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How to Scale a Coaching Business from 0 to 7 Figures (The Truth No One Tells You)

If you’ve ever wondered how to scale a coaching business from zero figures to six, multiple six, or even seven figures—this episode is for you. Host Lauren Brollier Newton breaks down the realities of business growth at every level, offering a clear, practical, and spiritually aligned approach to expansion. Whether you’re just starting out, working your way up to your first six-figure year, or ready to scale to the next level, this episode provides the key insights you need.

Lauren shares what worked (and what didn’t) in her own journey, the most common pitfalls coaches face, and why your intuition should always guide your business decisions. You’ll walk away with a fresh perspective on how to scale a coaching business without the hustle and burnout—and with a model that supports your life, not just your bank account. Tune in now for a powerful conversation on building a business that’s both profitable and deeply fulfilling.

How to Scale a Coaching Business: There’s No One-Size-Fits-All Approach on the Roadmap to Success

One of the biggest misconceptions most people face when exploring how to scale a coaching business is the idea that there’s only one right way to do it. The truth? There are countless paths to success. Some coaches scale through one-on-one coaching, while others leverage group programs, memberships, or digital courses. Some love speaking engagements; others prefer email marketing. The key is to find your way—the approach that feels life-giving to you.

Lauren shares how she built her coaching business with a deep belief that success doesn’t have to come at the cost of joy and freedom. Instead of following a rigid formula, she followed her intuition—and it led her from $0 to seven figures. In this episode, she encourages you to do the same.

How to Scale a Coaching Business from Zero to Six Figures: What Actually Works

For most coaches, reaching six figures is the first big milestone. The foundation of this stage includes:

  • Developing a clear vision for your business
  • Focusing on the four key pillars: Coaching & Curriculum, Business Structure, Marketing, and Enrollment
  • Finding a method of client attraction that feels aligned with your strengths (workshops, networking, speaking, social media, email marketing, etc.)
  • Avoiding the trap of “shoulding” yourself into business models that don’t fit you

Lauren emphasizes that while the early stages of business require effort and stretching beyond your comfort zone, you don’t have to suffer or burn out. If you follow your intuition, take inspired action, and stay consistent, six figures is well within reach.

How to Scale a Coaching Business from $100K to $500K: Leverage & Scaling Strategies

Once you hit six figures, you quickly realize: You can’t do it all yourself forever. Scaling from $100K to $500K requires shifts in how you structure your time and business. Some of the key moves at this stage include:

  • Introducing group coaching or leveraged programs
  • Raising your one-on-one coaching rates
  • Hiring your first assistant or team member to free up your time
  • Expanding your reach through bigger marketing strategies (paid ads, partnerships, speaking gigs, etc.)

Lauren shares her own experience of hitting capacity and realizing she needed to hire a team to support her. She offers practical advice on how to scale without losing the heart of your coaching practice.

How to Scale a Coaching Business from $500K to $1M: Systems & Team Growth

At the half-million mark, scaling requires even more leverage and efficient systems. Some shifts that happen at this stage include:

  • Refining your business model to focus on the highest-value activities
  • Automating and streamlining systems for enrollment, onboarding, and coaching delivery
  • Building a team that supports growth so you can focus on your zone of genius
  • Expanding marketing reach through email funnels, content, and collaborations

Lauren explains how she went from running her business solo to having a team that handled sales, operations, and marketing—allowing her to focus purely on coaching and content creation. She also emphasizes the importance of elegant systems that make scaling seamless.

The Importance of Scaling Without Losing Joy

Ultimately, learning how to scale a coaching business isn’t just about money—it’s about who you become in the process. Lauren reminds us that success isn’t about reaching a magical income number. It’s about building a business that allows you to live the life you truly love, with financial freedom and deep fulfillment.

Key Takeaways:

  • Scaling a coaching business isn’t one-size-fits-all—there are many ways to do it.
  • Zero to six figures is about getting clients and taking consistent action.
  • $100K to $500K is about leveraging time and possibly hiring help.
  • $500K to $1M is about systems, scaling reach, and building a team.
  • You can grow your business in a way that feels good to you—without hustle or burnout.

Ready to Take Your Coaching Business to the Next Level?

If you’re ready to scale your coaching business but aren’t sure where to start, the Life Coach Accelerator is the perfect next step. This free 5-day challenge will help you: 

✔️ Discover your unique coaching model and who you’re meant to serve
✔️ Overcome the top mindset and money blocks that keep coaches stuck
✔️ Learn how to attract clients and charge what you’re worth
✔️ Create a business that’s aligned, sustainable, and wildly successful

Join now and take the next step toward the coaching business you’re meant to build. 

find inspiration, get expert support, and accelerate your business results