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Lauren Brollier Newton: Welcome to the abundant coach podcast. Welcome back. Thanks for being with me. I’m your host, Lauren Brollier Newton. Super happy that you’re here. And let me just say, I’ve been thinking a lot about the intro. So welcome to the abundant coach podcast obviously works, but I grew up in the nineties. And so some of my favorite movies are she’s all that.

And I guess this is early two thousands, but mean girls. So if you’ve ever seen, she’s all that Taylor Vaughn. What’s up party people. And I always love that. Always wanted to say that in mean girls. Oh, I don’t think there’s a, [00:01:00] why did I say mean girls? I don’t think there’s a greeting and mean girls, but I could say on Wednesdays we wear pink.

I don’t record on Wednesdays. So okay. Cancel that. I could be like Carol Baskin and tiger King and be like, Hey, cool cats and kittens. But for now I’ll stick with, welcome to the abundant coach podcast. If you have a recommendation for how to start the podcast, make sure to drop a comment. I think it’s hilarious.

Welcome to my world. And I’m super happy you’re here. Cause today we’re going to talk about Sue. Something super important. That’s kind of why I wanted to be silly in the beginning of this episode, because Today we’re going to talk about the top three most destructive money blocks that keep coaches broke.

And I think that if you’ve ever had money issues or you’ve been shaming yourself for still having money issues or whatever the deal is, this can feel like a little bit of a heavy topic. So, starting out with Tiger King is probably a good thing today. All right. So we always start with a quote for serious, for reals now, we always start with a quote today.

It’s from Wayne Dyer. He says, everything you’re currently against blocks you from abundance. [00:02:00] Everything you’re currently against blocks you from abundance. So I’m not even going to break that down to start. Let me just put that out there. Let it settle. See how and what it means to you. And let me go into a little bit of these top three destructive money blocks that we’re going to talk about today.

So I, before I even get into the three most common money blocks for coaches in particular, I want to give an example of just how we can perceive money in our society. That’s been around us as we’re growing up especially in American society, but of course it happens all over the world. And I want to give you an example of this, that you would never probably think is how your limiting paradigms around money.

or how your patterns around money got formed, but it’s absolutely part of it. So if you’ve ever seen the movie, a Christmas Carol or the play, a Christmas Carol, or read the book, a Christmas Carol by Charles Dickens, you will know that there is a character named Ebenezer Scrooge and Ebenezer Scrooge is the rich owner of this business.

And he’s got a guy working for him named Bob Cratchit and Cratchit is the [00:03:00] faithful worker, good person. And Ebenezer Scrooge is literally. tight fisted, doesn’t want to share any money. And he’s the rich guy and Bob Cratchit’s the poor guy. And Bob Cratchit goes home to his son, tiny Tim, who’s handicapped and can barely afford to put food on the table.

And it’s the Christmas Carol is this beautiful story of how Ebenezer comes to see his ways by revisiting his past and his future and the present and decides to change and become a more generous person. So what does that have to do with coaches and their destructive money blocks? Well, let me just say this all growing up.

You probably had stories that were told to you around money. So stories that were told to you around what it means to be a good person related to money. And if you were one of those ones who watched a Christmas Carol, you got this paradigm formed inside of you. that’s really important. That said, Oh, the rich person is greedy and the poor person is noble.

And this story repeats throughout [00:04:00] time. It’s not just in a Christmas carol. It’s in lots of movies, lots of stories. And so imagine your subconscious mind is a storehouse for everything you’ve ever watched. Every conversation you’ve ever had. It’s literally like a memory bank. For every thought you’ve ever thought about yourself, for everything your parents told you.

The caveat is the subconscious mind only stores things that get accepted. Meaning, you can reject a thought and it won’t stay stored in your subconscious mind. The issue with that is most of us, most of our subconscious patterns formed between age zero and seven. And so you didn’t usually know at that age, Christmas Carol’s playing in the background.

You’re five years old. You didn’t know that you could reject that and say, you know what? That’s not true about me. I’m going to accept abundance in my life. You didn’t really know that you could reject the thought. So for most of us, what’s in our subconscious is just all the things we’ve heard, what we’ve read in magazines, the movies we’ve watched.

And unless you consciously reject the belief and say, no, that’s not true about me. What’s going to happen is that gets stored in your [00:05:00] subconscious mind. Now, why is that an issue? Well, the reason that’s an issue is your subconscious mind is responsible. For about, there’s different studies that show a range of between 92 percent and 95 percent of your behavior, the subconscious mind, all the stuff that’s stored in there is responsible for your behavior.

And so another way to say that is it’s responsible for your habitual behavior. And most behavior is habitual. And so you don’t even know that these things that got stored inside of you a long time ago that you didn’t even realize got stored inside of you are the things that are causing your results, not just your beliefs, but your results around money.

So let’s go back to the Ebeneezer Scrooge example. If you were a person who grew up and learned rich people are greedy, Poor people are maybe more pious or more noble than what’s happening is why would money come to you? Of course your behavior is going to do everything to reject that you’re thinking your behavior, the way you go about things is going to reject it because you don’t want to be greedy.

Of [00:06:00] course, your subconscious mind is going to reject wealth. It’s like a duh, because you don’t want to be that you don’t want to be what you’re associating with rich. And therefore you won’t even realize your behavior is doing it, but you will start rejecting abundance. money, all sorts of things. Now, there could be opposite belief.

Be true. Sure. You could have grown up in a household where it’s like rich people have their stuff together and poor people are I don’t know, on the system. Like that could be another belief that you were born with. And that’s going to influence your behavior as well. So I want you to think back to some of these stories and.

Even movies and things that you understood about money. If you grew up in a in a church atmosphere where money was seen as not a spiritual to have money, that’s going to play a role in whether you accept or reject it in your life. So I want you to think about what you learned was virtuous. And if that had anything to do with money, because that’s going to tell you a lot.

A lot, a lot, A lot about how you’re behaving with money now. [00:07:00] So I’ll give you one of my own limiting beliefs around money that was formed in my youth that I never would have known unless I started doing this work and exploring this. But several years into my own coaching business, I was wanting to automate.

Some of the things that were happening in my business and I was creating a funnel. If you don’t know what a funnel is, a funnel is basically a way to get people from just knowing about you and being kind of interested in the work you do. all the way down to becoming a client. And so I had this funnel and at the top of the funnel, usually I gave a freebie, but I hired a marketing company and they were like, okay, at the top of the funnel, let’s actually sell your, a book that I wrote because of this marketing funnel.

So let’s sell this book. And it was 7 and 99 cents. Great book. Super proud of it. Happy. I wrote it all that good stuff. So when I was being asked to automate grow beyond what I had known of myself before, right? Because I was a coach who, Did everything myself and, you know, worked really hard and stuff.

And now I’m hiring this company who’s going to automate things for me. That was a stretch for me that was on [00:08:00] my green growing edges. And so when you’re doing something new, where you’re asking yourself to be more than you’ve been before, this is usually when these limiting beliefs will bubble up. So this bubbles up for me, some limiting belief around money or worthiness or value.

So this marketing team’s automating my funnel and people are buying this book. I might have five, 10 book sales a day. for 7. 99. I got this icky, icky, like, Oh, stomach hurt. Like all like just this icky, awful guilt, shame sort of feeling rise up in me. And I was like, what is it? And what the limiting belief was saying to me.

was it’s not okay for you to make money when you’re not sitting at your desk, it’s not okay for you. I was in a point in my business where I could take an hour or two in the middle of the day and go out horseback riding. I live in rural Wyoming. I have a horse. I could just go out horseback riding in the middle of the day.

So I’d be out horseback riding and I would hear this [00:09:00] voice that said, it is so not okay. That you’re making money on your book and you’re not sitting at your desk. Now you might be laughing at me, but I guarantee my friend that you have some sort of weird self limiting belief going on as well. It is funny.

It is funny when you think about it. Cause you’re like every author at Barnes and Noble or on Amazon might not be sitting at their desk while their book is selling. Like it’s actually silly. But it felt so visceral and so real to me that I was somehow wrong because I wasn’t sitting at my desk working now I don’t believe in digging super deep and like why am I feeling this way and this and that I just want to transform I mean, let me let me back up and say Yes.

Is it powerful to see where these things come from? Certainly it is. It can be helpful because then you can go after the exact limiting belief of where it came from and change it. Sometimes you don’t have to know where it comes from. Sometimes you won’t know where it comes from and you’re just going to want to go ahead and move the energy anyway.

But when I heard this, I was like, Oh, this is so interesting. [00:10:00] Because I have gotten myself into a limiting belief that if I’m not sitting at my desk, I’m somehow not valuable. And so I had to work myself through are the words on the page themselves that you wrote not valuable because that’s what people are paying for.

They’re not paying you for a one to one session. They’re paying for the book, for the words you wrote. Are those valuable? Oh yeah, I guess those are valuable, right? I’m undoing the belief that if Lauren’s not sitting at her desk, there’s no value. She doesn’t deserve to be compensated for that.

Okay. So then I kind of am able to shift what we call that limiting paradigm, right? It’s the worldview. I’m able to shift it. And then I hear a next one, and this is really like, I hope you’ll laugh with me now, but it felt like I said, so visceral, so icky. It’s not okay for you to make this much money selling something spiritual because as a life coach, I was a very spiritual life coach. It’s not okay for you to make money doing something spiritual. And I was like, Oh, let’s get curious about that. Where does that belief come from?

Whose voice [00:11:00] is that? And I’m immediately transported back to. Catholic church as a young person. And my dad, my mom liked going to church. She was raised Catholic. My dad did not like going to church. He had a not great church experience growing up. So he wanted to be as far away from possible from a church as he could be.

And he used to say about the Catholic priests. that jokingly I think as a coping mechanism for being in church and like previously being sort of traumatized by church when he was a youngster, he would say when the collection plate would come around, he would say, Oh yeah, you know what the priest do when they get in the back, they skim off the top of that and buy their whiskey with it.

And he would laugh and I would laugh. Cause I thought it was funny as a young person, you know, like as a young tween And so all of a sudden I realized that my visceral reaction to Automating some of my services. So my programs and my books could be sold in an automated way. So I didn’t always have to be sitting at my computer was that it was bringing up this thing that [00:12:00] got stored in my mind that this person who’s supposed to be spiritual, this priest might be skimming off the top of the collection bin to go buy his whiskey with.

So it’s interesting, isn’t it? How the mind will hold on to something here. I’m not a priest. I’m a coach. This is a for profit. I never said it wasn’t, you know, like, but the mind will make these connections to keep us performing at the level of that, which is stored in our subconscious mind.

And we have to consciously reject whatever that voice is. If we want to have a different result, if we don’t want to be a broke coach and we don’t want to have these money blocks, we have to consciously say I’m doing something different. The founder of Brave Thinking Institute, Mary Morrissey, she will say, when you hear that voice come up, go after it.

Like, don’t just let it fester there. So I went after that. I was like, no, first of all, do we even know that those poor priests were skimming off the collection bin and buying whiskey? No, it was a joke, but it was taken seriously. My subconscious mind [00:13:00] imprinted on that. And now it’s trying to use it against me.

So I stay performing at the same results and I’m going to go after that. And I’m going to change my belief around that. I am going to say it is okay for Lauren to generate money doing something she believes in. And I believe that these programs and books have value, whether I’m sitting at my desk or not.

And I might say that once and it kind of clears up, but more often you’re going to have to say that a hundred or even a thousand times to create those new neural pathways in your brain. So I hope you’re resonating with this. Your beliefs might not be as weird or the same as mine. But there are beliefs in there, or else you would be having an exact income you want.

Because the deal is we perform at the exact level that our own subconscious thermostat is set at. So this episode is all about helping you move beyond whatever your set point is. And here’s the deal. Even if you’re making 500, 000 a year, Ask yourself how long you’ve been making 500, 000 a year, because if you’ve been at a 500, 000 for four or five years, you’ve got a set point.

There is something [00:14:00] holding you back from being a 600, 000 person or a million dollar person. And I promise you, it’s not your circumstances. It’s things like this that bubble up as we’re trying to grow. So let’s talk about the three most destructive money blocks that keep coaches broke. The first one that I see is the hourly wage versus the value.

So common money block number one is hourly wage versus value. When I was a kid, talk about things getting in your subconscious mind. I worked at a bakery. No, this is a long time ago, and this bakery obviously was like way ahead of its time because I started at 14 an hour.

And this is in like, we’ll say the year, probably like the year 2000 or 2001. So I started out making 14 an hour and eventually I worked my way up to 20 an hour. And then I dropped out of college for a little while. So then I went to work at a bookkeeping kind of accounting firm and made 25 an hour.

And I did that for many years. And so for many of you, if you’ve ever worked an [00:15:00] hourly wage job and you worked it for long enough as a teenager, or maybe into your twenties, maybe you still work an hourly job. You’ve got this idea in your mind that your worth is trade one hour for 1 or trade one hour for 25 or whatever your worth is.

Okay. So even if you’re a lawyer and you’re making 375 or 400 an hour, you’ve got a number tied to an hour and why that’s destructive for coaches and why that can be a destructive money block is you’re actually don’t want to get in the habit of selling an hour of your time. You want to sell programs and value.

So like, think about, for example, here at Brave Thinking Institute, we have a certification program and our certification programs vary in pricing and everything. But if we’re teaching you how to build what can easily, if you follow the structure, become a multiple six figure business, what’s the value of that?

If you started a franchise business, you would spend at least 250, 000 to [00:16:00] open that franchise. Why do people open franchises every day? Because they have a return on investment. They spend the 250, 000, but every year that business generates 500, 000 or more or whatever it is. So they know there’s a return on investment.

I want you to start thinking your coaching services as value with the value of your coaching is versus the hourly, because what will happen to even the best coaches if your set point is Oh, when I was this age, I made 15 an hour and you want to charge 200 an hour for your coaching. Your subconscious mind is just reject that and be like, you can’t charge that much and blah, blah, blah.

Cause it’s still got the 15 year old you embedded in there making whatever your hourly wage was. So I highly recommend one, stop thinking about your hour of time and start thinking about the value that you’re bringing to your clients. I, when I first started coaching, I was, I undercharged definitely for my coaching programs in the beginning.

But I [00:17:00] had a when I first started, I had a 12 week group coaching program for 997. Okay. So let me just calculate, let’s say, and it was group, so this won’t be exactly accurate, but 997 divided by 12 weeks. And I would do a bonus call. So let’s say divided by 13 sessions, those group clients were paying me about 76 an hour.

Okay. I go get my nails done every two weeks. My nails are 75 an hour and it didn’t, they don’t teach me how to transform my life. So in that group program, it was a small group. There were like four or five people. People are paying basically 75 an hour. If I was charging hourly, I’m not, I’m charging for the whole program.

I’m charging 9. 97. And this is for the dream builder program. So at Brave Thinking Institute, all of our certified coaches can coach, train, sell the dream builder program. So I’m taking a group through the dream builder program. I charged 997 for it. It’s kind of toward the low end of what we would recommend to charge for that group program.

And the first client that I ever enrolled for 997, During that 12 [00:18:00] weeks and because of the coaching I gave her created a result and that was she got a raise and she got a 15, 000 raise based on the information that I brought her. So now we’re talking value. She’s not paying really for an hour of Lauren’s time in a group.

She wants a result and my program got her that result. And so if you think about what you’re charging for your program, I’m not going to charge 15, 000 for the program. Do I believe that value is in there? Oh, yes, I do. And I’m not, I would be pricing myself out of the market with that particular.

Charge for where I was in my business and all of that, but I kept having that result over and over again. People having these great, tangible and intangible results with the dream builder program. And so when I was charging nine 97, it was fine, but I was like, Oh, there’s so much more value in what I’m actually bringing.

These clients, the value of the application of this to their [00:19:00] life is huge. I So that’s one part of it is you want to look at what is the value that you’re bringing, not the value of you. Again, let’s get away from this hourly trade hours for dollars, the value. of what you’re bringing. And once I saw it happen again and again, that people were having these great results, I had no problems at all raising prices because I knew what the result that they were going to get if they applied themselves.

And if they didn’t apply themselves, that is not on me. I can do everything I can to support them, but at the end of the day, they have to take the action. So why I think this is a very destructive money block is if you’re basing it on what you think you’re worth an hour, likelihood is your subconscious mind is going to revert back to some old minimum wage or something that you made.

And it’s going to bring up all sorts of things. Whereas if you can just think about pricing the value of the program, if the student applies themselves, that will really help you.

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Lauren Brollier Newton: Okay. The second most common destructive money block I think there’s a collective consciousness that happens where if you think about the helping professions. When you’re a mom, you’re not getting paid for that. When you’re a teacher, you’re on the lowest end of the pay grade. of helping professions. Now, there’s a lot of helping professions that make great money, like doctors and cops and stuff like that.

But the female based ones don’t tend to make a ton of money. And so that feeling bad for charging for helping is basically partially just embedded in our culture of what women are compensated for and not. But I would say the other thing to, Note about this is I want you to just look at all the places that you invest money or spend money Because I pretty sure when I go to Walmart or Target, I don’t have a Target in my town I live in rural Wyoming, but if I go to Walmart I’m not getting a big, bad [00:21:00] feeling that Walmart’s charging me for my oranges and my milk and my salad, and I’m not feeling bad.

I’m not like, how dare they charge me for helping me nourish my body, you know? But we do that to ourselves. And so I want you to look around the world at all the places where you happily invest. Happily invest. to get something that you want. And what I will tell you about feeling bad for charging as a part two is that coaches who undercharge themselves tend to attract messier clients, just clients who have drama and messes and whatever, just true real talk.

But also, People will all see you as not valuable because you’re not charging anything for your work. They won’t take it seriously. So that’s the second most common destructive money block for coaches. The third we already talked about, but I’m just going to make sure I mention it here is seeing that people with money as something negative.

So I really want you to watch out for the Ebenezer Scrooge mentality that like rich people are greedy, [00:22:00] poor people are pious. It’s not spiritual to be rich. Even in our society, and I’m not saying something political here, but you often hear in politics, people say the top 1 percent need to pay their fair share.

So whether you agree with that or not, or whatever the issue is, if you’re hearing it over and over again, your mind is going, well, I don’t want to be in the top 1 percent because I don’t want to be a person that’s not paying their fair share. You see what I’m saying? Your mind is making all these connections.

And then you’re repelling money based on this. So even if we were going to hold the belief, like these people should pay their fair share. You can still tell your mind. It’s okay to have money. And when I do, I will pay, you know, like whatever it is, you just want to, you want to associate it with positivity and not, I don’t want to be that.

Okay. So this is very important for us to notice. So how do we shift it? How do we shift all three of these beliefs and anything else that’s coming up around money? The first is you want to acknowledge that it’s a pattern. It’s not truth with a [00:23:00] capital T. How do I know it’s not truth with capital T? So let’s just take rich people are greedy.

If there is one rich person on the planet who is not greedy, then the statement rich people are greedy is a false statement because there’s one person who’s not. So acknowledging this is a pattern that I learned and it’s not truth with a capital T is going to help you to transform it. So you, pick the thing, you notice the thing is not truth.

And you decide to pick, if you have a lot of money paradigms coming up, up until now, pick the one that’s most pervasive. Like it’s not okay for me to charge for my services. Pick the one that’s most pervasive and then create an affirmation to flip the script on that story. And like I said, you might have to say that affirmation a thousand times.

I’ll just share one more story with you that’ll help you with the affirmation, the actual application of this. When I was very first certified as a coach and you know, I, I was in a ton of debt and I made this commitment to be a coach and I invested in myself and [00:24:00] got the highest levels of certification.

I was also going through divorce at the same time. And around this time, my husband and I my ex soon to be ex husband and I decided that he was going to buy me out of the house that we lived in. Now I had no, I really like not a great idea of how much money that would be or how much I would receive.

But it turns out because we were living in California and we had invested in this house and series of events and whatever, that I was going to receive a check for 100, 000. Now you think for a broke person, living in their parents basement, I would be ecstatic around this money that was about to come in at some point, but I actually was not.

I was like, of course there was a part of me that was like, yay. Oh my gosh. I can pay off my debts. By the way, it’s not like I had a lot left over. I basically just paid off my debt, but yeah, I can pay off my debts. But instead of feeling excited, I was feeling all this guilt and shame again, here’s notice what’s coming up from the subconscious around money when you’re on your green growing edges.

And so what fear was saying to me is, Lauren, you suck [00:25:00] at money. You always waste it. You’re terrible with money. You’re just gonna, you’re just gonna blow this. Like you’ve blown every other chance you’ve had in your life. That’s what fear and the voice of dissuasion was saying to me. So I noticed that because I was already certified as a coach at this point.

I was in this work. I knew some tools. So I noticed that and I said, okay, this is a pervasive thing. It keeps coming up around this money. I’m going to shift it. And so I made the best affirmation that I knew how to make at the time. Now, if I was more evolved, I would have made an even better affirmation, but I did the best I could at the time and it worked.

The affirmation that I said over and over again was. Lauren, this is just the tip of the iceberg of the wealth you will create in your life. In other words, I was helping my mind not see this as a big deal. Like, Oh, you’re going to blow it and you suck at money. It’s just the tip of the iceberg of the level of wealth you’re going to create in your life.

I said that affirmation a hundred, 200, 5, 000 times a day if I needed to. And I truly believe that move [00:26:00] right there. Is part of why I never had money struggles again because I looked at square in the face. I decided that was not who I was. I was rigorous with myself. I said it a thousand times and I never had a problem.

It was just the tip of the iceberg of the wealth I was going to create, but it’s because I said so, right? Something new got in my subconscious. The reason I think it’s so important for you coach to repattern and to be willing to use some of these tools to shift your money blocks is don’t ask your clients to do something you’re not willing to do.

So if you’re wanting to help them expand, you got to be willing to expand. So use this process to shift your money blocks. Okay. I always do a segment called coached where a very common question comes up and I coach you through it. So the question that came up about this particular topic. Are these destructive money blocks that keep coaches broke is this multiple clients, but I’m just going to share what one client shared is that I keep investing in my [00:27:00] business.

And my business is not yet successful. So I believe that investing in my business is now creating the, helping the paradigm thrive that I can’t be successful and I suck at money. All right. So let me answer this one. I think if I had to guess now without you being here with me and me being able to coach you through it, I’m just throwing spaghetti at the wall here, but try this on and see if it fits for you.

The story that you keep putting money in your business and it’s not working came before you putting money in your business and it’s not working. In other words, we want to shift that story. Cause first of all, even the fact that you’re saying it’s not working, I know at the level of fact, it’s not, I don’t want you to think like, Oh, now Lauren’s just being super woo woo.

But There, this story, I would guess, and you can let me know if this is true, came long before you were investing money in your coaching business. want you to go back to all the investments you’ve made and I want you to tell a very different story about the investments. I want you to tell the [00:28:00] story that this investment has been deposited. This is from Emerson. I didn’t make this up, has been deposited in the bank of the universe and is returning to you with interest.

That every investment you’ve made has been. Taught you more about who you are and the business you’re wanting to have. And every time this investment comes to your mind, rather than it’s not working and it’s feeding the paradigm, I want you to say it is working. And here’s my proof of that. I’m growing.

I’m still committed to my business. I know it’s turned to me tenfold. Now it’s coming back to me with interest. And I want that to be your story. The results happen from three things. Your mindset, Plus your skill set, plus your level of action. So if you had to ask yourself, just real transparent, you don’t have to tell me this, but if you had to ask yourself, why is my business not successful?

Is it my mindset? Am I thinking from lack? Am I constantly worried? Is it my skill set? Meaning I haven’t really developed the skills needed to be a great coach. Is it my action taking? If I look back over the last [00:29:00] year, how much bold, massive action have I taken toward my business? And you will know immediately which one it is.

So between the affirmation that all of these investments are paying off and turning up the volume on wherever you’re feeling lacking in your business, whether it’s mindset, your skillset or your ability to take massive action, turn up the volume on it. And between that and the affirmation combined, you’ll see way more success happening in your business.

All right, folks, let’s go back to our quote of the day. Everything you’re currently against blocks you from abundance. Whatever you resist persists. So if you’re the person who came to this podcast thinking rich people are greedy, even if you don’t really believe that on the surface, if it’s still living behind you, whatever you’re against is what’s blocking your abundance.

So let’s do something different. Let’s shift it. It’s been my pleasure being with you today. Make sure you like and subscribe and I will see you on the next episode.

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