[00:00:00] Lauren Brollier Newton: Welcome to the Abundant Coach. I’m your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business while making a profound difference in the world. Each week you’ll discover insights, strategies, and inspiration to help you attract your ideal clients, facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

[00:00:30] Lauren Brollier Newton: All right, welcome. We have got such a good one for you today, because my next guest is the founder of Mind Movies, which has reached more than 10 million people worldwide. She’s also the host of the podcast, Not Over, Just Different. I think many of you know her. So, let’s give a big warm welcome to Natalie Ledwell. Natalie, thank you for being here.

[00:00:49] Natalie Ledwell: Thank you so much for inviting me. I’m really happy to be here.

[00:00:51] Lauren Brollier Newton: So grateful for you. So, let’s just go deep right in the first question.

[00:00:55] Natalie Ledwell: Okay.

[00:00:55] Lauren Brollier Newton: You had briefly told me, the last time we talked a little bit about your Mind Movies launch. [00:01:00] When it first launched back and was it 2007?

[00:01:02] Natalie Ledwell: 2008. Yeah.

[00:01:04] Lauren Brollier Newton: 2008, okay. So, I’m thinking about the landscape back then. There are not a ton yet of digital products. The marketing game and the social media game doesn’t look like it looks presently right now. And I know, you had a very successful launch. So my mind is like, how did you do that? How did you do a digital launch in 2008 in the middle of not a great economy, and do this amazing thing?

[00:01:29] Natalie Ledwell: What’s even more astounding is that, the place that we started from was that, Glen, my business partner, could hardly turn on a computer. And I hadn’t even heard of YouTube when we started Mind Movies. And we had a business partner that came to us with the idea and he goes, I’ll teach you. I’m like, okay.

[00:01:49] Natalie Ledwell: So, we put one video up on YouTube. The first day, there was nothing. But the second day, we had that video up, we made three sales. And I was like, what? And [00:02:00] in the beginning, our product was basically just instructions on how you could create these little Mind Movies for yourself. Where to get the software, how to do the PowerPoint slides and get the photos and the music and put it all together.

[00:02:11] Natalie Ledwell: So within months, we had that many people saying, this is changing my life. I’m like, all right, boys, we have to figure out this internet thing. How do you do the internet? Like, how does this work? Cause, I didn’t even know how people were finding our video within the means of videos that were on YouTube.

[00:02:26] Natalie Ledwell: And so, we realized that you could purchase programs online that would teach you how to do it. So our first one, the first product we bought was a product called Mass Control by a guy called Frank Kern, who was pretty well known in the internet marketing circles. And it cost $2,000, which back then was a big investment for us. And we had to pay $2,000 online. We’re like, what if it’s a scam? Like, we don’t know.

[00:02:50] Natalie Ledwell: And so, we purchased the program. We implemented the first idea. The first module one was a thing called the 4 Day Cash Machine, which was just [00:03:00] four emails that you sent out to your list, offering your product at 50% off, and we made the $2,000 back in the first week. So we’re like, all right, this guy knows what he’s doing.

[00:03:08] Natalie Ledwell: And our list was like 6,000 people like, we had no one on the list. So then, he announced he was doing a live event in April of 2008. So we came over here, flew over to the US, it was in San Diego. At that event, we met a whole bunch of friends who are still our friends today that are internet marketers. So even in social situations, we were talking marketing, like we were just becoming sponges. We surrounded ourselves with these kinds of people. And also, were accepted into Frank’s Mastermind group.

[00:03:35] Natalie Ledwell: Now, the funny thing about that is that, it was actually $2,700 a month, which we really didn’t have. And I remember thinking, I’m like, I said to Glen on the plane on the way over, we’ve got to meet this Frank guy. And somehow, get him to mentor us because he’s amazing. So, when this opportunity came up, you had to fill out an application form. And I am furiously filling out the application form, while Glen and Ryan are there going, should we do it? Will [00:04:00] we get access? It’s a lot of money. Can we afford it?

[00:04:02] Natalie Ledwell: So, I get up and start walking away. And Glen’s like, what are you doing? I go, are you kidding me? I go, this is why we’re here. I go, I can’t believe I manifested this opportunity so quickly. Put in the application and we got accepted. And of course, Glen still admits that it was one of the smartest things that we ever did. Because especially, when you’re going into a field that you’re not really familiar with, not only is it like socially to have those kinds of people around you, but to be aligned with mentors that will give you the right advice. Which was exceptionally like, it was more important than you know, it wasn’t just the advice. Because as we got closer to the launch everything that could possibly go wrong went wrong.

[00:04:41] Natalie Ledwell: Our list went from 8,000 to 80,000 in just over a week. So, our email company thought we must have been doing something illegal, so they shut down the account. So, we had to get Frank to get on the phone with them and go, no, they’re legit, it’s fine, they’re working with me and they’re like, okay. So they opened that up again. [00:05:00] We had that same company closed down for maintenance the morning that we opened up our sales gate. So, we had accumulated $120,000 on credit cards. So we did risk a lot for this to happen. And then we find out a day beforehand, that there’s an economic crisis happening in the planet. We’re like, Oh, what does this mean?

[00:05:20] Lauren Brollier Newton: Oh my god.

[00:05:20] Natalie Ledwell: We ended up doing a hundred thousand dollars in the first hour. Our first day ended up on $288,000. And in the end we did a $700,000 launch. Now, the closing down for maintenance, that meant that no one was receiving the confirmation email that they had purchased a program. So, we had 3000 customer support emails on the first day and I was customer support.

[00:05:43] Lauren Brollier Newton: Wow.

[00:05:44] Natalie Ledwell: Yeah, it was absolutely crazy.

[00:05:47] Lauren Brollier Newton: The crazy thing about this launch is, you have an almost $800,000 launch on a low priced product?

[00:05:51] Natalie Ledwell: $97, yeah.

[00:05:53] Lauren Brollier Newton: $97 product, yeah. This whole thing is so great, Natalie, there’s a million things we can talk about that you’ve shared. But I [00:06:00] think one of the things is, you realize this is something that you want to do. You go after it, Oh, there’s this thing happening on YouTube, we got to learn about internet marketing. And you go and you find the person that knows how to do it. If I could just impart that to every coach out there, I don’t care if you ever come to Natalie Ledwell or Brave Thinking Institute, just find someone that knows how to do it.

[00:06:22] Lauren Brollier Newton: So, you can cut down the pain and the learning curve and the wondering and what works and what doesn’t. I feel like personally feel pained when I watch coaches do that. Because it’s like, there’s so many proven models that can work and there’s not just one that can work. There’s lots of different models you can use that work.

[00:06:40] Natalie Ledwell: Absolutely.

[00:06:40] Lauren Brollier Newton: So, for those in the audience that don’t know you or don’t know Mind Movies, what is Mind Movies and how did you get the idea to start it?

[00:06:48] Natalie Ledwell: Yeah, so back in 2006, I had this monumental moment of frustration. I remember sitting in front of my computer. Now at the time, Glen and I had four businesses we were [00:07:00] running at the same time. And I’m looking at my bank account, and I’m looking at my bills and I’m going, I am missing some vital piece of information, because how is this possible?

[00:07:09] Natalie Ledwell: And Glen and I worked hard. We knew action was not a problem for us. We knew how to do that, like getting to get it done. So I’m like, what am I missing here? And then not long after that, a friend said, look, you need to go online. You need to order this DVD, it’s called The Secret.

[00:07:22] Natalie Ledwell: I’m like, okay, so I remember Sunday afternoon, we put the DVD in, we are watching this documentary and I’m like, where is this been all my life? I started my first set of cassettes, Brian Tracy cassettes, a boss gave to me when I was 21 years old. So I’m like, how did I miss this?

[00:07:40] Natalie Ledwell: And so for me, it was like, I don’t need to know the whole plan. I just need to know what that end result is. And for Glen, it was like, when I visualized, he goes, Oh, I need to add emotion. I didn’t realize that, I didn’t know I had to feel what it was like to be there. And a friend of ours showed us this little slideshow that he had created, which was [00:08:00] PowerPoint slides with affirmations that described what he wanted in present tense.

[00:08:03] Natalie Ledwell: And then he had photos that matched those affirmations and then he had a song on top. So it was like this dynamic little slideshow, and I still get goosebumps when I think about it. Now, Ryan was a 30 something single guy. So it’s a lot of girls in bikinis and cars that I did not resonate with. But I did understand the power of this dynamic little thing.

[00:08:23] Natalie Ledwell: And I’m like, dude, you have to show me how to do this. And then, The Secret was on Oprah, Jack and Lisa and those guys were on Oprah. And now everyone was talking about The Secret. And we thought, this is the perfect time to launch an idea like this. And it didn’t take us anything to create the product because it was really just, videos of Ryan recording his computer screen.

[00:08:44] Natalie Ledwell: And that video that we created that we put on YouTube, it was fun and dynamic and highly illegal. Like we didn’t know what we were doing. We had beginning of my dream of Genie on there and YouTube music.

[00:08:55] Lauren Brollier Newton: Yeah. It was like the wild west back then though. Like, you didn’t really know what the parameters [00:09:00] were.

[00:09:00] Natalie Ledwell: Yeah.

[00:09:00] Lauren Brollier Newton: Yeah.

[00:09:01] Natalie Ledwell: And that little video was enough for people who were searching for The Secret, the visualization, law of attraction that they found that and went, Oh, this is cool. And in the beginning we didn’t know, we were charging 20 bucks. And it wasn’t until we started working with Frankie goes, all right, first of all, we’ve got to take that video down.

[00:09:19] Natalie Ledwell: The second of all, we’ve got to look at raising the price. So, $97 which was access to the instructions, it’s still $97 after all this time. But now we have software that you can go in and all the assets are in there. There’s libraries of affirmations you can choose from, write your own. There’s a library of photos or import your own.

[00:09:39] Lauren Brollier Newton: Yeah, so cool. Now it’s like a drag and drop where you can create this whole montage and you guys have all the images in there and everything that you would want. It’s really cool.

[00:09:48] Natalie Ledwell: Yeah. And then, we’ll be adding some AI to it as well. And there’s pre-made MyMovies in there that you can use and add and edit if you want. We’ve got lots of new features now, which makes it so easy. And like now [00:10:00] you could be on your phone walking down the street, making a MyMovie.

[00:10:03] Lauren Brollier Newton: Yeah, it’s so wild. So let me ask you this, so this is 2007, you have this launch, you’ve got this project that seemingly comes out of nowhere and this serendipity kind of moment. So do you think, in 2024, you could launch in a similar way you launched in 2007?

[00:10:21] Natalie Ledwell: No, I don’t think so. And we’ve done many launches over the years and they just got harder and harder. And of course with technology and everything, there’s so many things that could go wrong, seriously. But these days you don’t have to. You don’t have to do a big launch like that.

[00:10:39] Natalie Ledwell: You can be just a solopreneur who sets up like a Facebook page or Instagram or whatever. Do little one minute videos, put information out there, set yourself up as an expert on whatever field and niche that it is that you’re looking to do. Then after you’ve built a little bit of an audience, you start to put some call to actions to your videos.

[00:10:59] Natalie Ledwell: So, [00:11:00] you’re getting people to click on a link or download a newsletter or a meditation or whatever it is that you want, so you start to build your list and you can start to create a business from there. Now, everything I just described doesn’t cost you any money.

[00:11:13] Lauren Brollier Newton: I love it. Yep, that’s the great news. One of the things that pains me personally, because we train and certify so many coaches at Brave Thinking Institute. And just in the 6 years, I built my own business. One of the things that feels very painful for me is, when I see coaches thinking, they have to have the fanciest funnel or the best camera set up or whatever it is to get started.

[00:11:34] Lauren Brollier Newton: And then they’re not making money and they have this heart to serve people, but they never get out there. Because they think they have to have what Tony Robbins has or Natalie Ledwell has or Mary Morrissey has at the starting gate.

[00:11:45] Lauren Brollier Newton: And so, give me some additional advice, because I know you have a training program for coaches and give some advice to that person who thinks, if it doesn’t look like what Natalie has or what Mary has, I can’t have it.

[00:11:57] Natalie Ledwell: Glen and I used to be married and we’re still business partners. [00:12:00] We were separated about 10 years ago now. We’ve been in business together for 30 years, different kinds of businesses, like all different kinds of businesses. And the one thing that we ask every day is, what’s going to make us money today?

[00:12:12] Natalie Ledwell: So, you could waste time and mess around and think you have to do the social media thing and get yourself a nice camera. And all of these things are really distractions from coaching. You can start with family members. You could meet people in the grocery store, or you can go to local networking groups.

[00:12:31] Natalie Ledwell: There are so many different ways that you can start coaching and earning money without, because sometimes we use all the, I need the website and the business cards and the social media, that can be a distraction. And yes, that’s right, that’s great. But you don’t need that to start.

[00:12:48] Lauren Brollier Newton: So true. I’m just like, yes, keep talking because this is, I will die on this hill that, like I built a multimillion dollar life coaching business and I made my logo just with [00:13:00] cursive writing. Like I didn’t brand, I didn’t have a branding. I just made a cursive writing logo and I had the same website for 6 years that I just threw up there when I first started coaching.

[00:13:11] Lauren Brollier Newton: And I serve tens of thousands of people without a lot of fancy stuff, really. And so, I’m just so glad, it’s going to be so refreshing for people to hear an expert like you, Natalie, say, I don’t have to have all this fancy schmancy stuff I can get started. And I love the question, what can I do to make money today? Because that just takes away all the distractions right there.

[00:13:30] Natalie Ledwell: Right? It doesn’t mean you don’t do the other things, but you want to go, what can I do today? Can you put brochures or business cards in the chiropractor or some other local business? Anything that you can do to be able to look at, what is going to make me money?

[00:13:45] Natalie Ledwell: Which also, when you’re asking that question every day, helps you to prioritize which actions you should be taking? Business card, that’s way down. Even if you do a business card these days, people bump their phones together.

[00:13:55] Lauren Brollier Newton: Exactly.

[00:13:57] Natalie Ledwell: And even with your website and things like that. With the platforms [00:14:00] that are available now and the AI technology and helping to write copy and everything, these things, you could get something up. And as long as you have something up, then you can keep improving it down the track. You don’t have to have everything perfect because there’s no such thing, and you’ll always be growing and evolving. And with more information that you have, you’ll be changing things and tweaking things. That’s just the nature of the business.

[00:14:21] Lauren Brollier Newton: Yeah. Put the minimum viable product up there, the minimum thing and then let it evolve. Cause you’re not going to like it anyway. If you spend all this time on it when you’re brand new, 6 months later, you’ll want something completely different and you spent all that time on it. And yeah, this is so good.

[00:14:35] Lauren Brollier Newton: So energetically, like you talk about The Secret. So, we know that you got a mentor. You were willing to invest $120,000 worth of credit cards to do it. There were some serious moves that you made. On the spiritual side or on the energetic side, what was the mind game you were playing with yourself as you were launching all that, that you can look back now and say, that was the energetic recipe for success there?

[00:14:58] Natalie Ledwell: Obviously, we [00:15:00] created a Mind Movie around the launch. And in the Mind Movie we described the money we were making from the launch. The type of customers, how many customers we had, how we were servicing them. We talked about the respect from our peers that we were getting, what life looked like, how we were able to eat out at fancy restaurants and take our parents on vacations.

[00:15:18] Natalie Ledwell: We had a very clear picture in this Mind Movie about what it is that we wanted, what we wanted the launch to look like, and what life looked like on the other side of it. Brian, Glen and I, were really the three doing all the work. Because actually, we were existing on credit cards. When we went into this business, I knew how to use Word. And I’m learning how to edit videos and write emails and set up autoresponders, we had no choice. But we were so focused and the three of us watched that Mind Movie every single day. And then, we had some two guys come in as our JV Managers. One was Jim Kwik, believe it or not.

[00:15:52] Lauren Brollier Newton: Oh my gosh.

[00:15:53] Natalie Ledwell: And Dave Bass. So, they came in as our JV Managers and we had a woman writing out copy for us. And [00:16:00] they agreed to work on a percentage of the launch. Because we didn’t have any money to pay them. And thank goodness, they did. Obviously, they were very happy in the end with the result. But they put that to faith and we made them watch the Mind Movie as well.

[00:16:12] Lauren Brollier Newton: Love that.

[00:16:13] Natalie Ledwell: We were all focused. We knew exactly what our targets were, what we were working towards, and we were all energetically, vibrating at that level. And then, things like, when we’d get particularly stressed, which was a lot, we would change our state. So, we get up from the computer, get in the car, drive down, get a coffee. And then we go and sit at the Dog Beach in ocean beach in San Diego. And just watch dogs running around and frolicking and having fun.

[00:16:38] Natalie Ledwell: And it really instantly helped us to change our energy and our state. And then, we used to play this little game when we were in that state of, talking as if the launch was already done. And we were talking about what we were going to do that evening? And who we’re going to catch up with? And we just really embodied energetically, what that was going to [00:17:00] feel like?

[00:17:00] Lauren Brollier Newton: Yeah. So, you didn’t leave a lot of room for, Oh, what if it doesn’t work? And what if this, it’s like you didn’t leave room for a lot of that?

[00:17:07] Natalie Ledwell: Even when we had those doubts, we had too many very smart, intelligent, experienced people around us that kept telling us that, you guys are onto something big here. This is big, no way you can fail. Just so out of the box for us, because in Australia, we have this tall poppy syndrome, where if you’re doing better than everybody else, everyone wants to try and drag you back down.

[00:17:31] Natalie Ledwell: And of course, when we’re talking about internet marketers, we all go, Yeah, we live in an abundant universe. But when you work online, you really can embody that because the market is so huge, right? So these guys, everyone really wanted to see us succeed. And our target was a million dollars. We wanted a million dollars.

[00:17:51] Natalie Ledwell: Now, a lot of the guys around us were doing that kind of money, but their programs were like $2,000 or $5,000, ours was $97. But no [00:18:00] one told us that we couldn’t do it. And it was like, that’s great, and funnily enough, and stressfully enough. What happened is that, we were using PayPal cause we’re Australian and don’t have an account here.

[00:18:10] Natalie Ledwell: PayPal froze $500,000 in the account and wouldn’t release it. And every time they said they would release it, they would change their mind. So, after 6 months, we finally got a friend of ours who was part of the Mastermind with us, she was a a lawyer. She went to town on these guys and they finally released the money.

[00:18:31] Natalie Ledwell: But because of everything that was going on economically, when we got the money back to Australia into our business account back there, we earned over $200,000 in the exchange rate, getting the money back.

[00:18:41] Lauren Brollier Newton: Yeah.

[00:18:42] Natalie Ledwell: Like, we basically did a million dollars. Australian dollars, we did basically a million Australian dollars.

[00:18:47] Lauren Brollier Newton: Yeah, exactly. If you want a million US dollars or what? So, there’s going to be a lot of coaches listening to this who are not mindset coaches, they’re not life coaches. They’re more in the realm of health or real estate or some [00:19:00] specialty. Would you be willing to share with them why Mind Movies works?

[00:19:03] Lauren Brollier Newton: What is happening in the brain that actually causes my brain when I’m watching a video in the present tense of these images I would love to bring into my life. Why does that actually work?

[00:19:12] Natalie Ledwell: The movie makes it easy for you to imagine yourself already experiencing the things that you’ve described in your mind, maybe. If you can’t see yourself in your mind and can’t feel the emotions of already being there, then you will have a very difficult time creating it in your reality. A subconscious mind doesn’t know the difference.

[00:19:30] Natalie Ledwell: So, when you can think of one of these moments, one of these slides in your mind, maybe, one moment that you will be experiencing when you get there. And when you close your eyes and you can see yourself and feel yourself experiencing, what are you hearing? What are you tasting? What do you can see? What are you touching?

[00:19:46] Natalie Ledwell: Make it so real that your subconscious mind goes, Oh, this is our reality. And what happens is that, you’ll start to create these new neural pathways in your brain, and along these neural pathways [00:20:00] are traveling thoughts that are in alignment with this very strong image and experience that you’re creating in your mind.

[00:20:06] Natalie Ledwell: Now, once your thoughts start to change and be in alignment with that vision, those thoughts will automatically start to change your actions. Now, what this means is that, let’s just say health, for example, one of your goals and actions that you’ll be taking is to get up in the morning and exercise.

[00:20:23] Natalie Ledwell: Now, when you start out, you might go, ah, this is tough and I don’t want to do this and I’d rather sleep in, all of that. But when you keep visualizing yourself already thin and fit and strong and fabulous, getting out of bed to exercise is going to be so much easier. It just automatically feels easier, because all your thoughts are in alignment with that going to be your result.

[00:20:43] Natalie Ledwell: So, it really helps reprogram your mind. And even when you have thoughts coming up that are not in alignment, they’ll start to become very obvious. And you’ll be like, okay nope, we’re not thinking that because this is what we’re working towards. And I have a friend of mine taught me [00:21:00] this really cool little trick. Because when you’re aware of these negative thoughts and these old programs that are coming up, I like to write them down because I like to get them out of my head.

[00:21:08] Lauren Brollier Newton: Okay, yep. I like that.

[00:21:10] Natalie Ledwell: Yep, I like to also decide what I’m going to replace them with. Because we can say, I don’t want to think that anymore, but unless, we’ve already decided what we’re going to replace that with, we’re just going to keep defaulting to those negative thoughts.

[00:21:21] Natalie Ledwell: I decide what I’m going to think instead. And then when I catch myself thinking a negative thought, I just go, cancel, cancel, cancel, only love exists here. So I’m like, only love is here and love is in alignment with what my vision is. And that’s enough of a pattern interrupt and a pause for me to remember what I’m replacing that thought with, and then go into that thought next.

[00:21:41] Lauren Brollier Newton: I love that so much. I think, one of the powers I think of Mind Movies is, if you’re going to work with affirmations, let’s say, without the imagery and you’re just working with yourself on them, it can be so rigorous without the emotion, without the imagery to hear a thought and replace it.

[00:21:58] Lauren Brollier Newton: It’s like you’re playing Whac-A-Mole. You’re [00:22:00] just like, Oh, there’s another negative thought, there’s another negative thought. And that imagery that you have is something tangible to your subconscious mind. That I think, it just makes it a little bit less rigorous to have to keep repatterning because you’ve got something else filling your mind when you watch that movie.

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[00:22:32] Natalie Ledwell: Yeah, and then I think, with the photos and the images, it gives your brain something to build on and see but the secret sauce is the music. Take away from watching The Secret is, I have to feel the emotions of what I’m going to feel when I get there.

[00:22:45] Natalie Ledwell: And music is one of the fastest ways to be able to do that. If I’m creating a health of Mind Movie, I’ve got some kind of upbeat motivational thing that’s going to help me get motivated to exercise. My love Mind Movie, I’ll use a love song. Because [00:23:00] that’s the emotion. I have my new business one, Meghan Trainor, is that her name? Yeah. She has a song called Badass Woman, and I’m like, that’s the song that I use for that.

[00:23:08] Lauren Brollier Newton: I love that.

[00:23:10] Natalie Ledwell: Yeah, so you can choose a piece of music or choose a song that you know is going to elicit the kind of emotions that you’re going to feel when you get there. And that is really what helps to accelerate the whole manifestation process. Because you’ve got to have the three, you’ve got to have your thoughts, your actions, and your emotions all in alignment.

[00:23:28] Lauren Brollier Newton: This actually reminds me of something. So, when I very first met Mary Morrissey, I was divorced. I was living in my parents basement, literally. But when I met Mary, in some ways, it’s a very similar philosophy. She helps you create a vision statement that has emotion, that has all the 5 senses in it.

[00:23:44] Lauren Brollier Newton: And then you speak it out loud as if it’s happening now, like you and your business partners did, that launch has already happened, it’s all out and this is great. And so, I was really into that. And even though I was in the middle of a divorce from someone who’d lived a double life, so it was like dateline 2020, even though that all [00:24:00] was going on, I knew I wanted to fall in love again.

[00:24:02] Lauren Brollier Newton: And when I asked myself the question that we were trained to ask, which is what would I actually love? Not, what do I think I can do? Not what does this past programming tell me. What would I actually love? I knew I wanted to fall in love again. So I’m a big country music fan, I live in Wyoming, I’m a country girl.

[00:24:18] Lauren Brollier Newton: So, I had this country music playlist and it was all love songs. Some of them were upbeat, but it was all like, the boy meets the girl and whatever the deal is. And so, this is when I was still working full time as a teacher. And it was funny because one day this teacher comes in my office. And she said, every time I walk in your office, I feel like I’m going to fall in love. And it was exactly what you’re saying, because what I was doing is I was playing songs that matched that vision. And when she came in and she said that, I get chills thinking about it because it’s like the vibration was there. And I truly believe that lips like that were what helped me manifest my now husband. Because I just put myself in that state. This is what I’m doing now.

[00:24:56] Natalie Ledwell: Well you think about it, The Secret was talking all about the law of [00:25:00] attraction. And it’s like energy attracts like energy. So you go, okay, whatever energy you’re emitting out into the universe is whatever is a vibrational match will be attracted back to you. And our emotions and our thoughts are that energy.

[00:25:14] Lauren Brollier Newton: Yes.

[00:25:15] Natalie Ledwell: So, if your emotions and your thoughts and alignment with being in love and it’s coming from like a healthy place, then you’re going to attract exactly what it is that you’re looking for. I actually created a love of Mind Movie in 2020 and met my partner in August of 2020. We were together for three and a half years. And he was everything that I asked for. I actually showed him my Mind Movie, 3 months in and he’s like wow. He goes, this is a little creepy. So yeah, so it was an amazing relationship, it’s done now.

[00:25:45] Natalie Ledwell: So, I updated my Mind Movie, my Love Mind Movie, cause I still want all those things but I want these other things as well. From this experience, I realized, there’s more. So yeah.

[00:25:54] Lauren Brollier Newton: He’s absolutely in this work and that he worked for my company when I owned my own company and he’s in the [00:26:00] Brave Thinking World. And one time it was so funny, all the founders, the faculty at Brave Thinking Institute are all standing around and he’s like, you guys teach the vision, but I am the vision. I’m the vision come true. I’m like, okay.

[00:26:11] Natalie Ledwell: He’s not wrong.

[00:26:12] Lauren Brollier Newton: It’s amazing. Okay, a couple questions for you. I always love to think, what is the new coach thinking? Here we are talking about, Oh, this is lovely and all the positive thoughts. What would you say to someone who feels like they have been to the best of their ability, trying to align their energy, trying to practice law of attraction, and they don’t feel like they’re manifesting.

[00:26:33] Natalie Ledwell: Normally, that would mean that there are some programs running in the background that are going to hinder your success. Normally, you become aware of what these things could be when you set yourself a scary goal. If you sit down and create a vision board or a Mind Movie and you start to materialize and start to see what this life can be with your conscious mind, your subconscious mind is going to [00:27:00] start throwing up all the kitchen sink and everything that you can to stop you from being successful.

[00:27:05] Natalie Ledwell: If you’re doing like, manifesting 6 easy steps. You get into your happy place, you get into a high vibration, you set an intention, you create your vision board on Mind Movie, you visualize, you take action, and then you surrender. But if you do those things, those are pretty basic things, then you are like a magnet, you are emitting the right frequency into the universe.

[00:27:27] Natalie Ledwell: But then you’ll have your subconscious mind where it’s stored all of these beliefs, about who you are? How the world sees you? What you think your ability is to create money or to create success? And most of it is dormant and running in the background. And these thoughts have been such a natural part of how we think that we don’t realize they’re sabotaging our success until we start to challenge them.

[00:27:53] Lauren Brollier Newton: Yes.

[00:27:54] Natalie Ledwell: And that’s when they start to come up.

[00:27:55] Lauren Brollier Newton: You would think that, if this person is feeling like, I’m doing all, I’m visualizing, I’m [00:28:00] meditating in the morning, like maybe even watching my Mind Movie. It’s likely that there’s these programs running and they’re being allowed to run without the interrupt, like you said, and no, that’s not going here anymore.

[00:28:10] Natalie Ledwell: Yeah. And I think that, there are different things that you can do. Normally, I start to become pretty obvious and I’ll write them down. And I do ask, okay, where did you come from? Cause it helps me to understand that, it’s coming from a place, like it may be an incident.

[00:28:24] Natalie Ledwell: That was pretty benign, nothing to write home about. That happened in my childhood, that my little 4 year old or 5 year old mind interpreted it a certain way and then took it on as my truth. I remember the first time I realized limiting beliefs existed, we were in Sydney, we were helping a woman create a program. She was an NLP Practitioner and she said, let’s do this video on limiting beliefs. She goes, Nat, I need you in the video because I need to take you through a process. And I’m like, I’m a pretty positive thinker, I don’t think I have any limiting beliefs. And she goes, all right.

[00:28:56] Natalie Ledwell: She goes, let me ask you a question. She goes, do you have all the money that you want? I’m like, [00:29:00] Oh, no. And she goes look, why don’t we just for shits and giggles, let’s go take you through the process and see what comes up. Now, my childhood experience is that I’m 1 of 8 children. I grew up in a big country family and there was always arguments and stress around money.

[00:29:15] Natalie Ledwell: So, the fact that I thought that wouldn’t have affected me, through a process and I actually remembered a couple of incidences where, you know, Oh, like I associated, I remember getting teased at school and it was the rich kids that used to tease. And so, in my little 5 year old mind, I’m like, Oh, if you’ve got money, you’re not a nice person. And any number of children could be in that situation and in that moment, and we all take something different. We all add a different meaning to it, but then that goes in as our truth. And I’m like, I want people to like me, this is how deep these things can be.

[00:29:50] Lauren Brollier Newton: Yeah. It’s not like the thought like, the rich people are not nice people is super at the forefront. It’s more like our master coach, Kirsten Welles calls it a wallpaper paradigm. You’ve just [00:30:00] bought bad wallpaper up on your wall for so long. You don’t even notice it’s there anymore.

[00:30:03] Natalie Ledwell: Right.

[00:30:04] Lauren Brollier Newton: Because it just runs. But if you really think about this idea of, Okay, if that’s the program that’s running in the back of my mind that, people who have money are not nice people, you’re going to repel it as far away as you can repel it cause you don’t want to be that. And it’s so tricky, it’s so sneaky how they come in.

[00:30:20] Lauren Brollier Newton: I remember, when I first started dating my husband, we were maybe dating, I don’t know, maybe 6 or 8 months. And we went away for a weekend to a lake house with his family. And we come back on a Sunday afternoon and I’m like, Okay, I’m going to go home now. And he’s like, why don’t you stay a little bit, we’ll order food, whatever.

[00:30:35] Lauren Brollier Newton: And I was just, I had no reason to go home, other than I was like, no, I just need to go home, I need to go home. And he said, why are you like trying to run away? And it was that thing that triggered a thought on my drive home. I stayed a little longer and then on my drive home, I thought, Yeah, why did I want to get home so fast? And I realized that, somewhere deep in my mind, I thought that if I stayed, he was going to find out I wasn’t really lovable. And that such, there’s no [00:31:00] connection, like in the real world, there wasn’t really, you wouldn’t think that. But as I explored, as you said, where did that come from?

[00:31:06] Lauren Brollier Newton: And then as soon as I heard that, I knew immediately why all the reasons why I didn’t feel lovable that had happened in childhood and everything. But it’s appeared in such a sneaky way. Oh, I’m going to go home because it’s Sunday afternoon. And I like that question. Where are you from? Where did you come from? Why are you here? Because it helps you realize it’s not the going home early, it’s something deeper. And it’s only when we transform that you’re really going to see the sustainable manifesting results. Because if it’s operating, like you said.

[00:31:32] Natalie Ledwell: You also want to go, are you true? Is this true? I remember when Glen and I were married and we’d have any discussion around our finances, we’re always getting into this like stressful, angsty kind of a conversation around it for no reason.

[00:31:47] Natalie Ledwell: And until I sat down and go, where is this coming from? And I’m like, Oh, that’s how my parents always talked about money. Because there was never enough, right? So, I was just emulating their behavior without me even [00:32:00] realizing subconsciously that was coming up. I’m like, Oh, okay.

[00:32:03] Lauren Brollier Newton: And then it’s interesting, I can choose a different way around this. I remember in the beginning when I first really got serious about personal development, cause I had studied it, I didn’t really do anything with it. It’s like I read the book and went, Oh, that’s lovely and then didn’t do anything with it.

[00:32:18] Lauren Brollier Newton: But once I got really into it and I saw, all of these things are just patterns. Like I know that’s obvious now, but in the beginning it was like, I just thought this is how all married couples were when I watched my parents, or this is how everybody felt about money. Like I didn’t realize, you can choose a different way to think about things, even if for decades you’ve been doing it a different way.

[00:32:40] Lauren Brollier Newton: Like to me, that was the biggest light bulb ever. It was just like, Oh, this is a pattern. And there’s other people in the world who don’t run this pattern. So maybe, I could be a person who doesn’t run this pattern.

[00:32:51] Natalie Ledwell: Which is also interesting and important to remember when you’re in a relationship. Because, two people come together and behind you is your whole [00:33:00] life history and your parents’ history and their parents’ history and everything that comes with it. When something’s showing up, like with Bert and I, whenever we get into a situation, what I would always refer to his patterns.

[00:33:13] Natalie Ledwell: Like I see, this behavior pattern is coming up, not you are doing this. And knowing enough about his childhood and what his experience was, I’m like. I understand why you would have this pattern, and it gives you a little bit of empathy and it stops you from getting triggered. Because it’s not like their intentions are bad. This is just a default behavior and a pattern that they have that when they are able to see it and acknowledge it, be able to change it.

[00:33:38] Lauren Brollier Newton: Yeah, so funny. My sister and I both really into personal development and all of that. We can get a little bit dark and existential about things. Like even though we’re positive people, like from the upbringing and everything, we can get a little dark and existential. And then my husband who has such like a super wholesome upbringing and family, will say the most surface level thing and it’s so cute. And we’ll be like, someone [00:34:00] needed to bring the levity, someone needed to pull us out of the darkness there.

[00:34:04] Natalie Ledwell: Like anyone is listening to this podcast, if you don’t have the business that you want or the money that you want or the love that you want, you can just go back into your childhood and go, what was modeled for me back then? Or what did I witness back then? Or what happened? Or what was told to me that maybe I took on as a belief? That’s not necessarily true.

[00:34:25] Natalie Ledwell: Cause up until the age of 6 or 7, our brains are basically in theta brainwave activity. We have no choice, everything’s just going in, everything’s going in. We have no discernment. And everything that goes in, we’re giving a meaning to.

[00:34:40] Lauren Brollier Newton: Yes.

[00:34:40] Natalie Ledwell: Sometimes that meaning is good and sometimes it’s not.

[00:34:44] Lauren Brollier Newton: Yeah, and I think it’s very powerful to start. So, if you’re the person who’s holding that belief because you can see, Oh, this is what my parents did, or this is what I grew up in. It can be very helpful to look around the world for people who aren’t having that experience. Because if it’s not happening there, then that means I can train [00:35:00] myself so that’s not happening here either. So, when I would get myself into statements like, nobody has a happy marriage or whatever kind of all or nothing things I had based on my own life experiences.

[00:35:12] Lauren Brollier Newton: I would start looking around the world and going, those two people look happy. If those two people over there can look happy, maybe I can look happy. And you just start to change your world view, which is obviously why the Mind Movie comes in so much work so well is, I get to see a different picture on the screen now and I get to say, this is now my thing. I don’t have to be this anymore.

[00:35:30] Natalie Ledwell: And that’s the thing for most people, we’re really clear about what we don’t want. Which is great because you go, Okay, that’s what I don’t want, then what is it that I do want? What is the opposite of that? If that’s the thing I’m releasing, what am I bringing in? And I really want to impress upon you how important it is to really think about what the opposite of that is. I was saying before, what are you going to replace that thought with? I remember being at a seminar once and this woman was like, you don’t [00:36:00] understand, if I don’t hate my mother, I don’t know who I am.

[00:36:03] Natalie Ledwell: Like we, we have been retelling these stories from our childhood, from the point of pain that we were feeling at the time over and over again. So, they start to shape our thoughts and our behaviors and the way that we see ourselves. I do a lot of work with a lot of our members on reframing. It’s like, look, there are multiple ways you can tell a story of a situation that happened when you were young.

[00:36:26] Natalie Ledwell: But from this place of evolution, this place of where you are now, what could that story be? Like my mom and I did not have a good relationship. She technically, she was my stepmom and she was doing her best just to keep me in line and I was a handful. She saved me from myself, but she was pretty full on when she did it.

[00:36:45] Natalie Ledwell: So, I could go on about all the things that I felt hard done by and the things, injustices and everything when I was a kid. Or I can go, look, she was tough on me, she saved me from myself. And because of that experience, I became so [00:37:00] independent and so resilient and so ambitious. Honestly, the first part of my 20s, I started managing fitness clubs when I was 21 years old, everything I did in my 20s and the ambition I had was to stick it to my mother. Because I wanted her to know that I could be successful without her. And then, not long after getting those Brian Tracy cassettes, I’m like, Okay, maybe this isn’t coming from a healthy place.

[00:37:21] Lauren Brollier Newton: But the interesting thing is, if you’ve ever seen David R Hawkins’ Map of the Scale of Consciousness?

[00:37:25] Natalie Ledwell: Yes.

[00:37:26] Lauren Brollier Newton: Okay. So there’s at the bottom is shame, despair. And so, one thing I’ve trained myself to do is when I’m feeling angry like that, I’m going to stick it to you energy. One thing I’ll say to myself is, you know what?

[00:37:35] Lauren Brollier Newton: At least I’m climbing up the scale. Cause I’m not down at despair and shame. I’m getting closer to neutral. So, the anger has its purpose in the evolutionary scale. And eventually we have that moment where we’re like, Okay, maybe I don’t have to approach it this way.

[00:37:48] Natalie Ledwell: The good thing about anger coming up to scale, is the intensity of the emotion. See, when you’re down in shame and apathy and all of those, they’re very low frequency emotions. [00:38:00] But with anger, your intensity is starting to get higher and it is the gateway to the higher frequency emotions. And we talk about this getting into your happy place and being in a high frequency. When you’re resonating at a higher frequency for the majority of the time, it’s what we call flow. Like not only are you easily manifesting the things that you want, but you’re manifesting things that you didn’t even know you needed.

[00:38:24] Natalie Ledwell: Like things are coming to you like, Oh, who knew that this was going to be the next step? Having daily practices and doing things on a regular basis that, like little positive injections throughout the day that are going to keep you in that higher frequency is important. Now, we’re not saying be happy chappy all the time, because that’s we need to feel our range of emotions, that’s really important. But when you can be purposeful and intentional about being in those higher frequency emotions, you’ll be amazed at how easier it is for you to see the solutions.

[00:38:56] Lauren Brollier Newton: Yeah. I think the first manifestation is really the ideas [00:39:00] that you get when you’re on that frequency, it’s so powerful. So, I watched another podcast that you were on and you said that you had a morning practice that had a certain number of steps to it. So would you be willing to share with us your morning practice?

[00:39:12] Natalie Ledwell: Yes, I actually just added a new thing to my morning practice cause I now have a cold plunge.

[00:39:17] Lauren Brollier Newton: Oh my gosh. That’s cool.

[00:39:20] Natalie Ledwell: Yeah and I’ve realized I only have a certain amount of time, so there’s a couple of things that I do. So here are the things that I do. I meditate, a cold plunge, I watch at least 1 or 2 Mind Movies, I do my gratitudes, I exercise and I listen to some kind of education, some kind of positive thing. Now, if I was to do them just one at a time, that’s going to take me a really long time to do that. I combine different things that compliment each other. Like for example, I watch My Mind movies when I’m in the cold plunge.

[00:39:51] Lauren Brollier Newton: I love that.

[00:39:52] Natalie Ledwell: I listen to audio books and podcasts when I’m exercising.

[00:39:55] Lauren Brollier Newton: Yep.

[00:39:56] Natalie Ledwell: I drop into my gratitudes when I’m taking Bella, my little [00:40:00] dog out for a walk. And my meditation, it depends. Like since I’ve got the cold plunge, the first thing I do when I get out of bed is get straight into the cold plunge. Cause if I kind of think about it. I will say out, so I got to do that first thing. And it depends like if I wake up really early, then I’ll meditate early, but if not, I’ll make sure that I meditate before I start working. Cause I want to be in a place where I am open to ideas coming in.

[00:40:25] Natalie Ledwell: Cause a lot of my role in Mind Movies is more the content and the content creation. So, I’m always creating something new. So, that open vessel for inspiration to come through. So yeah, so that they are the ingredients and I try hard not to do them in the same order or the same way every day. Because if you get into a routine, all you’re doing is living the same day over and over again and it loses its luster.

[00:40:49] Lauren Brollier Newton: Yeah.

[00:40:49] Natalie Ledwell: It’s not just about thinking about being grateful, it’s actually feeling grateful. It’s not just about watching a Mind Movie, it’s actually seeing yourself in that future. It’s what you’re [00:41:00] feeling as you’re doing these things, that’s most important. So, if I feel like I’m going through the motions, then I’m missing the point.

[00:41:06] Lauren Brollier Newton: I think that, what you just said is probably the reason why the coach or a person who feels like they’re doing all the steps, but not having the result they want is it might be, I’m watching the Mind Movie, I’m going to my cold plunge, but I’m not actually changing my state. I’m not feeling the thing that’s actually going to create the manifestation.

[00:41:24] Natalie Ledwell: And you think about it, like we said before, our thoughts and our emotions are the frequency that we’re sending out. We want to make sure that they are in that higher frequency. And this is the reason that you do these things so you can feel that.

[00:41:35] Lauren Brollier Newton: It’s not just a task list. It’s not, Oh, I watched this and now, all right, God, give me the manifestation, that’s like missing the point. So, I want to ask you a question, Natalie, that I ask every guest who comes on this podcast. So, you’re a coach and you’re starting from scratch, so you don’t get to have your email list, you don’t get to take your social media following, you’re a coach, you’re maybe newly certified, or you got this thing that you’re doing, and you’re going to start from scratch. What would be the first move that [00:42:00] you made?

[00:42:00] Natalie Ledwell: All right. So the first thing I’m going to do is decide what kind of coach I’m going to be. And then, I’m going to come up with a couple of sentences to describe who I am and who I serve. So that, when I’m out and about, and I’m in an elevator, or I’m in the grocery store or whatever, I’m in the habit of telling people, who I am, what I do and how I help people.

[00:42:23] Natalie Ledwell: Because that, you have no idea, like even that little simple thing, this is how you can start to get your first clients. You got your first group coaching. Because people go, Oh, really? I have a problem with that, I need help with that, tell me more. Getting that down and in a way that you feel really comfortable in saying it. And that you feel it when you say it, like, you can say, Oh, I’m a coach and people go, okay.

[00:42:47] Natalie Ledwell: But when you go, look, I’m a life coach that helps people, women in their midlife figure out what their next chapter is or what their next step is. And if you’re talking to someone who happens to fall in that category, they’re going to go, Oh, [00:43:00] that’s me.

[00:43:01] Lauren Brollier Newton: Raising my hand.

[00:43:02] Natalie Ledwell: Yeah, exactly. So, get really clear on that, talk to as many people as you can. It doesn’t mean that everyone you talk to is going to be a client, but you want to get comfortable and saying that and being out there to attract people. That’s the first thing you want to do.

[00:43:16] Lauren Brollier Newton: I love that. And every time you say it, you’re putting yourself in the state of this is who I am also.

[00:43:21] Natalie Ledwell: Absolutely.

[00:43:22] Lauren Brollier Newton: Yeah. I love that, Natalie. I love that so much. I want to thank you so much for being a guest on this podcast. You have just dropped so much wisdom to every coach out there listening. Where can they go and find you?

[00:43:35] Natalie Ledwell: We were rebranding at the moment, so it’s going to look really special very soon.

[00:43:39] Lauren Brollier Newton: Oh, cool.

[00:43:40] Natalie Ledwell: When you go there, you can download some free Mind Movies. So, you get an idea of what a Mind Movie looks like. You can get some idea and some of the different programs and things that we have. And you can reach out to us through that website as well. So, MindMovies.com.

[00:43:54] Lauren Brollier Newton: Beautiful. Natalie, you are just a joy. I could talk to you all day. Thank you again so much for being here.

[00:43:59] Natalie Ledwell: Thank you so [00:44:00] much, Lauren. Always a pleasure chatting with you.

[00:44:01] Lauren Brollier Newton: Thank you.

[00:44:02] Thanks for joining me this week on the abundant coach. Visit our website at brave thinking institute. com slash coach dash certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or via RSS. So you’ll never miss an episode.

[00:44:22] And while you’re at it, if you loved the show, give us a rating on iTunes and tell a friend. To find out how to jumpstart your abundant coaching career and more about my journey to seven figure coach Check out our free meant to be a life coach quiz available at bti. com slash coach quiz. See you next week