00;00;04;00 – 00;00;32;10

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host Lauren brilliant Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business while making a profound difference in the world. Each week you’ll discover insights, strategies and inspiration to help you attract your ideal clients, facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

 

00;00;32;12 – 00;00;58;06

Lauren Brollier Newton

All right. Well, welcome back to the Abundant Coach podcast. I’m so thrilled to be with you today because I have a friend of mine, someone I have a high level of respect for. He is the co-host of the Science and Spirituality Podcast. Get this 1.3 million downloads and this podcast has been listened to in 113 countries. So this is you will find that this gentleman is an old soul.

 

00;00;58;06 – 00;01;20;17

Lauren Brollier Newton

He’s been referred to many times by some people that I know that are the highest level coaches in this industry. As a young Bob Proctor, which I would agree with, he has over ten years of experience and personal development, and he’s here to bring us some really great knowledge and wisdom, not only about podcasting and some of the things that he’s created, but about spirituality, personal growth and all sorts of other things we’ll dive into today.

 

00;01;20;18 – 00;01;24;18

Lauren Brollier Newton

So Kevin Carton, welcome to the Abundant Coach podcast.

 

00;01;24;21 – 00;01;32;11

Kevin Carton

Thank you so much. I’m really thrilled to be here and very excited because this is a new, obviously relatively new podcast that you’re hosting and I’m.

 

00;01;32;13 – 00;01;32;28

Lauren Brollier Newton

Looking forward.

 

00;01;32;28 – 00;01;36;07

Kevin Carton

To this conversation and feel honored that I’m a guest on your.

 

00;01;36;07 – 00;01;48;15

Lauren Brollier Newton

Podcast. Oh my gosh. Well, I am honored because I don’t know if you remember this, Kevin, but when you invited me to speak on science and spirituality, I like Sam girl. I was like, Oh my gosh, I’ve been. I thought you’d never ask. Yeah.

 

00;01;48;15 – 00;02;04;23

Kevin Carton

And, you know, I’m thrilled that you were able to be a part of the podcast, too, because I don’t at least for for our podcast, we don’t normally invite coaches specifically. And so I it was just like a unique opportunity. And I was like, Yeah, Lauren’s just amazing. So we had to.

 

00;02;04;26 – 00;02;26;10

Lauren Brollier Newton

Oh, my gosh. Well, that was so fun. So I’m going to just actually dive right into your podcast, Science and Spirituality. I’m so curious about what the impetus because I know there’s going to be a lot of coaches listening who are either long time coaches and have thought about podcasting for a long time or they’re brand new coaches and they’re wondering, Do I podcast?

 

00;02;26;10 – 00;02;38;14

Lauren Brollier Newton

Do I not? What does that entail? So like, what was the call, I’m guessing knowing you, the old soul that you are and how intuitive you are, that there was some sort of a calling that happened with this. But I’d love to hear the story of how you established the podcast.

 

00;02;38;16 – 00;02;58;17

Kevin Carton

Great. Yeah. The introduction to that, the beginning of that was actually quite fascinating because I wasn’t like a marketing tactic that I first thought of. It was more of recognizing the resonance that I had with my brother because he’s my co-host. His name is Chris, he’s my older brother. He’s a year and a half older than me. We’ve been best friends since I was born.

 

00;02;58;19 – 00;03;04;20

Kevin Carton

And get this, we can we can also count on one hand the amount of times we fought in our life.

 

00;03;04;22 – 00;03;05;13

Lauren Brollier Newton

Who.

 

00;03;05;16 – 00;03;29;19

Kevin Carton

So we’ve just had that just strong connection. And as we’ve grown older and we our interests have grown funny enough, there’s a parallel that we both got interested in personal development and growth and and how science and spirituality do connect. And so it started off with just conversations we would have on the phone and we would recognize like, Man, this is a really good conversation like, and then we’ve started hearing about podcasting.

 

00;03;29;19 – 00;03;55;16

Kevin Carton

And so the idea just started to spark and we realized we could start a podcast because we’re already having great conversations, which is recorded. So it kind of just was an idea that was organic, that unfolded and evolved, and especially when we started, it was early 2019, or maybe it was actually late 2018 when we first had the idea because we actually had two different podcasts before, scientist before.

 

00;03;55;19 – 00;04;09;10

Kevin Carton

So I could share that little backstory. But the whole point being that our interest was there. And then around that time podcasting was really starting to gain some speed and some interest for many people. So it started off with just a genuine curiosity.

 

00;04;09;13 – 00;04;16;04

Lauren Brollier Newton

So you guys were having conversations, private conversations between the two of you, just as brothers about science and spirituality.

 

00;04;16;09 – 00;04;16;27

Kevin Carton

Exactly.

 

00;04;16;27 – 00;04;23;24

Lauren Brollier Newton

And the convergence of like, they’re not separate, they can live together type thing. And then it was, hey, we could record this.

 

00;04;23;26 – 00;04;24;24

Kevin Carton

Exactly.

 

00;04;24;27 – 00;04;36;24

Lauren Brollier Newton

So interesting. So it wasn’t like you were thinking to yourself, I’m going to do this podcast to get this many clients to get. It wasn’t like a necessarily a strategic move as much as it was like a calling, which is what I assumed.

 

00;04;36;28 – 00;05;03;15

Kevin Carton

Exactly. Is inspiration, for sure. And honestly, I’ve talked with many people who have had curiosity. If I kind of think I want to start a podcast, but like, what is your take? The main thing I always recommend, which I know you really resonate with too, is asking the question, Well, what would I love? We’ll go into the heart of the matter, not logic, because logic can only get you so far, and if you think you should do it, then you know there’s that energy of feeling pressure.

 

00;05;03;15 – 00;05;21;02

Kevin Carton

And like I have two verses, it’s coming from the heart and I would love to. Then it just really sparked like we would absolutely love this so that I think is a real reason why it’s had the success it’s had because we’ve loved it so much, which then added so much motivation and inspiration over the years.

 

00;05;21;04 – 00;05;44;10

Lauren Brollier Newton

I think this is such an important point. Kevin I don’t know if we’ve discussed this on any of the other podcast episodes so far, but I do believe that yes, strategy is important, structure is important. Of course it is. But I also even more strongly believe you have to be in love with the steps you’re taking. You mean there’s not going to be green growing edge like, oh, limiting beliefs and stuff arising.

 

00;05;44;10 – 00;06;03;22

Lauren Brollier Newton

But I find in this in the space of coaching how much coaches should themselves. I should be doing this, I should be doing that, I should be getting on tick tock, I should be getting on LinkedIn. I should. And it’s like, that’s not going to get you out of bed in the morning in this industry. Like you’ve got to have something that’s like driving you, like you’re on fire to to do it.

 

00;06;03;22 – 00;06;19;13

Lauren Brollier Newton

And I think that a lot of times the people who are willing like you to answer a call and say, I’m doing this podcast on this topic, not from a strategy standpoint, but just because I love it. That’s actually what drives the success, because that feeling of expansion breeds more expansion.

 

00;06;19;15 – 00;06;41;22

Kevin Carton

Exactly. Spot on. And I’d like to add to that point, it helps you through those difficult times because actually, just to call back to what I said, Chris and I started to other podcasts before this. The science of spirituality really kicked off the first one, and it was with the naming. So we first started off because again, we our first impetus was we’re having these conversations anyway, let’s share them.

 

00;06;41;24 – 00;06;46;25

Kevin Carton

So the first title of our podcast was Cartoon Conversations, because our last name is Cartoon.

 

00;06;47;01 – 00;06;47;29

Lauren Brollier Newton

Love It and so.

 

00;06;48;01 – 00;06;55;14

Kevin Carton

Am I. We make this like this, like the motto, like this little quip was Conversations outside of the box is our last name is Cartoon.

 

00;06;55;17 – 00;06;56;26

Lauren Brollier Newton

Yeah.

 

00;06;56;28 – 00;07;18;10

Kevin Carton

We thought we were so clever, but like after like four episodes, five episodes, we started to lose steam because it just it didn’t feel right. And now looking back, I realize, is because of it, the focus was on us. Like even just with the title cartoon conversations, like it was like we were the spotlight rather than the content or the information and sharing inspiration or things that could really help people.

 

00;07;18;12 – 00;07;46;21

Kevin Carton

So that was the first one. Second one we were starting to really get more focus on. The audience was called Success Science. And so we were getting more into what we were more resonant about and what those conversations were about, focusing more on our audience and the message. But still, that lost some steam after a few episodes. But ultimately the passion that drive for having a podcast, that’s what kept us going because there was a good like couple of month break after each of these podcasts had quote unquote failed.

 

00;07;46;24 – 00;08;07;01

Kevin Carton

We ultimately just gave up because we were like, It just doesn’t resonate. We weren’t really feeling momentum. But even then, when we did start the Science and Spirituality podcast, it was still difficult to really build up momentum because we were putting out episodes every week. At least that was our intention. But in the first 6 to 8 months, there was definitely times where we missed like two or three weeks a year there.

 

00;08;07;03 – 00;08;26;27

Kevin Carton

And so there were still difficulties, still doubts, still challenges. There were times I remember and we Chris and I still lovingly talk about this, that there were times that when we would hit record, we would record like five or 10 minutes of an episode, and one of us would be just like, I’m not feeling this. I’m sorry. I would just stop like just full on, stop.

 

00;08;26;27 – 00;08;38;01

Kevin Carton

It was really discouraging. But again, to your point, our passion that that fire for sharing this this kind of information in this type of way on a podcast, that’s what kept us going.

 

00;08;38;04 – 00;09;06;02

Lauren Brollier Newton

I love that this is like so good because oftentimes when I’m coaching coaches, one of the things that’ll come up for them is that the actions feel tedious. Yes. To to actually go for the dream. So they’re like, I’m in love with my vision of being a coach and serving clients. But the thought of having to go to this meeting or do this email or whatever is tedious and I think to what you’re speaking, Kevin, is so important that it’s like what drove you was the passion for this podcast and this material.

 

00;09;06;05 – 00;09;27;11

Lauren Brollier Newton

So I’m sure when it got tedious, like you’re describing, the passion for it was able to override the hard parts. And so I think that’s such a good starting place for coaches, whether it’s a podcast or whatever you’re doing that lets you up, whether it’s your ultimate y, like connecting to the ultimate passion or the ultimate vision or the thing that’s driving you is I think, a step that a lot of us missed.

 

00;09;27;11 – 00;09;31;10

Lauren Brollier Newton

But when you can connect it, you can go all day. You’re like, okay, I’m back.

 

00;09;31;13 – 00;10;04;01

Kevin Carton

Exactly. You know, and it’s usually, at least in my point of view, that over the years of experience that many, many times is that it’s not as obvious on the surface when you’re thinking about it. But looking back again, you could really see the power of that. And I think maybe many people I’ve had experiences of that here or there, but to really make it a way of life is is the the real work of the way of life that if there’s tedious moments to reconnect with y like you said, have the vision like what you would really love and but it really is dropping into your heart.

 

00;10;04;01 – 00;10;18;19

Kevin Carton

It’s not even so much of like what you’re thinking. It’s like letting go of some of those thoughts of the challenge and oh my God, why am I even doing this? Like, is this even working? Like all of the doubts that may arise, but to drop down and reconnect like that’s that’s not easy.

 

00;10;18;21 – 00;10;45;19

Lauren Brollier Newton

Yeah, it’s so true. So true. So when coaches first you here at Brief Thinking Institute, we have a very specific way that we take coaches through their certification and a recommendation of like how to get started with your first clients and how to gain your first audience, those kind of things. I personally would probably not recommend a new coach start a podcast unless unless the question I would ask them is, if you’re super passionate about this, of course go for it.

 

00;10;45;22 – 00;11;06;00

Lauren Brollier Newton

But if the idea is that that’s the strategy that’s going to get them their clients quickly, I would probably recommend against starting with a podcast. Sure. So would you agree with that or would you like to kind of like open my mind to that? Like, what would you say in that scenario? It’s a brand new coach and they’re like, Maybe I should start a podcast to acquire my first clients, right?

 

00;11;06;02 – 00;11;28;18

Kevin Carton

I agree with you. I think it depends. I think it really does depend on, yes, the passion, but potentially also experience, because if someone’s just a new coach but like they just got certified or some training and previous to that their work was not anything near helping people, then yeah, I would probably recommend against it because I started my podcast who’s like two years into my business.

 

00;11;28;20 – 00;11;57;29

Kevin Carton

So I had had many much experience. I’d already worked with, I think like 30 clients or so. And so I had things to talk about and then personal experience to back it up of certain things that I was teaching on the podcast or even even if I had an interview, which me, my brother, we, we only first started having guests on our podcast like 50 episodes in because mainly just him and I having conversations and sharing things that worked for us or for me as I shared is like things that were helped my clients.

 

00;11;58;01 – 00;12;04;27

Kevin Carton

So there was just that much more to talk about. So I agree with you wholeheartedly. I didn’t start with the podcast. Yeah, I wouldn’t recommend it either.

 

00;12;04;29 – 00;12;09;09

Lauren Brollier Newton

Have you seen that the podcast has grown your business?

 

00;12;09;11 – 00;12;24;24

Kevin Carton

Oh, 1,000% Infinity. Actually, my main marketing channel right now and has been actually for three years now, almost four years. Yeah. I didn’t start. I guess share it. I didn’t started out as a strategy based like, okay, I’m going to enroll clients.

 

00;12;24;24 – 00;12;25;29

Lauren Brollier Newton

And clients.

 

00;12;25;29 – 00;12;44;00

Kevin Carton

Through the podcast. But it was a way of just sharing content because I was not a stranger to that. My main way of marketing prior to that was Instagram, and I was making content almost every day videos, text posts, and maybe once a week I would make a call to action and say, You know, if you love support, I’m a certified life coach.

 

00;12;44;02 – 00;13;03;10

Kevin Carton

You could book a free session with me with the link in my bio. So I had that background. But when I started the podcast it was more of a full, wholehearted wanting to give back to really give and support people. And then the idea started to pop in my mind, Oh, why don’t I just do very similar strategy of what I would offer on my Instagram page once a week?

 

00;13;03;10 – 00;13;12;24

Kevin Carton

Once a week? Why not? Why don’t I offer once a month on the podcast just to invite people to have a strategy session with me or a free discovery call? Some people would call it.

 

00;13;12;27 – 00;13;13;03

Lauren Brollier Newton

Yeah.

 

00;13;13;04 – 00;13;20;25

Kevin Carton

So that’s what started to build it. And now I enroll in these usually 3 to 5 clients strictly from the podcast a month.

 

00;13;21;00 – 00;13;36;12

Lauren Brollier Newton

Wow. So I think that this is so powerful because I think it goes back to this is the thing that your heart was calling you to do. You were passionate about it. And what I find is like I said it earlier, but I’ll say it again an even more clearly like expansion always creates more expansion, constriction always creates more constriction.

 

00;13;36;12 – 00;13;43;29

Lauren Brollier Newton

It’s just laws of the universe and so I’m not surprised that this thing that you’re in love with has become your number one marketing channel.

 

00;13;44;01 – 00;13;44;23

Kevin Carton

Right?

 

00;13;44;25 – 00;13;56;01

Lauren Brollier Newton

It’s like, Of course it is. Because why would why would God, spirit, infinite, whatever name you want to put on it, put that expansion in your heart. If it wasn’t going to lead you to a perfect next expansion for you.

 

00;13;56;03 – 00;14;01;13

Kevin Carton

Right? Speaking my language, I Exactly.

 

00;14;01;15 – 00;14;21;27

Lauren Brollier Newton

So, okay, so this is interesting. So a marketing person would say whatever the title like. So this is this is just I don’t even know if it’s devil’s advocate, but it’s just like business. A business person would say the title of your podcast has to match whatever you’re going to offer when you get on that discovery, call with the client.

 

00;14;21;29 – 00;14;31;16

Lauren Brollier Newton

Sure. So do you feel like your what you’re offering? The people who come from your podcast matches your podcast? Is it different? How does that whole like system work for you?

 

00;14;31;19 – 00;14;55;17

Kevin Carton

I think it does match. And interestingly enough, the title for our podcast really came from the study that I had actually done with the Brief Thinking Institute and what I’ve learned from our mentor, Mary Morrissey, and just any of my study actually even prior to meeting Mary, I’ve always had an interest in science and spirituality and then the all the coaching I offer does have that embedded as well.

 

00;14;55;17 – 00;15;30;01

Kevin Carton

Like I include scientific backing to what I teach and share and recommend to my clients or questions I ask. But then there is that spiritual component of connecting with their higher power. So I believe that there is a direct connection in CAR you can see is like, you know, the top of the funnel. If you know, some people are familiar marketing terms but like there’s, you know, the funnel, the top of the funnel is my, my content that I share on the podcast and that being science is spirituality as people want to go deeper and then more specific to support having support with me as their coach, then it is directly aligned with the messages

 

00;15;30;01 – 00;15;32;14

Kevin Carton

we share on the science spiritual forecast.

 

00;15;32;16 – 00;15;51;24

Lauren Brollier Newton

So that leads me actually it’s kind of going backwards, but it’s all connected. Do you ever like so you talked about you and your brother mostly doing these episodes, not doing interview episodes. Do you ever just go like, what the hell am I going to talk about? I feel like we’ve already talked about everything, you know? So tell me about, like, how you navigate that.

 

00;15;51;26 – 00;16;15;08

Kevin Carton

Oh, man. Well, this is way more difficult. Back in the first couple of hundred episodes, 50 to 100 episodes, because it was primarily just us. Now we’ve been having more guests, inviting them more, and actually we just get requests almost every week now, a few requests every week, and we just sift through what resonates with us. But we still put out at least one or two episodes a month that are just us.

 

00;16;15;10 – 00;16;35;12

Kevin Carton

So but back, back when it was a bit more difficult and just there was way more it was once a week, it was just us. Now that kind of like you said, like going back to like a conversation previously, that was part of our challenge. Like not just like, oh, like us not feeling maybe up to it one day of recording, but also like, what the heck are we going to talk about?

 

00;16;35;12 – 00;16;57;07

Kevin Carton

Yeah, but here’s one one amazing thing with podcasting, but I think this actually is a principle that can flow through any type of channel of sharing a message, whether it’s a social media platform like YouTube, Facebook, Instagram, or even if it’s in person, that the message that you share, you can actually repeat. Not many people are really going to know.

 

00;16;57;10 – 00;16;58;09

Lauren Brollier Newton

Yeah, and it’s okay.

 

00;16;58;14 – 00;17;24;14

Kevin Carton

And in fact, repetition is powerful, even if you’re sharing almost the exact same thing, especially on a podcast. For us, it was easy to add some additional content, additional points of view, and not that we’ve repeated often, but in the first 100 episodes we probably did two or three episodes on Fear and how you Overcome it. We probably did one or two episodes on how the power of our mind and how we have a vision really changes our life.

 

00;17;24;14 – 00;17;32;19

Kevin Carton

So repeating episode content ideas was starting to be a normal thing for us to be very helpful.

 

00;17;32;22 – 00;17;52;18

Lauren Brollier Newton

This is such great advice. I remember when I first became a coach, I didn’t realize that people were not buying content. People were buying the support, the structure, the result that they were wanting to get. But I had this idea in my mind, like, it’s always got to be new content, dog and pony show. And what I realized over time.

 

00;17;52;18 – 00;18;17;04

Lauren Brollier Newton

So I had created a yearlong program and I was always like wanting to make sure, like all the content was different. And I never repeated the tool because I had this in my mind, like they’re paying for the all new stuff. And then a year would go by in the cycle and I would be back to, let’s say January and in January I taught wellness and I would listen to my own audios and be like, I never remember recording that.

 

00;18;17;04 – 00;18;41;19

Lauren Brollier Newton

I totally forgot about that tool myself when I’m either the one that created it or taught it and that’s when I had the realization of like, You’re doing way too much. Like this is not helpful for them, because if you’re the person who wrote it and coached it and taught it and you don’t even remember it, then we need to be repeating some of these things more often in the coaching program so people can master them, practice them.

 

00;18;41;22 – 00;18;55;26

Lauren Brollier Newton

And so I can imagine it’s the same with the podcast. Like I think it’s all my favorite podcasts and like a month ago by and I probably could listen to the same episode again and be like this sounds kind of familiar, but Right, Yeah. You know something? Yeah.

 

00;18;55;28 – 00;19;05;17

Kevin Carton

That, that just made me think of a quote from Tony Robbins. He says That repetition is the mother of all skill sets. So that goes along right along with that.

 

00;19;05;19 – 00;19;26;21

Lauren Brollier Newton

So true. Yeah, I think it was Gary Vee. I was listening to him on Instagram or somewhere. Whose philosophy is that you’re not selling like I’m talking now about like a coaching program where people are actually buying as opposed to a podcast. But he says, you’re not selling content, you’re selling access, so you’re selling access to your knowledge, you’re not selling the content.

 

00;19;26;21 – 00;19;47;15

Lauren Brollier Newton

They can go find it on YouTube, they can Google it, can download a million eBooks, but you’re selling that access. And I would add that structure. Mm hmm. So I think that this goes for both the thank you for answering my question about, like, how do you come up with new content? And it goes to the coaching program as well, because if it was so easy to master or something that was going to change your life, everybody would be doing it.

 

00;19;47;17 – 00;20;02;24

Kevin Carton

100%. Yeah, yeah. And especially if someone had, you know, already, you’ve studied personal development and watched a bunch of YouTube videos, listen to a bunch of podcasts and actually even worked on that themselves. Like if they’re not living their dream, then what’s the missing link?

 

00;20;02;27 – 00;20;03;16

Lauren Brollier Newton

Right?

 

00;20;03;18 – 00;20;21;05

Kevin Carton

Certain things they do have a complete knowledge. Like there’s not actually anything missing in certain things like I actually really this is great. I just it helped me actually reflect because there a podcast that I feel like I’m giving away the keys that I give all of my clients. Like sometimes I’m like, Oh my God, am I giving too much?

 

00;20;21;07 – 00;20;37;15

Kevin Carton

But honestly, it’s actually way more than enough. And it’s actually, like you said, it’s the access. So it’s people come to me not because, oh, there’s something new, but it’s because they want the actual implementation and the support to stick with it.

 

00;20;37;17 – 00;20;38;16

Lauren Brollier Newton

Exactly.

 

00;20;38;16 – 00;20;50;28

Kevin Carton

I can tell you how many times that I work with client. It’s like, Oh, I know this, but it’s so good that you’re telling me because I need that reminder. And then also know the steps to actually apply to my life and to have the accountability of exactly that.

 

00;20;50;28 – 00;21;14;01

Lauren Brollier Newton

You know, you’re coming back to you next week. And now I’m I’m committed because I’m invested with my time. I’m invested with my treasure, my money. And so when I come back next week to you, I want to have accomplished something. If I’m just left to my own devices, I’m supposed to implement this sea of information myself. Even the person with the best of intentions is going to struggle harder than someone who has the coach to help them.

 

00;21;14;03 – 00;21;15;03

Kevin Carton

Exactly.

 

00;21;15;06 – 00;21;38;04

Lauren Brollier Newton

100%. 100%. That’s so that’s so true. It’s it’s you’re you’re buying the access, the accountability, the structure. This is a story with Mary Morrissey that you’ll you’ll laugh because you probably heard this from her as well. Kevin. But I remember early on getting some having the privilege of getting some laser coaching with her. And I asked her question and in my mind I wanted to hear something new.

 

00;21;38;04 – 00;21;53;14

Lauren Brollier Newton

I’m like, Don’t tell me to go back to the vision. Don’t tell me to go. I already know this stuff. So she starts telling me something and I say, Oh, yeah, I know that. I know that tool. And I didn’t know at that time like Mary would call it. I know that syndrome. I didn’t know that that was something that was holding me back.

 

00;21;53;14 – 00;22;10;17

Lauren Brollier Newton

So Mary looked me in the eyes. We were on his ankle. She looked me in the eyes and she paused me and she said, respectfully, You don’t know that. And the reason I know you don’t know that is because your results are not a reflection of it. What you knew it every result in your life would be a reflection of that.

 

00;22;10;17 – 00;22;31;10

Lauren Brollier Newton

Knowing so respectfully, you don’t know that that piece of coaching is probably the coaching that has served me every day of my life since then. That it’s not like a shame thing. Like, Oh, you don’t know that. It’s just having a healthy respect for just because you’ve heard something doesn’t actually mean that you have a deep cellular applying in my life knowing.

 

00;22;31;10 – 00;22;56;14

Lauren Brollier Newton

So Mary said to me, You have heard it before, I will give you that, but you don’t deeply know it because it’s not being reflected in your life. And so I remind myself of that. Like with the question I just asked you, like constant having new concept content or doing the dog and pony show with your clients. It’s actually like, No, I want to deepen into my cells and into the cells of recognition with my client that this becomes part of their habitual behavior, which can only happen with repetition.

 

00;22;56;14 – 00;22;58;25

Lauren Brollier Newton

Really? Yes. Yeah, right.

 

00;22;58;28 – 00;23;20;02

Kevin Carton

That’s so good. But if you saw my eyes being, my eyes are like, Oh, my God, I’m so engrossed in that story because it’s been a while in a while since I’ve heard that. But like the difference of knowing something and then her term, I remember correctly, is like knowing about it. The thing about it is just that intellectual had knowledge and like I’ve heard this before versus living it is that I actually know it.

 

00;23;20;04 – 00;23;27;28

Lauren Brollier Newton

Yeah, so true. So speaking of this is kind of off topic, but have you ever been schooled in a coaching moment by Mary Marcy? Like, have you recently?

 

00;23;28;00 – 00;23;49;16

Kevin Carton

I got one funny story about this. So this is a year into my business. It’s like late. I mean, it’s like maybe September, October 2018. And I had a conversation with her at Laser coaching and I said, Mary, I think I have a money paradigm. And first she’d like I kind of pull back the veil of my words to that because I was honestly limiting myself.

 

00;23;49;18 – 00;24;06;23

Kevin Carton

She asked, I All right, tell me your income like your business revenue in the last three months, 3 to 6 months and I shared that with her. And there was a clear pattern of increase, even though a part of me was like, Oh, I’m not making like at the time my dream, my goal was 10,000 a month. I wasn’t at that point yet.

 

00;24;06;25 – 00;24;25;28

Kevin Carton

It was still part of my dream. And so I was making five, six, $7,000 a month like, and it was steadily increasing. But since this is the first business I had ever started, I didn’t have that knowing to look back at, you know, the last 3 to 6 months and see a pattern and notice the progression. And so I was all in my head like, Oh, I have a money paradigm.

 

00;24;26;01 – 00;24;30;07

Kevin Carton

She was like, Kevin, you’re doing great. Like you’re on your way. It was just my own.

 

00;24;30;07 – 00;24;31;08

Lauren Brollier Newton

Perception.

 

00;24;31;10 – 00;24;55;07

Kevin Carton

And then my own my kind of lack of awareness. But then the second thing she asked, she said, Are you tithing? Are you giving? And I had I was it was a phone call. So she wasn’t face to face. But I remember my face just getting red because I had studied with her for years. And she’s always about like this message of if you want to increase your financial abundance, you have to give in finances because what you give is what you receive.

 

00;24;55;07 – 00;25;11;20

Kevin Carton

That’s a law of the universe, of law, of circulation. And I had to just in some semi like 1% ashamed way of saying, nope, I’m not. So it was just that calling I instead of calling out I like the term I was being called up.

 

00;25;11;22 – 00;25;13;12

Lauren Brollier Newton

Yeah, I love that.

 

00;25;13;15 – 00;25;34;07

Kevin Carton

And so that was a moment of yes, definitely being scolded like, okay, I’m going to commit now to tithing. And at the time it was like I committed to like 5% tithing. But now, you know, I’ve grown that to 10%. But I committed it was difficult because I was an emotional giver. I wasn’t consistently giving every single month because I felt like I was struggling financially.

 

00;25;34;09 – 00;25;49;04

Lauren Brollier Newton

Yeah, it’s such a great this I love this. And I think that the interesting thing about tithing or giving or whatever term you want to put on it is the reason we don’t give if you really think about the reason that we don’t give is because we think it’s going to run out.

 

00;25;49;07 – 00;25;50;03

Kevin Carton

Right.

 

00;25;50;06 – 00;26;12;28

Lauren Brollier Newton

And if you think it’s going to run out, then you’re 100% not aligned to your vision. Just like such a great like it’s such a like I remember my mind being blown off like, oh, yeah. Like if my vision is I’m living my purpose, I’m coaching, I’m making $10,000 a month or whatever it is, I’m helping people and supporting them, and then I’m thinking it’s going to run out as my pre dominant vibration.

 

00;26;13;00 – 00;26;43;24

Lauren Brollier Newton

You just can see the gap in that because I remember like I’m kind of a rebel. Like don’t tell me what to do. So if someone’s like, Oh, you should give 10% a month, I’m like, Why should I do that? I would like, or at least that was me in the beginning of receiving coaching. Like I’m a little bit of a rebel, but when I realized how far away I was from being a match to what I was actually saying, I wanted to be, I like so increase my willingness to be like, Oh yeah, I don’t want to be the person who just keeps thinking it’s going to run out like I still good who

 

00;26;43;24 – 00;26;44;22

Lauren Brollier Newton

I want to be.

 

00;26;44;24 – 00;26;57;04

Kevin Carton

And I love that. That’s such a simple way of putting it, you know, because that can get very esoteric like the giving or receiving like that. There’s an energy, but it just simply the way of thinking that is just a propelling force of what you actually want.

 

00;26;57;06 – 00;27;19;20

Lauren Brollier Newton

Yeah, it’s just you’re committed to thinking it’s all going to run out. You’re all it’s going to You know what? I’ve got to hold on. Hold on tight. Everything you got? Yeah, totally. That’s so good. So let’s go. Now that we’re talking about Mary Morrissey, and for those of you who are first time listeners, this podcast, this is Break Thinking Institute’s Abundant Coach Podcast and the founder, ultimate founder of the entire Institute.

 

00;27;19;20 – 00;27;43;08

Lauren Brollier Newton

Mary Morrissey has been studying transformation and actually the the pattern that you can find in the universe for how to actually go from one pattern of life to a completely more expansive pattern of life. And so I have the privilege of being certified at Brave Thinking Institute. And Mary Mars is that my mentor for many years now and also Kevin’s mentor.

 

00;27;43;10 – 00;28;00;14

Lauren Brollier Newton

So let’s go back to that origin story. Kevin, how did you so you were like super young. I mean, I think we want to talk about I mean, I was young too, but, you know, earlier when Kevin and I were prepping for this podcast, he put himself and I in the same category. He’s like, Oh, we’re both much older than I am than you, Kevin, But it’s a good chunk.

 

00;28;00;14 – 00;28;05;04

Lauren Brollier Newton

So I was very I was very hard to be put in the young category.

 

00;28;05;07 – 00;28;07;29

Kevin Carton

Well, I think you’re like six, seven years older than me. I’m 31 now.

 

00;28;08;07 – 00;28;13;18

Lauren Brollier Newton

Okay, So I’m 37. So yeah, I’m about much older. Yeah. Thank you. Thank you. I have a.

 

00;28;13;18 – 00;28;17;14

Kevin Carton

Baby. So I think that adds to it that like, I have a very young face.

 

00;28;17;14 – 00;28;34;27

Lauren Brollier Newton

But yeah, yeah, I am. I kind of feel like, well, I mean, you’re an old soul, too, so you get to. I feel like a totally old soul. So I internally feel like a grandma. Sure. You know, externally I’m 37, right? So I think that adds to me. Feeling old is like it’s not like a you know, I’m old, I’m tired way.

 

00;28;34;27 – 00;28;53;12

Lauren Brollier Newton

It’s like an old soul. Kind of like I just want to read Emerson and like, have a cup of tea on my porch kind of way. Rocking chair fanatic who total off off topic but so take me back to your super young because you’ve been studying, I think with Mary for almost ten years or ten years now. So you were like 21?

 

00;28;53;14 – 00;28;58;14

Lauren Brollier Newton

Yes. So how did that happen? Like most people aren’t investing it in themselves at that time in their life.

 

00;28;58;16 – 00;29;19;29

Kevin Carton

Right? Well, so for me, I first started just studying personal development, self-help books. I got interested in that when I was in college and just something about it just lift me up. And so I was studying about for about a year and a half. I read probably about a book a month. I was very interested in personal development and that interest grew as my interest in the study I was in.

 

00;29;20;02 – 00;29;52;29

Kevin Carton

In school. I was studying to become a pharmacist. That started to diminish and so that’s part of the origin story and how I got connected with Mary and went on this path. But I was actually connected with Bob Proctor first. So that’s part of why I’ve just a really big part of my heart just goes out to him because he’s actually the reason I know Mary So since he was such a legend in the personal development space, as I started to read certain books like Odyssey, the first book I read was Thinking Grow Rich by Napoleon Hill.

 

00;29;53;02 – 00;30;14;15

Kevin Carton

It blew my mind. What a place to start, and just classic. So I was just hooked after that. And Bob Proctor, you know, since he studied, you can grow rich every day for decades. I very quickly found his work. I was watching his YouTube videos, listening to his audios. I read a couple of his books, and then I got on his email list.

 

00;30;14;17 – 00;30;31;18

Kevin Carton

And since Mary and Bob Proctor were such great friends, I was on Bob Proctor’s email list and he promoted one of her workshops, a one hour training online about dream building. And that just hit me up. And there was something that resonated with me and my soul with Mary’s message.

 

00;30;31;21 – 00;30;32;05

Lauren Brollier Newton

And.

 

00;30;32;07 – 00;30;37;19

Kevin Carton

Started me on that path in 2014. And it was actually May 2014. So it’s been officially ten.

 

00;30;37;19 – 00;30;50;21

Lauren Brollier Newton

Oh oh my gosh, ten years. So so then what was it? So you’re studying personal development. You’re finding a fire for it. You’re finding that pharmacy work isn’t going to be your number one thing. How did you get the fire for coaching?

 

00;30;50;24 – 00;31;14;05

Kevin Carton

MM Well, because coaching changed my life, so I first invested in myself by being coached by Mary. I first got into a program, a three month program of hers called The Dream Builder, and it changed my life so much. After I’d graduated school, I got a four year degree. I didn’t continue to get my pharmacy doctorate and that right around that time is when I found the Dream builder.

 

00;31;14;08 – 00;31;44;18

Kevin Carton

So I started studying. I got an a couple of coaching calls, got support, and I continued that support beyond that. And so something just it changed my life so much and my life started to expand so much. Just that from receiving coaching that over time it was about like three years after that, I first got connected with Mary that I learned that I could become a certified coach and then by her and just knowing that what it can do for people, it just was so aligned with my heart and how I wanted to help people.

 

00;31;44;18 – 00;31;48;28

Kevin Carton

Yeah, that’s a very short version of the story, but that’s how I got interested.

 

00;31;49;01 – 00;32;05;00

Lauren Brollier Newton

So powerful. When you say like something resonated so deep inside of you about Mary, I always like to say that when I went to my first dream builder Live, which is Mary’s three day like she doesn’t virtually two, but I went to the in person one and I she came out on stage and she was only talking for like maybe five or 10 minutes.

 

00;32;05;00 – 00;32;18;18

Lauren Brollier Newton

And I literally felt like the DNA in my body got rearranged. Like I literally felt like I understood life in a way that I had never heard it stated before. And now I wanted everybody to have it. I was like, I want everybody to have this.

 

00;32;18;24 – 00;32;42;23

Kevin Carton

Exactly. Now I want to add one other additional point of what really got me interested in coaching, because this this message was from one of Mary’s sons, Matt Boggs, and he was giving just a quick talk at one of her events about what it would be like to be certified and trained by the Great Thinking Institute. And there was one line that he said that changed my life and I started crying immediately after I heard him say it.

 

00;32;42;26 – 00;33;13;09

Kevin Carton

And so this I want to just share here, because I think this is true for every aspiring coach, every current coach, whether you really know it or not. I think this is the truth, that if you really feel a calling, this is the truth. That and this is what Matt said on stage. He said The feeling that you have to serve to help people is literally the echo of those people’s prayers needing help that I just started crying from that knowing because I felt it so deeply in my heart.

 

00;33;13;09 – 00;33;18;25

Kevin Carton

It’s like I know, like I want to help people. That means that there are people right now that need my help.

 

00;33;18;27 – 00;33;20;10

Lauren Brollier Newton

Not anyone else right now.

 

00;33;20;11 – 00;33;35;11

Kevin Carton

Mary Morrissey, not Lauren, bro. Here it’s me. And then vise versa. You know, for anyone else who feels the calling to be a coach, there are people out there that need your help that cannot be supported by anyone else. That transformation is made by you. That blew my mind.

 

00;33;35;14 – 00;34;02;13

Lauren Brollier Newton

I love that. I love that. And I so resonate with that, that I truly believe that we all have free choice and free will. Of course, that we are mini creators. We’re just the mirror of God, literally able to create, able to do what we want to do. And yet I believe that the role of the infinite call it God, call it Spirit, whatever you want to call it, the role of infinite is that it has the web that connects everything.

 

00;34;02;16 – 00;34;33;16

Lauren Brollier Newton

And so when it hears a prayer from this person, whatever this infinite is, is able to connect that to Kevin’s heart. Like, I just believe, like it’s the connector of all the creators. Yes. And so this feeling, this idea of like the echo of all the people who need you, like, I think it’s the same reason why. I mean, I know physics has shown quantum entanglement in all those things, but the reason why we think about someone and they call us, it’s the reason why out of the blue someone’s like, Hey, can you do this?

 

00;34;33;16 – 00;34;44;24

Lauren Brollier Newton

And you’re like, I was wanting to do something exactly like that. Like, I believe that that’s the infinite at work that we have the free choice and free will, but it’ll give us that little boost of, okay, I can connect these, these 200%.

 

00;34;44;28 – 00;34;47;08

Kevin Carton

I call those synchronicities.

 

00;34;47;10 – 00;35;10;08

Lauren Brollier Newton

Yeah. Yes, exactly. Exactly. Like and they’re by intelligent design for sure. Yes. So yeah, I love that the echo of all the people who need what you do. Speaking of the people who meet you, Kevin, my understanding is that you serve what could be a very unique group of people, which is I know you serve a lot of creative, artistic people who are in flow, people who are super intuitive.

 

00;35;10;11 – 00;35;21;10

Lauren Brollier Newton

So I want to I want to unpack a lot about this, but I want to know if that is like a niche that you created or it’s a natural attraction that people have to or a bit of both.

 

00;35;21;13 – 00;35;40;15

Kevin Carton

I’d say it’s a bit of both, but that that niche that I’ve, I’d say I discovered and really clarified over time it came from noticing who does naturally, who is naturally attracted to me, who does actually show up. So yeah, it’s a bit of both, but it really did start out with just me naturally attracting those types of people.

 

00;35;40;15 – 00;36;01;24

Kevin Carton

And I just started to notice the pattern and what I believe. There’s this age old saying that you are often people will turn their mess into their message. And so that felt like it was true for me because I feel like my life was a mess before I first got coaching and just not knowing what I wanted and what I wanted to create in my life.

 

00;36;01;27 – 00;36;33;22

Kevin Carton

But even prior to even getting into personal development, I was a creative person. Like I would write, I’ve even got some some awards and short, short stories writing that I had in high school, like I was just a creative person anyway. So I think that just naturally is what attracted people to me. But yes, like over time it did clarify and get specific because knowing your niche and your or your ideal client and or your dream avatar client, whatever you want to call it, it’s such an important part of business and marketing.

 

00;36;33;24 – 00;36;40;18

Kevin Carton

You can get the wording right and the kind of marketing messages right so that you can attract those types of people. So it’s a bit of both.

 

00;36;40;21 – 00;37;09;28

Lauren Brollier Newton

This is really good because I actually had the same thing with my niche. I really found that women professionals like accountants, lawyers, real estate broker, is like professional women were attracted to me. I didn’t originally set out to speak to that, but over time, like I started broader, I guess is what what we could say. We both started broad and then when we started to see who was showing up and who was becoming successful, then we spoke more to that audience.

 

00;37;10;00 – 00;37;37;03

Lauren Brollier Newton

Definitely. And I actually think that’s a really good thing for coaches. We actually have an episode called What Is a Niche and What is a Niche and do you really need one? And my philosophy is, I think for a lot of coaches it can be super constrictive to try to pinpoint your niche before you’ve really gotten started, because I remember in the beginning, for me, I’m like, I want to help everybody and from a marketing standpoint, yes, I get that that’s not helpful and yadda yadda, but I had to follow that.

 

00;37;37;05 – 00;37;46;00

Lauren Brollier Newton

Let me just go tell everybody about this in order to discover what was really going to be my mission. So it sounds like you would agree, like that’s a fine strategy.

 

00;37;46;02 – 00;38;00;13

Kevin Carton

Yeah, it’s a great strategy because I think a component of that of why it’s so powerful is that not only, yes, you discover your niche over time that gets more clear, but also you’re more focused on what actually matters, which is serving people.

 

00;38;00;16 – 00;38;01;14

Lauren Brollier Newton

Yes.

 

00;38;01;19 – 00;38;04;05

Kevin Carton

And focusing on giving. Just starting, just go.

 

00;38;04;12 – 00;38;05;25

Lauren Brollier Newton

Yes.

 

00;38;05;27 – 00;38;24;18

Kevin Carton

It’s our fear that holds us back. And actually, this is a great quote. I honestly honestly say this. Almost every coaching call or at least every potential client that I were I have a call with. I tell them this, this idea this this is a quote from Jim Carey of all people of the Canadian actor Jim Carrey, comedian, amazing person.

 

00;38;24;20 – 00;38;45;14

Kevin Carton

He gave a commencement address years ago at a college. And this one line stuck with me. To this day, he says, fear is often disguised as practicality. So the fear is actually like, oh, like about speaking about sharing your message often. But the practical is I need to get my niche first and then I’ll share my message.

 

00;38;45;15 – 00;38;47;06

Lauren Brollier Newton

Yes.

 

00;38;47;08 – 00;38;48;12

Kevin Carton

Go share your message.

 

00;38;48;15 – 00;39;09;17

Lauren Brollier Newton

Agree 100% agree like couldn’t like, you know, celebrate more to that because we think because the world is like, yeah, you got to have a website, got to have this got to have that. And like, the truth is, all those things are lovely. But I truly believe that if you have a message and a heart for helping people, you have plenty that you can that you can start with for sure.

 

00;39;09;19 – 00;39;10;26

Kevin Carton

Exactly.

 

00;39;10;29 – 00;39;33;19

Lauren Brollier Newton

Okay. So tell me about so you didn’t necessarily start by saying I want to track creatives and artists and artists and people, but you’ve kind of narrowed it down because those are people who are attracted to you. So tell me about what with that group of people. What are some of the things that they’re desiring with their coaching from you, or does this vary completely?

 

00;39;33;21 – 00;39;51;03

Kevin Carton

It varies, but the general idea is that they want to be living their purpose. They want to be giving their gifts more, more fully. I would say because a lot of clients that I work with, they’ll they’re ready creative. They are practicing their art. Like I work with musicians too. Like one of my clients comes to mind. His name is Pete.

 

00;39;51;03 – 00;40;12;17

Kevin Carton

He lives in London. He’s a producer, probably say, but he plays all different types of instruments, mainly piano, but on electronic piano he plays all the different instruments, He plays the bass and then the drums. And he adds all these tracks together. When he first came to me, he wasn’t really creating much because he was struggling with chronic fatigue.

 

00;40;12;19 – 00;40;34;01

Kevin Carton

So his health was struggling and there were some deeper patterns beneath that of why, which we uncovered. I coached him through. So there was that component. But a big part of it, his desire at his drive was he wants to create and share his music with the world and he wasn’t really creating much at all. But after our coaching together, now he’s created hundreds of original music to post him on Instagram.

 

00;40;34;01 – 00;40;54;13

Kevin Carton

On YouTube, he’s now creating a book of music for musicians to just, you know, have that book of music to play. And yeah, he’s just thriving. So, yes, it’s focused generally in their creative aspects, in their work, but it does range because it can connect to, say, like health or hack relationships for sure. So it really varies.

 

00;40;54;20 – 00;41;16;27

Lauren Brollier Newton

Yeah, first for sure. So this is making me think about something. So a lot of coaches on here will have certifications from all different places. They’ll be listening in, they’ll have health certifications, LP They might be a break thinking Institute coach and certified with us. And one of the things that I notice new coaches have not all new coaches, but I do want to make a generalization of out of it.

 

00;41;16;27 – 00;41;33;15

Lauren Brollier Newton

But a lot of new coaches are resistant to some of the things they’ve been trained in because they want it to feel authentic to them or they want it to feel more personal to them. And so it can be challenging for them to pick up. Like we give a program called the Dream Builder program that coaches can coach.

 

00;41;33;18 – 00;42;01;04

Lauren Brollier Newton

And so I’m certified through an institute certified. So I think that it’s important for new coaches to have some level of structure to try out. And yet we’ve both just talked about over over our coaching careers, making it our own. So like, could you give any like advice to the newer coach who has the certification from wherever they’ve gotten it and just what your recommendation would be in terms of like using the material and making it your own so it feels authentic?

 

00;42;01;07 – 00;42;22;24

Kevin Carton

Definitely. Well, the first and foremost piece of advice is to actually follow a system, because as a new coach, I mean, it’s in the term you just use your new. So it’s just like any like if I just love this to rookie with like very specific analogies that makes it much more grounded or clear to think about like, say, a sport.

 

00;42;22;27 – 00;42;44;26

Kevin Carton

If you’re new at a sport and you have an idea of how to like, swing the bat in baseball or throw a football or kick a soccer ball, whatever it is, you generally have the idea. But a coach knows more like someone supporting you to support you and how you can actually improve your game. And so there are very specific drills you go through to say, Oh, coach, I don’t need to swing the bat like that.

 

00;42;44;26 – 00;42;45;16

Lauren Brollier Newton

Right.

 

00;42;45;18 – 00;43;06;14

Kevin Carton

Now. Like you’re going to listen to them, even if it does feel robotic at first. But just like another great analogy is like driving a car, like when we first all, if you know how to drive a car and you have your license, it feels very, very robotic when you first learn like you have to literally think about all the things like the mirrors, all three and oh, I put in reverse walla I got to have the brake on to know when to do that.

 

00;43;06;16 – 00;43;24;25

Kevin Carton

Oh, I forgot about the seatbelt and then. Right, really, really, you know, robotic but then over time, as you’ve learned, you know, then you can do all those things in like 2 seconds. Yeah. So definitely recommend sticking with the system because that’s honestly how I had success at first. I was, I was 24 when I first started my business.

 

00;43;24;27 – 00;43;47;16

Kevin Carton

I was very young and I at least had the awareness of, okay, I’m so young, some people may not even take me seriously. So I think that was a great like awareness to have that, to really stick with the system and just actually follow what I was being trained in. So I think I had a unique point of view or unique start that was just encouraged and I was encouraging myself for that.

 

00;43;47;18 – 00;44;10;23

Kevin Carton

But in terms of bringing your own authentic voice or your own authenticity into that structure, I personally always like to come back to just how it feels like as you are coaching or going through a certain like process or certain coaching model or script, even if you’re given that our program, like you said, if you’re delivering that, how does it feel to deliver that matters?

 

00;44;10;25 – 00;44;40;23

Kevin Carton

So that comes through practice that if you practice something enough, then you can build up a feeling of more authenticity as you’re, you know, delivering something. But if you don’t practice, then that feeling probably won’t be there because you’re so focused on the the system or, you know, getting it right, the feeling is not there. So I believe that the authenticity you bring in through the feeling so you can say the exact same words or follow a system, but the feeling’s there, then that’s where the authenticity is.

 

00;44;40;26 – 00;45;04;23

Lauren Brollier Newton

I think that’s so true. I think I had a question the other week on a coaching call where a coach asked me like, How do I know if something’s just like, intuitively not right for me or if, if or like, Well, how do I know that? And I said to her, you know, it’s interesting because in the case of following a system, I can’t remember if it was like a program script or a workshop script or what the deal was or some of the steps to take to grow the business.

 

00;45;04;25 – 00;45;22;17

Lauren Brollier Newton

But I said, it’s interesting how something that we haven’t tried could feel intuitively. Not right. That’s how you start to go, Oh, is this actually a limiting paradigm? Is this a limiting belief? Because if I’ve never practiced it, tried it, experimented with it, how could I? That that tells me like it’s probably more of a fear thing. Yeah.

 

00;45;22;18 – 00;45;53;02

Lauren Brollier Newton

Because you really haven’t experienced it to let it let yourself actually feel it. You know it can be especially those of us who are more spiritual, intuitive, empathic, whatever the deal is, it’s actually a way. I don’t know why this is coming to me, but I’m trusting we’re here together. It’s coming to you and it’s like it can it can actually start becoming a paradigm yes, which is so tricky because it’s like it’s like taking kind of like this fabric of who you are.

 

00;45;53;02 – 00;45;59;22

Lauren Brollier Newton

Like I’m more intuitive or I more feel things out and then that can actually become a distraction. Like, do you see what I’m saying?

 

00;45;59;29 – 00;46;18;15

Kevin Carton

Yes, definitely. Because I hear you that. And that’s why I wanted that. When I shared my point of view that I should stick with the system first. Yes, that’s what I had success with. And then the building of the authenticity is the feeling that comes after you have, I would say, because it builds to it. But you’re you’re right.

 

00;46;18;15 – 00;46;35;26

Kevin Carton

I think that’s a really good point. If I try it out, especially if something has been successful for others and you haven’t tried a yet, then why not? Like especially if that’s within a certain training or in your certification, like what you’re recommended to be doing, try it out, stick with it.

 

00;46;35;28 – 00;46;36;13

Lauren Brollier Newton

Yeah.

 

00;46;36;16 – 00;46;55;02

Kevin Carton

I remember just to give you a concrete example of this, when I got trained, I got a certain workshop to offer and it was a a script. There was a particular way to deliver a part of me didn’t want to do it, but I made it a little bit my own unique way by offering it as a webinar versus an in-person workshop, which the recommendation was in-person.

 

00;46;55;02 – 00;47;17;12

Kevin Carton

But personally, for me, being as a millennial and so embedded with technology, I love social media and like I mentioned, Instagram was my first marketing channel, so it aligned with me that way. But I still stuck with the system, not thinking that I knew all the things and that I was going to, you know, maybe have a certain message that was my own that would be as effective as something that was already proven.

 

00;47;17;14 – 00;47;18;15

Lauren Brollier Newton

Yes.

 

00;47;18;18 – 00;47;19;24

Kevin Carton

So it’s a bit of both in a way.

 

00;47;19;28 – 00;47;39;12

Lauren Brollier Newton

Yeah, it is. And I think the other thing too, is like it goes back to Mary saying if you really knew what you all your results would be a reflection of it. It’s like if your intuition really was not letting you try anything and you’re not being successful with your vision, is that really intuition? Because inversion would never cause you to have constriction, right?

 

00;47;39;14 – 00;48;04;24

Lauren Brollier Newton

So like, I think it’s an interesting fine line to walk of, like really noticing what is fear? Yeah, what is intuition and yeah, no great advice. Kevin Great advice all the way around. So to go back to your podcast for a second, because you mentioned earlier, just kind of going back to this results thing, like you said, the first 6 to 8 months were hard or like, I don’t know if you use that word, but rigorous or challenging or, you know, their and downs.

 

00;48;04;26 – 00;48;16;03

Lauren Brollier Newton

And you were noticing in your first two podcasts you weren’t feeling successful. So let’s talk about you get to science of spirituality. How were you measuring it was successful or not?

 

00;48;16;05 – 00;48;24;04

Kevin Carton

That’s a great question. The first measure of success was how my brother and I experienced recording those podcasts.

 

00;48;24;04 – 00;48;25;07

Lauren Brollier Newton

Up, and.

 

00;48;25;09 – 00;48;49;11

Kevin Carton

That was the first metric because, you know, at the time we weren’t getting that many downloads on our episodes. There wasn’t that many people listening in because it was just new and we were sharing it. We were sharing on our Instagrams. I was sharing with my email list. I was telling all people all about it, but they actually really didn’t pick up a lot of speed until about yeah, actually around like 6 to 8 months into us recording and putting out the podcast.

 

00;48;49;13 – 00;49;05;11

Kevin Carton

Like actually remember the exact metrics the first six months over. We can put out an episode every week. So let’s say there was 24 or 25 episodes out there were, which was it’s still a decent amount is about 20,000 downloads in total in six months. So we.

 

00;49;05;11 – 00;49;07;10

Lauren Brollier Newton

Did pick up some who.

 

00;49;07;13 – 00;49;27;05

Kevin Carton

Agreed. Yeah, but it was again knowing also what was possible and also seeing other podcasters it didn’t seem like and their metrics and downloads like it still felt like a tiny thing to me, you know. So again, the metric was more like, are we feeling aligned with what we’re putting out? Like, do we feel like these conversations are really powerful?

 

00;49;27;08 – 00;49;46;05

Kevin Carton

Yes, we received some feedback too, which is great, but the downloads and actually looking at the metrics didn’t come until after we got off rhythm of actually putting out episodes and feeling good about it ourselves. So that was actually our first measure of success and and then over time the numbers came. So the next six months we jumped to 100,000.

 

00;49;46;05 – 00;49;53;27

Kevin Carton

So after a year we got to 100,000 downloads. So it was 20,000. The first six months and then 80,000 more than this.

 

00;49;53;27 – 00;49;55;28

Lauren Brollier Newton

Amazing. Yeah.

 

00;49;56;00 – 00;50;02;04

Kevin Carton

Yeah. Really took off. But that again, was not our metric to go by because, you know, if we went by, we might have given up again.

 

00;50;02;06 – 00;50;23;11

Lauren Brollier Newton

Well, exactly, exactly. And it’s interesting the meaning that you make. Like I remember one time telling Matt Boggs, who is the co-founder of this division of Brain Thinking Institute, I remember telling him something wasn’t working. I was like, This isn’t working, blah, blah, blah. And his question to me, which is going to sound so simple, was actually the best question ever.

 

00;50;23;14 – 00;50;39;05

Lauren Brollier Newton

And I still ask it to myself to this day when I said, It’s not working, it’s not working. He said, How do you know? And there was a part of me that was like, I don’t know, like it was such a great question because I’m like, it’s just this assumption that I have because I’m expecting something or I’m comparing it to someone else or this.

 

00;50;39;07 – 00;50;59;15

Lauren Brollier Newton

And because it’s like when you said 20,000, I’m like, Well, that sounds really good to me. You know, like, it’s so interesting how perception can be like, you know, someone else could be like, I only have a million downloads or it’s like, what is even mean? And, you know, going back to the purpose of like but Chris and I still feel good because we have passion for this podcast.

 

00;50;59;17 – 00;51;00;14

Kevin Carton

Exactly.

 

00;51;00;17 – 00;51;01;16

Lauren Brollier Newton

Yeah. Yeah.

 

00;51;01;18 – 00;51;10;18

Kevin Carton

Definitely. And just to add actually a little bit more nuanced, which goes right along with your point, which is great, I know because I gave like six months, there’s still a decent chunk of time.

 

00;51;10;19 – 00;51;11;01

Lauren Brollier Newton

Yes.

 

00;51;11;01 – 00;51;33;13

Kevin Carton

And you got the 20,000. It wasn’t like we had 1000 downloads in the first week, two weeks month. It was very is like a trickle. The more of like it was an exponential growth over time. So I would say that probably the first three months I get three months. Think about that. We’re putting out an episode a week that’s, you know, 12 episodes that we already put out and there were minimal downloads like it was maybe, you know, 50 here.

 

00;51;33;15 – 00;51;59;24

Kevin Carton

They’re like, which is great. We’re still awesome to know that people are actually viewing it, but also so this actually provides even more context. Chris and I, we both had Instagram pages that we put our content prior to that and we would get, you know, 500 to 1000 views on those videos within a week or two. So to see only 50 or 100 downloads is like, we’d like something wrong, like doing something right, like, so we were questioning for sure.

 

00;51;59;26 – 00;52;06;29

Kevin Carton

And so again, your point, I love that and I wish I had that awareness. That probably would have helped me back then of like, how do I know it’s not working?

 

00;52;07;01 – 00;52;27;19

Lauren Brollier Newton

Yeah, it’s it’s so interesting because it’s like, yeah, it’s depending on what you’re comparing it to and what you’re expecting and, and all of that. But I really, really like this idea of the trickle. At first you didn’t have it wasn’t like that 20,000 was divided perfectly over each episode of each month. It was a trickle. It first.

 

00;52;27;22 – 00;52;47;08

Lauren Brollier Newton

And I think that a lot of coaches give up a strategy too soon. Like I’ve had coaches who do one workshop and they’re like, It didn’t work because nobody signed up for a session. I’m like, That is not statistically significant. It’s one of like five people, right? Like when you’ve had ten workshops and 100 people like, let’s talk and see if it’s statistically significant and start making tweaks.

 

00;52;47;11 – 00;53;04;11

Lauren Brollier Newton

But I think the consistency of it and I think that’s such a hard thing and human birth is like three months like now. Looking back, it probably doesn’t seem like a long time. You’ve been doing this for years, you’ve got a million downloads or whatever, but three months could feel like a really long time for shit not to be happening.

 

00;53;04;17 – 00;53;26;13

Lauren Brollier Newton

Yes. And so, like, how would you suggest that a coach who is putting social force into something, whether it’s a podcast, a workshop, an email list, how do you know how? What would you suggest between like, when do you change the strategy completely and when do you stick with it? And when do you tweak? Like, what would you say on that right.

 

00;53;26;15 – 00;53;52;27

Kevin Carton

It’s a great question. Honestly, I think as I’ve grown older, I’ve gotten a greater respect for having patience. And so what amount of time and everyone has their own experience, no matter what their age in terms of like levels of patience, especially for something like a business where there’s very like practical things of like generating income for yourself, your family revenue for the business, it could be very challenging to like stay focused.

 

00;53;53;00 – 00;54;20;19

Kevin Carton

But for me, I now over years, it’s a good, I’d say like a few months at least as like a good start. And this, you know, I’ve run this a science and spirituality podcast. I always have scientific backings of things, so most people know that to change a habit, it takes 21 days. That’s on average. However, most people don’t know that to actual scientific study shows that that’s just the beginning, just the beginning three weeks.

 

00;54;20;22 – 00;54;41;16

Kevin Carton

So and I’m relating it as like a parallel because, you know, this is a habit of, you know, trying something new, creating something new, a different strategy, right? So if you only try for two weeks, it’s not long enough to really build into a habit where it becomes like more of your normal, and then you could really start to see the nuances at the depth of really knowing something that you’ve been trying and working out.

 

00;54;41;18 – 00;54;57;03

Kevin Carton

But that’s just the beginning. So scientifically, it’s been proven that 66 days is the actual average 60, 60 thing. Yes. So 21 days at the beginning, 66 days is the average of where it really becomes ingrained or embedded.

 

00;54;57;06 – 00;54;59;04

Lauren Brollier Newton

You’re more than two months in at that point.

 

00;54;59;06 – 00;55;01;09

Kevin Carton

Exactly. So I like that.

 

00;55;01;09 – 00;55;11;12

Lauren Brollier Newton

So count. So does it count if like the pot on the stove and off the stove analogy. So let’s say it’s been 66 days, but I only did it like three times like that doesn’t count.

 

00;55;11;14 – 00;55;26;17

Kevin Carton

No. And it depends on you know, what we’re talking about, like, say like our podcast was once a week. So I, you know, that was, you know, what is that, eight episodes. So like that was, you know, but, you know, to your point, like three or four of us, eight like that was actually a decent amount for what we were doing.

 

00;55;26;19 – 00;55;36;23

Kevin Carton

Like something is like, I don’t know, like putting out a message on, let’s say, a social media platform like one post or three post to your point in 66 days. Yeah, no, it’s not enough.

 

00;55;36;23 – 00;55;40;17

Lauren Brollier Newton

Yeah, like it’s not statistically significant. Like you just really can’t.

 

00;55;40;20 – 00;55;57;11

Kevin Carton

Yeah. So there’s got to be some rhythm to it or consistency regularity to that to really test it. But again I like to say like I keep that in my mind as a statistic or got a proven scientific point of view that 66 days is a good average. And so yeah, that’s how I would recommend is like a start.

 

00;55;57;16 – 00;55;57;29

Kevin Carton

It’s like two.

 

00;55;57;29 – 00;55;58;05

Lauren Brollier Newton

Months.

 

00;55;58;05 – 00;55;59;11

Kevin Carton

Yeah, really. See.

 

00;55;59;14 – 00;56;17;06

Lauren Brollier Newton

And I think to like you’ve mentioned this several times throughout this episode, but the way you feel, Yes. Is also a good indicator because like if I let’s say let’s just talk about like social media posts, let’s say for 66 days I put out social media posts, but the way I’m putting out this post is I’m forcing myself.

 

00;56;17;10 – 00;56;40;10

Lauren Brollier Newton

I’m terrified every time I do it. I’m pissed off when nobody is viewing it like there’s also a when I’ve said this also multiple times throughout this podcast, there’s a lot of the universe where expansion creates expansion and constriction creates constriction. And I believe that the energy through which you take the action is actually probably more valuable than that action itself.

 

00;56;40;13 – 00;56;41;06

Kevin Carton

I agree.

 

00;56;41;08 – 00;57;01;05

Lauren Brollier Newton

The energy through which you and Chris built the podcast is we’re in love with these conversations. We want people to have this, we love this podcast and that, even though it took time, is what created the result. But if somebody is telling me that they’ve like, let’s say done 66 days of social media and it still didn’t work, but they’ve been miserable and they don’t like it and they hate going live and it sucks.

 

00;57;01;05 – 00;57;05;17

Lauren Brollier Newton

Nobody’s doing it. That’s part of the reason for that result as well.

 

00;57;05;19 – 00;57;06;05

Kevin Carton

Definitely.

 

00;57;06;12 – 00;57;06;25

Lauren Brollier Newton

Yeah. Yeah.

 

00;57;06;25 – 00;57;30;22

Kevin Carton

And I think there’s also a conversation of, well, if someone really was forcing themselves so much, it might actually not be right for them. However, you’re right to your point. Like you can’t really rule it out if the way you approached it was so a negative or such such a low vibration or just so doubting and worrying. So it’s kind of like a double edged sword there that it really depends.

 

00;57;30;24 – 00;57;34;11

Kevin Carton

And that’s I mean, that’s why there’s a power of having support as a coach.

 

00;57;34;11 – 00;58;00;25

Lauren Brollier Newton

Yeah, that’s why that is why we do what we do, because the true thing is that you plan to see that you can expect a certain sprout human human visions, human birth. It doesn’t work like that. And everybody is so unique. Every dream is so unique. There’s so many variables to the energetics of transformation that like, I cannot imagine if I had tried to figure this all out on my own, literally, like I would all be.

 

00;58;00;25 – 00;58;23;03

Lauren Brollier Newton

I’m sure I’d still be teaching and all the other things because it is so complex. And I think of the amount that I’ve studied over time and how like I still feel like to some level, like I don’t know anything, but I know a lot. And yet, like I feel like there’s still like so many intricacies and complexities about results to be discovered.

 

00;58;23;05 – 00;58;23;22

Kevin Carton

Right?

 

00;58;23;24 – 00;58;28;00

Lauren Brollier Newton

That like thankful for people who’ve gone before us and worked some of this out.

 

00;58;28;03 – 00;58;30;19

Kevin Carton

Definitely, yeah. Support is powerful.

 

00;58;30;21 – 00;58;41;29

Lauren Brollier Newton

We have two final questions for you. So the first of which just because you spoke about the very first book you ever read is Thinking Grow Rich. I’m not the first book you ever read. I’m sure your personal development.

 

00;58;41;29 – 00;58;49;09

Kevin Carton

Yes, I’ve caught myself with that nuance before too. I definitely said from stage, Yep. The first book I read was when I was 21.

 

00;58;49;11 – 00;59;16;05

Lauren Brollier Newton

Yeah. So first personal development book thinking of do you have a favorite? Not a book, but a favorite spiritual or scientific or combo teacher. Let’s take Mary Morrissey out of the equation like someone, someone that you find. Like when I read their work, when I read their whatever it is when I listen to them. This is a great spiritual teacher for me.

 

00;59;16;07 – 00;59;19;04

Kevin Carton

Yes, a Paulo Coelho medium.

 

00;59;19;06 – 00;59;20;11

Lauren Brollier Newton

Yeah. Yeah.

 

00;59;20;14 – 00;59;26;16

Kevin Carton

All right. I think it’s pronunciation in the Latin ways, Paolo Coelho.

 

00;59;26;18 – 00;59;29;02

Lauren Brollier Newton

But yeah, yeah, yeah.

 

00;59;29;04 – 00;59;54;15

Kevin Carton

I actually read his book, The most famous one, The Alchemist, actually, before I got into personal development. And so but that book was more it’s more of a fiction story, but there’s deep spiritual teaching within that. And I’ve read most of his books since then as well, and some of them are memoirs. All of them are fictional stories too, but they’re very, very powerful and it’s a deep spiritual teacher.

 

00;59;54;18 – 01;00;18;12

Lauren Brollier Newton

I love that Great. Okay, so I ask every guest of this podcast, this question, and I find it to be such a juicy question. So if you lost it all today, cancel, cancel, delete, delete. But if you lost all today and wanted to rebuild a coaching business from scratch, what’s the first thing you would do and.

 

01;00;18;14 – 01;00;43;17

Kevin Carton

Create a vision immediately? That’s got to be first because aside from you know, any certain training, any certain type of coaching I would do or program I would offer that you were lost without a vision. I mean, it’s literally in Scripture that you’re without a vision. People perish. Like we cannot live to our fullest degree in this case and like build a business to the fourth degree.

 

01;00;43;17 – 01;00;53;04

Kevin Carton

We can help people without being clear on where we’re going first. It’s like the age old saying without a target, you you can’t hit the target that you don’t have.

 

01;00;53;06 – 01;00;54;05

Lauren Brollier Newton

Exactly.

 

01;00;54;07 – 01;01;04;10

Kevin Carton

Two creative vision of the kind of impact I want to make, who I want to serve, how I want to help, the kind of life that I would live when that business was successful. First thing, immediately write it out.

 

01;01;04;17 – 01;01;17;09

Lauren Brollier Newton

Love that, love that. You know what? You’re going to be surprised when I say I probably wouldn’t have thought of that as the first thing, which is to think of to think about that. I wouldn’t have thought of that. And so that is a duh like.

 

01;01;17;11 – 01;01;21;20

Kevin Carton

Well, make sense, though, because my first thought was like, well, whether it be certain strategies I would apply.

 

01;01;21;20 – 01;01;22;14

Lauren Brollier Newton

For, you.

 

01;01;22;17 – 01;01;28;19

Kevin Carton

Know, like their strategy wouldn’t come to me. That would be the best unless I was connected with my vision first.

 

01;01;28;24 – 01;01;34;28

Lauren Brollier Newton

Yeah, because you wouldn’t it. How do you know that the strategy is the right strategy if you don’t have a vision of where you’re going?

 

01;01;35;01 – 01;01;35;25

Kevin Carton

Exactly.

 

01;01;35;28 – 01;01;40;19

Lauren Brollier Newton

Love that cone. So brilliant. So brilliant. So how can people find you if they want to connect with you?

 

01;01;40;21 – 01;01;55;15

Kevin Carton

Hmm. Well, thank you for asking. And my website is a great main hub for different resources. I have my coaching programs, my podcast that there’s links there. So my website, Kevin cartoon dot com and my last name is spelled like a milk carton or an egg carton.

 

01;01;55;18 – 01;02;12;05

Lauren Brollier Newton

I love that. I love that. Kevin Carton dot com. You can connect with them. You can find this podcast there. Kevin It goes without saying I could seriously talk to you for 5 hours or 10 hours, like I wish we had 30 hours to have this conversation, but we will have to have you back and thank you for all the wisdom that you brought today.

 

01;02;12;08 – 01;02;14;13

Kevin Carton

You’re welcome. Thank you for having me here. This is a pleasure.

 

01;02;14;21 – 01;02;38;04

Lauren Brollier Newton

My pleasure. Thanks for joining me this week on The Abundant Coach. Visit our Web site at Brave Thinking Institute dot com slash coach dash certification where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode.

 

01;02;38;06 – 01;02;56;20

Lauren Brollier Newton

And while you’re at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our Free Meant to Be a Life Coach quiz available at Beat Icon slash Coach Quiz. I’ll see you in the next episode.