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Unlocking “Persistence Mode”: How to Stay Motivated While Growing Your Business

Welcome back to The Abundant Coach! In this episode, Lauren Brollier Newton tackles one of the biggest questions life coaches face: How do I stay motivated while building my business? Drawing from her personal journey and experience coaching thousands of aspiring and successful life coaches, Lauren offers transformative insights to help you stay focused and inspired, even when challenges arise.

You’ll learn how to reframe your thoughts, reconnect with your why, and create accountability structures to keep moving forward. Whether you’re feeling the weight of self-doubt, facing setbacks, or struggling with isolation, this episode provides actionable tools to help you thrive. Plus, Lauren shares her go-to strategies for shifting your mindset, celebrating small wins, and using dissatisfaction as a creative spark. Tune in to discover how to unlock “persistence mode” and keep building a coaching business that’s aligned with your dreams.

Why Your Stories Determine Whether You’re Able to Stay Motivated

Lauren starts the episode by sharing a game-changing perspective: the stories you tell yourself can either fuel your success or drain your motivation. If you find yourself thinking, “This is hard” or “Nobody cares”, you’re unknowingly sabotaging your energy. Instead, Lauren challenges you to rewrite the narrative. Tell yourself a story that reflects the truth of your limitless potential. She emphasizes: “If you’re going to make up a story, make it a good one.” This foundational shift in thinking will pave the way for greater motivation and results.

How to Stay Motivated While Reconnecting to Your Why

Motivation thrives when you’re connected to your purpose. Lauren shares why anchoring yourself to your “why” every single day is essential. She recalls her orientation sessions with new Brave Thinking Institute coaches, where she asks them to reflect on their deeper calling. For most, it’s about helping others, fulfilling a spiritual purpose, or achieving time and financial freedom. Lauren offers a practical exercise: Start each morning by reminding yourself why you became a coach and how your work impacts the lives of others. This daily habit will reignite your passion and keep fear and doubt in check.

Train Your Brain to See Building Your Business as Pleasure

Your brain naturally seeks pleasure and avoids pain, but Lauren explains how your current thought patterns may have created a false narrative where building your business feels like pain. To flip this script, she suggests:

  • Celebrate Small Wins: Each step you take—sending an email, attending a networking event, or hosting a workshop—is a victory. Acknowledge and reward yourself for taking action.
  • Highlight the Pain of Procrastination: Visualize where you’ll be a year from now if you avoid taking action. Let the discomfort of stagnation motivate you to move forward.
  • Turn Actions into Joy: Shift your mindset to view every business-building step as a pleasurable investment in your future.

Hot Take: Dissatisfaction Is Your Best Creative Tool

Lauren introduces a fresh perspective on dissatisfaction, drawing inspiration from Bob Proctor’s quote: “Dissatisfaction is the most creative vibration in the world.” Instead of letting dissatisfaction discourage you, use it as fuel. Analyze your current results, celebrate what’s working, and identify areas for improvement. Lauren walks listeners through an example of turning a low-attendance workshop into an opportunity to refine and amplify her marketing efforts. Dissatisfaction, she reminds us, is feedback that can spark innovation and growth.

You Can’t Stay Motivated Alone: Combat Isolation by Building a Support Network

Feeling isolated is a common challenge for coaches, especially those new to entrepreneurship. Lauren emphasizes the importance of joining supportive communities, like the Brave Thinking Institute, and networking with like-minded individuals. She shares her own experience of overcoming resistance to attend a snowy Chamber of Commerce event and how doing so strengthened her commitment to her business goals. Whether through professional groups, accountability partnerships, or structured coaching programs, building relationships will help you stay motivated and inspired.

Key Takeaways

  1. Reframe Your Inner Narrative: Tell yourself a story that supports your growth and empowers you to take action.
  2. Anchor Yourself to Your Why: Revisit your purpose every day to stay connected to your mission and vision.
  3. Train Your Brain: Make building your business a source of joy and procrastination a source of discomfort.
  4. Harness Dissatisfaction: Use setbacks as a creative opportunity to refine your strategy and amplify your results.
  5. Build a Support Network: Stay motivated by surrounding yourself with communities and individuals who inspire and hold you accountable.

Your Abundant Coaching Career Is Just 5 Days Away!

Are you ready to take your life coaching business to the next level? The Life Coach Accelerator is a free 5-day challenge designed to help you unlock your full potential. Whether you’re just starting out or looking to build momentum, this challenge will guide you through:

  • Discovering your unique “why” and who you’re meant to help.
  • Overcoming common money and mindset blocks that hold most coaches back.
  • Learning how to attract clients and charge what you’re worth.
  • Gaining the clarity and confidence you need to create a thriving coaching business.

Sign up now and take the first step toward your abundant coaching career!

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