00:00:03;25 – 00;00;27;13

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host Lauren brilliant Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business while making a profound difference in the world. Each week you’ll discover insights, strategies and inspiration to help you attract your ideal clients, facilitate real transformation in their lives, and grow your coaching business while living your purpose.

00;00;27;13 – 00;00;32;01

Lauren Brollier Newton

The true freedom and fulfillment.

00;00;32;03 – 00;00;54;13

Lauren Brollier Newton

All right. Welcome back to the Abundant Coach podcast. Super happy you’re here with me because we’ve got a really good one for you today. And I have the privilege of getting to call this person. Someone who’s mentored me is a great friend, and she’s going to bring us some amazing information about sales, about marketing, about social media. So she is a sales success strategist.

00;00;54;16 – 00;01;13;03

Lauren Brollier Newton

She is the creator of the Alignment marketing formula. I also want to mention that she’s had a TED talk. She’s a five times author. Her zone of genius is getting people back into their comfort zone, which may surprise you because oftentimes we’re being told, right, Go out of your comfort zone. So we’re going to get into this for sure.

00;01;13;03 – 00;01;23;22

Lauren Brollier Newton

But she loves getting people back into their comfort zone so they can have more sales, more satisfaction and more success. So please welcome my good friend Stacie Hall and Lauren.

 

00;01;23;22 – 00;01;27;10

Stacey Hall

Thank you for them. So beautiful. Thank you so much.

 

00;01;27;12 – 00;01;41;17

Lauren Brollier Newton

I am so happy. And I just want to add one thing to the bio, because this is actually this is not how you and I met, but this is really what caused me to reach out to you. Is this book selling from your comfort zone? And you can see, like, I didn’t like it at all. There was nothing valuable.

 

00;01;41;17 – 00;02;03;10

Lauren Brollier Newton

And for those of you who are listening on a podcast platform and you can’t see the video, I’m holding up her book and there’s like 28 sticky notes sticking out of the side of it. So Stacy, I’m so thrilled to have you today because you’re going to bring for many coaches who are listening to this a bit of a different perspective to what they’ve been thinking about sales, marketing, even social media.

 

00;02;03;12 – 00;02;24;07

Lauren Brollier Newton

So I want I want to talk starting about selling from your comfort zone. Oftentimes, I tell people all the time about getting out of their comfort zone. So tell me about this kind of radical idea that you’re actually telling people that they can sell from their comfort zone. Like, just tell us more. This is so unusual in this in this market.

 

00;02;24;09 – 00;02;54;25

Stacey Hall

Yes, Well, it’s unusual in business because of what we’ve always been taught, especially in selling. So here’s first off, our comfort zone is not our lazy place. We have to accept that our comfort zone is the place where our values are stored. Our past experiences are stored, our past successes are stored. It’s where our talents and abilities are stored.

 

00;02;54;27 – 00;03;32;11

Stacey Hall

That is actually the place of comfort for us. It’s where our confidence is. We’re encouraged. I call it the power zone. And in the same way that we can amp up power, we can amp up our energy, we can expand our comfort zone to become bigger, stronger, more powerful because we know what to do there. When trainers and Lauren, I’m to say I was a little surprised to say that you tell people to get out of their comfort zone because when we’re doing that, we’re asking them to get out of alignment with themselves.

 

00;03;32;14 – 00;03;55;04

Stacey Hall

And so when I say to people in the audience is, Hey, how many of you think you’re supposed to get out of your comfort zone to be successful? Everybody hates that. When I say, how many of you would ever be out of alignment with your values and your place of integrity? All hands go down. And that’s why a lot will show.

 

00;03;55;09 – 00;04;25;18

Stacey Hall

There definitely is a distinction between being in integrity, being in alignment versus being out of our comfort zone. Because when we’re out of it, we’ve literally like a rubber band, we’ve broken the boundaries under which we say we’ve created our life, we’ve created our business. We’ve walked through that, that opening to follow someone else who has their in their comfort zone.

 

00;04;25;18 – 00;04;57;07

Stacey Hall

The actual funny part about it, all these major trainers right from the stages, Lauren, they’re doing what is comfortable for them and what is uncomfortable for other people. It’s comfortable for them even if they share all they had to strip. Yeah, they stretch. They expanded their zone, but they’re doing it their way. That’s why they’re successful. And then all the people in the audience are going, Oh, so that’s how I have to be to channel.

 

00;04;57;07 – 00;05;01;29

Stacey Hall

I have to forget who I am and try to be try to be that.

 

00;05;02;02 – 00;05;25;12

Lauren Brollier Newton

Yeah, I think the crossover is you’re not suggesting that the comfort zone remains the same exact shape and size forever, but rather than rather than the definition of getting out of it or breaking something, the idea is that I’m stretching what feels comfortable to me. I’m just not like like how I might describe it as I might be stretching my hamstrings, but I’m not tearing my ACL.

 

00;05;25;15 – 00;05;43;17

Stacey Hall

That’s exactly, exactly, exactly. Whenever we grow, there’s growing pains. We don’t. We would, however, if we take what we already know along with us, it’s less scary. We don’t have to deal with fear. We just have to learn something new.

 

00;05;43;20 – 00;06;06;12

Lauren Brollier Newton

There you go. So it’s like because when I if I was going to use the traditional definition of getting out of the comfort zone, what I might be saying if I’m sharing that, is something like when I was a new coach, I was afraid to go to a networking meeting, but I stretched myself. Let’s use that definition to go to the networking meeting because I have enough.

 

00;06;06;13 – 00;06;17;15

Lauren Brollier Newton

I want to help people that I was able to be like, I’m a little bit terrified of walking in this room for a networking meeting, but I’m going to do it anyway because I have a dream of helping people right there.

 

00;06;17;15 – 00;06;44;17

Stacey Hall

And you knew you had not just a dream, you knew you had something to say and you knew that those were people you wanted to talk to. You may have been comfortable not saying we’re always going to be comfortable again. It has nothing to do with lazy retention. It has to do with bringing everything that makes us comfortable along with us into new situations.

00;06;44;19 – 00;07;05;12

Lauren Brollier Newton

There you go. So it’s like there’s a Now, if I was, then this is what I think you might define as getting out, getting out of the comfort zone, not in a good way. As if I was walking in there with someone else’s script of what I was supposed to say and a, this is how I have to be and this is how I have to dress.

00;07;05;12 – 00;07;13;13

Lauren Brollier Newton

And it’s not me at all. That would have been a different story than the way I walked into that meeting, even though I was afraid.

 

00;07;13;15 – 00;07;42;22

Stacey Hall

It 100%. That is. It is, you know, I would call that plain exploring and discovering some times we want to experience something new. And so, yeah, if we if we chose to do the script, we chose to look like that. That’s playing, exploring and discovering. If we find we like that, then all we did was stretch the comfort zone.

 

00;07;42;25 – 00;08;06;15

Stacey Hall

If we find like, we don’t ever want to do that again, that was breaking it. And usually what happens at that point for coaches is when they say, I can’t do this. Not only have they broken the comfort zone, they’ve broken their their courage, their confidence and getting back up to do anything because they think that’s the only way they have to be.

00;08;06;17 – 00;08;24;03

Lauren Brollier Newton

There you go. So helpful, Stacey, like just talking this through and like hearing the different definition definitions and the differences, you can actually viscerally feel what it feels like to do something out of alignment and then think that’s the only way you have to be to be successful. It feels so constrictive. It like hurts my stomach. It’s just like.

00;08;24;05 – 00;08;48;10

Stacey Hall

Yeah, yes, that’s exactly it. And I’m going to take it out of the business world. This is exactly for me. I for my 40th birthday, my dream, my bucket thing was to go to the great coral reef in Australia, which we did, and to snorkel, which I did with a life vest near the boat with lots of people.

00;08;48;12 – 00;09;05;05

Stacey Hall

I had no desire to scuba dive because when I was five I had the experience of drowning. So me putting my head all the way under and really under, that’s not my comfort zone. That would have. But somebody said, You have to do that.

00;09;05;08 – 00;09;22;23

Stacey Hall

They would have had to threaten me with my life to get me. And even then I just said, You know what? I think, okay, yeah, let’s just get it right now. Because that whole idea of going through that experience again just terrifies me. And I don’t have a desire to do it. I don’t see a reason to do it.

00;09;22;26 – 00;09;24;02

Stacey Hall

Yeah.

00;09;24;04 – 00;09;44;16

Lauren Brollier Newton

Yeah. I mean, that would be. This is so funny, Stacey. We would, we would vacation while together because Cameron and I went to Hawaii a year or two ago and I’m not. He he dives. He’s a scuba diver. He loves it. He, like, thinks it’s the best thing on earth. I will snorkel. I will not scuba dive, but it’s funny because we’re on this big catamaran trip and this the guides are saying just for snorkeling.

00;09;44;16 – 00;09;58;18

Lauren Brollier Newton

I wasn’t scuba diving. Does anybody want it? He said, What did he say? Probably not the right word to use in this particular podcast. But they said, does anybody want to do lazy snorkeling? And I my ears perked up and I said, What is that? And they said, We’re going to give you a really big blow up vest.

00;09;58;20 – 00;10;02;19

Lauren Brollier Newton

So you don’t really have to do anything. You just lay there and see the fish. I’m like.

00;10;02;21 – 00;10;14;08

Stacey Hall

I just personally, I was like, Really? Really all I have to do is put my patient down and looking at will I see anything in there like, Oh yeah, you’ll see tons of stuff, I’ll give you that. I mean, that’s what I want.

00;10;14;08 – 00;10;30;20

Lauren Brollier Newton

So I totally get that. And I think the difference is, like you said, it’s not like scuba diving is lighting your heart on fire and a burning desire and you’re afraid to do it. It’s like, no, there’s nothing. I it falls flat for me. I don’t. I don’t I’m not dreaming of it. I wouldn’t love that when I think about it, it doesn’t like me up.

00;10;30;23 – 00;11;01;22

Lauren Brollier Newton

Yeah. So. Okay, so now this brings up a question. Stacy, I’m just going to give you I’m sure in this hour we have together, I’m just going to fire off 100 questions for you because I love talking to you. I think it’s such a great insight. So that brings up a question that I know coaches will have. How do I know what to try that’s in alignment but is still going to work for me because I think what they have is this fear that if they don’t do what someone else is saying or a certain way, they’re not going to be successful as you shared.

 

00;11;01;25 – 00;11;12;15

Lauren Brollier Newton

So what would be some strategies for? I want to feel good about it. I want to feel in alignment. Doesn’t mean I’m not going to be at all scared, but I want to do it this way, you’re saying, But how I know it’s going to convert and actually do the thing.

00;11;12;17 – 00;11;40;23

Stacey Hall

All right. Well, that’s the alignment marketing formula is for simple steps, really. And there’s steps that everybody takes to find out who and what preach them and teach them in alignment. So it’s not the same as nobody is going to answer these questions the same way, which is why I love because here we are talking to all coaches, us and and yes, Are there similarities across coaches?

00;11;40;23 – 00;11;59;24

Stacey Hall

Of course the similarities. But every single one of us, as we hear over and over again and it’s true, we are unique. Our share of experiences, our skill sets, our desires, our values do not come in the same package to the same degree, person to person.

00;11;59;24 – 00;12;00;10

Lauren Brollier Newton

Yes.

00;12;00;17 – 00;12;29;10

Stacey Hall

So here’s the four steps. And in my book and I am going to church. Since you mentioned it, we’re going to I do go deeper and I actually provide the exercises to help people. Yes. Identify the first step is to be in alignment with our self. And you’ve heard me speak about values because without knowing what we stand on and what we stand for, we’re going to be a search like searching always.

 

00;12;29;13 – 00;12;53;06

Stacey Hall

And that’s how people who are out of their comfort zone feel. You talked about that sick feeling in your stomach. I would say most people feel like they’re chasing, they’re chasing after something they can never stop. And what I like is to be in alignment feeling like a lighthouse, standing strong and secure, what I stand for, what I stand on.

00;12;53;09 – 00;13;28;17

Stacey Hall

Okay. And that’s values. And to honor my past experiences and my skill set, the first part be in alignment with my shall be in alignment with ourself. The second is to be really, really clear why we’re showing what we’re showing. Okay. Not the big lie that probably comes in the first step. Second step is what is the reason it’s so important to show this, that people get it, that they buy it.

 

00;13;28;19 – 00;13;51;23

Stacey Hall

Okay. I’m not saying just service because, you know, a lot of us coaches can give our service away. It’s why is it valuable? Why would we buy it? Because we all did. I don’t know a coach yet who became a coach without being coached and we all have to pay for it. So why am I showing what I’m selling my way of coaching?

00;13;51;26 – 00;14;27;07

Stacey Hall

That’s the packages I have. Why am I in alignment with that? Yeah, and that comes from my own personal experiences as well. What? Where was I before I got coached? Because wherever I was, that’s why I’m selling coaching services now. Yes. I’m not there anymore. Yeah. Third is my audience. My audience, no matter what anybody wants to tell us.

 

00;14;27;09 – 00;14;55;25

Stacey Hall

And when I say my answer for each of us, so who’s my audience? My audience is the person who’s just like I used to be. Now could we serve other people? Because along the way, we’ve developed more capacity, more experience, more skill set. Of course, in our primary audience will always be you can count on it. Anybody wants to argue with me on this, I, I bring it on.

 

00;14;55;27 – 00;15;04;06

Stacey Hall

It’s always going to be the person who’s so similar to who we were before we receive coaching.

00;15;04;08 – 00;15;20;18

Lauren Brollier Newton

And I want to pause there and confirm with you what I think you’re saying is you’re not saying necessarily, Oh, I was a teacher, so I can only speak to teachers. It’s more the emotional experience. It’s the thing I was struggling with, the thing that I didn’t know how to overcome.

 

00;15;20;20 – 00;15;25;25

Stacey Hall

That’s right. It’s that our audience is the person who has that same struggle.

00;15;26;00 – 00;15;27;15

Lauren Brollier Newton

Yes.

00;15;27;18 – 00;15;49;28

Stacey Hall

And here’s why. Because the fourth element of alignment, we can be very aligned because we know we just feel and when we speak to them through our content, whether it’s 1 to 1, whether it’s from the stage, whether it’s in a post, whether it’s in an email, we don’t have to go to church to figure out what to say.

 

00;15;50;00 – 00;16;11;13

Stacey Hall

If we’re talking about the pain we used to experience, it’s going to come up from our heart and they’re going to feel that energy no matter where we’re sharing it from. Yes. Yeah. I’m going to check cheap to make it sound a little better. Good. But let’s make sure we don’t squeeze out the emotionally complex part of it, which can only come from our heart.

 

00;16;11;15 – 00;16;13;16

Stacey Hall

So there’s the four stages of. Okay, so.

00;16;13;18 – 00;16;15;23

Lauren Brollier Newton

What’s the foregoing? Tell me the fourth one.

 

00;16;15;24 – 00;16;18;05

Stacey Hall

Fourth is being in alignment with our messaging.

00;16;18;06 – 00;16;19;08

Lauren Brollier Newton

The messaging? Yes.

00;16;19;08 – 00;16;30;25

Stacey Hall

Yeah. Making sure we’re speaking our message from our own experience. Because when we do, then our audience will hear that and know that we’re speaking to them for them.

00;16;31;02 – 00;16;33;07

Lauren Brollier Newton

Yeah, those are the four.

 

00;16;33;10 – 00;16;51;26

Stacey Hall

When we get there, we’re now in our comfort zone. We’ve got everything we could possibly need to be able to communicate. Then from there we can learn how to speak from stages. We can learn how to be on podcasts. We can learn how to write better emails, right?

00;16;52;01 – 00;16;52;15

Lauren Brollier Newton

Yes.

00;16;52;21 – 00;16;58;14

Stacey Hall

That’s that’s how to get the message out. But that is not what to say.

 

00;16;58;17 – 00;17;16;25

Lauren Brollier Newton

That’s right. I think this is so important, Stacey, because I think for a lot of coaches, unintentionally, they do it backwards. They don’t have these four things in place first. And so then they’re sitting there trying to write an email and it’s like, what am I supposed to do? Whereas if you have these four things in place and I want to go deeper and talk someone, ask you some more questions about it.

 

00;17;16;25 – 00;17;29;06

Lauren Brollier Newton

But if you have these four things in place, you sit down to write an email or do a Facebook Live or whatever. It’s like you can’t help but share it because it’s so in alignment as this thing. Yeah.

 

00;17;29;08 – 00;17;49;05

Stacey Hall

It just comes out of us, you know, you’re shedding some issues. So what do you do? Bah bah bah bah bah bah bah bah. Because we’re so excited. Hopefully we’re so excited. Which goes back to alignment. Point number two, why are you selling what you’re saying? Let’s hope that it’s because you’re loving what you do.

 

00;17;49;07 – 00;18;14;07

Lauren Brollier Newton

That’s right. So let’s go back to number one, because I think this is one that can be can mystify some some coaches. It’s like, okay, number one, be in alignment with your self. And they’re like, oh my God, how do I do that? You know? So I would love I would love for you to share if you have any exercises or tips on how do I know what my core values are, how do I know what’s in alignment?

 

00;18;14;07 – 00;18;22;14

Lauren Brollier Newton

And maybe a lot of things feel in alignment and I don’t know what’s relevant. Help me part down to how do I know what my core values and being in alignment is.

 

00;18;22;16 – 00;18;46;20

Stacey Hall

Okay, so this going to seem like the opposite of what you just asked me? Sure, But it’s how we get there. First off, it isn’t one thing. It is a step. She gets a full fledged list of everything. So if we stand for a hundred things, great. Because it’s what’s in our comfort zone. What are. Okay, So here’s the answer.

 

00;18;46;23 – 00;19;09;08

Stacey Hall

Go to what are your deal breakers? First, make the deal breakers. Make a list of how you never want to show up in the world. Make a list of the ways you’ve been treated by other people that you don’t ever want to treat people that way. It starts with what don’t I want? Yeah. And then from there we do.

 

00;19;09;08 – 00;19;19;05

Stacey Hall

So what’s the opposite of that? If I. If I don’t want to leave people on hold for 30 minutes, what do I want?

00;19;19;08 – 00;19;20;08

Lauren Brollier Newton

Right. Yes.

00;19;20;08 – 00;19;37;13

Stacey Hall

If I don’t want to be treated in a rude manner, what do I want? Meaning? How do I want to help others? How do I want to show up in the world? So the best, easiest way is to go with how don’t I want to show up in the world?

00;19;37;15 – 00;19;57;25

Lauren Brollier Newton

I love that. I love that Stacy’s so, so powerful. You know, when I was getting divorced from my first husband, I went to eight therapy sessions, and I was sharing with my therapist that I had this fear that I was going to choose the wrong person for me again. And how did I choose this? And I’m going to choose one person.

 

00;19;57;25 – 00;20;18;03

Lauren Brollier Newton

For me, I was completely out of alignment. If we want to talk about it in these terms. When I did that, choosing of my first husband and funnily enough, the thing that she said to me was I want you to make a list of deal breakers and also a list of deal maker. So deal breakers is I’m not going to be with someone who does these things.

 

00;20;18;05 – 00;20;34;00

Lauren Brollier Newton

Deal makers are and I would love if they did these things. And it sir, I mean I still have the picture of that list that I wrote in my phone because it served me so well. It empowered me to go, I know what I want. I don’t have to be afraid of this. And this is very, very I mean, I’m just like.

 

00;20;34;03 – 00;20;48;21

Stacey Hall

It’s the same thing. It’s exactly what I’m saying. This is it. And we know, like, sometimes it’s hard to grasp what we want until we’re really clear what we don’t want. And that’s the some of our past experiences.

 

00;20;48;21 – 00;21;24;08

Lauren Brollier Newton

Yes, Beautiful. Beautiful. I love that. Okay, so now I’m in alignment with myself. I’m in. So let’s talk a little bit more about the audience, because as I’m training, so a brief thinking institute, we’ve trained and certified about 5000 life coaches. And as the director of coach certification, my job is to make sure we’re giving coaches the best training, the best of the best world class, transformational programs that they can share, all sorts of things that are flexible enough that they can use it in ways again, that keeps them in alignment but detailed enough that they’re not going.

 

00;21;24;08 – 00;21;43;26

Lauren Brollier Newton

I have no idea what to do to grow this business. And one of the things that I get asked seriously at least five times a week, if not more, is I’m trying to find my niche, I’m trying to find my niche, and I can’t find my knees. And I have a very particular way of sharing what I what I think they should do.

 

00;21;43;29 – 00;22;08;22

Lauren Brollier Newton

But I believe that in this space, this is my personal belief and you can tell me one way or the other if you’re in alignment, not with it. But I believe that we have encouraged people to get way too niched down that it starts to feel out of alignment because now they think that they have to. I serve women schoolteachers under 40 who have two children and work part time and it’s like so specific that now, like for me that would feel so constrictive.

 

00;22;08;22 – 00;22;30;10

Lauren Brollier Newton

I’d be like, but I don’t really want to serve that audience. I don’t want to serve. I get I can’t serve everybody on the planet, but that doesn’t feel life giving to me, to think that I have to niche down so hard and what I say I think you’re more in alignment with me is that’s not necessary. That’s not what you’re asking people to do with AUDIENCE So take us deeper into my on that squeeze.

 

00;22;30;13 – 00;22;55;01

Stacey Hall

Yeah, that’s easy. Laura. You have just so. Yeah, I’m right with you. Yes. I am not talking demographics. Yes, exactly. Thank you. Thank you. And this first off, there was a time before social media. I’m old enough to remember when you were confined to a certain geographic area and then to be able to connect with people in that geographic area.

 

00;22;55;01 – 00;22;58;29

Stacey Hall

Personally, it was helpful to know the demographics.

 

00;22;59;05 – 00;22;59;23

Lauren Brollier Newton

Yes.

 

00;22;59;25 – 00;23;25;12

Stacey Hall

We have the world open to us now. Demographics do not mean a thing, except maybe whether they have the funds to pay us or not. What is important is, again, the pain that they are and we define our audience by the pain areas that we can help them solve.

 

00;23;25;14 – 00;23;26;06

Lauren Brollier Newton

Yes.

 

00;23;26;13 – 00;23;50;21

Stacey Hall

Now, as coaches, we do have we were all trained because we didn’t feel that all of us are trained to help people with physical pain, emotional pain, mental pain and spiritual pain. Yes. So right now something go well. So that’s everybody. Okay. My point is again, what was the pain that brought you to coaching in the first place?

 

00;23;50;23 – 00;24;09;13

Stacey Hall

So I’m going to Laura and I. You said you went to therapy or coaching or whatever after your divorce. Okay. So, yes, you were going through a divorce, but the pain wasn’t the divorce. The pain, as you said, was you were concerned you couldn’t trust your choices.

 

00;24;09;19 – 00;24;10;22

Lauren Brollier Newton

Yes.

 

00;24;10;24 – 00;24;40;19

Stacey Hall

There’s an audience. Mm hmm. If if someone else went for coaching who’s now a coach and you know that the original reason was that you couldn’t trust yourself, there’s an audience you can, and there’s lots and lots and lots of people, but it’s still a niche because the focus is primarily people who can trust themselves. Now, off of that, there’s some pain points, as they call them, or pillars that keep that pain in place.

 

00;24;40;21 – 00;24;47;16

Stacey Hall

Yes. So, Lauren, back then, when you couldn’t trust yourself, what other problems did that create for you?

 

00;24;47;18 – 00;25;06;00

Lauren Brollier Newton

Well, I had ideas of what I wanted to do, and I had gotten myself in a lot of pain because I didn’t feel like I could. For example, I was teaching school. But what I really wanted to do is make a difference. And speak and teach and help people on in different ways than being a school teacher. But I didn’t really trust that how am I going to do that?

 

00;25;06;00 – 00;25;27;05

Lauren Brollier Newton

And it was same with my relationship. I don’t really feel like this is the right relationship for me, but what else am I going to do? So it was a lot of hearing these voices from my self of knowing what I wanted, but then not allowing myself to have it, which is very similar to not trusting myself, but not trusting that those voices I was hearing was actually going to take me somewhere that wouldn’t lead to failure.

 

00;25;27;08 – 00;25;48;22

Stacey Hall

You were stuck. You were stuck as a result. So there’s just a problem. Yeah, because you don’t trust yourself. You don’t take the steps to get out of the situation because you’re afraid that it’s just going to be worse. So right from the frying pan to the fire. Yep. So there’s a sub problem. You’re stuck when people are stuck, then they also can often become depressed.

 

00;25;48;22 – 00;26;10;21

Stacey Hall

And the anxiety. Right. There’s another sub problem. When they’re there, then they’re not making money, they’re not enjoying life. There’s another sub problem. Now, once we’ve identified all the sub problems off the main problem, there’s so much to talk about with that audience that doesn’t trust themselves. It’s not like you’re constantly saying the same thing. You don’t trust yourself.

 

00;26;10;21 – 00;26;36;07

Stacey Hall

That’s what you do know. You don’t trust yourself. So you’re probably very depressed right now. You don’t trust yourself. So you may be feeling stuck. Oh, you don’t trust yourself. You’re not making the kind of money you want to be making so we can still talk to them physically, emotionally, mentally, spiritually off of that one problem. Yeah. So we go back to what was the thing that drove us to coaching in the first place.

 

00;26;36;10 – 00;26;38;24

Stacey Hall

We won’t know our true audience.

 

00;26;38;27 – 00;27;01;26

Lauren Brollier Newton

That’s right. I love this. Stacey, You’re. You’re playing my song. I just love it. It’s the it’s not the demo. Let me just repeat what Stacy said, because this is like gold. Write it down. If you didn’t already done. It’s not the demographic, it’s the pain that they’re in. And for em and for everyone listening to this podcast, who I know a lot of you are brave Thinking Institute certified coaches, we give you help.

 

00;27;01;26 – 00;27;23;20

Lauren Brollier Newton

You just understand if if this program that you’re trained and certified in is what you want to go out there and coach. We know very specifically and have the types of pain that people are feeling. And it’s the reason you came to Brace Thinking Institute. And if you’re not a brief thinking institute coach, sit down to listen to what Stacey just said and write out the pain that you were in.

 

00;27;23;26 – 00;27;31;23

Lauren Brollier Newton

That’s the best move that you can make because here’s Mary always says Stacey, inspiration without action is merely entertainment.

 

00;27;31;26 – 00;27;32;17

Stacey Hall

Oh, yes.

 

00;27;32;21 – 00;27;48;03

Lauren Brollier Newton

So no, Stacey and I do not want to be entertainers. We want you to be taking some action on the things we’re talking about that can grow your coaching business, starting with that list of the pain that you were in and knowing that that is going to be who your audiences last Easy.

 

00;27;48;06 – 00;27;52;22

Stacey Hall

Well, I love the way you said, Mary. I love you. And yes.

 

00;27;52;24 – 00;28;16;12

Lauren Brollier Newton

It’s so good. So so when we get to number four, which is our messaging and our messaging, being very authentic to who we are, help the coach who going into that DNI meeting or they do have a workshop or they have the opportunity to speak or go on a podcast and they’ve got one, two and three. But now they’re getting themselves all tangled up in like having to say something perfectly.

 

00;28;16;15 – 00;28;19;19

Lauren Brollier Newton

What would be your advice for them on on the messaging part?

 

00;28;19;22 – 00;29;03;15

Stacey Hall

All right, everybody, I am about to give you what I call getting back in alignment with messaging and getting people to hear you. Please don’t ever again start an introduction with I am or I do that word. I turn immediately. They can tune us up. It also requires us to have a label on us. And I’m going to say whether you’ve been in BMI for five years and you have that same messaging or you’re going to a BMI group, and it’s the first time the minute you say I, they’re out.

 

00;29;03;17 – 00;29;37;08

Stacey Hall

If you want people to hear you, whether you’re speaking to them, whether you’re writing a post, whether you’re writing an email, the very first line, the very first sentence has to be a question. So let’s use do not trust in yourself. Do you ever find yourself not trusting yourself? Do you ever find that chronic pain is getting in the way of your success?

 

00;29;37;11 – 00;30;13;16

Stacey Hall

Are you feeling stuck in some in a relationship in your life that you’re too scared to leave the situation you all see? That’s how you open an introduction. Putting a question for them to engage with so that the people in the room now not. Is everybody in the room going to say yes to it? No. And I promise you, the people who relate and whether they’re looking at you with the poker face or not, whether it’s a post and they don’t respond there, they will private message.

 

00;30;13;16 – 00;30;43;25

Stacey Hall

You or they will come to you after the meeting and say, wow, that question you asked. I pray if anybody does that does not get a great response. I want to know about it because that’s how we are meant to introduce what we do by helping the people in the room know what we do, not by saying I do that by asking, Do you have this problem?

 

00;30;43;29 – 00;31;10;24

Lauren Brollier Newton

MM You know, it’s really interesting that you say that about the poker face, because I can tell you one of my first workshops that I gave as a coach, I posted the event on Eventbrite and I invited everybody I knew. And so, you know, most most people I knew. But this one woman came from Eventbrite and she sat in the back of the room and she had her arms crossed the whole time, and she looked all mad, like she just looked mad.

 

00;31;10;26 – 00;31;28;06

Lauren Brollier Newton

And in my mind, as I’m teaching, I’m thinking, Oh my gosh, she really must not resonate at all with what I’m saying. And I think she hates it, you know, because that was the look that she had. But at the end of the workshop, privately, she came up to me and she said that was the best thing that I’ve ever heard.

 

00;31;28;09 – 00;31;39;12

Lauren Brollier Newton

It’s so resonate with me. Every word was exactly what I’m going through, and I wanted to say you could have fooled me. But but what I realized is that she was processing.

 

00;31;39;15 – 00;31;40;12

Stacey Hall

Yes.

 

00;31;40;14 – 00;31;45;18

Lauren Brollier Newton

And so not making assumptions and I think is so important and this is a little bit off topic, but it just reminded.

 

00;31;45;18 – 00;32;00;14

Stacey Hall

Me it’s right. It’s exactly I would say that’s the point. We cannot judge the folks who are looking at us intently are usually not the people who will come up. Right. It’s the others who are taking in. And so keep going. I’m please learn. I love what you’re saying. Yeah.

 

00;32;00;20 – 00;32;27;14

Lauren Brollier Newton

Yeah. So she enrolled in 12 weeks of coaching with me. This is very early on and it just showed me that I can’t make up stories about what people are thinking or feeling. Again, going back to your four step system here, all I can do is know my message. Know I am sharing it and the people who resonate are absolutely going to come up to you like Stacie saying private message you or whatever it is and want more for sure.

 

00;32;27;16 – 00;33;04;03

Lauren Brollier Newton

So, Stacie, one of the things that I’ve always admired about you is I love your social media presence. I feel like your social media presence is engaging. It’s insightful, it’s fun. It’s it’s just really masterful the way that you do social media. And I’d like to hear some more about once someone has these four steps of your alignment marketing formula and now they’re going to go post on social media, what are the ways that they can leverage this newfound confidence and comfort into their social media presence?

 

00;33;04;05 – 00;33;38;15

Stacey Hall

Well, first, let me just say, well, that’s high praise. Thank you. Thank you very much. And while I’ve had technical social media training, I really I what I write, I write. And so that’s huge compliment to me because you’re telling me my heart’s getting out there because I’m coming from the heart. I want to offer to the coaches here that I am not constantly reinventing content.

 

00;33;38;17 – 00;34;09;24

Stacey Hall

I’m going back to what I shared that main pain point and I’ve identified four pillars and some pain points and I rotate and I’m going to say the reason I do this is because I’m always meeting new people. Mm hmm. So even though I may be bored of what I’m writing or what I’m saying, there’s always new people.

 

00;34;09;26 – 00;34;45;14

Stacey Hall

That’s sad. Repetition creates familiarity, creates comfort, reduces stress in people. The more folks, she is saying the same thing. So graphics being very similar, same colors, same type base, keeping things short and easy for them to read. The more they see it, the more they become comfortable, the more they feel like they know us, the more gentle we seem.

 

00;34;45;14 – 00;35;09;01

Stacey Hall

Even if we’re being bold. Okay, so that’s number first and foremost is repetition. And I want to give the example. If you think about your favorite band or favorite musician, when they’re performing at a concert, they darn well better bring out the golden oldies like Greatest Hits.

 

00;35;09;01 – 00;35;09;17

Lauren Brollier Newton

Exactly.

 

00;35;09;17 – 00;35;29;24

Stacey Hall

And greatest hits so that the whole audience, who knows every note, every beat and gosh, if they were to go off what they did when they recorded it, people say like, I’m not sure I like what they did. I knew I was, you know, I was going here. And then they went there. And it’s nice that he wants to evolve, but I like my like, yes, yes.

 

00;35;29;29 – 00;35;51;16

Stacey Hall

In the chapter it’s right. So we think we have to constantly come up with new information. We do not, in fact, work turning our audience off every time like, Oh, I’m doing something new now. Oh, I’m watching something. You know, we care about this totally. And network marketing. You want to launch all the time. Do we, though? Do we?

 

00;35;51;16 – 00;36;30;19

Stacey Hall

I don’t think so. We want to be consistent. We want to be as coaches, we want to be reliable we want to be vanilla. Honestly, Like, I don’t even know why I’m bringing this up to this day. I cannot eat chocolate pudding. I love the flavor that I when I was in grade school because I went to a private grade school, we had home cooked lunches and they always did home cooked chocolate pudding and it was delicious until one day I thought all my teeth fell out because she wound up putting nuts in the dang chocolate pudding without telling anybody.

 

00;36;30;19 – 00;36;36;15

Stacey Hall

And I’m French now. I’m like, Oh, like it was it was horrendous for me. So now I don’t trust chocolate pudding.

 

00;36;36;16 – 00;36;39;27

Lauren Brollier Newton

I it’s like, don’t put nuts in the chocolate pudding. If you’re doing chocolate pudding.

 

00;36;39;27 – 00;37;08;27

Stacey Hall

I do the chocolate powder. I, I cannot get near chocolate pudding because I’m sure there’s something hidden in there ruined for me. Well, when we go off topic, it’s like nuts in the chocolate pudding. Yeah. Okay, so how do I do? My content calendar is I’m. My banner is always speaking. If be my overall theme is the main problem.

 

00;37;08;29 – 00;37;34;01

Stacey Hall

And for me, my audience is they’re not making enough sales. Now, the main problem they want into business. They want to make money. They can’t make money because they’re not making enough sales. Now, the sub problems from that are that they their confidence is waning. They’re not connecting with their audience and they know it. Right. I have a few others.

 

00;37;34;03 – 00;37;34;21

Lauren Brollier Newton

Yep.

 

00;37;34;23 – 00;38;03;00

Stacey Hall

So one summer I devote all my content to one of those problems. So January is all that I might do jokes. I might go lie, I might do a short reel, I might do some written pulp, I might bring in articles from other people to verify, validate. I’m saying it’s very easy to create four weeks of content around the same topic, and I’ve got it.

 

00;38;03;03 – 00;38;18;04

Stacey Hall

February I talk about another one of the sub problems March, April, each different. May I go back to January and I may reorder the post, but I’m not rewriting the post.

 

00;38;18;08 – 00;38;20;13

Lauren Brollier Newton

God.

 

00;38;20;15 – 00;38;26;22

Stacey Hall

I have my entire content calendar for every year already planned, that’s all.

 

00;38;26;24 – 00;38;47;02

Lauren Brollier Newton

Because what I just want to tell you, if you told me as the observer, because I’m connected with you on social media, if you told me that you were repeating content or that each month had a theme, I’d be like, It does, because it literally seems like, Stacey, that you just thought this up this morning and you typed it and you shared it with us.

 

00;38;47;05 – 00;39;03;04

Lauren Brollier Newton

And I mean, that’s amazing to think. Like, it never seems like it doesn’t even though it is repetitive, it doesn’t seem repetitive because it feels so personal.

 

00;39;03;07 – 00;39;23;14

Stacey Hall

Because I put my time into it once. Now, that doesn’t mean that I’ve started a series called Morning Musings, because just there’s thoughts that I had in the well, maybe I could be a little more personable. So those are in the moment. I’m not doing those every day. It’s whenever like, right. Is that, you know? Yeah, Yeah. There’s a question.

 

00;39;23;14 – 00;39;46;16

Stacey Hall

Why is that? Let me see what my friends have to say. But other than that, I’m telling you I have. It’s all done. I have a VA who does the graphics and he gets set up on Instagram and then once they’re on Instagram, I pull them over and I put them on Facebook. I put them on LinkedIn. Yesterday, you know, I got great news that my book is now released content that I couldn’t plan for.

 

00;39;46;16 – 00;39;57;27

Stacey Hall

So yeah, that got squeezed in there is yeah, the point is 95% of my content, if not more, is preplanned and repeated.

 

00;39;57;29 – 00;40;06;19

Lauren Brollier Newton

So when you say the graphics because when I’m following you on social media, I’m basically seeing photos of you, photos of things you’re doing. So when you say the graphics, what are you referring to?

 

00;40;06;25 – 00;40;12;09

Stacey Hall

Well, there’s I have a certain graphic theme for quotes over quotes.

 

00;40;12;09 – 00;40;13;19

Lauren Brollier Newton

Yes, I’ve seen those.

 

00;40;13;25 – 00;40;20;06

Stacey Hall

When I’m doing my real share my lines or if or mixing it up, because we do want to have a mixture.

 

00;40;20;06 – 00;40;20;24

Lauren Brollier Newton

Yes.

 

00;40;20;24 – 00;40;42;28

Stacey Hall

Of of people seeing us. It doesn’t mean we have to do a real. Yeah. If we’re out and about and I know you do this too like you may have a picture of you from three years ago and it may have nothing to do with what you’re writing about. You love the picture and engage people and then you can do a little sign at the bottom after you’ve said whatever you said.

 

00;40;43;05 – 00;40;49;12

Stacey Hall

Oh, by the way, I took this, you know, three years ago when I visited whenever. Yeah, it just makes it more personal.

 

00;40;49;18 – 00;41;08;17

Lauren Brollier Newton

Exactly. Exactly. Because I think in the age of social media right now, if things look too, I use the word corporate, where people are scrolling right by them. It’s not like it was five years ago when we could just put up these lovely Canva things and people are going to like stop for hours. They’re going to stop on the more personal looking things.

 

00;41;08;20 – 00;41;25;10

Lauren Brollier Newton

They’re like yesterday. So let’s talk about what happened yesterday, Stacey, because yesterday Stacey posted on I think it was yesterday. Yes. On social media, because something happened was selling from your comfort zone. And it was very cool. And but it was easy to stop the scroll because it was different looking than what you would expect you to post.

 

00;41;25;10 – 00;41;27;16

Lauren Brollier Newton

So tell us what happened yesterday because it was so cool.

 

00;41;27;19 – 00;41;50;12

Stacey Hall

Well, chilling from your comfort zone. I knew a year ago that the Chinese language right to issue the book in China had been purchased. That’s all I heard about it. So I got this package and I was almost going to show the picture of the box as well. And I’m like, Yeah, I don’t know about that. Maybe I maybe that address just be there.

 

00;41;50;15 – 00;42;08;03

Stacey Hall

But I have to tell you, I waited till my husband got home because I watched it. It was all beat up. Yeah. This was more than what you had asked me for. But I’m just telling you as friend, it was all beat up. And. And they have this Chinese mailing address. I’m like, I didn’t order anything from China.

 

00;42;08;03 – 00;42;29;03

Stacey Hall

I’m got everything I need from Amazon. I don’t know what this is like. I don’t know what am I getting from China? So I made a lot. It was standing there and out comes these four books and I shoot because I can’t read Chinese. And to look at the note this is your book is now available in China.

 

00;42;29;06 – 00;42;42;27

Stacey Hall

So I actually did go that’s what I wrote in my was like, here’s the picture of the book. Just like I hardly ever see the ice lady because I wasn’t expecting that. Yeah.

 

00;42;43;01 – 00;42;59;22

Lauren Brollier Newton

So I got I’ve got it pulled up right here because I want to read it to you, because I want to just share with you how Stacey does her social media. And it’s so natural and I can show it for those you’re watching on YouTube. You can see the cover of her book in translated into the Chinese language.

 

00;42;59;29 – 00;43;28;22

Lauren Brollier Newton

And she literally writes at the top, Eek. I really say eek. And yet this is what I said in a joyful tone when I opened an unexpected delivery today and discovered that the Chinese language writes to Selling from your comfort zone, have been purchased by a publisher there, and it is now published and being sold in China. Egx again, is number one globally in the English language everywhere in the world, on Audible Kindle and Amazon and I’m now providing my sales strategy training that I’ve been selling $4,000 no charge to those who join me in a sales strategy beta test.

 

00;43;28;24 – 00;43;51;07

Lauren Brollier Newton

Let me know when she puts little fingers pointing down emojis if you want to know about the beta test. So let’s just unpack the brilliance of what Stacey did there. It’s a personal picture. It stopped because I’m like, Why is Stacey posting something in Chinese? Right? So it’s a personal picture. It’s cool looking. She says. Re eek. I rarely say eek.

 

00;43;51;08 – 00;44;14;17

Lauren Brollier Newton

And yet that is what I said. That is Stacey. Like, I want to know, like, tell me more. In other words, she didn’t start with I’m having this beta test, blah, blah, blah. She starts with the personal feeling that she had when she opened the book and this is what happened. And eek again. And then she’s saying, hey, and if this is, you know, she doesn’t say these words, but basically what she’s saying is, if you’d like to be a part of something like this, just drop me a note in the comments.

 

00;44;14;19 – 00;44;39;06

Lauren Brollier Newton

Now, the reason this is brilliant, it’s so personal. Personal. And I started following Stacey’s method when I was owning my own coaching business and doing more posts like this is when people say something in the comments like, Oh, I want to hear about the beta. Now Stacey gets to personally connect with them. Tell me if I’m wrong, Stacey, that instead of just dropping a link, you’re building the relationship right there from the start.

 

00;44;39;08 – 00;44;59;29

Stacey Hall

Yes. Well, there’s a couple of reasons. So thank you for saying it’s brilliant. This is I did learn this from network marketing years ago. I and I’m going to say I chose to do what they did and I chose not to do what they said to do. That’s where the dropping the link came because I showed the product.

 

00;45;00;08 – 00;45;16;19

Stacey Hall

Then give them your link so they can go buy it. Well, people didn’t do that right. People would go, I love that product. Let me go see who I know, who’s selling it, or Let me get on Amazon, See somebody selling them for cheap or on eBay. That’s what would happen. You gave away the store.

 

00;45;16;26 – 00;45;17;26

Lauren Brollier Newton

Yes.

 

00;45;17;28 – 00;45;56;08

Stacey Hall

So early on they said, I am not doing that. Okay. I’m in the first stop. I’m going to make people work to prove to me they deserve for me to give them any link. And I not like really people have to work to deserve. Yeah, yeah. I spent thousands of dollars, thousands of hours, sacrifice time away from my husband, from personal things that I could have been doing to be able to gain all the knowledge I have, which is true of every coach watching groups listening to us right now.

 

00;45;56;11 – 00;46;04;18

Stacey Hall

Why do I get why should I turn the keys over to all of that for free? Like, here it is. Like there’s no value to.

 

00;46;04;18 – 00;46;05;22

Lauren Brollier Newton

It, right?

 

00;46;05;24 – 00;46;18;16

Stacey Hall

So that’s number one is you want what I’ve got, you can ask me for it. I’d be willing and able to tell you all about it. You have to ask me for it.

 

00;46;18;23 – 00;46;41;02

Lauren Brollier Newton

Yes. Yeah, I love that. I love that so much. So I’m going to encourage all of you. Stacey’s on Facebook. She is Stacey Hall and then after her name, it’ll say Sales success Strategist. She’s got the blue checkmark. And I’m going to encourage you to just go through and read her posts because this is how you can learn some of the skills, some of the things that she’s talking about.

 

00;46;41;02 – 00;46;55;11

Lauren Brollier Newton

And of course, you’re not going to do exactly what Stacey does because you’re not Stacey and you don’t have her for things of alignment that we came up with today. But you’re going to see what she does and you’re going to say, oh, I could ask someone to drop a link in the comments or oh, I could I could also do that.

 

00;46;55;11 – 00;47;13;10

Lauren Brollier Newton

And it’s just so inspiring. So definitely follow her and look at how she corresponds because it’s so it’s like you would never know that she’s selling you anything that she’s not, that she’s scheduling posts. Like, it’s like mind blowing. Stacey I’m like, It’s just so brilliant.

 

00;47;13;12 – 00;47;40;08

Stacey Hall

Well, thank you very much. And I really thank you very much. And you’re making my heart smile from rip to grab, as you always do. I adore you. I want to say, though, to somebody who’s listening and go, but she didn’t ask the question in that post. Right. Because that was an outside my normal content in the moment, emotionally compelling, an experience that I didn’t know was going to happen.

 

00;47;40;08 – 00;47;55;26

Stacey Hall

And yeah, and I’m going to be honest with you all here. I wrote it first and then wait a second, People are going to ask me about what’s the book about? So let me put in what the book is about. And then, Oh, yeah, that’s right. I have this faded text going. I can tell them about that too.

 

00;47;55;26 – 00;48;23;05

Stacey Hall

So it kind of it’s that kind of I wrote it in three parts. I kept going in and editing. I was talking to me, so it’s very personal in the moment and it took a little editing on my part over right now. My other posts include if you click on my banner, it says Here, tap here. When you go there, the very first thing you’re going to see is a question, because I do want to qualify people.

 

00;48;23;07 – 00;48;45;25

Stacey Hall

I want them to self qualify themself and whether they’re answering the questions that they go, yes, yes, yeah, they’re going to read the rest. If they go, yeah, no, now they’re out of here. I’ll never know they came or they didn’t come. And if they’re a yes, yes, yes, they’re my audience.

 

00;48;45;25 – 00;49;02;29

Lauren Brollier Newton

Well exactly. And to all the coaches thinking, oh, I don’t like the idea of someone saying no, you want people to say no because someone who’s not aligned with your message is going to be a waste of your time and a waste of their own time. And it’s not in alignment. So just be happy that you had something clear enough that they could say no to it if it wasn’t for them.

 

00;49;03;01 – 00;49;20;22

Stacey Hall

And I’ll never hear it say I was so damaging to our. And in the book I talked about all the research of how damaging that word is. Just lying there saying it. I’ll never know it because I won’t comment. They were not good. They’re just going to go, Oh, she’s not for me. BY Yeah.

 

00;49;20;24 – 00;49;38;14

Lauren Brollier Newton

One of my favorite quotes is less. Brown says Rejection is a myth. It’s not like someone’s going to say no and then reach out and slap you. Most of the time when we’re getting rejected, quote unquote, we don’t even know because they’re just looking at our stuff and going out. It’s not for me. I used to. I used to die.

 

00;49;38;14 – 00;50;00;07

Lauren Brollier Newton

Stacey, by the unsubscribe because when I very first started my mailing list and learning how to email it would actually I used MailChimp and it would actually send me an email every time someone unsubscribed. I would just it would just hurt my heart. But what I learned over time is I’m first of all, I don’t need to be notified to turn off that notification.

 

00;50;00;09 – 00;50;07;14

Lauren Brollier Newton

But I also learned that every time someone unsubscribed, it meant that someone more in alignment with my message was going to get more attention.

 

00;50;07;17 – 00;50;37;14

Stacey Hall

That’s right. That’s right. Yeah. I learned this way. Adore you. That and chime in to say to the audience, Take note of what Lauren said. Every time someone stops taking up space and chooses to unsubscribe, that leaves more energy. And I’m all about vibrational frequency. Let’s say that it raises the vibrational frequency for everybody, and everyone feels like they get more of our attention.

 

00;50;37;16 – 00;50;52;13

Stacey Hall

It’s again, it’s an energetic experience. And so I have to be honest that yes, I used to go got like, really? You didn’t like my content? Oh, okay, good. You didn’t like my content, but I want to keep my vibration. Yes.

 

00;50;52;16 – 00;51;18;09

Lauren Brollier Newton

Yes, exactly. And it’s okay. I mean, if you think about it, like sometimes I’ll joke I’ve said this in other podcasts episodes, so everybody’s going to like Lauren get a new story. But but I think I think it’s valuable enough that one time Mary told me, I’ve never shared this part before, so I’ll share this part that you’re not really going to be able to call yourself successful until someone hasn’t liked what you’ve put out because it means not enough people have heard it.

 

00;51;18;12 – 00;51;36;01

Lauren Brollier Newton

And and so I often and I have said this on different episodes, talk about, you know, Taylor Swift huge phenomenon and people love Taylor Swift or they’re like, Taylor Swift is not my my thing, you know. But the deal is and what I always share with coaches is I’m not a big swifty. I know I’m going to get now.

 

00;51;36;01 – 00;51;57;06

Lauren Brollier Newton

I’m going to get tons of unsubscribed. I’m not a big Swifty, but that doesn’t mean I want her to stop making her music, right? It doesn’t mean she should stop because someone’s going, Oh, I’m not really a huge fan of that. It’s like you want to play your song so that the people who are super in alignment with that are all over it and the people who aren’t will not be.

 

00;51;57;06 – 00;52;22;17

Lauren Brollier Newton

I mean, I can’t tell you how many and this is it’s true, but it’s going to sound like a stereotype. But in my experience, that was true. I can’t tell you how many men in particular have come up to me at the end of a talk or a networking meeting and wanted to share that they thought that it was too spiritual or kind of woo woo or, Oh, you’re into that law of attraction stuff and and I was always grateful that I was in these four things that you talk about.

 

00;52;22;22 – 00;52;33;28

Lauren Brollier Newton

Why am I selling what I’m selling? Because I know what works for the people who want it. And so when the businessmen would come up to me at the end of a talk and say, Oh yeah, you earned that kind of woo woo stuff, I’d be like, Yes, I am. So yes, I am.

 

00;52;34;00 – 00;52;36;04

Stacey Hall

And and it works for me.

 

00;52;36;06 – 00;52;45;24

Lauren Brollier Newton

So we play our song knowing that some people are not going to love Country Taylor or Pop Taylor or whatever, who cares?

 

00;52;45;27 – 00;53;07;11

Stacey Hall

Well, people, we care. I know they’ll be coaches, but they care about what Lauren and I are saying is, can you put your attention instead on the people who want you? Yes. What? Because when we put our attention on the people who want to hear what we have to say, we wind up attracting more of them. And then there isn’t even time.

 

00;53;07;17 – 00;53;25;14

Stacey Hall

Think about the ones who don’t. And. Right. And that’s what I’m saying is why are we even putting attention over there? Just focus on the folks who are like you used to be and are begging for someone to understand now.

 

00;53;25;19 – 00;53;48;03

Lauren Brollier Newton

Yes. Amen to that. Amen to that. So you mentioned something when you first started talking about your how social media and how repetition creates that comfort and familiarity that your audience can look for and feel good about. And one of the things you said is and I’m always I’m always meeting new people, and that sparks my ears because a lot of new coaches are.

 

00;53;48;04 – 00;53;58;18

Lauren Brollier Newton

That’s where the deficit is. It’s like, I’m not meeting any new people. So tell us about for these coaches. How are you meeting new people? How would you suggest they go out and new people?

 

00;53;58;21 – 00;54;19;05

Stacey Hall

Okay, so and there are a thousand ways and they’re as unique as each person. And I’m going to say that because when I tell you my way, there will be some coaches that I don’t want to do that. And I’m going to say to you right now, before I tell you, please don’t be like I’m not being witchy here.

 

00;54;19;08 – 00;54;45;02

Stacey Hall

I’m saying I want you to do what’s comfortable for you. So first, guidance for everybody is go where you enjoy getting your information from. So if you watch YouTube videos, you’re going to want to have a YouTube channel. Maybe you don’t know how to do that to find somebody who can help you. If you look through Pinterest, Pinterest, have a Pinterest account.

 

00;54;45;04 – 00;55;08;11

Stacey Hall

If you’re scrolling through Instagram, then do Instagram. If you’re one of the people who still does love Facebook like I do. But I’ve been there so long, I just truly I you know, there’s a lot of people that it makes it much easier to connect with the people who are still there. Honestly, Facebook and LinkedIn or my Facebook, Instagram, LinkedIn are my thing.

 

00;55;08;15 – 00;55;51;09

Stacey Hall

I have a YouTube channel. I’m not there enough to make it worth my while. Really. I just have it because I’ve got video. So they go up. So those are where I’m interacting with now, inside. So let’s take Facebook. Where am I? Well, I’m in groups of women entrepreneurs and I’ll tell you all why. And I think it’s important that every coach find, a group of women entrepreneurs, because if they’re in business and the group isn’t all coaches like, Yes, find a group where there’s a lot of different types of businesses that women are owning and running, they all need to coach.

 

00;55;51;12 – 00;55;52;22

Lauren Brollier Newton

Yes.

 

00;55;52;24 – 00;56;02;10

Stacey Hall

That’s it. And just women entrepreneurs in one way, shape or form, they’re going to want to coach for something to be able to be more successful.

 

00;56;02;10 – 00;56;03;09

Lauren Brollier Newton

Yes.

 

00;56;03;12 – 00;56;45;10

Stacey Hall

Okay. Now, men as well, some of you might say, well, what about men? And same thing. If you can find men’s business groups, I will tell you there’s not as many of those as there are women entrepreneur. Right. So but if you can find them, go in there because yeah, you’re looking for coaches. You’re mostly going to find the men on LinkedIn believe that women on Facebook, more men and women on LinkedIn looking for coaches, looking for guidance, looking for business success to and then beyond that, what I always say I have we own we own we share our home the two standard poodles.

 

00;56;45;12 – 00;57;15;24

Stacey Hall

We’re poodle owners. Yep. Lovers. There’s a huge funnel group on Facebook. I could spend all day, every day making friends with people in the poodle skirt. Yes, And I’ll say, Well, how how would you get them over to sales strategy? This is really easy. I started talking to them about their poodles. I’m looking at their personal page. I can figure out whether they’re entrepreneurs or not.

 

00;57;15;24 – 00;57;16;16

Lauren Brollier Newton

Yep.

 

00;57;16;18 – 00;57;29;17

Stacey Hall

Okay. So at a certain point I’m going to private message them. After we’ve been chit chatting about the poodles and I’m going to say, Did you become an entrepreneur to stay home with your poodles like I did?

 

00;57;29;19 – 00;57;31;22

Lauren Brollier Newton

I love that.

 

00;57;31;24 – 00;57;49;04

Stacey Hall

The question right is like, is that do you work from home so that you can stay home with your poodles and hang out with them like I did? Yeah, that’s going to lead a whole conversation. What they do, what they don’t do, whether they’re an entrepreneur on the side of a job, whatever, and they can say, So what do you love about what you’re doing?

 

00;57;49;04 – 00;58;19;21

Stacey Hall

How’s it going? Are you successful as you want to be now? Do you know what I do? They know why I’m asking. But by then we have an affinity around the poodle. So let’s say you don’t have to do the same thing. Birds, same thing. Forces same thing, right, Lauren? Yes. People love horse people. Yes. And horses. But one thing you don’t resonate with animals.

 

00;58;19;24 – 00;58;59;17

Stacey Hall

Do you read science fiction hanging out with science fiction? People in all science fiction, people are entrepreneurs, too many of them. Do you love to knit crochet scrapbook? There’s a lot of people in those groups that are entrepreneurs. So hobbies is a great place because we have the opportunity to talk to people about our hobbies. And if we’re talking to people who have their own businesses as well, really easy to say, you know, did you become an entrepreneur to have more time to crochet?

 

00;58;59;20 – 00;59;01;12

Stacey Hall

Yeah.

 

00;59;01;15 – 00;59;06;23

Lauren Brollier Newton

So Stacy, are you friend requesting them before messaging them or are you messaging them first?

 

00;59;06;26 – 00;59;41;06

Stacey Hall

Okay, here’s Strategy. It’s natural strategy. They’re in the group and commenting on their posts in the group because that tells me they’re also active. Whether they look like they’re active on their personal page or not. They’re they’re on Facebook and they’re active. Then I go to their personal page and I look to see what they have posted. I comment on something, even if it was from three months ago, because I know they’re active, they’re just not putting stuff up on their personal page for whatever reason.

 

00;59;41;08 – 01;00;03;00

Stacey Hall

If there’s something there, I will comment on it. Then I will send the Facebook friend request with a private message. And there’s a few reasons for that. Facebook appreciates when we’ve commented on someone’s page so they don’t think we’re just spammy now.

 

01;00;03;03 – 01;00;04;08

Lauren Brollier Newton

Yeah.

 

01;00;04;10 – 01;00;29;00

Stacey Hall

Which is why we get so many spammers who now leave messages on our personal pages because they figured that out. They can’t just send us a private message anymore. Yeah, comment. And it lets it through because it looks like you know this person or you want to know this person. When you send the Facebook request, the friend request, it also gets the message through.

 

01;00;29;00 – 01;00;45;03

Stacey Hall

It doesn’t wind up in the spam folder. And when we send the message and we say, Hey, we’ve been chatting over in the political group we’ve been chatting over in the Women Entrepreneurs Group, I thought it might be a good idea for us to really be friends so we can see each other’s post.

 

01;00;45;05 – 01;00;45;23

Lauren Brollier Newton

Yeah.

 

01;00;45;25 – 01;00;56;02

Stacey Hall

Okay. Then they’re like, okay, that’s why you need the friend request. Yes, I love that. Just be straight up. I would love to stay in contact with you and make sure I’m seeing your posts in the group.

 

01;00;56;02 – 01;01;16;19

Lauren Brollier Newton

I love that. Love that Stacy and I love that you started. That whole thing was saying go where you feel comfortable. If it’s YouTube, if it’s Pinterest, if it’s here, and like for someone like me, I would go, I’m, I’m, I’m saying I’m old school. But I would go in person. I wouldn’t do anything online if it were me.

 

01;01;16;22 – 01;01;37;03

Lauren Brollier Newton

And but and no matter where you are, the strategy that Stacy just talked about, connecting on a personal level, finding things in common, connecting because you want to get to know more about the person and see more of their posts or in in personal B see each other more, go grab a cup of coffee, can have your contact contact info so that we can do that.

 

01;01;37;06 – 01;01;49;02

Lauren Brollier Newton

The the I think the premise remains the same wherever you feel comfortable. I mean there’s going to be strategies in different places of course, but but the relationship building and the alignment I think stays the same across wherever you feel comfortable.

 

01;01;49;04 – 01;02;28;26

Stacey Hall

100%. And let’s go back. I used to. Okay. So I’m 66 when I hit 60, my body when we’re going to get off the road now because I was on it for 30 plus years, traveling to speak lot long distances, short distances I would attend. I had a breakfast meeting, a lunch meeting and an evening meeting, not always on the same day, but if there was special things going on sometimes all had the same day and then I’d be away from the house because it would be too long to go back to the house and then something.

 

01;02;29;01 – 01;02;55;13

Stacey Hall

My whole car would be filled with the whole day’s stuff. I’m sure every coach knows what I’m talking about. Yeah. When I turned 60, I said, if I have to pull my kids out one more time from my car, that’s it. Yeah. And that was the day I went to learn social media techniques to translate my messaging over to social media.

 

01;02;55;15 – 01;03;09;07

Stacey Hall

I 100% agree. If you’re not a social media person, get out there and talk with people. And then I’m going to say, make sure you get people’s phone numbers to text and make sure you get their email.

 

01;03;09;13 – 01;03;22;26

Lauren Brollier Newton

Yes, I’m yeah, 100%. Stacy, we could go I think, the rest of this evening into tomorrow. But I want to be respectful of your time and the listeners time. So we’re just going to have to have you back if that’s okay with you.

 

01;03;22;26 – 01;03;26;04

Stacey Hall

I would love it. I don’t want to just name the date.

 

01;03;26;06 – 01;03;48;10

Lauren Brollier Newton

So I do have one. One final question, actually two, but this the this is the juicier of the two, perhaps, that I ask everybody who comes on this podcast, and that is if you had to start a coaching business from scratch today, meaning you can’t use your current social media account, you can’t use your email list, you can use your awareness, but you’re starting from scratch, starting over.

 

01;03;48;12 – 01;03;52;04

Lauren Brollier Newton

What’s the first move would make as a coach?

 

01;03;52;06 – 01;04;23;29

Stacey Hall

Well, if I’m starting right from scratch, it would be to do the four steps of alignment. If you’re asking me how where I would get my messaging out to once I did that, I would because I’m not really loving getting out, being gone all day. I would go to Facebook because that’s where I spend my time and I would go right into a women’s entrepreneur group and I would start commenting on the other people’s posts showing that I’ve got some wherewithal.

 

01;04;23;29 – 01;04;48;07

Stacey Hall

I would not be pitching my coaching services, I’d be offering tips and resources. Then I would go to their page knowing that they’re active. I’d comment on something on their personal page. Then I would send the friend request with the message that said, I’ve really enjoyed your posts in the group. I’m sending you a friend request because then I’ll get notified when you keep posting what I would do.

 

01;04;48;07 – 01;04;52;11

Stacey Hall

And that’s every day. That’s how I build my audience.

 

01;04;52;14 – 01;04;58;25

Lauren Brollier Newton

I love it. Stacy So my final question is how can the audience find you? Get in contact with you. Where would you love them to go?

 

01;04;58;27 – 01;05;27;20

Stacey Hall

Well, they can ask you, of course. And I know you’re going to drop information here for those who are just listening. The easiest place where I put everything, including my social links, is Stacy, Stacy, e y, Ann and Stacy and Hall H a l l dot com Stacy and health.com. You can find out about the book there. You can find out about my three courses.

 

01;05;27;20 – 01;05;45;04

Stacey Hall

I do. If you go there, you get a treat. You just got to the courses and there’s a couple of freebies there that will help you get into alignment. And also time mastery and also my social links are there too. Am I to that stock the recording of my tell that stuff that’s there.

 

01;05;45;06 – 01;05;57;01

Lauren Brollier Newton

Love it Stacy and Hall dot com. If you’re loving it, make sure you connect. She’s got so many great resources And Stacy, I loved being with you today Thank you for all the wisdom you dropped and we’re definitely going to have to have you back.

 

01;05;57;03 – 01;06;14;05

Stacey Hall

But Lauren, any time I get to have a chat with you because I learn just as much from you. So it’s such a joy and a huge compliment and acknowledgment that you’ve enjoyed it too, and to your I love your audience. Thank you. Audience. Love to be here and look forward to be with you again in the future.

 

01;06;14;08 – 01;06;39;25

Lauren Brollier Newton

We love you all and we will see you in the next episode. Thanks for joining me this week on The Abundant Coach. Visit our Web site at Brave Thinking Institute dot com slash coach dash certificate where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode.

 

01;06;39;28 – 01;06;58;10

Lauren Brollier Newton

And while you’re at it, if you loved the show, please rate and review to find out how to jumpstart your budding coaching career. And more about my journey to seven Figure coach. Check out our Free Meant to Be a life Coach quiz. Available at BTI dot com slash coach quiz. I’ll see in the next episode.