re going to do it going to solve their problem. And so, you just want somebody who’s in it with you, right? Like you want somebody who’s in the event with you and is going to do their part and own their stuff and take responsibility and do what they say they’re going to do.

 

00;46;06;27 – 00;46;28;19

Lauren Brollier Newton

Amen to that. I’m like, seriously? Because, yeah. And I think that’s true of all professionals. Like as coaches, we want to be thinking the same thing. Our client wants the transformation. They actually don’t care about the logistics. And so like just thinking about this is so true for us coaches. Everything that Scott’s been saying is like what does the client want the end result to be.

 

00;46;28;19 – 00;46;33;15

Lauren Brollier Newton

And you help them get there no matter what. And I love that so much. That’s what sets you guys apart.

 

00;46;33;21 – 00;46;45;10

Scott Clement

And really the one Lauren. One thing Lauren too, is it doesn’t really matter if it’s you asked earlier, like somebody who’s just starting out. It doesn’t matter if it’s 50 people or 50,000 people. You want your impact to be the same.

 

00;46;45;12 – 00;46;45;23

Lauren Brollier Newton

Yes.

 

00;46;45;29 – 00;47;05;24

Scott Clement

You want a 5000 person event to feel like a a 50 person event. You want it to feel. You want people to feel that close to you and that intimate with you. Because when you when that intimacy is there, engagement can occur. And when an engagement occurs, transformation begins to happen. And when transformation happens, people start saying yes to themselves.

 

00;47;05;26 – 00;47;25;11

Scott Clement

And when people start saying yes to themselves, it results in what sales? Yes, of course. I mean, so I don’t want to take away the component that, hey, we’re in business here. We’re here to create. We’re here to help transform people’s lives. But we’re also running a business here. And so if my clients aren’t successful in their financial goals, guess what?

 

00;47;25;15 – 00;47;49;11

Scott Clement

They’re not going to have the finances to keep hiring me. So I’m highly interested. And committed to the financial results that my clients are wanting to generate in their events. So I’m doing everything in my power. And then maybe sometimes things outside of my power to help them create the space where they can create life transformation, which will result in people saying yes to themselves.

 

00;47;49;14 – 00;48;07;29

Lauren Brollier Newton

Yeah. So it’s so true. I’m just being reminded Kirsten Wells, our master coach, has this, rule of three. She calls it that if something pings her three times, like she hears inspiration three times to share it. So I’m going to share what I’ve been hearing as you’re talking. Okay? I was a big networker when I was building my own business.

 

00;48;07;29 – 00;48;34;14

Lauren Brollier Newton

So I go to DNI Business Networking International. I go to be in I networking groups network, just just pound the pavement, go out and talk to people. All the time. And we used to tell this story in BNI and I eventually became like, you know, leader of my chapter, like leadership roles or things like that. And, we would tell this story and by that, like when you get up at a networking event, ask for exactly what the introduction that you’re looking for, like, don’t shy away.

 

00;48;34;14 – 00;48;49;00

Lauren Brollier Newton

Don’t think it’s too specific, like ask for the exact introduction. You never know who someone knows. So there’s this BNI, you know, tale about a guy who got up and he said, my name is so-and-so. This is what I do. I don’t remember what he did, but he said, I want to be introduced to the CEO of Nike.

 

00;48;49;02 – 00;49;07;04

Lauren Brollier Newton

And you might think to yourself, like, oh, what’s the chances that this small networking group in, you know, you know, Menlo Park, California, well, maybe Menlo Park, California, but that’s what I call a commonality. Maybe that’s not, is it? But let’s say you’re in like Wichita, Kansas, right? Talk Kansas is going to know the CEO of Nike. But you can’t think that way, right.

 

00;49;07;04 – 00;49;20;29

Lauren Brollier Newton

That’s not brave thinking. So this guy gets up, he says I want to be introduced the CEO of Nike. And after the meeting, one of the one of the members walked up to him and says, listen, I don’t know the CEO of Nike, but I do know the CEO of Brooks Brothers do you want an introduction? Because he’s my brother in law.

 

00;49;21;02 – 00;49;21;20

Scott Clement

Wow.

 

00;49;21;21 – 00;49;38;03

Lauren Brollier Newton

And then that member got an introduction. So as I’m sitting here, I’m like, I wonder what Scott’s dream event is. And I’m going to have you get to have your I want to be introduced the CEO of Nike Moment, because we have thousands of listeners on this podcast, and they might know the person that you want to be introduced to.

 

00;49;38;03 – 00;49;50;25

Lauren Brollier Newton

So who would you love to be introduced to for to produce their events? And, let’s just trust that someone listening to this podcast is going to be like, well, I know that person, or I know someone very close to or similar to that person.

 

00;49;50;27 – 00;50;10;06

Scott Clement

Yeah. Thank you. First of all, thank you for the question. You know, a person that I would really love to work with and an introduction to you and I would love to produce his events as Ed Mylett is, just such a powerful source. I mean, in this industry. And here, I resonate with him a lot, and, yeah, I’ve just he’s been, like, one of the guys that I’ve dreamed about.

 

00;50;10;08 – 00;50;11;29

Scott Clement

Man, I’d really love to work with that guy.

 

00;50;12;01 – 00;50;23;02

Lauren Brollier Newton

All right, so it’s out there now. So, Ed, my love, if any of you know Ed my. Let me know who he’s working with. Hook him up with Scott. And I think what we should do is we should have our team run this clip, and then we’ll tag add my.

 

00;50;23;05 – 00;50;23;24

Scott Clement

There you go.

 

00;50;23;26 – 00;50;44;11

Lauren Brollier Newton

Let me see what he says. Okay. I love that, Scott I love that. So I want to ask you the question that I ask everybody who comes on this podcast, okay. And that is if you were building a coaching business from the ground up, and I understand that you’re not running a coaching business, but you’ve been around all of us crazies for long enough to know, yes, we do.

 

00;50;44;13 – 00;50;57;19

Lauren Brollier Newton

So if you were going to build a coaching business from the ground up, meaning you you don’t get to take the your email list or anything you already have. But you do get to take your awareness. You’re building a coaching business from scratch. What would be your first move?

 

00;50;57;21 – 00;51;17;26

Scott Clement

My first move would be get really clear on my vision. So assuming we have that, like assuming I have that, some practical steps I would take is, I think in today’s age I would be putting myself out there and, the ways possible I would be getting on. And social media is the name of the game right now.

 

00;51;17;26 – 00;51;36;13

Scott Clement

Right. And I’m learning that in my own business, I am a behind the scenes guy. That’s my life is living behind the scenes, not in front of the camera behind it. So it’s me getting outside of my comfort zone, putting myself out there and becoming visible, allowing myself to become visible so that people know I exist.

 

00;51;36;16 – 00;51;37;02

Lauren Brollier Newton

Yes.

 

00;51;37;02 – 00;51;57;02

Scott Clement

And if I don’t? If people don’t know I exist, how can they ever hire me? How can I ever help them spread their message if they don’t even know I exist? So the first thing I would just get, I would take my phone, take my message and just start talking away and get out there. Start going on TikTok, Instagram, Facebook.

 

00;51;57;04 – 00;52;17;27

Scott Clement

Just get yourself out there and share with people what you do and what you like. You like we just did right now. Like, what do you want? Don’t be afraid to ask for what you want. Yeah, because somebody listen. Or if anything, I’ve, I’ve let people want to help people because it gives us like a sense. It gives us within ourselves a sense of purpose.

 

00;52;17;27 – 00;52;35;17

Scott Clement

Right. Like, oh, I help that person. Like, you don’t give to feel good, but you, that’s a byproduct. You give. Yes. And the byproduct is you feel great. You’re like, oh, man, I did something productive. I help somebody, you know, that feels awesome. So people want to help people. And, so I just say, get out there and, you know, put yourself out there and ask.

 

00;52;35;19 – 00;52;53;25

Scott Clement

And I think, as you hold the intention and, you know, daily action, that’s one of the things I’m running on my business, too. And, you know, we know John Boggs, he’s the action man. And I’ve been able to coach with him one on one and in groups and things like that. And it’s action. You got to take some type of action every single day.

 

00;52;53;26 – 00;53;08;15

Scott Clement

Yep. Towards your vision. You can’t just sit there and hope that it’s going to happen. You know you have to do something. And so take action every day and I just start getting out there. Put yourself out there, I love it. That’s what I would say, I love it.

 

00;53;08;17 – 00;53;13;04

Lauren Brollier Newton

So if someone wants to hire you or talk to you about production, where can they find you?

 

00;53;13;07 – 00;53;37;08

Scott Clement

If you’re a coach or even not a coach and you’re just wanting to put on an event? We would love to help you. And so thank you for allowing me the opportunity. You can get in touch with us by going to our website. And it’s level 11 pro.com. It’s, well, I don’t know if you can put a link in the thing, but we can, yeah, we can put it up on the screen or whatever, but level one, one pro.com and we have a contact page there.

 

00;53;37;08 – 00;54;01;24

Scott Clement

We also have like a bunch of customer testimonial videos and all bunch of stuff you can find. But if you would like just a 30 minute call, I’m happy to sit down and, do a 30 minute call with you so you can reach out to me via the contact form. And if you’re just wanting to pick my brain about production, if you’re ready to start investing and having a production company help you, if you’re already doing events and you’re wanting to uplevel them, I’m happy to help you with all of it.

 

00;54;01;24 – 00;54;10;18

Scott Clement

And we can do like a free 30 minute introductory call where we can just kind of talk through some stuff and we can decide if we’re a good fit for each other. So I’d love to do that for your listeners.

 

00;54;10;20 – 00;54;26;05

Lauren Brollier Newton

Love that. That’s what I did. That’s how I started with Scott. And just know that he travels so he doesn’t have to be in your city. Yeah, he has teams that can support you. And, Scott, it’s just been such a pleasure speaking with you today. And, I hope you’ll come back and we can talk more. Shop, in the near future.

 

00;54;26;06 – 00;54;28;11

Scott Clement

I love it. Thanks for having me, Lauren. I appreciate it.

 

00;54;28;14 – 00;54;33;20

Lauren Brollier Newton

And Scott and everybody else. We’ll see you in the next episode.

 

00;54;33;23 – 00;54;58;14

Lauren Brollier Newton

Thanks for joining me this week on The Abundance Coach. Visit our website at Brave Thinking institute.com/coach certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode. And while you’re at it, if you loved the show, please rate and review.

 

00;54;58;16 – 00;55;11;15

Lauren Brollier Newton

To find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our free. Meant to Be a Life Coach quiz available at bti.com/coach quiz. I’ll see you.

 

00;55;11;18 – 00;55;12;16

Lauren Brollier Newton

In the next episode.