Listen On:

how to find life coaching clients with Anne Oyen

Listen On:

Mastering Client Attraction: The Fastest, Easiest Way to Find Life Coaching Clients with 7-figure Coach, Anne Øyen

Wondering how to find life coaching clients? You’re not alone!

One of the biggest challenges for new and aspiring life coaches is knowing how to find clients and grow a successful, sustainable business. In this episode of The Abundant Coach, Lauren Brollier Newton welcomes Anne Øyen, a premier transformational coach in Norway, who has built a thriving 7-figure coaching practice. 

Anne’s journey from dancer to engineer to coach is a testament to following one’s intuition and taking bold action. She shares the exact steps she took to attract her first clients, the mindset shifts that helped her overcome self-doubt, and the power of speaking and workshops in growing a coaching business. If you’re ready for real, practical strategies on finding life coaching clients and building a thriving business, this episode is a must-listen!

From Engineer to Life Coach: A Leap of Faith

Anne’s journey to life coaching was anything but traditional. She transitioned from professional dancer to engineer before realizing she was meant for something more. Like many coaches, she felt a deep calling to help others but struggled with fear and self-doubt along the way.

Key insights from Anne’s career transition:

  • It’s natural to feel afraid when making a major life change.
  • Intuition is a powerful tool—learning to trust it leads to success.
  • Even the most successful coaches experience self-doubt; the key is taking action despite fear.

How to Find Life Coaching Clients: Proven Steps

New coaches often wonder where to find their first clients. Anne shares how she got started, even before she was fully certified, and the practical steps she took to start making money as a coach.

Her top strategies include:

  • Hosting Free Workshops & Webinars – She created a free vision workshop that led to paid coaching clients.
  • Leveraging Personal Networks – She reached out to friends and family to spread the word.
  • Speaking at Local Events – Partnering with local businesses and venues helped her gain visibility.
  • Taking Imperfect Action – Rather than waiting until she “felt ready,” she simply started!

Workshops & Speaking to Fine Life Coaching Clients the Easy Way

Workshops and public speaking played a key role in Anne’s business success. Even for virtual coaches, live events—whether online or in-person—are one of the most effective ways to build trust and attract clients.

Why live events work:

  • They create instant trust and connection with potential clients.
  • People experience real transformation, making them more likely to invest in coaching.
  • Speaking establishes authority and credibility, making it easier to attract the right clients.

After You Find Life Coaching Clients: Overcoming Money Fears & Charging What You’re Worth

Like many new coaches, Anne struggled with pricing her services. She started by charging very little but quickly realized that clients are more committed when they make a meaningful investment.

How Anne overcame money fears:

  • Launched a low-cost “pilot” program to build confidence.
  • Recognized that clients invest more deeply when they pay more.
  • Worked with mentors and surrounded herself with successful coaches to shift her money mindset.

The Power of Hiring a Team & Scaling to 7 Figures

Many coaches hesitate to hire help, but Anne’s business grew significantly once she started delegating tasks. By outsourcing administrative work and client support, she freed up more time to focus on coaching and expanding her business.

Hiring Tips for Coaches:

  • Start with a virtual assistant for 5-10 hours per week.
  • Hire for client support & retention to ensure a great experience.
  • Trust that delegating leads to more growth and freedom.

Key Takeaways from This Episode:

  • You don’t need everything to be perfect before you start coaching. Just begin!
  • Speaking & workshops are some of the best ways to attract life coaching clients.
  • Your intuition is your best business tool. Pay attention to what feels like a “yes.”
  • Charging low prices won’t help anyone—clients need to invest in their transformation.
  • Scaling a coaching business means learning to delegate and trust the process.

To find out more about Anne, please visit: www.nesteniva.no

To connect with Lauren and find out how the Brave Thinking Institute can support your coaching journey, visit: bti.com/coachcertification


Your Next Step: Join the Life Coach Accelerator!

If you’re struggling with how to find life coaching clients, price your services, or feel confident in your business, The Life Coach Accelerator is exactly what you need! This FREE 5-day challenge, hosted by Lauren Brollier Newton, will help you: 

✅ Identify your ideal coaching niche
✅ Learn the top strategies for finding coaching clients
✅ Overcome money blocks & charge what you’re worth
✅ Discover how to build a successful, sustainable business
✅ Step into your purpose with confidence

Don’t stay stuck—get the roadmap you need to build a thriving coaching business! Sign up now for free and start attracting your dream clients today.

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