00;00;03;23 – 00;00;32;02

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host, Lauren Berlin. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you’ll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

 

00;00;32;04 – 00;00;56;07

Lauren Brollier Newton

Welcome back to the Abundant Coach podcast. Man, I’ve got such a good one for you today because I am interviewing Allison Maslin, who’s the CEO and founder of Pinnacle Global Network. Listen to some of the things that she has accomplished. So she was named one of the ten Women Entrepreneurs to Watch in 2023 by Forbes magazine. She’s a Wall Street Journal bestselling author of the book Scale or Fail.

 

00;00;56;09 – 00;01;19;01

Lauren Brollier Newton

Allison’s built 1010 successful companies over the last 40 years, and this stat blew my mind. She and her team have helped more than 150,000 founders, leadership teams, CEOs to scale their business. So let’s welcome to the podcast, Allison Maslin. Thank you so much for being here.

 

00;01;19;02 – 00;01;26;09

Allison Maslan

Oh, I’m so excited to be here. I love talking to coaches. It is my thing.

 

00;01;26;11 – 00;01;43;09

Lauren Brollier Newton

It’s going to be so powerful because many of us, when we started as coaches, like I was a school teacher when I started. So I was an elementary school teacher. I became a literacy coach, different kind of coach. I helped kids learn how to read. And so when I got the the bug to be this kind of coach, a life coach, a business coach.

 

00;01;43;12 – 00;02;01;21

Lauren Brollier Newton

But I had the heart to help people. But I didn’t know anything about business. So I think a lot of our coaches find themselves there. And so that’s part of why I’m so excited to talk to you today. So recently, I heard you speak Allison, on the five phases of scaling your business, and I was wondering if you’d be willing to give us just a summary of that.

 

00;02;01;23 – 00;02;30;27

Allison Maslan

Yes, absolutely. I love sharing these five phases because most business owners, it doesn’t matter what level that they’re at. I don’t know where they are in the scaling process. And as you know, in coaching awareness is power. And so, by really understanding what phase you’re in, then we can figure out what are the gaps that are keeping you there and what what needs to happen to move you to the next phase.

 

00;02;31;00 – 00;02;56;27

Allison Maslan

So the goal ultimate Lee, is to get to phase five. That is the the point of the five phases. And it’s kind of like that game you used to play, the game of life. You know, it’s like you want to go through the hurdles and the obstacle is to get to that by the fifth phase. And the reason is, is that at phase five, you have a company that’s not dependent on you.

 

00;02;56;29 – 00;03;19;28

Allison Maslan

And so it doesn’t mean that you can’t work in the company. It doesn’t mean that you can’t see clients. But the business will continue to thrive and flourish when you go to Bora Bora for 3 or 4 months. And ultimately that’s what you want. That’s what a scalable business is, so that at some point you could sell this as an asset or pass it down to your family.

 

00;03;20;01 – 00;03;43;12

Allison Maslan

You know, just like Mary does with, with her kids and everybody involved. So phase one is, we call the seeker, and that’s the startup. That’s where you just, you know, I’ve got this passion. I want to coach other people. But I’m still trying to figure out, you know, who is my right avatar and what what are my actual offerings?

 

00;03;43;12 – 00;04;06;04

Allison Maslan

And so that is that startup phase, and there’s really no scaling that’s happening there. It’s pretty much all on you. Then you’re going to move to phase two, which I call the pioneer. And that is where we say, you know, you’re out in the plains, you’re getting your hands dirty, you’re in the thick of it. You have now.

 

00;04;06;05 – 00;04;35;22

Allison Maslan

You’re you are optimizing your program. You have clients, and you’re well into the six figures at this point with your business. And so you are pretty clear on who that avatar is. And you even have a small team at this point. So you may have an assistant that’s helping you book and stay organized. You may have a marketing person that’s helping you to drive in leads.

 

00;04;35;25 – 00;05;03;29

Allison Maslan

And then, you know, you want to hopefully have someone else doing your bookkeeping and so forth. But what keeps people stuck in phase two generally is that, even though you are starting to delegate, we can kind of be a control freak in our business where we still feel like, I gotta have my eyes on everything going in and out of the company, and that really slows everything down.

 

00;05;04;01 – 00;05;34;07

Allison Maslan

And then even if you have team members, they may be afraid to really share their ideas and bring their brilliance to the table because they’re afraid you might just veto it anyway. So you get a lot of people that stay stuck in phase two. Forever, really, and move beyond that. And so what, what will evolve you into phase three is that you start really expanding that team.

 

00;05;34;09 – 00;06;05;18

Allison Maslan

And so you may have a customer service, you know, 2 or 3 people in customer service. You’ve got a team in operation, and you got a team in marketing and doesn’t have to all be employees. But these are people that are working on your behalf to help grow your business. And we call phase three the Ring. Because if you’re still kind of being that control freak, but then you’ve got more people, it is a bit like you’re in a circus in a sense.

 

00;06;05;18 – 00;06;37;25

Allison Maslan

Sure. And we’ve all been there and we, you know, you might think, well, couldn’t we just skip that, go to phase four? But it really is part of the development process. It’s part of our own leadership to learn to lead. I mean, I it’s something I work on all the time. And, one of the biggest mistakes that keeps people stuck in phase three is that when we’re hiring and building the team, we bring people on before we understand what success looks like for the role.

 

00;06;37;27 – 00;07;04;28

Allison Maslan

So if you bring somebody on in marketing, for instance, what are the metrics that you’re really going for? And you may have a goal, but let’s make that very tangible. So not only do you know, but your employee knows as well. And so everybody’s on the same page, because the frustration happens when there is a breakdown in mismatched expectations.

 

00;07;05;01 – 00;07;11;28

Allison Maslan

And that’s when people start to have a revolving door. And it’s very frustrating. And, you.

 

00;07;11;28 – 00;07;20;07

Lauren Brollier Newton

Know, income level at ringleader or is it more about, at that phase? It’s more about how you’re scaling the team.

 

00;07;20;10 – 00;07;44;15

Allison Maslan

It’s really about how it’s it’s both it’s leadership and how you’re scaling the team. It’s both because it’s you, you know, everyone’s going to bounce off of you. And so if you’re coming in all chaotic, that’s what you’re going to attract in. Right? If I’m going to speak Mary’s language. And so it’s just clarity is clarity of vision.

 

00;07;44;18 – 00;08;09;05

Allison Maslan

When you get to phase three, you’re in a place where you can really say, okay, this is who we are, this is where we’re going, and this is what we’re excited about. And if you can get your team behind that vision, you know, you’ll start to really move into phase four. But because so many business owners just get stuck on that hamster wheel, they get spread too thin.

 

00;08;09;05 – 00;08;34;29

Allison Maslan

This is where the health problems start coming into play. Relationship issues, because they’re, you know, they’re working 60, 80 hours a week and things are breaking down and you feel like you have to be the hero and constantly jump in and save the day. So instead of always giving people the answer because you kind of feel like, why do I have to keep saying this over and over and over?

 

00;08;35;01 – 00;08;57;22

Allison Maslan

Well, then stop doing that. You know, stop doing that. And then you want to. What you want to do is, empower them. So it’s not just delegating. It’s, well, what would you do in that situation? Why don’t you put three suggestions together and bring it back to the team? And, and you want to encourage people to start owning it.

 

00;08;57;25 – 00;09;38;00

Allison Maslan

And, and when you start doing that, you will start to see some leaders emerging, and then, you know, they will start asking the important questions like, how do we increase profits? How do we create a better customer experience? Yeah, things like that. And you’ll slowly start to move into phase four, which I call the Cocreator. And this is where this is where it’s really getting fun because, you know, as you’re building a bigger enterprise, if that’s something you want to do, then now you have a team that’s building it together like they are invested.

 

00;09;38;02 – 00;10;01;26

Allison Maslan

They are in, they are excited. Let’s make this happen. When things break down, they’re trying to figure it out before they come up to you. And that is a whole different experience. Yeah. You know, and, and then you can start slowly stepping back because, you know, your vision and your values are so entrenched in the company. It’s there even if you’re not there.

 

00;10;01;29 – 00;10;25;23

Allison Maslan

And then you move into phase five, and at that point, you’ve got a full team led company, and, you know, they’re rocking and rolling and you have other coaches, you know, if it’s a coaching business, you have a lot of coaches on there. You have leaders in each area of the business that are responsible for making sure you’re hitting those metrics, and that everybody’s on their game.

 

00;10;25;25 – 00;10;29;23

Allison Maslan

And, you know, it’s a beautiful thing at that point.

 

00;10;29;25 – 00;10;32;07

Lauren Brollier Newton

And do you have a name for phase five?

 

00;10;32;10 – 00;10;54;06

Allison Maslan

The visionary. So the vision I have is the visionary, and that’s, you know, who you want to be in your business is working on the business instead of in the day to day of the business. And so, you know, for us and we have a, a coaching company. And in the beginning I was in that seeker phase.

 

00;10;54;09 – 00;11;09;19

Allison Maslan

And I was coaching. But I knew well this isn’t scalable, I don’t, I only have so many hours in the day. And so I can only help so many people. I want to help a lot of people. And so now we have a team of 40.

 

00;11;09;21 – 00;11;33;10

Lauren Brollier Newton

Amazing I love that so much. So I want to go back to the seeker for a second, okay? Many of our coaches, they love helping people. They don’t necessarily see themselves as marketers or salespeople. So in the very beginning, when they’re at the secret level, they’re just starting. They don’t have a lot of clients. A lot of times they think about right away outside outsourcing their marketing or sales because they don’t love that.

 

00;11;33;10 – 00;11;44;21

Lauren Brollier Newton

And that’s not their zone of genius. Is there anything that you would caution them? Is it possible to outsource marketing and sales right off the bat? If that’s not your thing, what would you say to that coach?

 

00;11;44;23 – 00;12;14;06

Allison Maslan

Yeah, even if you outsource, outsource it. You have to understand it. Because number one, it’s your voice. You’re the one that’s coaching the clients. And if you hand it off, even if they’re a great marketing company, this is where people throw tens of thousands of dollars away and get no traction. So I, you know, I ran a advertising marketing company, and so I get it.

 

00;12;14;06 – 00;12;37;09

Allison Maslan

And there’s great marketing companies out there, but basically they are the megaphone for you. And so if I’m not involved with the process, you know, you’re going to start seeing ads running in and you’re going to go, oh my God, that’s not even that’s not what I would say or that’s not who I am. That’s not what I’m about.

 

00;12;37;11 – 00;12;59;27

Allison Maslan

And so there really is it’s important that you educate yourself even it doesn’t mean you have to be implementing it. I don’t build web pages. I don’t do any of those kinds of things. But it’s still my voice and something is off because I understand it. I’m able before you know too much money is going down the drain.

 

00;12;59;28 – 00;13;04;00

Allison Maslan

Yeah, I gotta go. Stop the presses. You know?

 

00;13;04;02 – 00;13;38;06

Lauren Brollier Newton

Yes, I think that’s great advice. I, I often joke that, with our coaches, I’m like the schoolmarm, like telling everybody to eat their vegetables and start here. Go there. And so I feel so happy when I see something that I’ve been sharing with coaches is edified by someone as successful as you. Because I feel like if you don’t at least know what the process is, if you don’t understand what a funnel is, if you don’t understand what Facebook ads are to some extent, and how they run, or you don’t understand how sales work to some extent, you can’t lead from the voice that you’re hoping that your clients receive, and it gets all messy.

 

00;13;38;06 – 00;13;38;29

Lauren Brollier Newton

So.

 

00;13;39;02 – 00;14;03;05

Allison Maslan

And I don’t think you need to be an expert at sales to do really well in sales for coaching because. Right. And it should just be you’re passionate and you want to help people and that’s that’s really all it is. It shouldn’t be salesy and so in the in the early days I was having those conversations and I think that is important.

 

00;14;03;07 – 00;14;31;00

Allison Maslan

And then what we did to build our sales team was just take that exact script, you know, record those conversations and what I said and what those replies were and how I helped people overcome objections and all of that, that just came from me. And then, you know, we refined it from there. But I yeah, it does. It really does need to start with, with you.

 

00;14;31;03 – 00;14;31;20

Allison Maslan

Yeah.

 

00;14;31;23 – 00;14;40;29

Lauren Brollier Newton

Agree. Agree. So I’d love to hear if you’d be willing to share. I didn’t plan to ask this, but now I’m curious. What was your very first business that you started?

 

00;14;41;01 – 00;15;08;21

Allison Maslan

It was the advertising and PR firm. Although it started out well, it was an evolution. It started out in college. It was called Expressions by Ali and it was personalized poems, and cards for birthdays and anniversaries. And I was you know, make an extra money in college and would calligraphy them and all of that. And it was pretty exciting.

 

00;15;08;23 – 00;15;33;09

Allison Maslan

And then it ended up evolving to corporations hiring me to design, you know, thank you cards and Christmas cards. And, and I would go into Merrill Lynch and take people’s pictures. I had no idea what I was doing at this point. It’s like 20. And then, but then people started saying, you know, do you do brochures, do you do television?

 

00;15;33;09 – 00;15;55;10

Allison Maslan

Do you do radio? And I didn’t know how to do any of those things. But my dad, who is an amazing entrepreneur, he just said, look, if you feel like it’s worthwhile, just say yes and then go figure it out. And yes. So that’s really what I did. And I started hanging out at the TV station and the radio station and said, teach me.

 

00;15;55;12 – 00;16;06;11

Allison Maslan

You know, I want to be a sponge. Just teach me what I need to know. And so that so by the time I was 25, I had the full service advertising and PR firm. Wow.

 

00;16;06;13 – 00;16;28;06

Lauren Brollier Newton

So, so powerful and so cool. So, speaking back to this idea of having a vision and then helping the people that are on your team or that you’re hiring to share that vision. In Brief Thinking Institute, we often talk about a vision for a full spectrum life. So we have our clients build out what they would love for their relationships, their health, their business.

 

00;16;28;09 – 00;16;39;25

Lauren Brollier Newton

I’d love to to speak to how to turn that into a strategic vision. What is the difference between just here’s my life vision and here’s what I’m dreaming up to actually having the strategy involved in it.

 

00;16;39;27 – 00;17;06;29

Allison Maslan

Yeah. So we work with all of our, business owner CEOs to build out their vision. And I think it is the most important thing. It’s so interesting because we’re so into like, oh, I just want to get to it and start working on the projects and so forth. But until you have that clear vision, do you know where you really need to put your focus?

 

00;17;07;01 – 00;17;32;00

Allison Maslan

Because as we know where we put our focus expands. And when you have that big vision, then your come your, your team can go, oh, like I want to get beyond that, behind that. So we build something called it’s called a big picture vision board and it’s mainly focused on the company. But it’s you know, who we are as a company, what the values of the company are.

 

00;17;32;05 – 00;17;54;27

Allison Maslan

And you write it in present tense as if it is already happened. And we say for three years out. And so, you know, let’s say at this point we’d be going into 2028 and this is who we are in 2028 and love it. So it would be, for our revenue streams. What are the products that we’re selling?

 

00;17;54;29 – 00;18;20;25

Allison Maslan

Who is who are our customer? Where do we serve? Like do you want to go global? Like where? Get specific. What are the kind of departments that you have added into your company? How many employees do you have? You know, just really narrowing everything down. And, maybe you have some initiatives you’ve been thinking of that you want put put everything in there.

 

00;18;20;28 – 00;19;01;18

Allison Maslan

And it’s a process to, we take people through a process where it’s journaling, visualizing, meditating, really, you know, getting away in nature and really taking the time because you’re so busy in a day to day, you’re not going to get very creative. And so I think all of those things that, I know that, Mary and Brave Thinking Institute talks about as well, and then once you’ve got it just written out and it, it could be just on a word doc, then you want to hand it to a graphic artist, and they make it really beautiful and inspiring.

 

00;19;01;21 – 00;19;22;25

Allison Maslan

And we usually have it like on a 11 by 17 sheet, you know, front and back. We have some clients. It it’s three pages. But then you could take that from there and you could, you know, you could put stuff on the walls in your, in your office and, and you use that vision, for all, of, all of your hiring, like interviewing process.

 

00;19;23;02 – 00;19;43;06

Allison Maslan

It’s very impressive when you’re hiring someone and they’re like, wow, you have a vision for your company. Like you, you have, you know, where you’re going in the future. Like, I want to be part of that. Yes. You know, so we give it clients. We give it to our, community and our vendors as well.

 

00;19;43;09 – 00;20;02;05

Lauren Brollier Newton

So powerful. I love that. So when you’re in the first phase, I’m going to I’m going to stick with the first phase for a second, then grow here. Is there anything to do in that first phase, one phase when you’re just to start up by yourself before you make that first hire to build the right foundation to get to the next phases?

 

00;20;02;07 – 00;20;32;13

Allison Maslan

Honestly, the sooner that you start hiring, the better. As I think there’s been some studies that show that if you hire even an assistant in the first six months of business, you will get to seven figures in half the time. Wow. Yeah. If they’re good at their job because they’re going to take things off of your plate, right.

 

00;20;32;14 – 00;20;44;21

Allison Maslan

And are taking hours and hours and hours and you’re able to then, you know, go get more customers, refine your products and services, be on podcasts, things like that.

 

00;20;44;24 – 00;21;01;22

Lauren Brollier Newton

Yeah. So interesting that you say that. So I’m trying to think back. So I made my first. So I started my business in early 2018. I got certified as a coach at Brave Thinking Institute, started my business in 2018. I didn’t make my first hire until the spring of 2020, and I’m pretty darn sure my revenue was already at 400,000 a year.

 

00;21;01;22 – 00;21;12;16

Lauren Brollier Newton

I didn’t even have an assistant, so I did it the way of like, I’m working 14 hour days and I’m totally like, I don’t have a second more. And then I was like, oh, now hire. It was not the right way to do.

 

00;21;12;23 – 00;21;43;08

Allison Maslan

Between 400 K and 500 K Mark. People are completely maxed out. Like you just can’t really. Matt, it’s not mathematically possible to get beyond that because there’s so many hours in the day. And and so you don’t you ideally you want to do it way before then, but understandable why people wait. They’re nervous to hire but actually will help you grow faster.

 

00;21;43;11 – 00;22;00;22

Lauren Brollier Newton

Yeah. I mean, when I think back to what you’re saying about that statistic about getting to seven figures every hire I made, I was terrified, like, am I going to be able to make payroll? Is this going to work? And you? I’m calibrating my energy. But every time I hired, we saw the company grow. The company grow because again, freed up my time, did all these things.

 

00;22;00;24 – 00;22;22;03

Lauren Brollier Newton

So going into now, I think phase two, we talk a lot among those of us who, you know, reach middle six figures and into seven figures, hiring generalists versus specialists because one of my things when I very first started to hire was someone who could just do a lot of the things that I did. And so they were really a generalist, not a specialist.

 

00;22;22;03 – 00;22;29;01

Lauren Brollier Newton

So can you speak to Azure Scaling? Is there ever room for a generalist? Should you always start with specialists?

 

00;22;29;03 – 00;23;04;11

Allison Maslan

Well, your your specialists are going to be more of your implementers generally and your generalists are going to be more your overall strategists more that area of your business. I mean, that’s kind of how I see it. And so if you have all implementers and no one doing overall strategy, you have a bunch of people busy, but they’re probably stepping on each other’s toes and maybe not, doing things in a simplified way, you know, going from A to B, they’re kind of going to do that.

 

00;23;04;11 – 00;23;33;14

Allison Maslan

Yeah, it’s a little chaotic. So you want the overall strategy. So everybody knows who’s on first, who’s on second, who’s on third, and also where that creativity comes. Not to say the implementers aren’t creative as well, but they like to do their thing that they’re really good at. So if. Yeah, you know, graphic designer and someone building sales pages, they need to know, like, what is this for?

 

00;23;33;14 – 00;24;03;28

Allison Maslan

What is the overall goal of the campaign that we’re doing? And so that then they can put their brilliance to work? As far as I would say, you’re you’re going to have more implementers in the early days of your business because you’re just taking, projects off your plate, and you want to be focusing on the highest traction activities for yourself in the business.

 

00;24;04;00 – 00;24;30;20

Allison Maslan

But as you grow, you want to have those higher level thinkers, because otherwise you’re going to be the only one. And that means you’re going to be the one that everybody goes to to make all the decisions. And you can create decision inertia where you get the end of the day. It’s like you can’t even make a decision on what you want to eat for dinner because your brain is just shut down.

 

00;24;30;23 – 00;25;01;17

Allison Maslan

So yes, I love having these other leaders on the team, whether it’s marketing director, operations director, or even operations manager. Somebody that, you know, sales manager that is taking that they are also a visionary. They are a creative thinker. They are figuring out solutions. They are handling things and and, you know, you’re going to slowly add those on as you’re growing.

 

00;25;01;19 – 00;25;15;15

Allison Maslan

But when you do, it is life changing. It really is. Yeah. And and the business will start growing so much faster. And like you said earlier, if they’re really good, they will pay for themselves.

 

00;25;15;17 – 00;25;16;09

Lauren Brollier Newton

Absolutely they.

 

00;25;16;09 – 00;25;28;12

Allison Maslan

Will. They will more than pay for themselves. They will fuel the growth of your company. And by not bringing them on when the time is right, you’re actually choking the growth of the business.

 

00;25;28;15 – 00;25;47;07

Lauren Brollier Newton

Yes, is so true. I remember, I hired a client care concierge kind of role, like someone to just make sure the clients are happy, satisfied, getting what they need. I was so nervous about it. Full time salary, health benefits, all those things. I mean, it was within because she was so passionate about it. I think that was the key.

 

00;25;47;07 – 00;25;59;01

Lauren Brollier Newton

She was so passionate about it, loved serving our clients, took it and run with it. That it was just months before that job paid for itself. It was. It’s actually incredible how scared you can be in the beginning.

 

00;25;59;01 – 00;25;59;18

Allison Maslan

Yes.

 

00;25;59;21 – 00;26;03;23

Lauren Brollier Newton

And to see the result of, yeah, the willingness to take that risk.

 

00;26;03;26 – 00;26;07;29

Allison Maslan

And, you know, you’re not writing someone a check for the year.

 

00;26;08;02 – 00;26;08;23

Lauren Brollier Newton

Yes.

 

00;26;08;25 – 00;26;35;14

Allison Maslan

That’s how we look at it. You’re like, oh my God, 80,000 $100,000. Well, you’re not writing that check. You’re dividing it by 12. Or if you pay them twice a month, you’re driving them by 24. And if it’s not a fit, it’s not a fit. And you, you know, you move on, hire slowly, fire fast. But that’s why, like I said, get really clear, like with the concierge that you brought on for your clients.

 

00;26;35;16 – 00;26;48;25

Allison Maslan

Like what is the result that you want to see? Do you want to see retention go up by 15% because there’s so well taken care of? They stay, you know, continue to renew it. You.

 

00;26;48;27 – 00;26;54;13

Lauren Brollier Newton

Yes. Oh, so good, so good. So, I had I have a.

 

00;26;54;15 – 00;26;55;19

Allison Maslan

 

00;26;55;21 – 00;27;27;00

Lauren Brollier Newton

You know, group of girlfriends that we all, you know, built successful companies or whatever it is. So I was brainstorming, this morning. What do you want me to ask Allison? Because we have this opportunity to get some really juicy questions. And so, my friend Stacy asked about when you’re scaling a company and you’re noticing that the technology that’s available to you, let’s say, Infusionsoft or whatever, I mean, it doesn’t matter what company car, whatever you’re doing, your email systems, your apps, your different things, and you’re trying to integrate all this technology.

 

00;27;27;03 – 00;27;46;07

Lauren Brollier Newton

Is there ever a time to take when would you suggest is the question taking technology in-house was piecing things together that are just widely available. So like developing your own app or client portal or event software, versus continuing to piece together what’s readily available to the consumer. Do you have any experience or thoughts with that?

 

00;27;46;09 – 00;28;12;26

Allison Maslan

Yeah. I mean, building your own. Well, AI has kind of changed the scene on that. So definitely has made some things easier. I am not a techie person. I mean, we were kind of messing around earlier. I had a hard time getting my camera thing right here. Right. We have built a software for our company, and we’re, you know, updating it with AI and so forth.

 

00;28;12;29 – 00;28;35;16

Allison Maslan

But I would not have done that in the early days of business, because if you’re going to work with, you know, whether it’s Infusionsoft or Clickfunnels or high level or whatever anyone’s doing, like they put millions of dollars in to get it right, and it’s actually going to cost you a lot less money by doing it that way.

 

00;28;35;16 – 00;29;00;19

Allison Maslan

If you’re going to hire a developer and you’ve got to, you know, figure out all those things, now, we’re that’s where we are. And I love it because we can put in what we want. But that’s after years of figuring out what we want and what we need and what we don’t want. Because then if you let’s say you build something for the level that you’re at and then you grow, you’re going to outgrow that.

 

00;29;00;21 – 00;29;24;14

Allison Maslan

Yeah, you’re going to need something else. And and yes, it does get costly. So I would say just speak to people, look at reviews and try to simplify as much as you can because you got to be careful because then you start getting just, you know, software overload in the company and you have people on too many different systems.

 

00;29;24;17 – 00;29;40;26

Lauren Brollier Newton

So and sometimes I think if you don’t know, there is something out there that already exists that’s the perfect match. You just don’t yet have an awareness of it. So I like this idea of have conversations, talk to people. I remember, I was working with someone and they told me, do you know Zapier? I’m like, what’s Zapier?

 

00;29;40;26 – 00;29;50;24

Lauren Brollier Newton

And they’re like, oh, it just connects different. I’m like, there’s something that exists that would connect all these apps together. I had no awareness of it. Then when I did, it was like, oh, this just saved a lot of time and energy.

 

00;29;50;24 – 00;30;21;13

Allison Maslan

So yeah, and that’s it. That’s the power to be in a mastermind too, because, you know, like in our pinnacle global network and our mastermind people ask those kinds of questions all the time. You know, we have a Facebook group and they’ll get on there. And, you know, I need I’m looking for, a software to put my course in, or I’ve got, you know, people on hourly and I want something to be able to measure that time, you know, because we have all different industries, not just networking.

 

00;30;21;15 – 00;30;30;16

Allison Maslan

And so that’s you want to hear what people’s experiences are, even, even payroll and payroll software and all all of that.

 

00;30;30;18 – 00;30;46;19

Lauren Brollier Newton

So powerful, the idea of being in a mastermind. Because a lot of times people are asking the questions you didn’t even know to ask. But when you hear the answer, you’re like, oh, I needed that. That’s what I’ve been. I just didn’t even know to ask that question. Yes, exactly. It’s super powerful. That leads us to another question.

 

00;30;46;19 – 00;31;10;18

Lauren Brollier Newton

When when I built my business to seven figures. I didn’t realize that there’s so few, unfortunately. But I think this is changing women owned businesses that ever achieve that mark. And so when I was masterminding with other girlfriends who had achieved that level, there’s just a few of us, we we started to say to each other, the crowd gets kind of thin, like, you’re like, there’s, there’s not a lot of people who have had the same experience.

 

00;31;10;18 – 00;31;33;24

Lauren Brollier Newton

And even in, you know, the little things that we belong to, we started to sort of, outgrow the places that we were masterminding or, connecting. And so as a super successful high level, CEO and entrepreneur, how do you deal with that experience of the crowd thinning or how do you find people that can resonate with the experiences that you’re having?

 

00;31;33;27 – 00;32;03;12

Allison Maslan

Yeah, apparently there’s 1.7% of women businesses make it beyond the $1 million mark. And, you know, much thinner beyond. Beyond. Yeah. And I, I think that you get to a point in business and in your life where you are, your time is very precious. And so I always like to say, you know, imagine that a red carpet is around you.

 

00;32;03;14 – 00;32;30;13

Allison Maslan

And so who are you going to let in to that red carpet and, and being very selective with your time. So I like to be with people that are doing amazing things in the world that I can learn from and that, stimulate my mind. And it doesn’t have to be even in business. Like if it’s somebody that is, you know, amazing classical pianist.

 

00;32;30;13 – 00;32;55;28

Allison Maslan

I like to understand and learn how they think. Now, it doesn’t mean that I’m not here to help people that are not quite at that level yet. I am all about that. But when I’m talking about my friend time and who I surround myself in with, in a mastermind and things like that, I want to be around people that are going to lift me up and challenge me.

 

00;32;56;00 – 00;33;13;07

Allison Maslan

And definitely not drain me. So I just think, and, you know, you just feel really good when you’re around people that you can have those like minded conversations. You. Yeah, feed each other’s vibe.

 

00;33;13;09 – 00;33;21;26

Lauren Brollier Newton

Yes. And do you find that you find that within masterminds and networking and, those kind of things.

 

00;33;21;28 – 00;33;42;27

Allison Maslan

Yeah, I would be choosy in the mastermind that you come into to make sure that you’re going to be surrounded with people that are at your level or higher for sure. Yeah. Where you’re at, because you’re going to grow faster and it’s going to challenge you because you’re going to need you’re going to want to do the work.

 

00;33;42;27 – 00;33;52;02

Allison Maslan

You’re not going to want to show up and have committed to something and then come on and go, well, I didn’t do it, you know?

 

00;33;52;02 – 00;33;54;27

Lauren Brollier Newton

Yeah, exactly. Exact.

 

00;33;54;29 – 00;33;55;23

Allison Maslan

Yeah.

 

00;33;55;25 – 00;34;18;10

Lauren Brollier Newton

So great. I remember when I first, we have something at Brave Thinking Institute where when you are a coach who reaches $100,000. So six figures in revenue, you get invited into a into a mastermind. And I remember in the beginning when Mary Morrissey would be on the mastermind, I would think to myself beforehand, there is no way I’m going to show up at that mastermind and tell Mary Morrissey I didn’t do the do that.

 

00;34;18;12 – 00;34;24;07

Lauren Brollier Newton

There’s just no way I’m going to show up and not have done it. So I absolutely resonate with what you share there.

 

00;34;24;07 – 00;34;49;01

Allison Maslan

Yeah. And we’re coaching, you know, it’s like that’s what we do. We are our role is to help people level up into the highest version of themselves. So there is a saying, healer, heal thyself. And if I’m not going to do that for myself, and, and continually until the day I die, continually work on myself and grow, then what is the point of being here?

 

00;34;49;01 – 00;34;51;14

Allison Maslan

That’s that’s the way I see it.

 

00;34;51;17 – 00;35;13;13

Lauren Brollier Newton

I agree so much. I always think, and it’s out of integrity. If you’re coaching to not none of us are perfect. None of us do it perfectly. But if you’re not endeavoring to live what you teach, to me, that’s out of integrity. Yes. And I don’t think it’s going to be a very long lasting coaching business or, company if you’re not living the principles that you teach.

 

00;35;13;15 – 00;35;16;17

Allison Maslan

100%, you’ve got to be congruent.

 

00;35;16;20 – 00;35;44;03

Lauren Brollier Newton

Yeah. So let’s say we’re a coach. Maybe I’m at level two or level three. Did you call it phases? I think phases. So you’re at phase two or phase three? I’m curious about scaling when you know, to create a different product or process versus when you know, to scale what you have. Because one of the things that I’ve noticed is when a product is new or a program is new, or a coaching offer is new, it, you know, goes a little bit like wildfire, you know, and then it gets a little bit stale.

 

00;35;44;03 – 00;36;01;26

Lauren Brollier Newton

And so I’m always curious about how do I know if I’ve got the right program? I don’t need to change anything. I just need to learn how to scale it better and market it better. Or when do I know it’s really time to freshen up and make a new offering? Because I feel like sometimes getting offer fatigue. Like if you’re always making a new offering.

 

00;36;01;28 – 00;36;26;11

Allison Maslan

Yeah, well, I think you’ve got to be careful of that. You know, we’re six going on 16 years and we really have stayed the course and we have in Pinnacle Global Network, we are a year long private mentoring and peer to peer advisory, and we have clients that have been with us year after year after year. And we have a level up to a million.

 

00;36;26;11 – 00;36;52;22

Allison Maslan

And then we have a level for a million and up in, in revenue and we and it’s been that way and we have, you know, our live events and the mastermind and one on one like that offering really has stayed the same. Now we optimize it all the time. We’re all making it better. But I feel that, you know, that shiny object syndrome that entrepreneurs get because yeah, you might get bored.

 

00;36;52;24 – 00;37;13;26

Allison Maslan

And so you see that a lot in the coaching industry I think is yeah, some amazing business people. You’ve got great marketers. But the back end of what they’re selling is always changing. And I think that the issue with that is the consumer gets confused. Who are you and what do you stand for and what do you sell?

 

00;37;14;04 – 00;37;37;04

Allison Maslan

If it’s always changing that hard for them, you know, they like you. They even may trust you, but they’re not quite sure what it is that you offer. And so I feel like staying the course sometimes is. And I’m Billy, man. I’m an Aries. I like to go and do. And so I’ve had to learn to not be so impulsive.

 

00;37;37;07 – 00;37;59;22

Allison Maslan

Now, at the same time, it doesn’t mean that, like, maybe you have your core of what you do and then you could have some special challenge or, you know, an offset of what you do a different course. Just so this is my philosophy that you’re not changing the whole core of who you are, and I just don’t like it.

 

00;37;59;22 – 00;38;30;17

Allison Maslan

And that’s that’s a different story. You should always love what you do. But I think once you have that strong base, it’s like building that foundation of a house. Then you can start adding on those extra rooms. And as far as scaling goes, you can either scale your original model. Like for us in pinnacle global network, our scalable model, there’s 15 scalable models that the most successful brands use.

 

00;38;30;19 – 00;38;55;15

Allison Maslan

Our scale model is replace your talent with a team. And so we have 40 mentors that have all built really successful companies. Even some have taken their companies public or had thousands of employees. So they follow our scaling method. So we have a signature process that is now replicated. That’s a scalable model. I’m not part of the delivery of that at all.

 

00;38;55;17 – 00;39;21;29

Allison Maslan

So you can it’s it’s really about taking what you do and figuring out what’s the multiplier. How do we take the product or the service, replicate it so that it can multiply well beyond you. So it could be with your core product or you could then add on, let’s say it’s a subscription program. It would be a monthly recurring revenue or it’s a franchise.

 

00;39;22;01 – 00;39;45;08

Allison Maslan

You know, some people have done that in the in the coaching space. It could be through events, it could be through software. So there are various ways to scale. But I say keep your core core and continue to get mileage that get known for that. And then you may even have your people that are in your core then want to do some of those other things as well.

 

00;39;45;10 – 00;40;00;28

Lauren Brollier Newton

Yeah. What do you think, Alice? And you’ve done to attract. So you mentioned you have 40 mentors. They’re all super successful. What do you think that you’ve done to attract such successful people to come and work at Global Pinnacle.

 

00;40;01;00 – 00;40;03;06

Allison Maslan

Yeah. Pinnacle global you.

 

00;40;03;08 – 00;40;04;09

Lauren Brollier Newton

Know.

 

00;40;04;12 – 00;40;11;04

Allison Maslan

Yeah. Pinnacle global network. It’s a mouthful. You know or PJM you can call it then.

 

00;40;11;07 – 00;40;16;01

Lauren Brollier Newton

I’m an Aries. So a lot of time my mind works faster than my mouth can move or vice versa.

 

00;40;16;03 – 00;40;44;05

Allison Maslan

I, I do the same thing all the time. So, how we attract the mentors is all has to do with the vision. And it kind of goes back to what I was saying earlier, is being super clear on that vision. And so that’s all I talk about. Like you know, my social media, you just hear what I’m talking about, the vision and where we’re going and all those kinds of things.

 

00;40;44;08 – 00;41;04;22

Allison Maslan

And then you attract people that are like, yeah, I kind of align with that vision too, you know, that that me. And then once we, we had, you know, in the beginning like 3 or 4 and then they were all in and then they told other people and then they told other people. That’s really how grown the most.

 

00;41;04;22 – 00;41;24;09

Allison Maslan

And we we definitely have hired people that are, you know, through ads and things that we’ve placed. But even with our ads, if you were to find one of our ads, you know, looking for a mentor, a third of that is all about vision and culture. Yes, that’s what we lead with. But then our, our mentors will talk.

 

00;41;24;10 – 00;41;43;24

Allison Maslan

You know, I think that you would be a really good fit, for this, mentor team at Pinnacle Global Network. And then we have a real, incredible hiring process. So they go through several stages, and then they’re even interviewed by the mentor team themselves.

 

00;41;43;26 – 00;42;01;19

Lauren Brollier Newton

Oh, that is so awesome. So awesome. I think that that’s so true about when you put in your ad to hire mainly the vision, someone who’s not in harmony with that or not in resonance with that is going to go not applying for that, you know, like that. Yeah, that does it. And that’s exactly what you want. You want people who are all.

 

00;42;01;19 – 00;42;05;13

Lauren Brollier Newton

Yes. And people who are not, they’re going to move right on from that.

 

00;42;05;15 – 00;42;26;05

Allison Maslan

Yeah. And plus there’s a lot of other ads out there. So you want yours to stand out. And the other thing is, when people are looking for a company they want to align with, basically they’re looking for a home. Because in some cases, they’re going to spend more time with your company than they do at home. Yeah.

 

00;42;26;05 – 00;42;37;15

Allison Maslan

And so you want to lead with that. Like this is what our home is like and this is what we stand for. And this is our purpose. You know, before getting into the requirements.

 

00;42;37;17 – 00;42;58;10

Lauren Brollier Newton

Absolutely. So powerful. One of the questions that I think can be a little bit nerve wracking as you grow in scale is this idea that when you’re I think this is why people get stuck. It’s funny, as you were going through the five phases, I was smiling the whole time, especially at Pioneer and Ringleader about, you know, sometimes being the control freak, not being able to delegate.

 

00;42;58;10 – 00;43;26;11

Lauren Brollier Newton

I’m like, oh, I experienced that. One of the worries that I had when I was building and I think I’ve even seen it, you know, at bigger companies like Brave Thinking Institute is how do we maintain that feeling of personal, that feeling of family, that feeling of intimacy, and culture when the team gets so much bigger, when there’s I remember one of our coaches asking on a, on a Q&A call, you know, if I have, you know, 100 clients on a call, how am I going to remember their name?

 

00;43;26;11 – 00;43;44;06

Lauren Brollier Newton

Like, how am I going to remember everybody’s name and who they are? And, and I think that that’s that feeling of having to control everything, when you have empowered your team. So what would be your greatest advice about maintaining a feeling of family and community? Intimacy when you’re no longer the only coach doing everything and knowing everybody?

 

00;43;44;06 – 00;43;44;22

Lauren Brollier Newton

Yeah.

 

00;43;44;24 – 00;44;11;08

Allison Maslan

That’s that is hard. I, I know that feeling because I intimately knew. Oh, yeah, most of our clients and I am that I’m that kind of person. I’m very relationship oriented. I want to know about your kids. I want to know where are you going on vacation and and what’s obviously happening in your business and so forth. And then when we would get together for our event, it was like family coming together and so excited.

 

00;44;11;08 – 00;44;43;10

Allison Maslan

And then when things started really growing and I would be like, oh my gosh, I don’t know this person and I or I don’t know their name. And it it would it felt a little bit like a little disconnected. But it really was about me learning to just trust because if you have the right people in place on your team and they are hired based on your vision and your values, they are going to care just as much and they’re going to be all in there.

 

00;44;43;18 – 00;45;07;24

Allison Maslan

And so then, you know, we and this happens every time as people just come ask me, oh my God, Allison, this is, you know, has changed my life. And it’s just I’m just like, I’m so happy, you know, because I want to help millions of people. And I would like to get to know all of them, and, I, you know, I do.

 

00;45;07;24 – 00;45;35;25

Allison Maslan

I care deeply, and they know that because it’s the leaders are that way. And so yeah, long as you’re, you’ve, you have steadfast towards the vision and the values and you show that integrity and you practice what you preach, your team is going to do the same thing. And the other thing is, is that if you’re so clear on that, when someone isn’t, you’ll know, you will know.

 

00;45;35;25 – 00;46;02;17

Allison Maslan

And then you can, you know, remove them from the community because it’s really important that you protect that with everything. And that’s been really important for my team as well. Even as we’ve grown as a team, we’ve had such a great culture and we have so much fun together, but we want to make sure that that continues as the team grows.

 

00;46;02;19 – 00;46;25;25

Allison Maslan

Yes. You know, we’re we’re actually taking our team. We my husband and I live part time in Zihuatanejo, Mexico. And so we have, a home there, and we’re actually bringing out our mentor team there in January to kick off the year. And it will be so much fun. So it’s a bit of a bit of a wild crew there.

 

00;46;25;28 – 00;46;39;01

Lauren Brollier Newton

That is so that is so fun. And so let me ask you about when someone is not a culture fit or not a brand fit or you said earlier, about firing quickly tell me the expression again.

 

00;46;39;03 – 00;46;41;15

Allison Maslan

Hire slowly. Fire fast.

 

00;46;41;17 – 00;46;50;07

Lauren Brollier Newton

Hire slowly. Fire fast. Yeah. How do you distinguish between. I just haven’t empowered them versus they’re not a fit.

 

00;46;50;09 – 00;47;20;12

Allison Maslan

Yeah. It’s probably the hardest thing. You know it’s probably the hardest thing. And I think as women especially, you know, and I’m not saying men don’t care, but we are we take care of people. You know, we see the potential in them, you know. Yeah. But the thing is your if your gut knows, your gut knows. And that’s really great advice for all aspects of your business when something just doesn’t seem right.

 

00;47;20;14 – 00;47;44;02

Allison Maslan

Trust it. Trust. Yes. Now you want to make sure they’ve had the right training. You want to have you or someone on the team having these deeper conversations to see what the challenges and it may be. You need to move them to a different direction in the company. There may be something there for sure. It’s I’m not saying just, you know, hey, you’re not a fat goodbye.

 

00;47;44;05 – 00;48;05;12

Allison Maslan

You got to have do a little bit of digging, but don’t wait too long because it’s worse than you know, waiting a year, and you’re like. And then you finally did. And then you realize that was the best thing you could have done. And then you find out all these other things that nobody was telling you because no one wanted to say anything.

 

00;48;05;14 – 00;48;25;03

Allison Maslan

And, then you’re like, well, I wish I would have done that a year ago. I knew it, but I didn’t take action on it. So you really just want you want a players on your team. You’re going to go to the Super Bowl. You can’t go to the bowl with B or C players. You want people that are all in.

 

00;48;25;07 – 00;48;38;23

Allison Maslan

Give them the opportunity, give them the support. But if they’re not going to do it and in you, you don’t want to have people on the team that you have to hold accountable. You want people that can hold themselves accountable.

 

00;48;38;26 – 00;48;55;08

Lauren Brollier Newton

Yes. I think that’s so, so important, so powerful. So I’m I’m just downloading a question in my mind like I’m channeling it here. What is something, Allison, that you wish people asked you on a show like this that nobody ever asks?

 

00;48;55;10 – 00;49;22;19

Allison Maslan

Let’s say, what do I like if, let’s say, if I wake up in the middle of the night, which isn’t that much anymore, what is something that that you might worry about, you know. Yeah. Right. Because it’s not I, I think, you know, sometime someone might look at me and the success that I have and think, oh, it’s just like everything is perfect now, you know, business is a living, breathing thing.

 

00;49;22;21 – 00;49;52;12

Allison Maslan

So it’s always changing, right? We had the pandemic then. It’s I, it’s like there’s, you know, and then there’s an election. There’s so many things going on in the world that your business is constantly having to navigate. And so I think that would be the question like, what is it that is is on your mind? And I would say that I don’t worry about so much of the minutia anymore, like the little the things getting done.

 

00;49;52;14 – 00;50;20;27

Allison Maslan

I don’t worry about. Will the company be here or not be here? I think at the level that I’m at now, and where I am just in my life, just turning 61 is what is important for me in the future. What is the mark that I want to make? And I know for a fact I’m living my purpose, and that’s a gift in itself to know that I’m I’m on the right track.

 

00;50;20;29 – 00;50;51;22

Allison Maslan

So I’m thinking, wow, if we’re helping these people transform this their lives, my mind is always thinking, how do I, you know, what’s the fastest route to the top? How do I help as many people as as we can of the of the right people that are all in and and help them to see that, if they don’t bet on themselves, then their dreams aren’t going to happen.

 

00;50;51;24 – 00;51;15;24

Allison Maslan

And that that really breaks my heart, because I see that possibility and everybody like, yeah, those are the things that, you know, go on in my mind. But that’s okay, because that’s my role. I’m the visionary of the company, and I can bring those ideas, whatever that is that comes in my mind, that download. And then I can bring that to the team and say, okay, let’s brainstorm.

 

00;51;15;27 – 00;51;17;27

Allison Maslan

Yes. And or what do you think of this?

 

00;51;17;27 – 00;51;38;25

Lauren Brollier Newton

And yeah, oh, that’s so powerful. I think, I have such a high, high level of admiration and respect for someone like you or someone like Mary Morrissey, who went through these different phases of business, and it was hard to delegate. It was hard to give things up. But I truly believe it’s because you’ve had this mission to help people.

 

00;51;38;28 – 00;51;51;23

Lauren Brollier Newton

You’re willing to go through the hardships that it takes to build that ultimate vision is I’m here to help people, so I’ll do what I have to do, even if it’s uncomfortable, even if it’s hard in order to help more people.

 

00;51;51;25 – 00;52;21;00

Allison Maslan

Yes, and I will say Mary is one of my favorite people in the whole world. I love her dearly. And, she is in fact, my husband and I did go to Dream Builder Live and she invited us to come, and it was really just beautiful. I mean, what an incredible experience if anybody is has not been that’s listening to this podcast, you need to go and here’s I’ve been in business all these years.

 

00;52;21;02 – 00;52;30;01

Allison Maslan

I got so much out of it. But I love the statement that Mary always says it’s only hard if you make it hard. Yeah. So.

 

00;52;30;04 – 00;52;30;19

Lauren Brollier Newton

Exactly.

 

00;52;30;21 – 00;52;33;24

Allison Maslan

No. So much to be grateful for.

 

00;52;33;27 – 00;52;50;13

Lauren Brollier Newton

Yeah, absolutely. I think if you keep the vision in mind, it’s easier, because, like, if I get up and I look at my calendar, there’s certain things where I’m like, if I just looked at the task, I’d be like, okay, but what I know it’s all in service of helping the people. I want to help at some level, do it all day long.

 

00;52;50;15 – 00;53;06;14

Allison Maslan

Yeah. And remind your team of that too, because they’re in there doing the tasks. So you want to constantly remind your team of how much impact that they’re making. And that really goes a long way.

 

00;53;06;16 – 00;53;23;16

Lauren Brollier Newton

Absolutely. That’s so true. And I can see how easy it is when when we’re just in the flow of things, we got an event coming up and we’re blah, blah, blah, blah by asking people for stuff, how important it is, actually take a moment and go, do you realize how awesome you guys are and how much of a difference you’re making in my life?

 

00;53;23;16 – 00;53;43;06

Lauren Brollier Newton

And then everybody we’re about to serve like, oh, that goes so far. Yeah. So I want to ask you two, actually three more questions. The first being I heard through the grapevine that you actually, like, ride a trapeze. Like, I don’t even know what it’s called, but I heard this, and I’m like, what? So I want to have that.

 

00;53;43;08 – 00;54;07;05

Allison Maslan

I’m a trapeze artist, you know, like in the circus. Yes. So I’ve been doing that for 25 years. And I have. And the funny thing is, is that I have, I have a bunch of people. I have a trapeze rig, just the same size in the circus in my backyard, and, oh, my gosh, we actually moved here like, eight years ago just so that I could.

 

00;54;07;07 – 00;54;33;16

Allison Maslan

This was the dream of mine, to have my own trapeze. Because I’d been driving to LA and training with a five generation circus family for 20 years. And so, you know, when it came time that I could actually have this massive piece of equipment in my backyard. And so this weekend, actually, tomorrow, some of our mentors that are here locally are going to come.

 

00;54;33;18 – 00;54;46;22

Allison Maslan

And my coach that was in LA, he’s coming down. He lives in Vegas now and he’s coming down and so we’re going to get some of our mentors up on the trapeze. They’ll be in safety lines and and all that.

 

00;54;46;24 – 00;54;47;15

Lauren Brollier Newton

It’s oh my.

 

00;54;47;15 – 00;55;12;07

Allison Maslan

Gosh. So it’s going to be so much fun. But yeah, I love the flying trapeze. It is. I know it’s kind of a an interesting type of hobby, but, I was a gymnast growing up, and I. So my, I have this I have body awareness and muscle memory. When I was a kid, you know, flipping around.

 

00;55;12;07 – 00;55;31;11

Allison Maslan

And so forth. And so when I discovered the trapeze, it kind of felt like I was that kid again. So, yeah, that’s how I feel when I’m up there and it’s, you know, I’m not thinking of funnels or sales pages or anything. When I’m up there, I’m like, it’s like a moving meditation in a sense.

 

00;55;31;14 – 00;55;48;20

Lauren Brollier Newton

So, oh, that makes so much sense. I’m I’m a horse. I’m a horseback rider, I have cars, and she lives on property. And it’s a very similar feeling that like when I’m on my horse, it’s a very spiritual experience. It’s connected to my body. I’m not thinking about anything. I’m just actually peaceful. So I very much understand that.

 

00;55;48;20 – 00;56;10;01

Allison Maslan

A lot like that, a lot like that. And it’s also similar, I would imagine. I always say when I can work out my fears up there, I am more confident on the ground and in my business because, you know, climbing that ladder, and, and taking that leap or getting on top of that horse. Same thing. Right?

 

00;56;10;04 – 00;56;27;11

Lauren Brollier Newton

Different level. Yeah. There’s definitely a level of fear. And especially because I was an adult when I learned how to ride, it was like, oh, that I, I had an awareness that, oh, this thing, this could hurt if I fall. Yeah. Whereas like, the kids don’t as much have that awareness of, oh, this could be scary. Did you ever see the episode of sex and the city where Carrie tries to go on the trip?

 

00;56;27;12 – 00;56;27;28

Lauren Brollier Newton

I did.

 

00;56;27;28 – 00;56;29;13

Allison Maslan

Yeah, hilarious.

 

00;56;29;16 – 00;56;32;04

Lauren Brollier Newton

So afraid to let go, right? Yeah.

 

00;56;32;06 – 00;56;33;23

Allison Maslan

Yeah, exactly.

 

00;56;33;23 – 00;56;50;14

Lauren Brollier Newton

So my next question for you is I ask every guest on the podcast this question, if you had to start a coaching business from the ground up so you can’t take your email list with you, you can’t take the infrastructure. You’re just you can take your wisdom, but you’re starting a coaching business from scratch. What would be the first move that you would make?

 

00;56;50;17 – 00;57;37;22

Allison Maslan

Well, business is all. Doesn’t matter. Coaching any business is about relationships and getting to know people that know, people that know people. So I would do just like any business is to find ways to put myself in, whether it’s events or, business gatherings or fundraisers or travel anything where I’m going to be meeting interesting people that are making things happen in the world that know people and I would share what my passion is and what I’m excited about.

 

00;57;37;25 – 00;57;51;07

Allison Maslan

And do they know anybody that might want support in this or, they have potential referrals, things like that. That’s what I would do.

 

00;57;51;09 – 00;58;03;12

Lauren Brollier Newton

Yes. Amen I love that. So where can they find you if people listening to this podcast think I want to be a part of Pinnacle Global Network, I want to hear more about what that can do for my business. How can they find you?

 

00;58;03;15 – 00;58;36;00

Allison Maslan

Well, our website is Pinnacle Global network.com has everything there. And of course on social media and also just my name, Alison Maslin, on pretty much most platforms. And then we also have a assessment called the scale it ready assessment. And that is really to determine where your business is at and what phase you’re in and what, what the gaps are.

 

00;58;36;02 – 00;58;48;09

Allison Maslan

So that is completely free. If somebody wants to get that, it’s just at scale it ready.com scale it ready.com.

 

00;58;48;11 – 00;59;00;23

Lauren Brollier Newton

Scale it reddit.com. Alison, what a privilege it’s been to interview you. You shared so much value. Thank you for what you do in the world. And thank you so much for making the time today to come on the podcast.

 

00;59;01;00 – 00;59;07;17

Allison Maslan

Lauren, this has been wonderful. You’re an incredible host. I love all the questions that you asked. This was so much fun. Thank you.

 

00;59;07;20 – 00;59;11;10

Lauren Brollier Newton

Thank you.

 

00;59;11;12 – 00;59;48;05

Lauren Brollier Newton

Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode. And while you’re at it, if you loved the show, please rate and review to find out how to jump start your funding, coaching career, and more about my journey to seven figure coach, check out our free Meant to Be a Life Coach quiz available at BTK com slash coach quiz.

 

00;59;48;07 – 00;59;50;03

Lauren Brollier Newton

I’ll see you in the next episode.